Case study – Nykaa

Table of Contents


Since their launch, they have not only redefined the art of e-retailing beauty and personal care in India but have also been instrumental in fostering the growth of a previously relatively nascent ecosystem. From bringing you domestic brands, international brands, luxury and prestige brands, premium brands, niche and cult brands, expert advice and videos, coupled with their understanding of the needs and preferences of the consumers, to more than 72 Luxe, On-Trend, and Kiosk Stores, an ever-growing online community for beauty buffs, and a Beauty Helpline, they go out of their way to give you only the very best.

The brief was to create an informative series that is both fun and engaging and centres around an influencer asking a dermatologist common questions about skincare and their routines. The challenge was doing an online shoot and coordinating it all via Zoom. With the help of special effects, we were able to create simple segments that keep audiences engaged throughout the content.

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