About SKO – A Premium Footwear Brand
Finding the Right Audience:
We spent days researching and trying to find the right target audience for the brand (age, income, city). Through optimisation and A/B testing, we found the right target audience for the brand.
To understand which platform is best to target their audience, our team tried a combination of Google, Facebook and Instagram ads with different types of creatives on each ad campaign.
As we were able to drive a high volume of traffic to the online store, we heavily remarketed to all the visitors who did not convert on their first visit. This resulted in users coming back and purchasing