Case study – ABOUT ENRIZON

About the Company

Enrizon is an education finance marketplace that strives to make higher education more accessible and attainable to all students. The name “Enrizon” is a combination of the words “education,” “rise,” and “horizon,” which embodies the company’s core beliefs and values. The founders of Enrizon believe that education is a fundamental right and that lack of funding should never hinder a student’s ability to pursue their educational aspirations.

Enrizon is committed to providing a platform where students can access financial assistance for their education. The platform helps students to obtain loans and scholarships that can cover their tuition fees, accommodation, and other expenses. Enrizon’s services are not only limited to financing but also offer guidance and support to students throughout their education journey.

Enrizon aims to inspire and encourage students to strive towards their dreams and reach their full potential. They believe that with the right support and resources, every student can achieve greatness. Enrizon’s mission is to create an environment where students can flourish and become the best versions of themselves.

Enrizon’s approach to education financing sets them apart from other education finance marketplaces. Their focus is not just on providing financial aid, but also on ensuring that the students they serve have access to the necessary tools and resources to succeed academically and professionally. By offering personalized support, Enrizon helps students to navigate the complex process of financing their education and empowers them to make informed decisions about their future.

In summary, Enrizon is a platform that believes that every student deserves the opportunity to pursue their dreams, regardless of their financial background. They offer a range of services, including financing, guidance, and support to help students achieve their educational aspirations. Through their dedication to creating an environment where students can flourish, Enrizon is making a positive impact on the lives of many students.

The challenges faced by Enrizon

Enrizon faced a significant challenge in effectively marketing their education finance marketplace and generating leads before partnering with Savage and Palmer. Despite their mission to provide capable and hardworking students with access to funding for their educational aspirations, Enrizon struggled to gain visibility and attract a wide range of potential borrowers. Their previous marketing efforts had not yielded the desired results, and they needed a new approach to reach their target audience effectively.

Enrizon recognized that they needed to improve their marketing strategies and tactics to generate leads and expand their reach. They were looking for a partner with expertise in paid advertising who could help them to develop and implement an effective digital marketing campaign.

Our Approach

Savage and Palmer’s Paid Ads experts worked closely with Enrizon to develop and implement a successful marketing strategy that would drive leads and maximize conversions. The team’s approach focused on developing targeted, data-driven campaigns that would attract potential customers and drive them to take action.

The team began by conducting extensive market research to identify Enrizon’s target audience and their pain points. Based on this research, the team developed a comprehensive marketing plan that included a variety of paid advertising channels, including Google Ads and social media platforms like Facebook and Instagram.

The team also worked closely with Enrizon to develop high-quality ad copy and creative that would resonate with potential customers and drive them to take action. This involved a combination of eye-catching visuals, compelling messaging, and clear calls-to-action that made it easy for users to convert.

Over time, Savage and Palmer’s efforts paid off, with Enrizon seeing a remarkable 98% reduction in its cost per lead. This was achieved through a combination of improved targeting, optimized ad creative, and data-driven campaign management that maximized ROI.

Thanks to Savage and Palmer’s efforts, Enrizon was able to reach and serve more individuals in need of education financing, helping to fulfill its mission of providing capable and hardworking students with the means to pursue their educational aspirations.

The team also helped Enrizon to establish a stronger brand image and messaging that resonated with its target audience. This included developing a comprehensive brand identity that reflected Enrizon’s core values and mission, as well as developing content and messaging that spoke directly to its target audience.

Overall, Savage and Palmer’s efforts helped Enrizon to achieve significant growth and success in a highly competitive marketplace. By leveraging the latest in digital marketing technology and techniques, the team was able to help Enrizon reach and engage with its target audience in a meaningful way, ultimately driving leads and conversions and maximizing ROI.

The Result

Savage & Palmer played a significant role in helping Enrizon, a prominent education finance marketplace, overcome its marketing challenges and achieve its mission of enabling students to pursue their educational aspirations. Before partnering with Savage & Palmer, Enrizon struggled to generate leads and effectively market its services.

The team of paid ads experts at Savage & Palmer analyzed Enrizon’s previous marketing efforts and identified key areas for improvement. They then developed and implemented a comprehensive strategy that effectively targeted Enrizon’s ideal audience, resulting in a remarkable 98% reduction in Enrizon’s cost per lead over time. This led to a significant increase in the number of leads generated and ultimately resulted in increased revenue for the business.

Savage & Palmer’s approach involved optimizing Enrizon’s digital marketing campaigns, including the creation of new ad sets and targeting parameters. The team focused on creating compelling ad copy and visuals that effectively communicated Enrizon’s mission and value proposition. They also utilized advanced targeting techniques to reach potential customers at the right time and in the right place, resulting in a significant increase in brand recall and awareness.

By partnering with Savage & Palmer, Enrizon was able to transform its marketing efforts and increase its reach and impact on students seeking educational financing. The improved cost per lead enabled Enrizon to allocate more resources towards helping students achieve their educational dreams. Savage & Palmer’s expertise in paid advertising, combined with their dedication to understanding Enrizon’s unique needs, allowed them to develop a customized solution that delivered results beyond expectations.

In conclusion, Savage & Palmer’s partnership with Enrizon resulted in a significant improvement in the cost per lead, increasing Enrizon’s ability to reach and serve more students. By utilizing advanced targeting techniques and compelling ad copy and visuals, the team at Savage & Palmer effectively communicated Enrizon’s mission and value proposition, leading to increased brand recall and awareness. The successful partnership between Enrizon and Savage & Palmer demonstrates the power of a strategic and customized approach to digital marketing.