Email marketing campaign refers to the sending of promotional or commercial messages through email, to a bulk of contacts who have given their consent, in some way shape, or form, to receive these emails from you. Email marketing campaign is a powerful direct marketing channel that uses emails to promote a product or service. Businesses collect the data (email addresses) of their targeted customers and use email marketing campaign for lead generation, brand awareness, driving sales, and building a community around their brands.
This form of marketing campaign assists businesses by creating a communication channel between a brand and its target audience, driving traffic to your website, social media, blog, or anywhere else that you want your audience to visit. Additionally, you can categorize your emails and target audience based on demographics, age, gender, profession, interests, etc. Email marketing campaign is a great way to keep your audience engaged and informed about your brand, products, and services. With email marketing campaign, you can send personalized messages to your subscribers, ensuring that the right message is delivered to the right audience at the right time.
How have successful businesses used email marketing?
An important part of developing new sales leads; email marketing is an approach that helps you to connect with your existing or target customers on a more personal level by sharing information that is relevant to them. A smartly designed email marketing campaign is low-cost, action-based and focused. Here are some good examples of how some brands have utilized email marketing for their business goals.
The email template created by Drift shows that a precise and to-the-point message can engage the audience. The campaign received tremendous results, as 75% of email recipients opened the email, and 25% responded. People usually know that these are machine-generated emails, but this email successfully broke this mindset. Though the message inside the email was probably automated, it was conversational and incorporated a personal touch.
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People tend to respond to valuable and relevant information, and PayPal’s email campaign is an excellent example. It is a piece of clever and well-crafted information that provides the audience with a solution to their genuine problem.
Uber has framed the information related to its new offerings and deals concisely, so that it is engaging and valuable to the audience. The template design syncs with their app’s design and provokes a call to action. You can use Uber’s example to learn how to deliver your message through visually-appealing content that gives the audience a better understanding about your offerings.
Email marketing vs other marketing channels
People take a break from their social media channels for a few days, weeks, or months, but they frequently check their email accounts. Surveys have reported that people check their mailbox between 6 to 20 times a day. Therefore, undoubtedly, email marketing platform is the “key to the door” of marketing success. Here are the reasons why email marketing platform is a leading marketing channel:
First, email marketing platform is cost-effective and has a higher ROI than other marketing channels. Second, email marketing platform allows you to reach a targeted audience and deliver personalized messages. Third, email marketing platform helps you build long-lasting relationships with your subscribers, leading to increased brand loyalty and customer retention. Fourth, email marketing platform is measurable, providing you with valuable insights into your audience’s behavior and preferences. Finally, email marketing platform is easy to implement, track and optimize, allowing you to quickly adjust your strategy for maximum effectiveness.
Social media accounts for your business is the new normal, but you need an email ID to create a social media account, and to sign in to different applications that make your life easier. Even though people use platforms like Facebook, Twitter and LinkedIn extensively; everyone owns a profession-based email account. As per statistics, the number of email users will reach 4.6 billion by 2025.
Emails have a tremendously positive delivery rate compared to other marketing channels. Only 2% of your followers will see your posts on Facebook as the platform keeps updating users’ news feeds. The figures on Twitter are even worse. Contrastingly, the delivery rate of emails are estimated to be around 90%. Though it doesn’t indicate that the receiver will open the email, email marketing platform offers a far better chance to convey your message to prospects.
Moreover, goals for email marketing can be effectively achieved through the use of email marketing tools. Email marketing platform allows you to track and measure the success of your campaigns through analytics, such as open rates, click-through rates, conversion rates, and more. With this information, you can adjust your strategy to optimize your results and increase your ROI. Additionally, email marketing platform provides automation and personalization features, enabling you to create tailored messages for each subscriber based on their behavior and preferences. This level of customization helps to strengthen the relationship between your brand and your subscribers, resulting in higher engagement and sales.
When considering your goals for email marketing, it is important to remember that email campaigns are not just about making sales. They can also be used to build brand awareness, foster customer loyalty, and establish yourself as an authority in your industry. By using email marketing tools to create and send targeted messages to your subscribers, you can achieve all of these goals and more. So, if you haven’t already, consider incorporating email marketing into your overall marketing strategy to help you achieve your business goals.
Good Click-through Rate
The average CTR for a viral Facebook post is 2%, while average posts get 0.5% CTR. Click-through rate or CTR is the number of clicks that your ad receives divided by the number of times your ad is shown. Therefore, if you have 1000 followers on your Facebook page, on average, 20 of them will respond to a particular post. On Twitter, the average CTR is between 0.11% to 0.55%. However, CTR is higher on paid posts and groups with fewer followers. On the other hand, Constant Contact estimates that email marketing tools and campaigns in all industries have an average open rate of 29.55% and CTR at 1.27%.
Great value for your content
When you utilize email marketing tools to share a post or piece of content, you can precisely target an extensive audience base and convey your message to those who are most interested in your offerings. Unlike social media platforms, emails allow for greater depth, and people expect to spend time reading them. You can compose blog-style content for emails that redirect the reader to websites, promotions, or just free incentives. By using email marketing tools, you can analyze the best time to send these emails and increase the chances of building a strong customer base. Follow-up newsletters using email marketing tools can further solidify your relationship with your audience and keep them engaged with your brand.
Quality of traffic
When it comes to achieving goals for email marketing, few marketing channels can beat email marketing tools. Social media channels are packed with bogus profiles and bogus accounts, making it difficult to achieve your goals for email marketing. Even if you are running paid campaigns, there is a high probability of getting irrelevant traffic, which can hinder your goals for email marketing. If you’re trying to reach professionals like CEOs, managing directors, human resource professionals, and operating directors, you know that everyone has a work-based email address and are therefore accessible through email marketing tools, making it a great way to achieve your goals for email marketing.
Email marketing strategies and tips to enable max email conversions
To achieve your goals for email marketing, it’s essential to note that an effective email strategy isn’t just a quick tip, trick, or hack-based approach. This type of approach is often short-lived and doesn’t provide lasting value to your audience. Even if you have a smaller marketing budget or are up against industry giants, you can still create an effective email campaign by focusing on value-based content. By providing valuable information, insights, and offers to your audience, you can build trust and establish a loyal customer base, ultimately helping you achieve your goals for email marketing. Following this successful model can help you create an effective email campaign that resonates with your audience and drives conversions.
- Create a decent headline that will make the reader curious. Ideally, this should be something that you can adapt to your business model.
- Provide your prospects with useful information that simultaneously solves their problems and promotes your business. But, before this;
- Define your prospects, understand their needs, and customise your email campaigns accordingly. Analyse the approximate milestones for your specific industry and create realistic goals for your campaigns.
- Choose how frequently you aim to approach your audience.
- Remember to track the performance of the different emails you send out. Carefully study each significant statistic, and make minor modifications to your communications to generate greater impact.
Warnings before beginning your email marketing campaign
- To achieve your goals for email marketing, it is crucial to avoid using your primary domain, or else you risk getting blocked for spam. It is also essential to warm up your email account gradually to avoid being marked as spam by email service providers like Gmail and Outlook.
- Developing a warm-up plan is critical to the success of your email marketing campaigns. Following a structured warm-up plan, such as the one mentioned above, can help you achieve your goals for email marketing while maintaining a positive email sending reputation.
|Mailing Day||Volume||Batch||Creative Series|
The abovementioned warm up plan provides a recommended path for warming up an email by beginning with sending only small batches of emails so as to enable your emails to fly below the spam radar!
- Do not use commercial phrases and complicated words because spam is essentially an attempt to hinder commercial advertisements. The terms that are commonly used in such communications must be avoided, and a casual and conversational tone should be adopted.
- Avoid using false subject lines and fake header information. Inform receivers of your location and how to receive the follow-up emails.
- They are more likely to land up in the spam bin when you send HTML messages. A simple solution is to provide a text-only version of your email. This will also assist if the receiver cannot view the HTML message.
Email marketing is a powerful tool that businesses can use to achieve their marketing goals. With the help of email marketing campaigns, businesses can connect with their target audience and drive conversions, boost engagement, and generate leads. However, it’s important to set specific goals for your email marketing efforts in order to measure the success of your campaigns and make necessary adjustments. At Savage and Palmer Digital Marketing services, they understand the importance of setting clear goals for email marketing. They work closely with their clients to identify specific goals for their email campaigns and then use their expertise to create effective email campaigns that deliver results aligned with these goals. Their approach to email marketing involves setting specific goals and working closely with their clients to understand their target audience and what they are looking to achieve in order to meet these goals effectively. Using their experience and knowledge, they help clients select the best email marketing tools and platforms, such as Mailchimp, Constant Contact, and Campaign Monitor, to achieve their goals and deliver successful campaigns.
Savage and Palmer Digital Marketing services also offer a range of additional services to support their clients’ email marketing efforts. From data analysis and reporting to email list management, they have the skills and experience to help businesses maximize the impact of their email marketing campaign. With a focus on delivering results, they are committed to helping their clients achieve their goals and succeed in their marketing efforts.
You’ll be well on your way to being an efficient email marketing if you follow the above-mentioned instructions. Remember, before you start your first email marketing, the most crucial step is to prepare your content (text and graphics). Thus, you can create an effective email marketing campaign to engage with your consumers while planning your corporate goals.