Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by globalization, advertising has to keep abreast of time. We have seen how advertising changed in the last 15 to 20 years. From print media to hoardings focused on mass communication it has shifted towards digital mediums with personalized ads tailor-made for the audience.
But the essence remains the same as before. You have to educate and inform the consumers about your product. You have to demonstrate how your product and services add value and provide solutions to the customer. In this article, let us look at different ways on how to advertise your business free and through paid channels for maximum impact.
Create a Google Business Profile
Create a Google My Business listing to provide essential information about your business. This should include opening and closing times, local addresses, directions, and reviews. Keep this listing updated so it has current and relevant information. This is especially helpful for attracting a local customer base.
Create Your Business Website
How to advertise your business online? The first step is to get your business website created. Your website is the online address of your business that is equally and maybe more important than a physical address. You can connect with potential customers all around the world and raise your brand visibility with it. It will promote your business round the clock. It not only promotes and provides information about your business but is also used to measure the effectiveness of your advertising campaigns. With all your product’s landing pages and marketing channels connected to your website, you can use analytics tools to monitor your advertising strategies effectively.
Use Effective SEO Strategies for Your Website
How to advertise your business for free? Optimize your business website for SEO. Using relevant keywords, interesting and quality content, meta descriptions, quick site loading speeds, mobile usability, trustworthy sources, and other measures are all part of on-page and off-page SEO strategies. As a result, your website gets higher rankings in organic search results, gets more visibility and credibility, and increased website traffic. It takes time, but the results you achieve are worth the wait.
Pay Per Click (PPC) Ads
If you want to get the advertising results quickly then you can start a PPC campaign along with an SEO strategy. Search engines are really advertising behemoths, and the biggest among them is Google. While they help you search the web, search engines collect all the data and help advertisers connect with their target audience. It has been said that businesses nearly double the investment for every penny they spend on google ads. In PPC you can modify the requirements so that your ads are visible only to your target audience when they use particular keywords. It is a comparatively low-cost marketing strategy where you only pay for what the viewer clicked in.
Use Facebook Ads
How to advertise your business on Facebook? Facebook is used by nearly 2 billion people every day. It is a great opportunity to reach your target audience. Build a buyer persona of your business customer and use metrics like geographical locations, interests, etc. to target your potential customers. Send the interested customers to “squeeze pages” i.e., strategically targeted landing pages. Do A/B testing to determine which ad copy and landing pages work best. Then focus and spend more on the performing pages.
Make Full Use of LinkedIn Groups
LinkedIn is a great way to connect with customers, strategic partners, competitors, talent, and support business owners in your particular niche. You can provide your business details like the number of employees, what USP your business has etc. You can contact other people and also use LinkedIn groups to make connections. You can also promote your product by sharing informative content.
How to advertise your business on social media? Use Pinterest along with other social media platforms. Pinterest is a photo-sharing site that always shows up on top search rankings especially for fashion products, flowers, and products related to a female audiences. If your business fits the profile, you can always post photos of your products here with a backlink to your website landing page. It will promote your business and increase traffic to your website.
Gram it for the Audience
How to advertise your business on Instagram? We imagine Instagram is full of pretty people, actors, models, and influencers flaunting their flawless skin, body, and whatnot. But it is a tremendous advertising and marketing opportunity for your business. Instagram has more than 1 billion active users that are a humungous market. It lets you target your potential audience through locations, interests, and other metrics. You can hire influencers related to your niche to advertise and market your products. You can create and post interesting pictures and videos that get you, viewers, and followers. You can get access to a wide audience quickly through Instagram.
Yes, email marketing still works. Develop a relationship with your existing or potential customers. Incentivize them to open your emails. Give them something free like an e-book, a white paper, or a report that helps them. Offer them monthly subscriptions. Then mail them at regular intervals through automatic mailer tools like Mailchimp or Get Response etc.
Use a Branded Email Signature
How to advertise your business for free? Use a branded email signature. Place your website link, social media link and any honor or recognition your business received on it. It promotes your business and brand every time you interact with somebody through mail. It is a free way to advertise your business all the time without even trying.
Turn Your Employees into Brand Ambassadors
Your employees are the face of your business and brand representatives to the world at large. Treating them well and providing good leadership, direction, and growth for their careers turns them into advocates for your business. Run family and friend promotions, invite those creatively inclined to write blog posts, and also get your employees involved in local events. Ask them to share business events, family get-togethers hosted in the office on their social media handles. A content and happy employee becomes a great brand ambassador for your business.
How to advertise your business online? Encourage your customers to leave online reviews. Monitor your business’s profile on review sites like Yelp! Trust Pilot and mouthshut.com and also on your official Twitter, Facebook and Instagram handle. Reviews and your timely response to them will get you a favorable audience and win their trust. Positive reviews also influence your target audience to make a purchase.
Press releases are a powerful tool that you can use for free publicity. If your business gets industry recognition, champions social causes, does CSR activities then use it to send out press releases. Mail them to your regional and local media houses. The information will be distributed widely and you get valuable and free media coverage. You can also use websites like PRLog and 24/7 Press Release for this purpose.
Concentrate on Industry-specific Forums
How to advertise your business for free? Find industry-specific forums particular to your domain and join them. Contribute to the conversations and add value. Once you get recognition and a good reputation, you can promote your products but avoid spamming or you may get kicked out.
You can advertise through podcasts too. These have gained popularity and podcast mediums like Spotify are all the rage nowadays. Joe Rogan and Howard Stern make millions out of their podcasts. You can pay podcasters to advertise your products by becoming their sponsors. Take care to enlist those podcasters whose image and podcasts align with your business values for a positive effect.
Partner with Non-competing Businesses
How to advertise your business? Find businesses that do not compete with you but are related to the field. Try to forge relations and partnerships with them. It helps them get access to a customer base that finds value in their products and vice versa. The cherry on the top is that these partners will not undercut your business but help grow it.
YouTube has more than 2.3 billion users as of 2020. YouTube provides a tremendous advertising opportunity for your business. You can start a YouTube channel and create interesting and engaging videos to attract subscribers and potential customers. The videos can help inform and educate your customers regarding the products and also create a connection with the audience. They also rank higher on search engine ranks so that’s an added bonus for your SEO ranking.
Use Medium and Quora
How to advertise your business for free? Use Q&A websites like Medium and Quora. Here is a trick we want to share. First, post informative and high-quality content related to your product and services on your website. It should contain the relevant keywords and be insightful and provide value to the viewers. Then again answer or write an article on Quora or Medium pertaining to that topic only. Include a backlink to your website through a primary or relevant keyword included there. You will get access to a large audience and also get higher search rankings through this content marketing method.
You can target your potential customers by offering free webinars or workshops to them. Reach your audience through emails, social media, or forums where they converge. Promote your events and get them to sign up. Organize a quality webinar and then release the video on YouTube and other online platforms. If your webinar adds value to the audience, it will gain traction and ultimately get you, customers.
So, these are some of the ways on how to advertise your business in 2021. Besides these, there are many other options that you can utilize to get to your target audience. But you should always monitor the effectiveness of your advertising strategy whether it is free or paid. Always track your return on investment, it should be more than what you spend on your advertising campaigns. You can track your marketing and advertising strategies effectively through different analytics tools, that will provide you with detailed reports. Use them to change your advertising strategies for a better outcome.