Case study - About Charak Pharma - Savage and Palmer

About Charak Pharma

The journey of Charak began in 1947 with a vision to improve the quality of life by making herbal healthcare available internationally. Over the years, Charak has established itself as the foremost international herbal healthcare company, recognised as the bastion of customer well-being with top-quality products and services.
Problem statement
Charak Pharma is an ayurvedic pharmaceutical brand and wanted to rank higher on Google for organic leads and conversions.
Savage & Palmer’s solution
Our SEO experts devised a strategy for Charak, and over time we’ve helped them rank higher and increased their sales from organic channels by 93% in just 3 months.
Smart strategies used by Savage & Palmer
  • Editing the description sections on the website:

    We changed the description sections on the website to include the exact match keywords.

  • Added FAQ’s:

    We added FAQs on product pages and included keywords to the answers.

  • Answering questions on Quora:

    We answered questions on Quora using keywords as anchor texts.

  • Focused on unlinked mentions:

    Through outreach & guest posts, we tried to turn these into linked mentions to boost SEO. We also performed an outreach which focused on gaining links on the product pages

Results
The product pages ranked higher from their previous positions and the revenue from organic search grew by 93% in just 3 months.

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