Case study – About Charak Pharma

charak pharma logo

About Charak Pharma

The journey of Charak began in 1947 with a vision to improve the quality of life by making herbal healthcare available internationally. Over the years, Charak has established itself as the foremost international herbal healthcare company, recognised as the bastion of customer well-being with top-quality products and services.

Problem statement

Charak Pharma is an ayurvedic pharmaceutical brand that wanted to rank higher on Google for organic leads and conversions.

Savage & Palmer’s solution

Our SEO experts devised a strategy for Charak, and over time, we’ve helped them rank higher and increased their sales from organic channels by 93% in just 3 months.

Our tailored customer-centric approach in marketing maximizes sales.

Search Engine Marketing:Drive traffic, boost conversions & grow your business

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Smart strategies used by Savage & Palmer

Editing the description sections on the website:
We changed the description sections on the website to include the exact match keywords.

Added FAQ’s:
We added FAQs on product pages and included keywords in the answers.

Answering questions on Quora:
We answered questions on Quora using keywords as anchor texts.

Focused on unlinked mentions:
Through outreach and guest posts, we tried to turn these into linked mentions to boost SEO. We also performed an outreach that focused on gaining links to the product pages.


The product pages ranked higher than their previous positions, and the revenue from organic search grew by 93% in just 3 months.

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