Case study – About Fixcraft!

About Fixcraft!

Fixcraft is a full-stack car repair management solution and is over 3 years old. Fixcraft aims to deliver exceptional, quality service to customers who are looking for a reliable and trustworthy service partner across all vehicle brands.

Before Savage & Palmer!

Before signing up with Savage & Palmer, Fixcraft was managing its performance marketing department with the help of a freelancer and was dissatisfied with the strategy and performance.

Challenges Faced By Fixcraft

The main challenge faced by Fixcraft before signing up with Savage & Palmer was a lack of focus in the campaign structures across digital marketing campaigns. Additionally, the ad strategy and ad copy were subpar, and there was a lot of irrelevant keyword usage.

Savage & Palmer’s Goals for Fixcraft

For the Savage & Palmer team, the goal was to increase the conversion rate and the relevancy of the leads that were coming in. The plan was to introduce the brand on various digital marketing channels and improve overall brand recall.

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Strategies Used by Savage & Palmer

– Identified relevant keywords to optimize the ad campaigns.
– Worked towards increasing search impression share.
– Focus on improving the target audience by keeping a close eye on audience segmentation and maintaining a tight feedback loop with the client.

End Results for Fixcraft

1) The conversion rate increased over 2.5x, from 5% to 13%, leading to a lower CAC (customer acquisition cost).
2) An increase in lead volume of over 20% is owing to increased brand recall and improved audience targeting.

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