About the Company
Apwig is a boutique media agency that specializes in providing branding and marketing services to food, fashion, and lifestyle brands. Founded by Ria Vora, a marketing veteran with a passion for digital media and marketing, the agency aims to help small businesses with their marketing needs. Ria, along with a friend, launched the business right after college, hoping to provide affordable marketing plans to businesses that may not have the necessary expertise to market themselves effectively in the digital world.
The agency’s main goal is to help small businesses focus on their core operations while leaving the marketing to the experts. With its team of 15 employees, Apwig provides a range of marketing services, including branding, social media marketing, digital marketing, and website design. The agency understands the unique marketing needs of small businesses and creates customized marketing plans that cater to their specific requirements.
Apwig’s team comprises experienced marketers, graphic designers, and content creators who work closely with clients to create engaging and effective marketing campaigns. The agency’s expertise lies in creating campaigns that not only attract potential customers but also help build brand recognition and loyalty. They use a data-driven approach to marketing, utilizing analytics to measure the effectiveness of their campaigns and adjust their strategies accordingly.
As a boutique agency, Apwig is able to provide personalized attention to each of its clients, working closely with them to understand their brand and develop marketing plans that align with their goals. The agency has worked with a range of small businesses in the food, fashion, and lifestyle industries, helping them establish a strong online presence and reach their target audience. With its focus on affordability and expertise, Apwig continues to help small businesses grow and succeed in the competitive digital landscape.
Streamline all Back End Operations so that you can save Time & Money and focus on GROWING YOUR BUSINESS.
Accounting & Tax: Let us crunch the numbers, so you can focus on growing your business.
Virtual CFO: Experience financial success with a Virtual CFO by your side.
Internal Audit: Gain peace of mind with our comprehensive internal audit services.
Company Secretary: Let our experienced Company Secretary guide you through corporate compliance effortlessly.
Challenges faced by Apwig
When Ria Vora founded Apwig, her marketing and branding agency, it was initially meant to be a fun side project to earn extra money. However, as demand for her services grew rapidly, Ria soon found herself devoting more time and energy to the business. Despite her success, Ria encountered significant challenges with her back-end accounting operations, particularly during the month of March. As a creative person, she found accounting to be unfamiliar territory and struggled with tasks such as invoicing, payroll processing, and general accounting.
One of the major challenges faced by Ria was determining whether her business was profitable or not until the end of the financial year. This lack of visibility made it difficult for her to make informed decisions about the future of the business, and also made it challenging to budget appropriately.
Additionally, communication with her senior CA was difficult due to a significant generation gap, making it challenging to understand the accounting processes fully. Ria often felt like she was not getting the level of support she needed to effectively manage her business’s finances. Furthermore, following up with her previous CA for timely filing of GST and TDS was a significant concern. Ria often worried about missing the deadline for tax filings, which her old CA tended to file only towards the end of the year.
To address these challenges, Ria began to search for a new accounting partner who could provide her with more personalized support. After some research, she came across Savage & Palmer, a firm that specializes in providing accounting and finance services to small businesses. After speaking with the team at Savage & Palmer, Ria was impressed with their expertise and level of support.
Since partnering with Savage & Palmer, Ria has been able to better manage her business’s finances, with more timely and accurate financial reports. This has given her greater visibility into the financial health of her business, enabling her to make more informed decisions about the future. Additionally, she has found the team at Savage & Palmer to be highly responsive and supportive, which has given her peace of mind and allowed her to focus on other aspects of the business.
Overall, while Ria initially struggled with the accounting side of her business, partnering with Savage & Palmer has enabled her to overcome these challenges and focus on growing her business.
Our Approach
According to Ria, who is in the media and marketing industry, Savage & Palmer provides her with graphical monthly reports that offer a clear visual perspective, which she greatly appreciates due to her great visual memory. These reports help her set targets for the upcoming months and make informed business decisions, whether it be hiring a new graphic designer or reducing costs on certain projects to win more business. Ria admires the level of proficiency provided by Savage & Palmer, and her relationship manager Pinkesh is always available to assist with any queries she may have. She likened Savage & Palmer to a fitness coach, always keeping her on track and ensuring that she is doing things the right way.
Savage & Palmer has highlighted potential issues regarding non-deduction of TDS and GST. The MIS report highlights important notifications to enable the internal team to plan ahead. Examples of these notifications include E-Invoicing and TDS on goods
Results
Savage & Palmer has been providing excellent accounting and financial services to their client, BOA. The monthly updates on debtors and creditors have enabled BOA to gain a clear understanding of their financial position, leading to better decision-making. By having this crucial information at their fingertips, BOA can better manage their cash flow and plan ahead for any potential challenges.
The updates provided by us have allowed BOA to stay on top of their accounts receivable and payable. They are now able to identify delinquent accounts and take corrective action promptly. This has resulted in a decrease in the number of overdue payments and a reduction in bad debts.
The accurate and timely financial reports prepared by Savage & Palmer have also enabled BOA to monitor their expenses closely. By having a clear understanding of their expenses, BOA has been able to identify areas where they can reduce costs and optimize their operations. This has led to significant savings and increased profitability.
Overall, BOA has expressed their satisfaction with the services provided by Savage & Palmer. They have noted that the team is responsive, knowledgeable, and always willing to go the extra mile to ensure their clients are satisfied. BOA is now better equipped to manage their finances and make informed decisions that will support their long-term growth and success.
