You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online sales for small businesses. Let us look into these tips below.
1. Great User Experience
Your website interface is the first impression of your business. The 15-second rule of website usability states that you only have 15 seconds to get the attention of the visitor. Otherwise, the customer is just going to bounce off. To increase conversion rate optimization (CRO) follow the 3-click rule. It states that a visitor to your website should only require 3 clicks to reach the checkout page. These steps make for a great user experience and lead to higher conversions and sales.
2. Optimize Your Website for Mobile
Web traffic is shifting towards mobile devices. More and more people are checking and buying products through mobile apps or accessing eCommerce sites on their websites. Include optimizing your website for mobile in your marketing strategy for an eCommerce startup.
3. Create an Email Marketing Strategy
Convert the potential customers into loyal customers through email marketing. Retarget people who visited your website and browsed your products. It works as free promotion and you can build a community for your business. Segment and categorize your email list target audience. It can be based on the products browsed or purchased. The effective strategy is to add a checkbox during the email subscription process. The checkbox options can be based on:
- Product category the subscribers want to receive mail about
- Types of promotions they want to receive mail about
- Periodic frequency of emails
- How they heard about your store
With this personalization, you can send emails, promotions, and newsletters relevant to your audience. This keeps your target audience engaged and continues their subscriptions.
4. Use Popups as a Conversion Tool
How to increase sales of eCommerce websites? Use popups justifiably. Ensure that popups are only displayed when a visitor spends a certain amount of time browsing your products. Offer a discount or show similar products to convince them to make a purchase. You can even upsell through popups to sell the customer a better and expensive similar type of product.
5. Use Scarcity Tactics
Wish to possess rare items or those in short supply is an inherent human trait. It is a genetic memory built from our hunter-gatherer days when resources were scarce and daily life a struggle for existence. Use the scarcity tactics to your advantage to boost sales. Some examples include:
- Hosting flash sales and adding a countdown timer
- Add scarcity for item sizes
- Display, “only a few left” or specify the number on your products
Scarcity tactics are easy to implement and can raise your CTR by nearly 15% and will more than double your sales.
6. Create Unique Copy
How to increase online sales of small businesses? By writing unique copy that will stand your eCommerce site apart from your competitors. Hire good copywriters who can create engaging content and taglines and differentiate your brand from others.
7. Check Cart Abandonment
This happens to nearly all businesses where customers change their minds right at the end. And since eCommerce is impersonal, so the customers do not have a sense of obligation to that of offline stores. To counter this, apply exit-intent popups. These popups give the visitors a chance to use a discount or a tempting offer to complete the purchase.
8. Provide Multiple Payment Options
How to increase sales of eCommerce websites? Use multiple payment options for your customer’s convenience. Apart from Credit and Debit card options, provide payment facilities like e-wallets, UPI, and Cash on Delivery options. Easy and secure payment facilities increase the conversion rate and trust of your business.
9. Use High Quality and Attractive Product Images
Take and upload attractive product images that hook the audience. It inspires confidence in your products and presents them in the right manner. A good presentation of products takes care of half of your marketing needs right then and there.
10. Showcase Your Top Selling Items
Your website’s landing page should feature your best-selling products. This is the first thing the visitors to your site will view. These products show the best image of your business and already have high sales. These have a better chance of conversions and thus boost sales of your website.
11. Leverage Positive Reviews
Leveraging reviews for success is an essential part of the marketing strategy for eCommerce startups. A customer on average views 10 reviews before making a decision. And nearly 70 percent of customers view online reviews before deciding on the purchase. If you sell quality products then add ratings to them. Prompt your customers to leave a review. Request your returning customers through emails for a testimonial. Testimonials will build trust in your brand.
12. Provide Exceptional Customer Service
Good customer service is essential to building a great business. Customers prefer businesses where their complaints are resolved efficiently. Some examples are:
- 24/7 phone and chat support. You can also use chatbots for chat support.
- Personalized response to the customers through e-mails and messages acknowledging their complaints and informing them of the steps taken to resolve them.
13. Decrease Shipping Times
How to increase online sales of small businesses? Reduce waiting times of customers through decreased shipping times. A good customer experience includes quick delivery of products. If the delivery is late, most of the customers will cancel their orders. You will lose a sale and, in the process, may also receive a bad review. It can hurt your business in the long run. Ensure that you dispatch your orders quickly and that they are delivered on time. Some examples of an effective shipping strategy:
- Provide free standard shipping.
- Provide customers options of paid express delivery.
- Use reliable 3rd party logistics service providers for your shipping and delivery needs.
- Provide product tracking facility to the customers, through which they can track the delivery of their products in real-time.
Visitors to your website may buy products or leave without buying. It does not mean that visitors that did not buy are the last cause. Retarget these visitors by displaying specific ads and sending a discount offer or limited availability emails to convert them into paying customers.
How to increase online sales of small businesses? By implementing the above-mentioned tactics, you can boost your online sales significantly without having to burn a hole in your pocket.