How to acquire your first 1,000 customers | Savage & Palmer

The Best Approach To Getting Your First 1000 Customers

by | Aug 7, 2021 | Information, Sales & Marketing | 0 comments

The Best Approach To Getting Your First 1000 Customers

by | Aug 7, 2021 | Information, Sales & Marketing | 0 comments


The Best Approach To Getting Your First 1000 Customers 

How did successful brand’s do it?

You’ve established a business. You’ve created a product. Perhaps it has been released, or perhaps it has not.

So, what’s next? 

It’s time to put your house on the market. It’s now time to find a customer. Alternatively, two. Or a hundred. Or a thousand. It’s time to get started.

We were shocked by how little has been published about this topic, given that every startup faces it at some point. Our takeaways from our findings – 

  • The majority of businesses found their first customers with a single technique. A few, such as Product Hunt and Pinterest, have had success with just a few. No one has ever been successful with more than three.
  • Heading straight to your user — online, offline, and through friends — is one of the most common tactics. Making decisions that aren’t scalable.
  • It’s crucial to precisely identify your target user before implementing any of these tactics.
  • The strategies you employ to get your first 1,000 users are vastly different from those employed to acquire your following 10,000.

Here’s How You Land your First 1000 Customers Using Your MVP

Start here!

Use Your Network

You have limited access to money, resources, and, most crucially, “time” when you first start off. So, your lowest hanging fruit will be friends and family! Make good use of them. However, you might have one question, 

“My friends and family are willing to help, but my parents are unlikely to buy bitmoji T-shirts. What should I do?”

Before we jump into this any further, let’s consider an example first. Consider you have created a platform that sells custom bitmoji t-shirts for millennials. 

Now, let’s have a look at the statement we made when we first started our MVP! 

We want to target “early millenials” who want to make their own unique style statement and stand out with our bitmoji shirts. Place that statement in the bitmoji example now. You have a good idea of who your target market is. So all you have to do now is figure out who on their own social network is a micro influencer. Once you have that information, contact them. Give them a series of posts to share on their social media accounts, each with a link back to your website.

So this method can only help us with a maximum of 50 or 100 T-shirt orders, correct? But, surely, friends and family can’t handle a thousand orders? So, how would you go about increasing that circle to a thousand orders? This is where the second method, identifying your niche, comes into play.

Find Your Niche 

It’s all about being relevant! It makes no difference if you’re selling B2B or B2C goods. You must know your niche and go after these gold mines with zeal! 

In order to do so, you must ask yourself the following questions: 

  • Who are your users? 
  • What are the influencers? 
  • and how can you get in touch with them?

When you use the 60-second pitch method, this becomes incredibly simple. We looked at who our target audiences were, much like in the bitmoji example above. 

We witnessed that with millennials in their early twenties who use bitmojis on a daily basis. So, if they use bitmojis on a daily basis. So, basically, Snapchat and Instagram are your channels. 

As a result, you must determine who the influencers on these channels are. Make contact with these tiny influencers and offer them freebies! Ask them to make X number of posts for you, and tag you in them to drive massive engagement. You can even request them to create a #hashtag for you. And if that becomes popular, you’ll gain a lot of organic exposure. 

Isn’t this going to earn us 200-300 orders? As a result, we believe one main element is required. So, while we have a lot of momentum, we need to accelerate it. This is where the next strategy comes into play – timing your launch.

Timing Your Launch 

The timing of your new product is crucial to its success! Look at the opening line of the 60-second pitch. We’ve always encouraged folks to wear bitmoji t-shirts to make a statement. What situations do people face when they desire to stand out from the crowd? These are the major events that occur within a calendar year!

This is pretty straightforward in our bitmoji example – Valentine’s Day, Friendships Day, Brothers Day? We believe that once you’ve defined your user, you’ll be able to determine what timing is most important to them.  So you can arrange your entire launch to coincide with Valentine’s Day and then simply ride the wave.

After that, you must consider a variety of other factors. In particular, there will be a lot of sharks – competitors – in the market. There’s practically never a chance that you’ll be creating something so unique that no one else has done it before. There has to be someone who can piggyback on your competitors in some way. So, in our case, Wolf, souled store, Having said that, let’s move on to the next strategy – competitors. 

Competitor Strategy

There will always be two types of people. Take, for example, souled store, one of our competitors. You’ll have two categories of audience: those who are badmouthing them on social media, angry off about their service, or whatever. People who engage with their content on Instagram and other social media platforms are the second group.

So you go in and nurture the folks who are badmouthing you. Encourage them to visit your website and make a purchase by giving them a bonus coupon. They’re simple to convert. The loyalists are the hardest to deal with. So, how do you deal with them?

You don’t tell them to stay away from your competition. You claim that if the pricing is appropriate, you can buy four t-shirts in a month. So that’s how you go about dealing with your rivals. But how do you do this? 

The method is to figure out and keep track of what’s going on. The majority of the complaints are made on Twitter or Facebook. Because almost every brand has a dedicated customer service handle on Twitter. You can generally find all the negative results by searching for a specific brand on Twitter.

Checking your competitors is what you need to do for the good ones. They frequently encourage their users to tell others about their goods purchases. Look for patterns in the hashtags they use. Customers who are blogging or who are committed to the brand will also be found if you search them. 

The Virality Effect 

The most crucial factor in growing your user base from 400 to 1000 and even 10,000 is virality. This is something that many businesses do these days. With their first plan for their phone, OnePlus did a fantastic job doing this. You purchase a OnePlus and can only purchase another OnePlus if you have a referral code. So, what can we do with this?

Return to your original problem statement now. It was about making millennials stand out for us. How do we make people stand out from the crowd? By giving them a sense of exclusivity. So, let’s connect this to our approach. We could make it such that folks can only buy these t-shirts if they have a referral code from the original buyer or user. 

You may speed things up by offering a 50% discount to the person who refers to your user. You can use a variety of ways to generate this viral loop. 

So I believe topping this up is a fantastic idea, right? As you can see, this is gradually increasing your first 1000 users.

The Bottomline 

It’s both an art and a science, and it necessitates a high level of expertise. But if you put your mind to it, you can sell, and without a sale, your company and product are doomed. So start going and don’t allow anything else get in the way. 

You can discover your sales tools, sales personnel, and sales leader once you’ve gained some traction and some paying clients.You won’t be able to scale sales until you’ve made one. So, first and foremost, find a consumer and get started!

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