Case study – About Advanced Dentistry

Center for advanced dentistry & invisible braces


increase in Return on Ad Spend (ROAS).

About the Company

The Center for Advanced Dentistry and Invisible Braces, headed by Dr. Jignesh Kothari and Dr. Hetal Kothari, is a renowned dental clinic in western India. The clinic has been in operation since 1973 and was previously known as Chhaya Dental Clinic. Over the years, the clinic has gained a reputation for providing advanced dental care services to patients in the region.

One of the clinic’s specialities is invisible orthodontics, and the clinic has over 18 years of experience in this field. The clinic has been recognized as the first DIAMOND Invisalign provider in western India, which is a testament to the quality of their services.Dr. Jignesh Kothari and Dr. Hetal Kothari are highly skilled dentists with extensive experience in the field of dentistry. Dr. Jignesh Kothari is a certified Invisalign specialist and has been recognized as a Platinum Invisalign provider. He has also been awarded the prestigious Fellowship of the International Congress of Oral Implantologists (FICOI) and is a member of the Indian Dental Association (IDA).

Dr. Hetal Kothari is an experienced dentist with a passion for providing high-quality dental care to her patients. She is a certified Invisalign provider and has a special interest in cosmetic dentistry and smile makeovers. She is also a member of the Indian Dental Association (IDA) and the Indian Academy of Aesthetic & Cosmetic Dentistry (IAACD).The Dentistry offers a wide range of dental services, including cosmetic dentistry, orthodontics, dental implants, periodontics, endodontics, and oral surgery. The clinic is equipped with state-of-the-art technology and equipment to ensure that patients receive the best possible care.

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The clinic’s mission is to provide high-quality dental care to patients in a comfortable and welcoming environment. They believe in building long-term relationships with their patients and are committed to helping them achieve optimal oral health. The clinic’s team of skilled and experienced dentists, along with their friendly staff, strive to provide personalized care to each patient.

Overall, the Center for Advanced Dentistry and Invisible Braces has established itself as a leading dental clinic in western India, offering high-quality dental care services to patients for over 47 years. With their extensive experience and commitment to excellence, the clinic continues to provide top-notch dental care services to their patients.

Challenges faced by Centre for Advanced Dentistry & Invisible Braces

Advanced Dentistry has faced numerous challenges in effectively marketing their services and increasing their sales. One of the main obstacles they have encountered is the highly competitive nature of the dental industry. With so many dental practices offering similar services, it can be difficult for Advanced Dentistry to differentiate themselves and stand out from the crowd.

Second challenge that Advanced Dentistry has faced is reaching their target audience effectively. With the rise of digital marketing and the abundance of online platforms available, it can be overwhelming to determine the most effective channels to reach potential customers. Additionally, Advanced Dentistry may not have the resources or expertise to effectively execute digital marketing strategies.Another challenge that Advanced Dentistry has encountered is establishing trust with potential customers. The dental industry can be intimidating and many people may feel uneasy about visiting a dentist, especially if they have had negative experiences in the past. Advanced Dentistry must find ways to build trust with potential customers, such as through patient reviews and testimonials or by providing transparent information about their services and pricing.

Furthermore, Advanced Dentistry must also stay up-to-date with the latest trends and technologies in the dental industry. This can be challenging as new advancements are constantly emerging, and staying ahead of the curve requires a significant investment of time and resources.Overall, Advanced Dentistry must overcome various challenges in order to effectively market their services and increase their sales. By understanding their target audience, staying up-to-date with industry trends, and building trust with potential customers, Advanced Dentistry can differentiate themselves from their competitors and achieve their marketing and sales goals.

Our Approach

Savage & Palmer  worked with the Center for Advanced Dentistry and Invisible Braces to improve their digital marketing strategy. The agency identified several areas where improvements could be made and implemented a three-pronged approach to improve the dental clinic’s online performance

The first step involved bifurcating campaigns to increase relevance and improve conversions. Initially, the campaigns had multiple keywords attached to them, resulting in high clicks but low conversions. The agency separated the keywords into different campaigns, which allowed the audience to see exactly what they searched for, increasing the relevance of the ads and leading to higher sales.

The second step was split testing to determine the best audience and creative strategy. The agency ran split tests between young adults, working professionals, and parents of young adults with different types of creatives on each ad campaign to see what converted best. This approach allowed the team to identify the most effective ad format and audience targeting strategy.

The third step was setting up a feedback loop with the client to understand how inbound leads were behaving. The agency monitored customer behavior, such as age, location, and propensity to pay, and used this information to narrow down targeting to ideal high-converting customers. This helped to ensure that ads were delivered to the most promising potential customers, increasing the clinic’s conversion rate and overall profitability.Overall, Savage & Palmer’s approach resulted in a significant improvement in the Center for Advanced Dentistry and Invisible Braces’ digital marketing performance. The clinic was able to reach a larger, more targeted audience and convert more leads into customers. The agency’s use of split testing, feedback loops, and campaign bifurcation helped to optimize the clinic’s digital marketing strategy and deliver tangible results. With over 47 years of experience in advanced dental care and over 18 years in invisible orthodontics, the Center for Advanced Dentistry and Invisible Braces was well-positioned to take advantage of Savage & Palmer’s expertise and achieve digital marketing success.


The Advanced Dentistry campaign implemented by Savage & Palmer has shown significant improvement in its overall performance. Within just three months, the Return on Ad Spend (ROAS) has increased by up to 5x, indicating a significant boost in the campaign’s effectiveness.One of the key strategies employed by Savage & Palmer in achieving this success was through Search Engine Marketing (SEM), which involved the use of targeted ads on search engines such as Google. By optimizing the campaign for better visibility and relevance, the team was able to reach out to potential clients who were searching for specific dental services and solutions. This helped to increase the overall visibility of the brand and resulted in a surge of new leads and conversions.

The success of the SEM strategy can be attributed to the team’s focus on continually testing and refining their approach. By using data-driven insights and feedback from the client, they were able to identify the most effective targeting options and ad creatives. This approach allowed them to make adjustments in real-time and improve the overall effectiveness of the campaign.In addition, Savage & Palmer also made use of various other tactics to boost the campaign’s performance. This included the bifurcation of campaigns based on keyword groups, split testing of different audience segments, and the establishment of a feedback loop to fine-tune targeting and messaging.Overall, the success of the Advanced Dentistry campaign can be attributed to the data-driven approach employed by Savage & Palmer. By utilizing insights and feedback to continually refine their strategies, they were able to achieve significant improvements in ROAS and campaign performance.

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