About enrizon : education finance marketplace
ENRIZON is a combination of the words “education,” “rise,” and “horizon.”
Enrizon was conceived with the belief that all capable and hardworking students should be able to pursue their dreams and be the best versions of themselves, and the lack of funding should never hinder the pursuit of their educational aspirations. Enrizon is more than just an education finance marketplace—it is a platform where your dreams can become reality.
Problem statement
Enrizon is a well-known education finance marketplace. Their challenge before joining Savage and Palmer was how to market themselves and get more leads.
Savage & Palmer’s solution
Our Paid Ads experts devised a strategy for Enrizon, and over time, we’ve helped them reduce their cost per lead by 98%.
Our tailored customer-centric approach in marketing maximizes sales.
Search Engine Marketing:Drive traffic, boost conversions & grow your business
Social Media Marketing:Maximize your social media potential & engage with your audience
LinkedIn Marketing:Unlock the power of LinkedIn!
Video Production & Photography:Elevate your business with captivating visuals
Smart strategies used by Savage & Palmer
Changing the campaign objectives:
We changed the objective to “lead generation,” where the target audience was not redirected to a landing page but had to fill out a form. This ensured that we received a more relevant set of leads.
Changed the creatives:
Our graphic team made some beautiful graphics that addressed the audience’s pain points and hence increased the CTR (click through rate).
Remarketing:
We heavily remarketed to all the visitors who did not convert on their first visit. This resulted in users coming back and leaving their inquiry.
Results
The cost per lead went from Rs. 1,000 to Rs. 20, a whopping 98%.
