About the Company
Forsyth Lodge, located in Satpura, Madhya Pradesh, is a luxurious jungle resort managed by a team of passionate individuals with a love for people and wildlife. During the off-season, the resort’s naturalists and staff undergo an intense learning programme to enhance their skills in guiding and creating new experiences for guests. To ensure a memorable stay, the naturalists plan guests’ vacation days well in advance, focusing on building strong interpersonal relationships and creating unique experiences that will become beautiful stories.
One of the unique features of Forsyth Lodge is its commitment to conservation and sustainable tourism. The lodge’s staff and naturalists work closely with the local community to protect the environment and promote responsible tourism practices. The lodge also supports various conservation projects, including the protection of the endangered barasingha, which is native to the area.
The naturalists at Forsyth Lodge are passionate about their work and undergo a rigorous training program to enhance their skills in guiding and creating memorable experiences for guests. They are knowledgeable about the local flora and fauna and take pride in sharing their expertise with visitors. They also work closely with guests to plan their vacation days, taking into account their interests and preferences.
The lodge offers a range of activities for guests, including wildlife safaris, bird watching, nature walks, and cultural visits to nearby villages. The naturalists are skilled at identifying and tracking wildlife and can provide guests with an up-close and personal view of the park’s diverse wildlife, including tigers, leopards, sloth bears, and a variety of deer and antelopes.
Guests can also take part in various conservation activities, such as planting trees, monitoring wildlife, and participating in community development projects. These activities provide a unique opportunity for guests to make a positive impact on the environment and local community.
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In addition to its conservation efforts, Forsyth Lodge also offers a range of luxurious amenities, including a swimming pool, spa, and library. The lodge’s restaurant serves delicious local and international cuisine, made from fresh, locally sourced ingredients.
Overall, Forsyth Lodge offers a unique and immersive experience for nature lovers and wildlife enthusiasts. Its commitment to conservation and sustainable tourism, combined with its luxurious accommodations and range of activities, makes it a must-visit destination for anyone looking to experience the beauty and diversity of Satpura National Park.
The Challenges faced by Forsyth Lodge
Forsyth Lodge has encountered various challenges in its business operations, particularly in engaging its target audience, establishing its brand identity, and increasing its social media following.
One of the primary hurdles that the company has faced is the difficulty in engaging its target market effectively. Despite their efforts to create engaging content and reach out to potential customers, the response has been limited. This has led to a decrease in customer retention rates and limited the growth of the business.
Another challenge has been the lack of a clear brand identity. Forsyth Lodge has struggled to establish a consistent brand style and message across its various marketing channels. This has resulted in confusion among customers and a diluted brand image.
Finally, the lodge has faced difficulties in growing its social media presence. Despite investing time and resources in social media marketing, the company has failed to attract a significant number of followers or generate engagement on its platforms.Overall, these challenges have posed significant obstacles to the growth and success of Forsyth Lodge. The company must address these issues and develop effective strategies to overcome them in order to remain competitive in the market.With a focus on professionalism and design, Savage & Palmer enhances Forsyth Lodge’s brand image and sustainability efforts by providing a more attractive and modern look that aligns with the lodge’s values.They wanted the posts to be engaging and allow the viewers to have an immersive experience of Forsyth Lodge, even if they were not present physically.
Our team conducted extensive research and analyzed earlier posts to create content for Forsyth Lodge, we developed a script and strategically placed cameras to capture the surrounding wildlife. Despite the challenges of capturing night shots due to the presence of wild animals, the team successfully captured stunning images. Additionally, the team regularly travels to Satpura twice a year to capture additional content for Forsyth Lodge.
Savage & Palmer ensures that Forsyth Lodge’s content is regularly updated with a consistent layout of their offerings and services to attract potential customers and retain current ones.
The brand worked with us to enhance its social media presence by implementing several strategies. This included the creation of visually attractive content by using a combination of fonts and shoots, as well as the production of educational-based posts to help people understand the brand better. These efforts resulted in increased impressions, engagement, interactions, and followers on various social media platforms.
Savage & Palmer conducted competitive analysis, curated a content calendar, and increased the quantity of content to improve the brand’s social media strategy significantly. Their team produced an exhaustive number of posts and reels that were relevant, appealing, and engaging to the target audience. By doing so, they were able to build brand recognition and generate more impressions, leading to higher engagement and increased revenue. The brand’s commitment to improving their social media strategy has positioned them as a leading brand in their industry.
This information reflects the success of our services for Forsyth Lodge, as evidenced by the high number of views, reach, and impressions of the video clip, which has received 4,538 overall views and reached 4,315 people. Additionally, the video clip has garnered 176 likes and has been shared by multiple users, demonstrating its popularity and engagement among the target audience.The video:
As requested we successfully delivered season-based content that reflects the unique experiences and facilities offered during summers, winters, and autumn. Additionally, we ensured that content should vary according to slack and peak seasons.We ensured that the content was informative, highlighting the client’s property, facilities, and local culture, as well as showcasing the wildlife found in the region.
In addition to improving Forsyth Lodge’s generic content, we have also added exciting elements to their online presence through videos and social media campaigns, to engage customers in new and innovative ways.
When creating social media posts for their client, the team recognized the importance of visual elements in capturing their audience’s attention. As a result, they experimented with various combinations of shots and fonts to create visually striking and impactful posts. For example, they implemented different style of shots to showcase the expansive natural beauty of the lodge and its surroundings, while close-up shots were utilized to highlight the intricate details of the architecture and interior design. The team recognized the importance of typography in conveying the client’s brand and message. They experimented with different fonts to find the best match for the client’s brand identity, while also ensuring readability and legibility.
As a result of Savage & Palmer’s services, Forsyth Lodge was able to see a significant increase in audience engagement and sales on their social media platforms. The newly developed content captured the natural beauty of the lodge and its surroundings, resulting in a 13 million increase in impressions on social media. The team’s thorough research and regular trips to capture new content have helped Forsyth Lodge maintain a strong presence on social media and continue to attract new customers.
The team noticed a remarkable increase in the number of followers on their social media accounts in just a few months. Initially, their follower base was limited to around 1,000 followers, but it has since grown rapidly to over 4,000 followers. This significant growth in the number of followers is a testament to the team’s efforts to create engaging and visually stunning content that resonated with their audience.
To achieve this growth, the team focused on developing a consistent and recognizable brand identity across all of their social media accounts. They experimented with different types of content, including images, videos, and text-based posts, to determine which types of content resonated best with their audience.
Analytics data shows that the team’s efforts have also resulted in a substantial increase in the overall reach and engagement of their social media posts. For example, in the past year, the team’s social media accounts have seen a four-fold increase in their overall reach, growing from 10,000 to 40,000. Impressions have also increased from 15,000 to 83,000, indicating that the team’s content is being seen by a wider audience. Additionally, the team’s engagement rates have skyrocketed from 150 to 900+ going into 2023, indicating that their followers are actively interacting with and sharing their content.
The team’s commitment to developing a strong brand identity and engaging with their audience has paid off, resulting in a significant increase in the number of followers on their social media accounts. These followers represent a valuable asset to the team, as they provide a ready-made audience for their future marketing efforts.
Forsyth Lodge’s social media account has posted over 1226 times, and has 4313 followers, while the account itself follows 829 people.
The client had requested Savage & Palmer to create social media posts that could capture the pristine and untamed beauty of the Lodge and its surroundings. The goal was to make the posts captivating and offer the viewers an immersive experience of the property, even if they couldn’t visit it in person.
BEFORE (Click here)
It was previously observed that the visuals were of poor quality and failed to attract engagement, with few likes and no comments. Additionally, the lack of attractive images may have contributed to the low engagement.
AFTER (Click here)
It has been noted that the quality of content posted has improved significantly. The incorporation of high-quality imaging and relevant hashtags has led to better engagement.
Likes & Comments
BEFORE (Click here)
The team had put in a lot of effort to create high-quality posts that would resonate with their audience, but the initial engagement in terms of likes and comments on the posts was not as frequent as they had hoped. They realized that they needed to make some changes to their content strategy in order to improve engagement.
AFTER (Click here)
The team’s shift towards creating more informative and narrative-based content resulted in a significant improvement in the posts’ quality. By providing valuable information and crafting engaging stories, they established themselves as a credible source of information and connected emotionally with their audience. This led to an increase in likes, comments, and followers, highlighting the importance of creating visually appealing and engaging content.
BEFORE (Click here)
The team understood that the overall viewership of their posts was suboptimal and that there was a lack of attractive features. The team also observed that their videos and posts were receiving lower views due to these issues.
AFTER (Click here)
Post strategy results have had a significant increase in viewership and improved visual appeal, thanks to better quality videos. By focusing on creating visually stunning content that resonates with their audience, the team was able to attract more viewers and increase engagement. They utilized various visual techniques, such as quality footage and time-lapse videos, to showcase the natural beauty of Forsyth Lodge and its surroundings. These efforts have paid off, as the team has seen a noticeable improvement in the overall quality of their posts and an increase in followers.