Amazon Ads: Everything You Need To Know

by | 27 Jun 2022 | Sales & Marketing

Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry.

Whether you’re ambitious to drive brand awareness or boost sales, Amazon Ads help get desired outcomes. This post will help you get started with Amazon Ads with its introduction, types of Amazon Ads, and their benefits. Let’s learn how Amazon is transforming digital advertising.

Amazon Advertising (Amazon Ads): Introduction

Have you ever used or heard about Google Ads? If yes, that’s great because Amazon Ads is much like Google Ads.

When you find a product on Amazon by entering a keyword in its search bar, a result page appears. The top results on the page are sponsored posts, identical to Google Shopping. With Amazon Ads, you can advertise your products on the top of its search result page. Amazon Ads are available in different formats, making it a preferred choice of digital marketers.

Amazon Ads: Advertising Console Of Amazon

Advertising is the need of today’s ever-evolving consumer market, and Amazon is not far behind. AMS or Advertising Cole or Amazon Ads are the names of this service launched by the company. 

The real benefit of the Amazon Ads Console products is obvious. It’ll show your product to as many people as possible,  of course, that are interested in it. There are some additional functionalities or, as one may say, intriguing options for you to try: – 

  • You can use Amazon Marketing Services to target specific product detail pages.
  • Your ad will display just when they are about to purchase a competitor’s product, providing you the opportunity to persuade them to alter their minds.

While we are at it, you should also know that most Amazon Ads  are currently branded as self-service solutions called “Get Started.”

Now that we’ve described what Amazon Ads is, we can move to the next phase, types of Amazon Ads. Mentioned below is a detailed list for the same. Do you want to skip to the good part? Get connected with our advertising expert to learn more about Amazon Ads.

Types of Amazon Ads 

There are majorly two types of amazon ads, which are further divided into subcategories. Let’s take a look at them. 

1. Amazon PPC

Amazon Pay-Per-Click (PPC) is one of the two types of Amazon ads. These Amazon Ads are helpful for advertising agencies, portals offering self-service, and advertisers. These are further divided into the following categories. 

Sponsored Products 

These work in a similar way as Google Ads. All you have to do is choose the product you want, find related keywords, add them in your ad, and leave the rest to Amazon Ads. Don’t forget to add a CPC (cost per click) amount and monitor the campaign to gain maximum returns.

Sponsored Brands 

Amazon Ads’ this category will assist you in showcasing the personality of your brand. They were previously known as Headline ads, and they appear as banner ads on the top, left, and bottom of the search results page.

Sponsored Display

These types of Amazon Ads offer you a self-service platform. You can use them to target an audience of your niche. These Amazon Ads hold the potential to boost the efficiency of your ads campaign. These are useful to both sellers as well as vendors. 

2. Amazon DSP

The Amazon DSP (demand-side platform) is used to purchase video and audio content as well as display advertisements on the internet. Rather than purchasing ad space, you can use Amazon DSP to reach your target audience outside of Amazon by leveraging Amazon’s data intelligence.

Amazon Ads offers a variety of display, video, and audio advertisements. You can use these to provide your customers with powerful experiences and services. These DSP Amazon Ads can be further categorized as: – 

  • Video Ads
  • Custom Ads
  • Amazon Audio Ads 
  • Amazon Posts
  • Amazon Live

Amazon Ads’ Additional Solutions 

Lock Screen Ads

The cost-per-click (CPC) approach utilized by Amazon book merchants and KDP (Kindle Direct Publishing) authors to push ebooks straight to purchasers includes lock screen advertising. You can engage your readers with interest-targeted (by genre) advertisements while using Fire Tablets and Kindle.

You can do the following:

1. You are in charge of your bids and budgets. Customers will only be paid if they choose to click on your ad.

2. Make contact with folks who are looking for similar ebooks to yours.

3. Use unique text to make your ebook impressive and enhance sales.

Amazon Attribution to evaluate your performance

Although it is not an advertising solution, Amazon Attribution is an analytics platform that allows brands to examine critical data across several channels. With Amazon Attribution, you can track the impact of paid ads, social media, and email campaigns. This is now available in the US and UK markets for brand-registered professional sellers, vendors, and agencies. 

With over 300 million consumers worldwide, Amazon has a far better understanding of searchers’ intent, how they engage with products and make purchasing decisions. We hope this post has cleared your doubts and helped you get insights into Amazon’s fast-evolving advertising services.

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