Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...

Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...

You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...

Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...

Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...

Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...

Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...

The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...

The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...

Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...

More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...

A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...

Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...

On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...

Creating a daily routine will make your life more productive and stable. Following it does not have to be boring or rigid. Instead, it will give you more time to relax, follow up on your hobbies and take better care of yourself.  So, how to write a daily routine? It...

Success depends on how productive you are and if you get things done on time. A to-do list makes you more organized and increases efficiency. It lets you jot down, organize and set your tasks in priority. You can also include notes, files, and even links to a task and...

You are preparing for an important presentation. Your elevator pitch is nearly ready. You are sure to get the funding for the business expansion if all goes right. You just need 10 minutes to get prepared. And then your phone rings. Next step, you are flooded with...

As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...

Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...

Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts.   What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....

Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...

Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...

Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur?  Let us share with you what we...

Why use an RPO for your hiring needs? Let us first dissect the hiring process. Hiring the right talent for the right job is essential for the success of an organization. Finding the candidates with the required skillsets is not enough, you have to ascertain if their...

You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...

Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...

Whether you run a big business or a small one, digital marketing is essential for the growth of your business. Especially for small businesses, digital marketing presents the opportunity to scale up quickly. The barriers are lowered and you can get access to...

Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s attention....

Would you like to earn more money? If you want to, then tax planning is for you. First of all, you save the expenditure on tax payments, then you get to put the saved amount in investment plans, that earn you more money of which several are tax-free in the bargain. ...

Accept it, we have all attended meetings where we hated every single second of it! You did not know why you were invited in the first place. And the whole time you were afraid to miss the deadline on that important project. Now when the positions are reversed, you...

Remote working became prevalent since the pandemic began. It may have disrupted the economy and commerce for a few days but even a pandemic cannot stop businesses from functioning and capital from flowing. Initially, management was treating it as a short-term option...

15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...

Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...

Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...

7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...

In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...

Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...

When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...

Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results.  Yes, you read it right. In influence marketing, the...

Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You're not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...

Whether it's a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It's normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...

There are now more than 4.2 billion active social media users across the globe. And if you aren't using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world's...

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India?  Small business owners...

Although business owners across the globe use the terms "bookkeeping" and "accounting" interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn't until they establish a business or design a financial...

Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports,  Mukesh Ambani is planning a...

You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn't reaching and engaging with the right set of audiences. As a marketer, one of...

It's difficult to believe that anyone in charge of a company's digital presence hasn't heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...

Starting a business isn't always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...

Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees' trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Even if e-commerce isn't exactly a new phenomenon, it's nonetheless brimming with possibilities. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and...

Breaking Down Netflix's Culture Deck: A Step Towards Mutual Success Company Culture–the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and...

Top 7 Reasons Why Startups Fail? Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded...

Why Telcos Want A Floor Price? Here’s An Explanation The telecom regulator’s agreement on the need for the “Floor Price” for cellular network services was welcomed by leading telcos who consider it a key to restoring the telecom sector’s financial health. However,...

  The Best Approach To Getting Your First 1000 Customers  How did successful brand’s do it? You've established a business. You've created a product. Perhaps it has been released, or perhaps it has not. So, what's next?  It's time to put your house on the market. It's...

The 4 Types Of Minimum Viable Product The Secret To Every Successful Company! Building an MVP is an excellent approach to market test your product. It is often less expensive to gather insights from an MVP than it is to construct a product with additional features.  ...

Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...

Hybrid Working And How it Will be the New Normal   Isn't it intriguing to see how a crisis can change people's perspectives on the issues that develop as a result of it? A very recent example is a large-scale social experiment in hybrid working due to the...

A Few Simple Tricks to Identifying and Retaining Top Talent With over 69% of the employers facing difficulty filling jobs, the global talent shortage is a real problem. The Covid-19 pandemic has made it even more difficult for companies to identify and retain...

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...

Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...

You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...

Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...

Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...

Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...

Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...

The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...

The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...

Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...

More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...

A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...

Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...

On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...

Creating a daily routine will make your life more productive and stable. Following it does not have to be boring or rigid. Instead, it will give you more time to relax, follow up on your hobbies and take better care of yourself.  So, how to write a daily routine? It...

Success depends on how productive you are and if you get things done on time. A to-do list makes you more organized and increases efficiency. It lets you jot down, organize and set your tasks in priority. You can also include notes, files, and even links to a task and...

You are preparing for an important presentation. Your elevator pitch is nearly ready. You are sure to get the funding for the business expansion if all goes right. You just need 10 minutes to get prepared. And then your phone rings. Next step, you are flooded with...

As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...

Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...

Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts.   What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....

Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...

Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...

Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur?  Let us share with you what we...

Why use an RPO for your hiring needs? Let us first dissect the hiring process. Hiring the right talent for the right job is essential for the success of an organization. Finding the candidates with the required skillsets is not enough, you have to ascertain if their...

You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...

Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...

Whether you run a big business or a small one, digital marketing is essential for the growth of your business. Especially for small businesses, digital marketing presents the opportunity to scale up quickly. The barriers are lowered and you can get access to...

Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s attention....

Would you like to earn more money? If you want to, then tax planning is for you. First of all, you save the expenditure on tax payments, then you get to put the saved amount in investment plans, that earn you more money of which several are tax-free in the bargain. ...

Accept it, we have all attended meetings where we hated every single second of it! You did not know why you were invited in the first place. And the whole time you were afraid to miss the deadline on that important project. Now when the positions are reversed, you...

Remote working became prevalent since the pandemic began. It may have disrupted the economy and commerce for a few days but even a pandemic cannot stop businesses from functioning and capital from flowing. Initially, management was treating it as a short-term option...

15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...

Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...

Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...

7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...

In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...

Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...

When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...

Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results.  Yes, you read it right. In influence marketing, the...

Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You're not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...

Whether it's a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It's normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...

There are now more than 4.2 billion active social media users across the globe. And if you aren't using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world's...

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India?  Small business owners...

Although business owners across the globe use the terms "bookkeeping" and "accounting" interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn't until they establish a business or design a financial...

Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports,  Mukesh Ambani is planning a...

You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn't reaching and engaging with the right set of audiences. As a marketer, one of...

It's difficult to believe that anyone in charge of a company's digital presence hasn't heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...

Starting a business isn't always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...

Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees' trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Even if e-commerce isn't exactly a new phenomenon, it's nonetheless brimming with possibilities. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and...

Breaking Down Netflix's Culture Deck: A Step Towards Mutual Success Company Culture–the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and...

Top 7 Reasons Why Startups Fail? Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded...

Why Telcos Want A Floor Price? Here’s An Explanation The telecom regulator’s agreement on the need for the “Floor Price” for cellular network services was welcomed by leading telcos who consider it a key to restoring the telecom sector’s financial health. However,...

  The Best Approach To Getting Your First 1000 Customers  How did successful brand’s do it? You've established a business. You've created a product. Perhaps it has been released, or perhaps it has not. So, what's next?  It's time to put your house on the market. It's...

The 4 Types Of Minimum Viable Product The Secret To Every Successful Company! Building an MVP is an excellent approach to market test your product. It is often less expensive to gather insights from an MVP than it is to construct a product with additional features.  ...

Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...

Hybrid Working And How it Will be the New Normal   Isn't it intriguing to see how a crisis can change people's perspectives on the issues that develop as a result of it? A very recent example is a large-scale social experiment in hybrid working due to the...

A Few Simple Tricks to Identifying and Retaining Top Talent With over 69% of the employers facing difficulty filling jobs, the global talent shortage is a real problem. The Covid-19 pandemic has made it even more difficult for companies to identify and retain...

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...