5 to 13%
increase in conversion rate from 5% to 13%.
increase in lead volume.
About the Company
Fixcraft is a car repair management solution that has been in operation for more than three years. The company prides itself on offering top-notch service to customers who are seeking a reliable and trustworthy service partner for all vehicle brands.
As a full-stack solution, Fixcraft provides a comprehensive range of services that covers every aspect of car repair management, from diagnosing and identifying problems to providing timely repairs and ongoing maintenance. The company is committed to delivering exceptional quality service that exceeds customer expectations.
One of the key differentiators for Fixcraft is its focus on transparency and customer satisfaction. The company strives to provide a clear and detailed breakdown of repair costs upfront, so customers can make informed decisions about their vehicle repairs. Additionally, Fixcraft maintains a customer-centric approach, ensuring that all repairs are completed promptly and to the highest standard.
Fixcraft’s team of highly skilled technicians have extensive experience in the automotive industry, and the company utilizes the latest diagnostic tools and equipment to ensure that all repairs are completed accurately and efficiently. Whether customers require routine maintenance or major repairs, Fixcraft is equipped to handle all vehicle brands.
Overall, Fixcraft is a reliable and trustworthy service partner for all vehicle owners, providing comprehensive car repair management solutions that are tailored to meet the unique needs of each customer. The company’s commitment to transparency, customer satisfaction, and quality service has earned them a reputation as a leading provider in the automotive industry.
Challenges faced by Fixcraft
Fixcraft, a full-stack car repair management solution, faced several challenges before partnering with Savage & Palmer to improve their digital marketing campaigns. The company struggled with a lack of focus in its campaign structures, resulting in subpar ad strategy and ad copy, and the use of irrelevant keywords.Fixcraft’s lack of focus in its campaign structure meant that the company was not effectively targeting its ideal audience. This resulted in low engagement and poor conversion rates, which was detrimental to the company’s growth. The ad strategy and ad copy were not optimized to deliver the right message to the right audience, leading to a lack of clarity in Fixcraft’s marketing communications. As a result, the effectiveness of their campaigns suffered.
The improper use of keywords was another challenge that Fixcraft faced. The company was using irrelevant keywords that did not accurately reflect their services or the needs of their target audience. This resulted in poor visibility in search engine results pages (SERPs), making it difficult for potential customers to find the company online.
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Savage & Palmer played a significant role in helping the client identify the right target audience for their multiple product lines. This was accomplished by establishing an image that tied back to the parent entity while appealing to a younger audience active on social media. By creating relatable and trending content, the team was able to attract a larger audience and drive engagement.
In addition, Savage & Palmer’s team of experts created visually appealing and engaging video ads to showcase the beauty of each property. By doing so, they were able to achieve an above-average click-through rate of 15-25% and improve overall conversions.
The team also followed the AIDA marketing funnel approach, starting with brand awareness and ending with website conversions. They utilized a combination of Google, Facebook, and Instagram ads with varying types of creatives and communication on each campaign to identify winning combinations.
Through optimization and A/B testing, Savage & Palmer identified the most effective ad strategies and ad copy, addressing the previous subpar tactics that Fixcraft had been using. Furthermore, irrelevant keyword usage was reduced, resulting in more relevant leads and higher-quality traffic to the client’s website.
By implementing a well-planned marketing flow, creating visually appealing creatives and relatable content, and identifying the right target audience, Savage & Palmer was able to significantly improve Fixcraft’s digital marketing campaigns. These improvements ultimately led to increased brand awareness, higher-quality traffic, and improved overall conversions for the client.
Savage & Palmer’s comprehensive digital marketing approach helped Fixcraft achieve remarkable results. One of the most significant successes was the remarkable increase in conversion rate, which went up from 5% to 13%. This improvement was made possible through the effective implementation of AIDA marketing funnel, optimized ad strategies and ad copy, and relevant keyword usage.The increased conversion rate led to a lower customer acquisition cost (CAC), which was a significant achievement for Fixcraft. By improving the overall conversion rate, the cost per acquisition was decreased, leading to a more cost-effective digital marketing campaign. This was a crucial win for the client, as they could maximize their returns on investment and achieve a higher return on ad spend.
Another significant achievement of Savage & Palmer’s digital marketing approach was the notable increase in lead volume by over 20%. This increase can be attributed to increased brand recall and improved audience targeting. The team successfully identified the right target audience for each product line and created a compelling image that resonated with them. By creating relatable and trending content and utilizing visually appealing creatives, the team was able to attract a larger audience and drive engagement.
The improved lead volume and conversion rate ultimately led to increased brand awareness and revenue for Fixcraft. These results were possible due to Savage & Palmer’s approach of implementing a well-planned marketing flow, creating visually appealing creatives, and identifying the right target audience. Additionally, the team continuously optimized the campaigns through A/B testing, ensuring the most effective ad strategies and ad copy were utilized.In addition, Savage & Palmer’s team of experts created visually appealing and engaging video ads to showcase the beauty of each property. By doing so, they were able to achieve an above-average click-through rate of 15-25% and improve overall conversions.
In conclusion, Savage & Palmer’s effective digital marketing approach significantly improved Fixcraft’s marketing campaigns. By increasing the conversion rate, lowering CAC, and increasing lead volume, the team was able to maximize the client’s returns on investment and increase their revenue.