If you’re running an online business, you will most definitely want to promote your goods and services on the biggest stage. So, it’s only logical for you to want people to visit your website and then take action, thereby generating sales or sales leads. The achievement of converting that initial contact into a customer should be the aim of every business owner. There are broadly two types of websites that play a major role in achieving this goal:
- Lead generation websites
- Ecommerce websites
About 63% of marketers say that generating leads or direct sales is one of the most challenging tasks for them. It can be slightly complicated. So, we are going to tell you how to increase your conversion rate.
Important ingredients of a functional, attractive and sales-oriented website
With the impact of the coronavirus pandemic, online sales have skyrocketed and the importance of creating and maintaining a top class website has become essential. In fact, it is estimated that by 2040, 95% of purchases will be executed on ecommerce websites. If you want to take your business to new heights, there are several aspects that you need to consider. Let’s have a look at the ingredients of a functional, attractive, and sales-oriented website.
Adding dynamic Call-To-Actions (CTAs) in the right place
CTAs are one of the most crucial ingredients for a sales-oriented website. When a visitor explores your website, he must ideally be induced to take action, whether it be to buy a product/service or drop in his information. CTAs do just that. However, for your CTAs to be most effective, they must be dynamic and eye-catching.
Add customer testimonials
A customer testimonial is another essential that will help your ecommerce or B2B brand generate more sales or leads. Make sure to pack your website with positive feedback about your products or services. Customer testimonials do wonders for your ecommerce website if you haven’t been generating sales or sales leads.
Reviews of products and services
When customers enjoy the products and services they have bought from your online store, make sure to add their positive reviews on your website. If they haven’t reviewed your products and services, you must ask them to leave reviews. This is a great way to provide social proof and generate sales leads.
Logos of the brands you’ve worked with
As a B2B business, it’s recommended that you display the logos of all the brands you have worked with, or are working with. This knowledge gives your website’s visitors confidence in your experience in your sector, and induces them to interact with you. Social proof is the name of the game.
Order, return, and warranty information
Generally, customers want to shop with websites that provide detailed information on orders, returns, and warranties. In the event that you’re running an ecommerce website, your website should have key details on warranties, return policy, terms of service, discounts, offers, shipping costs, and other essential information.
An easy order process
Nobody likes websites that have chaotic or zigzagging order processes. If an ecommerce website takes a lot of time to process orders, they tend to lose customers. Keep the entire purchasing process simple. Further, make sure your website only obtains information like billing details and delivery addresses from your visitors. This will give potential customers a sense of safety when they transact with you.
The list goes on… All the above-listed elements are essential for a well-functioning and sales-oriented website. With these elements, you will be able to generate high traffic and sales leads to your ecommerce platform.
How to convert site visitors to customers?
Needless to say, the aim of every ecommerce marketer of B2B business is to generate more sales or sales leads, which is only possible if you have a high conversion rate from your website. If you don’t know how to convert site visitors to customers, here are a few critical points you need to follow.
Write a detailed description of the products
Until and unless you write a detailed description of your products and services on your website, how can you expect customers to buy products from you? You need to write simple and easy to understand descriptions that people can understand if they visit your online store. Talk about the features, benefits, and specifications of the products.
Use original pictures and videos of the products
Since you want people to purchase products from your site, you need to consider adding product images to your ecommerce platform. Using pictures on product pages will lure people in, and provide convenience to potential customers to buy products from your online store. You can also add videos describing your products, which ultimately increases the chances of sales leads.
Offer free shipping
One of the most obvious reasons people abandon their cart and don’t proceed with the order is unexpected shipping costs. You could easily relate to this if you also charge for shipping. On the other hand, you can see that stores that offer free shipping tend to yield 10% more revenue in sales.
Offer discounts or freebies
People always love discounts, offers, and freebies when they shop. The fact is that shoppers make purchasing decisions much faster when they see discounts on any product or service. This is because today’s shoppers are quite price-sensitive. If you offer a discount on your products, you will seek a hike in your sales.
How does SEO/SEM drive traffic to your site?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two effective methods of driving high-quality organic traffic to your website. Here are a few significant SEO/SEM methods that will help you generate traffic to your site:
Keyword research is a part of ecommerce SEO that enables you to find the type of keywords your customers are searching for. Keyword research will help you target the keywords customers type to search for products online.
To drive traffic to your website, site architecture is what you need to look at. Well-structured site architecture helps customers to easily browse through the products and services you’re offering. The navigation on your website should be easy and simple to enable this.
Compelling meta title
Meta titles play an integral role in getting a high click-through rate. A Meta Title simply refers to the text that is displayed on the search engine result page and indicates the topic of a webpage. Since you’re operating an online store, you need to make sure that you add a compelling meta title with keywords. When you add keywords in the meta title, it will help you get high-click rates for your website.
Internal linking is the most powerful technique for SEO. In fact, SEO experts prioritise internal linking a lot. As an ecommerce website owner, if you add an internal link to your product’s page, it will boost your website’s SEO. Internal linking of products allows consumers to seek more options about other related products.
Improve site speed
Another important SEO trick that helps people drive traffic to your website is improving overall website speed. According to Google, if your website doesn’t open in 2-3 seconds, you will lose traffic. Therefore, if you’re running an ecommerce website, make sure to check and improve your website speed to generate more traffic.
10 things to add to your website to generate higher conversion rates
Here’s a checklist of 10 significant but simple actions you can take to ensure your website yields a high conversion rate in real-time:
Use of high-quality images & videos
Using high-quality images and videos about your products will attract the attention of your audience. Buyers should feel confident when buying goods from you. That’s why you need to add quality images and videos of your products. It will surely fetch you a high conversion rate.
Remove unnecessary forms fields
Have you ever wished to fill out a form, and, that too, one with many fields? Of course, nobody has that much time. This is not a way to get leads out, but to kill your conversion rate. So, remove all unnecessary form fields. Even if you have to keep them, maintain a balance between getting the right info and minimise the columns.
Responsive and mobile-friendly website
Today, the majority of people worldwide use their smartphones to access websites. If your website isn’t mobile-friendly or responsive enough, it poses a serious problem. Google also prioritises mobile-friendly websites, so make sure to check and optimise your website for mobile devices.
Get rid of all distractions
There’s nothing more irritating than browsing a website that sends you in too many different directions.
Your landing page should be easy to read, understand, and navigate through. Don’t include anything that isn’t absolutely necessary. Only include the information that your visitors require.
Add value proposition
A value proposition is a detailed summary of your product’s benefits. Without knowing the benefits of your products and services, your customers will be reluctant to buy from you. So, you must specify the benefits your products/services can give to customers.
Integrate a live chat feature
Gone are the days when people would visit a brick-and-mortar store to solve their queries; now, with the advancement in technology, customers’ queries can easily be solved with a live chat option. Live chat tools or chatbots are a perfect way to solve customers’ questions.
Try offering money back guarantee
Consumers, as well as marketers and business owners, are wary of taking risks. They don’t want to risk spending their money unless they’re confident they’ll get exactly what they paid for.
A money-back guarantee can help calm nerves and overcome objections.
Creating a high presence on social media platforms is another way to increase the conversion rate to your website. Undoubtedly, social media is the perfect platform to increase traffic to and conversion rates on your website in real-time. Make sure to add a link that directs viewers of your SM posts back to your website.
Provide the best user experience
When people visit your website, they shouldn’t feel irritated with the buying process, finding the product, or processing the payment. As a business owner, you must be able to provide the best experience to users visiting your website. Also, make sure to keep things simple so that people can have a pleasant experience when buying products from you.
You should know that poor navigation makes people leave your website as they get confused about where to go. Your website must provide appropriate sections of products to make a proper path for people to navigate your website easily and make purchases.
Do you want to excel in your online business? Do you want to get a high conversion rate to your website? If yes, Savage And Palmer is here to help you. We help people grow their businesses by providing them with valuable digital marketing and accounting services at competitive prices.