About Oxyjon

Oxyjon is on a mission to reduce the pain and suffering caused by diabetes and other chronic diseases, through their programs based on scientific guidelines. They are passionate about mitigating the problems people face in managing diabetes.

Before Savage & Palmer, Oxyjon was focused on B2B sales which relied on Doctor Referrals and had no presence in the B2C segment.

Challenges faced by Oxyjon
Before signing up with Savage & Palmer, the outreach to leads was tedious which led to a low volume of leads. This in turn became a challenge in scaling the business.
Marketing Goals for Oxyjon
The goal was to increase the number of leads by leveraging digital marketing channels. The plan was to introduce the brand on different platforms and increase awareness amongst the target audience.
Strategies Used by Savage & Palmer
  • Savage & Palmer created and optimized the campaign structure to meet the goals.
  • Ensured World-class Ad communication
  • Used a mix of platforms to capture the best traffic
End Result
The conversion rate increased by over 2.2x from 14% to 30.7% which helped in the reduction of CAC (Customer Acquisition Cost)

There was a significant increase in lead volume owing to increased brand recall and awareness.

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