About Apwig Media Company
Accounting was a nightmare
When Ria started her business, it was a fun activity, just to get some extra pocket money. Soon, she realized that there was tremendous demand for her services and her business began to grow rapidly. However, her back-end accounting operations were highly unstable.
“Why would I put in all the time running a successful business without knowing what my actual profits are? I had no visibility over my numbers until the year ended.”
So on a friends recommendation Ria signed up with Savage & Palmer.
“March was a month I hated the most, I am a creative person, Accounting is alien to me! When I first started my business, i did not know much about invoicing, processing salaried and accounting.”
The major challenge faced by her was she could not understand if she was making money or losing it till the end of the financial year. Her CA was a senior person where there was a generation gap and communication remained a constant issue.
“SavPalm gets what I want – they’re the accountants for the millenials and are always on the same wavelengths as me.”
“Pinkesh, my relationship manager, has been there for any queries I have, however basic or complex they might be. The whole experience has always been so easy yet professional.”
Ria also compares Savage & Palmer to a Fitness Coach, like a checker on my accounting activites – always telling me if I am doing things the right way.
“I got so much free time that I could actually focus on my clients and serve them even better. Due to this, I had the bandwidth to sign on big clients. Recently we got the Taj Maldives on-board with us. I love how Savage & Palmer has changed my accounting from a compliance activity to a knowledge centre. It makes my life simple, an entrepreneur who had no idea with what I am doing when it comes to Accounting and Taxation”