Case study – About Advanced Dentistry

Center for advanced dentistry & invisible braces

About Advanced Dentistry

The Center for Advanced Dentistry and Invisible Braces, led by Dr. Jignesh Kothari and Dr. Hetal Kothari, has been designing smiles since 1973 (previously Chhaya Dental Clinic), and has over 47 years of experience in advanced dental care and over 18 years in invisible orthodontics, as well as being the first DIAMOND Invisalign provider in western India.


Advance Dentistry is a well-known dental clinic in Mumbai. Their challenge before joining Savage and Palmer was how to market themselves and get more sales.


Our advertising experts at Savage & Palmer devised a strategy for Advanced Dentistry that helped them gain a high ROAS.


Bifurcation of Campaigns: We realised that when one campaign had multiple keywords attached to it, it was resulting in high clicks but low conversions. Thus, we divided their keywords into different campaigns. On doing so, the audience saw exactly what they searched for, thus increasing the relevance of the ads and thereby increasing the sales.

Split Testing: To understand which audience worked best, our team ran split tests between young adults, working professionals, and parents of young adults with different types of creatives on each ad campaign to see what converted best.

Feedback Loop: We set up a tight feedback loop with the client to understand how the inbound leads were behaving. After noticing certain traits such as age, location, and propensity to pay, we further narrowed down our targeting to ensure our ads were delivered to the ideal, high-converting customer.

Our tailored customer-centric approach in marketing maximizes sales.

Search Engine Marketing:Drive traffic, boost conversions & grow your business

Social Media Marketing:Maximize your social media potential & engage with your audience

LinkedIn Marketing:Unlock the power of LinkedIn!

Video Production & Photography:Elevate your business with captivating visuals

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