A Sneak Peek Into It’s Indian Counterparts Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300 million has been invested in Indian...
Most of the marketers today are familiar with the names of Facebook and Google when it comes to digital ads. While most companies are still leveraging these two towards their paid social media efforts, there is yet another surprise entrant in the domain of...
INTRODUCTION While the main aim of every business is to sell their product, running ads and asking your customers to buy, buy, buy is absolutely not the way to go. Building a brand will bring in more customers than ads ever could, and an effective way to do this is by...
Driving traffic to your pages is one of the most crucial parts of owning a website. It usually starts with finding the industry-specific keywords to optimize your content and bring in the organic traffic. What begins with a simple effort on the part of the search...
A business runs to achieve multiple objectives. However, it is no surprise that one of the primary objectives of any company or a business is to grow. The question that concerns all is “How to drive growth”? Well, there can be several ways to accomplish this, but...
