Case study – Moha

Moha, an ayurvedic skincare brand

moha combines the ancient science of Ayurveda with the raw magic of the forest to create a stunning array of herbal skin and hair solutions that are not only effective but also wholesome and therapeutic. Created by the house of Charak, the world-renowned Ayurvedic specialists, moha is the culmination of over 75 years of Ayurvedic study, practice, and rigor. With a collective expertise of over 400 years, they work with powerful herbs and plants like Neem, Jojoba, Rusmari, Kumara, and Yastimandhu to create rare, almost magical formulations for deeply nourishing skin and hair solutions. Their blends are delicately balanced, with each formulation going through more than twenty clinical tests to ensure that the products that reach you are of the highest possible quality.

The client brief was to create an interesting story through which the client could showcase their product as well as the charitable work they are doing around selling the product. The team came up with a way to film all the stories in the same location in order to create a budget-friendly video with four different stories about four different women who rely on the Moha products to take care of them.

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