Case study – Nykaa

Table of Contents


Nykaa, an e-commerce platform based in India, has revolutionized the beauty and personal care industry with their innovative approach to online retail. They have brought together a wide range of domestic and international brands, catering to different preferences and needs of the consumers. Their offerings include luxury and prestige brands, premium brands, niche and cult brands, as well as expert advice and videos.

In addition to their online presence, Nykaa has also established 72 Luxe, On-Trend, and Kiosk Stores, catering to a growing community of beauty buffs in India. They have also created a Beauty Helpline, providing consumers with personalized recommendations and solutions.

Nykaa recently collaborated with an influencer and a dermatologist to create an informative and engaging series that answered common questions about skincare and skincare routines. Despite the challenge of doing an online shoot and coordinating through Zoom, the team was able to use special effects and simple segments to keep the audience engaged throughout the content.

The series focused on addressing common concerns and queries related to skincare, providing expert insights and tips to help the viewers take better care of their skin. By leveraging the expertise of a dermatologist and the influence of an influencer, Nykaa was able to create content that was not only informative but also entertaining and engaging.

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The team at Nykaa recognized the importance of creating content that resonates with their audience and is tailored to their preferences and needs. By combining their understanding of the market and consumer behavior with innovative technologies and creative approaches, they were able to create a series that effectively communicated their message and reinforced their brand identity.

The success of this collaboration is a testament to Nykaa’s commitment to providing the very best to their customers, whether it is through their product offerings, expert advice, or engaging content. They continue to set new standards in the beauty and personal care industry in India and beyond, and their innovative approach has been recognized and appreciated by consumers and industry experts alike.


Savage & Palmer, a leading video production agency, was able to provide Nykaa with a robust content strategy and powerful conceptualization for their beauty products. The team understood the importance of proper lighting and video production in creating high-quality videos that would appeal to the general public.We Recognized the need for a strategic approach to showcase Nykaa’s products in the best possible light. They worked closely with the client to develop a content strategy that would effectively communicate the benefits and unique features of each product. The team utilized their expertise in video production to create visually appealing content that captured the attention of viewers.

To ensure that the final product met Nykaa’s high standards, Savage & Palmer paid close attention to lighting and video production. The team recognized that the right lighting could make all the difference in highlighting the texture and color of the products. They utilized their technical expertise to capture the products in their best light, resulting in high-quality videos that showcased the products in an appealing and engaging way.

Savage & Palmer’s attention to detail and commitment to delivering top-notch quality resulted in videos that were not only visually stunning but also informative. By showcasing the products in the best possible light, the videos helped to increase brand awareness and drive sales for Nykaa.Overall, Savage & Palmer’s collaboration with Nykaa was a success. By leveraging their expertise in content strategy and video production, the team was able to create high-quality videos that effectively showcased the client’s products. Their attention to detail and commitment to excellence resulted in videos that were not only visually appealing but also informative and engaging to viewers.

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