About Advanced Dentistry
Bifurcation of Campaigns:
We realised that when one campaign had multiple keywords attached to it, it was resulting in high clicks, but low conversions. Thus, we bifurcated their keywords into different campaigns. On doing so, the audience saw exactly what they searched for, thus increasing relevance of the ads and thereby increasing the sales.
To understand which audience worked best, our team ran split tests between young adults, working professionals and parents of young adults with different types of creatives on each ad campaign to see what converted best.
We set up a tight feedback loop with the client to understand how the inbound leads were behaving. After noticing certain traits such as age, location and propensity to pay, we further narrowed down our targeting to ensure our ads were delivered to the ideal, high converting customer.