How to Use Google Trends For SEO?

by | 27 Jun 2022 | Sales & Marketing

Are you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market.

In this post, you can find out different ways in which you can use Google Trends For SEO. These are quick and efficient ways that will surely increase the quality of your content and make your efforts fruitful.

Google Trends: Changing The World of SEO

Wondering what Google Trends is? Here is a detailed answer: Google Trends is a data analytic tool that offers insights into most trending searches on Google. It provides valuable data in the form of interactive graphics and charts that can be leveraged for ranking on Google and YouTube. The benefits of Google Trends are manifold, but wait, did you know that Google Trends is a free tool?

Google Trends was initially introduced in 2006. It is a really powerful tool, and if used properly it can help you discover new trends for SEO. In May 2018 the latest version of Google Trends was launched. 

Here, in this article, we have allineated seven ways where you can use Google Trends for  SEO. Let’s get started then!

Google Trends for SEO: How To Allineate Its Advantages 

Let’s dive straight onto the list of uses of Google Trends for SEO. Here are the ten best ways that might help you

1. Find Related Keyword With Google Trends

This might just become your favorite one. Now, you might think that Keyword planner is a better option, sure, it’s good in its functionalities, but what makes Google Trends better is that it bubbles up with new and trending keywords. Let’s check out the steps where Google Trends SEO skills come handy: 

  • Run a keyword search like you usually do.
  • Scroll down and navigate to the “Related queries” table

You can now see a list of keywords related to whatever you just typed in. Let me remind you these are the latest and trending keywords, not the old ones.

2. Google Trends Lets You Tap into LSI Keywords

Let’s have a look at the SEO aspect that is often ignored – LSI Keywords. First things first, LSI stands for latent semantic index(ing). Now let’s move on to how the Google Trends SEO feature can be of help. You now know where to find related queries, after that select related topics. A list will be displayed, this is the list of LSI keywords related to whatever you typed. 

LSI Keywords can further help you increase the ranking of your post.

3. Always Remember The Context

Google Trends operates in a highly subjective manner. Usually, it will show you the keywords that are currently trending. But what if you want to compare it with last month’s or last year’s trends? Well, Google Trends has a solution for you. 

All you have to do is go to the default setting and select the time frame you wish to search for. There are a few other ways in which you Google Trends SEO, to maintain the desired context: 

  • Using the +Compare tool to add new keywords.
  • Filter by country or category.
  • Web searches.

4. Use The Predictions Of Google Trends To Your Benefit

You may use Google Trends to uncover interesting subjects that are currently trending…. and write articles/ blogs about them before anyone else. Do you know the problem that comes with searching the ongoing keyword trends? It is that everyone, Every. Single. Person. has the same data. 

Here comes Google Trends to save you! If you want additional tips, you can use the available data to predict trends! Here are the ways which you can follow to achieve the desired result: 

  • Identify trends with filtering by specific categories or countries. 
  • In a single trend, you can compare two keys.

5. Position Your Brand With Cycling Trends Of Google Trends

Let’s assume you are searching for a trendy word, “wedding”. By just typing in this word you can see the changing trends over the last 2 years or more if you want to compare even further. 

This feature of Google Trends SEO can help you compare trends and find out which keyword trend rebounded! All you need is to put in the effort and search the extra mile to make your content unique and trendy.

6. Google Trends Offers Search Intent – Use It To Segregate Keywords

Now that you have reached here you already know how to use Google Trends for SEO. But did you know that you can further use it to refine your keyword search? Must be wondering how right?

You can segment the search list using “search type”. This is obviously an incredible way to find out the trends of various popular intents. 

When searchers are intensely focused on a single type of intent, Search Types provide insight into them. The data can be refined by:

  • Web Search
  • Image Search
  • News Search
  • Google Shopping
  • YouTube Search

7. Go Big And Whittle Down

Do you wish to make a big start? Start by typing a keyword that you think is trendy. From here you can scroll down to use the following ways: 

  • Google Trends allows you to target geographically.
  • You can select your desired time zone to compare between ongoing and rebounding trends.

Here’s a quick tip – To gain a sense of long-term vs. short-term trends, use numerous time periods. Using these Google Trends SEO features can definitely help you accomplish your ranking goals. 

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