increase in revenue.
About the Company
Vedistry, a division of Charak Group, has been a leader in Ayurvedic medicine for over 75 years. Its mission is to improve the quality of life for its customers by offering high-quality health and wellness products. By combining traditional Ayurvedic medicine with modern science, Vedistry is committed to producing quality products that promote well-being.
Vedistry is the result of Charak Group’s expansion into the personal and healthcare market. With a legacy spanning over seven decades, Charak has established itself as one of the foremost Ayurvedic pharma companies, providing top-quality products and services. Vedistry builds on this expertise by offering a range of high-quality consumer brands through the OTT platform.
Vedistry’s flagship brands include moha:, KOFOL, GO365, and DIPYA. Each of these brands is dedicated to delivering highly effective yet chemical-free products for the benefit of customers’ health and well-being. The moha: brand offers a range of personal care products that incorporate natural ingredients to nourish and rejuvenate the skin and hair. KOFOL provides a range of herbal cough syrups and tablets that offer relief from coughs and colds. GO365 offers a range of products that support joint health, while DIPYA provides natural supplements that promote healthy digestion.
Vedistry’s commitment to quality is reflected in its product development and manufacturing processes. The company uses only the highest quality natural ingredients, and its products undergo rigorous testing to ensure they meet the highest standards of purity and efficacy. Vedistry’s products are also free from harmful chemicals, making them safe and gentle for everyday use.
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Overall, Vedistry’s dedication to combining the best of Ayurveda and modern science to improve the lives of its customers has earned it a reputation as a trusted and reliable provider of health and wellness products. Its range of high-quality, chemical-free products is a testament to its commitment to promoting health and well-being naturally.
Challenges faced by Vedistry
To rank higher on Google, Vedistry needs to implement a robust search engine optimization (SEO) strategy. SEO involves optimizing the company’s website and content to make it more attractive to search engines like Google. This includes using relevant keywords, creating high-quality content, and improving the website’s user experience.One of the biggest obstacles that Vedistry faces in implementing an effective SEO strategy is the intense competition in the herbal healthcare industry. There are many other companies offering similar products and services, which means that Vedistry needs to find ways to differentiate itself from the competition. This can be challenging, but it is essential to establish the brand as a leader in the industry and attract more organic traffic to the website.
Another challenge that Vedistry faces is the constantly evolving nature of SEO. Search engine algorithms are always changing, which means that SEO strategies need to be regularly updated to keep up with the latest trends. Vedistry needs to stay up-to-date with the latest SEO best practices to ensure that its website continues to rank well on Google and other search engines.
In addition to SEO, Vedistry also needs to focus on other digital marketing strategies to drive organic leads and conversions. This includes social media marketing, email marketing, and content marketing. These strategies can help the brand reach a wider audience and engage with potential customers in a more meaningful way.
However, the challenge with digital marketing is that it requires a significant investment of time and resources. Vedistry needs to allocate sufficient resources to develop and execute a comprehensive digital marketing strategy. This includes investing in skilled professionals who can create high-quality content and manage the company’s social media and email marketing campaigns.
Finally, the brand needs to ensure that its website is optimized for conversions. This means that the website should be user-friendly and easy to navigate, with clear calls-to-action that encourage visitors to take action. The website’s design and layout should also be visually appealing and professional, which can help establish Vedistry as a trustworthy and credible brand.
In conclusion, the brand faces several challenges in ranking higher on Google for organic leads and conversions. These challenges include intense competition in the herbal healthcare industry, the constantly evolving nature of SEO, the need to invest in digital marketing, and optimizing the website for conversions. However, by implementing a robust SEO and digital marketing strategy, Vedistry can overcome these challenges and establish itself as a leader in the industry.
The goal was to increase organic leads and conversions by optimizing their website and content to rank higher on Google.One of the key strategies that Savage & Palmer implemented was to update the description sections on the website to include exact match keywords. This involved conducting keyword research to identify the most relevant and high-traffic keywords for Vedistry products and services. By including these keywords in the website’s descriptions, Savage & Palmer helped Vedistry rank higher on Google for relevant searches.
Another strategy that Savage & Palmer used was to add frequently asked questions (FAQs) to product pages and include keywords in the answers. This helped to improve the user experience and provide valuable information to potential customers. Additionally, by including keywords in the answers, Vedistry was able to rank higher on Google for relevant searches.
Savage & Palmer also focused on answering questions on Quora using keywords as anchor texts. Quora is a popular question-and-answer platform that can drive targeted traffic to a website. By answering relevant questions and using keywords as anchor texts, the brand was able to establish itself as an authority in the industry and drive more organic traffic to its website.
Another key strategy that Savage & Palmer used was to focus on unlinked mentions. This involved identifying mentions of the brand on other websites and reaching out to the website owners to turn these mentions into linked mentions. By gaining more backlinks to the website, Savage & Palmer helped to boost its SEO and improve its rankings on Google.
Overall, Savage & Palmer’s approach to working with Vedistry focused on implementing a comprehensive SEO strategy that involved optimizing the website and content, answering questions on Quora, and building backlinks through outreach and guest posts. By combining these strategies, Savage & Palmer helped Vedistry increase its organic leads and conversions and establish itself as a leader in the herbal healthcare industry.
Thanks to Savage & Palmer’s SEO strategies, Vedistry saw a significant improvement in their website’s search engine rankings and organic search revenue. The product pages that were optimized using exact match keywords and FAQs saw a notable increase in their rankings on Google.
As a result, Vedistry experienced a 93% increase in revenue from organic search in just three months. This growth in revenue is a testament to the effectiveness of the SEO strategies implemented by Savage & Palmer.
The increase in rankings and revenue was not just a one-time spike, but a sustained improvement over time. The efforts to gain backlinks through outreach and guest posts also contributed to the continued growth of Vedistry’s organic search revenue.
The higher rankings on Google also led to an increase in organic traffic to the brand’s website. The traffic growth was not just from one or two keywords, but across a range of relevant keywords. This indicates that the SEO strategies implemented by Savage & Palmer were successful in improving the overall visibility of Vedistry’s website on search engines.The increase in revenue from organic search also meant that the brand was able to reduce their reliance on paid advertising. By ranking higher on Google for relevant keywords, they were able to attract more qualified traffic to their website without having to pay for clicks.In conclusion, the SEO strategies implemented by Savage & Palmer led to a significant improvement in Vedistry’s search engine rankings, organic traffic, and revenue from organic search. This demonstrates the effectiveness of a comprehensive and well-executed SEO strategy in driving measurable business results.