Case study - Charak Pharma 2020 - Savage and Palmer

Charak Pharma | 2020

The brief was to showcase their ayurvedic products in a fun and relatable way. However, the challenge was working with people from all age groups and backgrounds for separate commercials. The team finally came up with 4 different films that showcase these products being used by a range of ages and genders of people to show the range of these products for one’s household.

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