15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...

Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...

Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...

7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...

In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...

Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...

When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...

Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results.  Yes, you read it right. In influence marketing, the...

Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You're not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India?  Small business owners...

Whether it's a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It's normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...

There are now more than 4.2 billion active social media users across the globe. And if you aren't using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world's...

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...

It's difficult to believe that anyone in charge of a company's digital presence hasn't heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn't reaching and engaging with the right set of audiences. As a marketer, one of...

Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports,  Mukesh Ambani is planning a...

Although business owners across the globe use the terms "bookkeeping" and "accounting" interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn't until they establish a business or design a financial...

Starting a business isn't always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...

Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees' trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Even if e-commerce isn't exactly a new phenomenon, it's nonetheless brimming with possibilities. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and...

Breaking Down Netflix's Culture Deck: A Step Towards Mutual Success Company Culture–the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and...

Top 7 Reasons Why Startups Fail? Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded...

Why Telcos Want A Floor Price? Here’s An Explanation The telecom regulator’s agreement on the need for the “Floor Price” for cellular network services was welcomed by leading telcos who consider it a key to restoring the telecom sector’s financial health. However,...

  The Best Approach To Getting Your First 1000 Customers  How did successful brand’s do it? You've established a business. You've created a product. Perhaps it has been released, or perhaps it has not. So, what's next?  It's time to put your house on the market. It's...

The 4 Types Of Minimum Viable Product The Secret To Every Successful Company! Building an MVP is an excellent approach to market test your product. It is often less expensive to gather insights from an MVP than it is to construct a product with additional features.  ...

Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...

Hybrid Working And How it Will be the New Normal   Isn't it intriguing to see how a crisis can change people's perspectives on the issues that develop as a result of it? A very recent example is a large-scale social experiment in hybrid working due to the...

A Few Simple Tricks to Identifying and Retaining Top Talent With over 69% of the employers facing difficulty filling jobs, the global talent shortage is a real problem. The Covid-19 pandemic has made it even more difficult for companies to identify and retain...

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...

15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...

Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...

Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...

7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...

In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...

Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...

When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...

Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results.  Yes, you read it right. In influence marketing, the...

Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You're not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India?  Small business owners...

Whether it's a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It's normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...

There are now more than 4.2 billion active social media users across the globe. And if you aren't using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world's...

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...

It's difficult to believe that anyone in charge of a company's digital presence hasn't heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn't reaching and engaging with the right set of audiences. As a marketer, one of...

Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports,  Mukesh Ambani is planning a...

Although business owners across the globe use the terms "bookkeeping" and "accounting" interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn't until they establish a business or design a financial...

Starting a business isn't always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...

Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees' trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Even if e-commerce isn't exactly a new phenomenon, it's nonetheless brimming with possibilities. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and...

Breaking Down Netflix's Culture Deck: A Step Towards Mutual Success Company Culture–the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and...

Top 7 Reasons Why Startups Fail? Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded...

Why Telcos Want A Floor Price? Here’s An Explanation The telecom regulator’s agreement on the need for the “Floor Price” for cellular network services was welcomed by leading telcos who consider it a key to restoring the telecom sector’s financial health. However,...

  The Best Approach To Getting Your First 1000 Customers  How did successful brand’s do it? You've established a business. You've created a product. Perhaps it has been released, or perhaps it has not. So, what's next?  It's time to put your house on the market. It's...

The 4 Types Of Minimum Viable Product The Secret To Every Successful Company! Building an MVP is an excellent approach to market test your product. It is often less expensive to gather insights from an MVP than it is to construct a product with additional features.  ...

Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...

Hybrid Working And How it Will be the New Normal   Isn't it intriguing to see how a crisis can change people's perspectives on the issues that develop as a result of it? A very recent example is a large-scale social experiment in hybrid working due to the...

A Few Simple Tricks to Identifying and Retaining Top Talent With over 69% of the employers facing difficulty filling jobs, the global talent shortage is a real problem. The Covid-19 pandemic has made it even more difficult for companies to identify and retain...

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...