Everything You Need to Know About Equalisation Levy

by | 27 Jun 2022 | Finance

Equalisation Levy – Features, Applicability & Penalty

Advertising on Social Media is a common function for every business in India, irrespective of their Size, Sector and, the Value of the company. There may be many reasons why you as a business owner are currently advertising on Social Media. You may be advertising to drive traffic to your website, to publicize your online content or to search for a new employee or even simply trying to build awareness about your brand. Be it any intention, while advertising on the internet, Equalisation Levy is a tax that you have to be aware of!

What is Equalisation Levy and Why is it important for you as a business owner?

Equalization Levy is another form of direct tax, similar to TDS, which needs to be withheld by the recipient of service at the time of making payment to non-resident service providers under specific conditions. In simple words, if your company uses digital advertising services of non-resident companies like Google, Facebook, Instagram, Twitter, etc. (something that almost every business in India does), you will have to pay an equalisation levy to the government.

Why was Equalisation Levy introduced?

Equalisation Levy was introduced in India in 2016, with the intention of taxing all digital transactions, to keep an eye on services provided by foreign companies over the internet and utilized by businesses located in India. The government realized that companies who provided services digitally, cost them a huge loss of revenue, as the amounts being paid by Indian businesses were not being taxed in the hands of the recipients, due to them not being registered in India or not having a permanent establishment in India. In order to curb this, equalization was introduced, thus making it compulsory for businesses availing specific services from non-resident service providers responsible to deduct 6% tax prior to making the payments to them and depositing the same with the government. Just to put into perspective how important this revenue collection was, last year, the government collected more than Rs. 1000 Crores in Equalisation Levy! Yes, that much.

How do I know if the Equalisation Levy applies to me?

This is by far the most important question. Does this tax apply to my business? Well, that depends. It is important to remember that not all businesses have to pay this tax to the government. This is because there are certain conditions that make a business applicable to the equalisation levy.

The First condition is that the company whose services you are paying for must be a non-resident service provider. Therefore, if you are using the services of companies like Facebook, Twitter, Instagram, etc, you are automatically liable to pay this tax. On the other hand, if you are using the digital advertising services of an Indian company that is established, you wouldn’t have to pay equalisation levy.

The second criterion that makes you applicable to this is if the payment you make for such a service exceeds Rs. 1,00,000 in one financial year. This means that if you use 1 lakh worth of Facebook Ads Services in one year, you will have to pay this tax. But if you manage to spend less than that, you don’t have to worry about paying the government.

When is the due date of this tax?

Let us assume that you paid for all the digital advertising services that you used on the 15th of February. Therefore, you have to make sure that you deposit this tax with the government authorities by 7th March and file the statement for the same on or before 30th June.

What happens if you don’t pay this in time?

In case there is a delay in the payment of this tax, interest is charged at 1% of the outstanding levy for every month. The compliance procedure for the Equalisation Levy is the responsibility of the service recipient.

The Equalisation Levy if not deducted, will lead to a Penalty charge that is equal to the amount of levy that has been failed to be deducted. If you manage to deduct the Equalisation Levy but fail to deposit it, there will be a Penalty equal to INR 1,000 per day, subject to a maximum of the levy failed to be deducted. There is also a Penalty for failure of filing the statement of compliance, that is, you will have to pay Rs. 100 per day for each day that the non-compliance continues. If there is a case of a false statement that has been filed, then there are chances of Prosecution wherein you may be subjected to imprisonment for a term of 3 years and will be asked to pay a fine.

Equalisation Levy is one of the lesser known taxes in India. Online Advertising is one of those services that everyone uses but most people are unaware of the tax that comes along with it. We at Savage and Palmer make sure that not only our accountants but also our customers are well aware of the different changes and new additions to the taxes in India. It is important for you as a business owner to understand and know about a tax that is levied for digital advertising because of how often you use it.

Click To Know About Our Accounting Services

Recent Posts

Top 4 Benefits Of SEO To Grow Your Business

Top 4 Benefits Of SEO To Grow Your Business

It’s difficult to believe that anyone in charge of a company’s digital presence hasn’t heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

Programmatic Advertising

Programmatic Advertising

There is no denying that buying ads for promotional purposes has always been a critical promotional strategy for businesses. If you intend to gather an audience for your business, it is important to focus on the right placements for your ads. Hence, you should buy ad...

Subscribe to our Bi-Weekly Newsletter to get more Business Insights.