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Top 4 Benefits Of SEO To Grow Your Business

Top 4 Benefits Of SEO To Grow Your Business

It’s difficult to believe that anyone in charge of a company’s digital presence hasn’t heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

Programmatic Advertising

Programmatic Advertising

There is no denying that buying ads for promotional purposes has always been a critical promotional strategy for businesses. If you intend to gather an audience for your business, it is important to focus on the right placements for your ads. Hence, you should buy ad...

Understanding TDS And The TDS Returns Process

Understanding TDS And The TDS Returns Process

TDS or Tax Deducted At Source is an essential part of income tax and is applicable on services, not on goods. This tax is deducted from specific payments like professional payments, contract services, interest payments, rent, commission, salary, etc. TDS deductibles...

Human Resource Activities You Should Be Automating

Human Resource Activities You Should Be Automating

Human resource operations and recruitment are a vital part of every business. The HR department handles the hiring process, onboarding and offboarding of staff members, skill improvement of employees, salary distribution, leave management, and the overall well-being...

The Metaverse And How It Will Effect Your Business

The Metaverse And How It Will Effect Your Business

The Metaverse – the doppelganger of our world, is a term that’s on every industry’s lips. While netizens are drooling over it, the entire concept is still unclear. “What is the Metaverse?” and “How will the Metaverse help my business?” The Metaverse surged into the...

The Concept of Cost Centre Accounting Explained Broken Down

The Concept of Cost Centre Accounting Explained Broken Down

Every business has multiple that control and optimise the business process in various ways and improves profitability. While the ultimate purpose of your business is to analyse the profitability, cost centres can help herein by centralising the function and...

Tools For Enabling the Creation of Great Content

Tools For Enabling the Creation of Great Content

Ever since the pandemic, the digitalisation of businesses has picked up pace, and content marketing is no exception. 2022 is proving to be a year of moving towards new and innovative strategies. Different types of content require their own unique marketing strategy...

How Domino’s Is Riding The Zomato and Swiggy Wave?

How Domino’s Is Riding The Zomato and Swiggy Wave?

India, like most progressing countries, has become a hub for pizza delivery chains like Pizza Hut, Smokin’ Joe’s, Laziz Pizza, Oven Story, Papa John’s and several more. However, Domino’s Pizza is in a league of its own when it comes to a consistent and loyal customer...

Ecommerce Reconciliation: Best Practices To Avoid Revenue Leakage

Ecommerce Reconciliation: Best Practices To Avoid Revenue Leakage

The Covid-19 pandemic has significantly affected startups worldwide. It has also changed how customers perceive brands and marketplaces. And, because Direct-to-Consumer (D2C) channels meet customer and business needs effectively, over 800 conventional brands in India...

The GSTR2B shift – How It Affects Your Business?

The GSTR2B shift – How It Affects Your Business?

The GST law aims to ensure that input tax credits (ITC) are accurately transferred between states and transactional entities. All of the taxable goods and services bought by a consumer and delivered by a seller are verified through invoice verification. Rule 36 (4) of...

The Bible of Effective Customer Communication and Retention

The Bible of Effective Customer Communication and Retention

Ready with all your products and/or services? Waiting to get amongst your customer base? To convey a clear, strong and direct message, it is quite essential to have effective communications in place. The more clear your business's ability to communicate are, the more...

Why is image optimization essential for SEO?

Why is image optimization essential for SEO?

There is a saying that says, "A picture speaks a thousand words," which is so true!! Everyone loves to interact with pictures instead of words, whether in media, ecommerce, or even travel websites. People are more interested in watching images rather than reading the...

Amazon Ads: Everything You Need To Know

Amazon Ads: Everything You Need To Know

Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...

7 ways to increase leads with Inbound marketing!

7 ways to increase leads with Inbound marketing!

Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this!  Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...

How to Attract Businesses with Local SEO?

How to Attract Businesses with Local SEO?

You might be curious to know what a local SEO can do to attract new business opportunities. But, before moving to the discussion, it is vital to understand what a Local SEO is and why it is crucial for your business.  What is Local SEO?  Local Search Engine...

The Upcoming IPOs In 2022: A Detailed Guide!

The Upcoming IPOs In 2022: A Detailed Guide!

IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...

The Secret Of The 10,000$ Google Ad Grant For NGOs

The Secret Of The 10,000$ Google Ad Grant For NGOs

Did You Know That Google Gives Nonprofits A $10,000 Grant? Yes, that’s correct! Your nonprofit organisation can utilise this Google Grant to improve website traffic and cultivate an engaged community, thereby building support for your mission. Starting a nonprofit...

8 Biggest Content Marketing Mistakes You Should Avoid

8 Biggest Content Marketing Mistakes You Should Avoid

Ever heard of content marketing? Of course, you’d have, but do you actually know how to use it efficiently? What mistakes should you avoid, and what strategies to use? If you don’t, then this blog is a must-read for you! If used effectively, content marketing can...

How to Use Google Trends For SEO?

How to Use Google Trends For SEO?

Are you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you can find out different ways in which you...

KPIs For Social Media

KPIs For Social Media

Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...

Video Marketing Strategies 2021

Video Marketing Strategies 2021

Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...

Complete Guidance About SEO In 2022!

Complete Guidance About SEO In 2022!

Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible.  Are you the first one to look up business setting up ideas? How...

How to Increase CTR?

How to Increase CTR?

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

The Importance Of Going Green

The Importance Of Going Green

The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...

How To Develop a Top Content Marketing Strategy

How To Develop a Top Content Marketing Strategy

In the world of SUCCESSFUL businesses, content is king. And, this is because the content is what interacts with your prospects first. But, as competition is fierce for both B2B and B2C businesses, they need to dive into new content marketing strategies. Brayan Kramer,...

Setting up a great accounts payable process

Setting up a great accounts payable process

What Are Accounts Payable? Accounts payable represent an account within the general ledger that refers to a company’s commitment to pay off current liabilities to its vendor. In other words, accounts payable are unsettled amounts owed to suppliers for services or...

How Companies Are buying Media Houses to Scale

How Companies Are buying Media Houses to Scale

Companies are buying digital media houses to take advantage of their extensive user base, data-driven consumer insights, and content creation expertise, to introduce new products and services in different categories. Last year, The Good Glamm Group, an Indian...

How to Start Affiliate Marketing in India

How to Start Affiliate Marketing in India

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

11 Marketing Ideas for Small Business

11 Marketing Ideas for Small Business

The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...

PPC Marketing: The Ultimate Guide 2021

PPC Marketing: The Ultimate Guide 2021

The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...

Instagram Hacks: Reels In 2021 & Beyond

Instagram Hacks: Reels In 2021 & Beyond

Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...

How To Improve Website Conversion Rate

How To Improve Website Conversion Rate

Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...

12 Best WordPress Plugins for Your Website

12 Best WordPress Plugins for Your Website

You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...

Best eCommerce Businesses to Be In (2022)

Best eCommerce Businesses to Be In (2022)

Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...

Why Does CRED Want To Become A Currency?

Why Does CRED Want To Become A Currency?

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn’t know where to start? To put it simply, you’d have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...

7 Benefits Of Outsourcing Payroll

7 Benefits Of Outsourcing Payroll

Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees’ trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Top 7 Reasons Why Startups Fail?

Top 7 Reasons Why Startups Fail?

Top 7 Reasons Why Startups Fail? Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded...

Digital currency: a trend taking over the world

Digital currency: a trend taking over the world

We have witnessed tremendous growth in cashless transactions over the last few years. Now, countries are launching their digital currencies to boost their economy, reduce the cost of payment services, increase competition among financial institutions, and provide...

How Do You Identify And Retain Top Talent

How Do You Identify And Retain Top Talent

A Few Simple Tricks to Identifying and Retaining Top Talent With over 69% of the employers facing difficulty filling jobs, the global talent shortage is a real problem. The Covid-19 pandemic has made it even more difficult for companies to identify and retain...

Hybrid Working And How it Will be the New Normal

Hybrid Working And How it Will be the New Normal

Hybrid Working And How it Will be the New Normal     Isn’t it intriguing to see how a crisis can change people’s perspectives on the issues that develop as a result of it? A very recent example is a large-scale social experiment in hybrid working due to the...

Understanding Google As A Search Engine

Understanding Google As A Search Engine

Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...

Why Maintaining a Great Cash Flow is Important for your Business?

Why Maintaining a Great Cash Flow is Important for your Business?

Why Maintaining a Great Cash Flow is Important for your Business? The Art Of Recording The Vitamin C – ash   There is more to see than what is put out. While many companies seem like they’re doing well, this might not be the reality. It has been the case with many...

The 4 Types Of Minimum Viable Product

The 4 Types Of Minimum Viable Product

The 4 Types Of Minimum Viable Product The Secret To Every Successful Company! Building an MVP is an excellent approach to market test your product. It is often less expensive to gather insights from an MVP than it is to construct a product with additional features....

Breaking Down The Thrasio Model

Breaking Down The Thrasio Model

Breaking Down The Thrasio Model  A Sneak Peek Into It’s Indian Counterparts  Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300...

Zomato: Are They Losing Money?

Zomato: Are They Losing Money?

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...

9 Best To Do List Apps For 2021

9 Best To Do List Apps For 2021

Success depends on how productive you are and if you get things done on time. A to-do list makes you more organized and increases efficiency. It lets you jot down, organize and set your tasks in priority. You can also include notes, files, and even links to a task and...

5 Steps To Create a Personalized Daily Routine

5 Steps To Create a Personalized Daily Routine

Creating a daily routine will make your life more productive and stable. Following it does not have to be boring or rigid. Instead, it will give you more time to relax, follow up on your hobbies and take better care of yourself. So, how to write a daily routine? It is...

MSME Registration Benefits

MSME Registration Benefits

MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...

Benefits of SEO for Your Business

Benefits of SEO for Your Business

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

The Complete On-Page SEO Checklist 2021

The Complete On-Page SEO Checklist 2021

On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...

11 Best SEO Tools for Organic Growth

11 Best SEO Tools for Organic Growth

Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...

Ecommerce SEO: The Definitive Guide 2021

Ecommerce SEO: The Definitive Guide 2021

A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...

How to Run Facebook Ads The Right Way

How to Run Facebook Ads The Right Way

More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...

How to Register for GST?

How to Register for GST?

As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...

How To Register A Startup Company In India?

How To Register A Startup Company In India?

Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...

What is Debt Collection?

What is Debt Collection?

Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts. What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....

How Does Payroll Outsourcing Work?

How Does Payroll Outsourcing Work?

Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...

SaaS Ideas for Micro Business

SaaS Ideas for Micro Business

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

Late Fee for GSTR 3B

Late Fee for GSTR 3B

A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...

Benefits of Using a Recruiter to Grow Your Team

Benefits of Using a Recruiter to Grow Your Team

Why use an RPO for your hiring needs? Let us first dissect the hiring process. Hiring the right talent for the right job is essential for the success of an organization. Finding the candidates with the required skillsets is not enough, you have to ascertain if their...

Benefits of Social Media for Business

Benefits of Social Media for Business

Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...

Top 5 Qualities of a Successful Entrepreneur

Top 5 Qualities of a Successful Entrepreneur

Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur? Let us share with you what we...

Customer Loyalty Programs: What Are They?

Customer Loyalty Programs: What Are They?

In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...

Best Project Management Software For 2021

Best Project Management Software For 2021

Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...

Benefits and Challenges of Working from Home

Benefits and Challenges of Working from Home

Remote working became prevalent since the pandemic began. It may have disrupted the economy and commerce for a few days but even a pandemic cannot stop businesses from functioning and capital from flowing. Initially, management was treating it as a short-term option...

How to Lead an Effective Meeting

How to Lead an Effective Meeting

Accept it, we have all attended meetings where we hated every single second of it! You did not know why you were invited in the first place. And the whole time you were afraid to miss the deadline on that important project. Now when the positions are reversed, you...

10 Tips For More Effective Team Meetings

10 Tips For More Effective Team Meetings

Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You’re not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...

Digital Marketing For Small Business Owners

Digital Marketing For Small Business Owners

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India? Small business owners...

How To Maximize Engagement With A Hybrid Workforce?

How To Maximize Engagement With A Hybrid Workforce?

How To Maximize Engagement With A Hybrid  Workforce? The year 2020-2021 will be remembered as a year of upheaval and transformation. The way we worked for centuries was challenged, resulting in the creation of a completely new working model. It’s no surprise that...

What It Takes To Build A World-Class Employee Training Plan

What It Takes To Build A World-Class Employee Training Plan

What It Takes To Build A World-Class Employee Training Program CFO: “What happens if we train them and they leave”? CEO: “What happens if we don’t and they stay”? It may sound cliche, but similar discussions have taken place around many boardroom tables throughout the...

The Benefits Of SEO In Your SaaS Business

The Benefits Of SEO In Your SaaS Business

SEO Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good...

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand...

New Tax Due Dates: How To Use Them To Your Advantage

New Tax Due Dates: How To Use Them To Your Advantage

The Corona crisis has affected all the business owners, Sales is decreased like never before many are thinking to shut down but the smart minds are thinking how to overcome, how to get benefited from this crisis. Cash flow has hit so badly that businesses are having...

WFH -The New Style of Doing Business

WFH -The New Style of Doing Business

The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...

Laws On How To Raise Money For A Business

Laws On How To Raise Money For A Business

Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...

3 Valuable Tips To Improve Customer Loyalty

3 Valuable Tips To Improve Customer Loyalty

3 Valuable Strategies To Improve Customer Loyalty! There is nothing more valuable to a business than a loyal customer. Customer Loyalty is achieved after empowering, valuing and gaining the trust of your clients. A happy customer will keep coming back for more, always...

What Is GST In India? What Are Its Benefits?

What Is GST In India? What Are Its Benefits?

What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...

Eligibility and Benefits of Startup India!

Eligibility and Benefits of Startup India!

The Startup Initiative by the Government of India has been one of the most successful attempts to create a platform for growth and development of Startups and their entrepreneurs. Startups, as we all know, is the force that is fueling the Indian economy today. By...

Everything You Need to Know About Equalisation Levy

Everything You Need to Know About Equalisation Levy

Equalisation Levy – Features, Applicability & Penalty Advertising on Social Media is a common function for every business in India, irrespective of their Size, Sector and, the Value of the company. There may be many reasons why you as a business owner are...

Angel Tax Exemption For Startups

Angel Tax Exemption For Startups

Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...

Startups And Pivoting

Startups And Pivoting

For all those that are running a business and are in their early days ( < 5 years old),  chances are that you already have or are currently grappling with the fact that you might need to pivot some aspects of your business. Let me clarify. Your Business is probably...

20/20 Vision – A Practical Guide For The New Financial Year

20/20 Vision – A Practical Guide For The New Financial Year

20/20 Vision  – A Practical Guide For The New Financial Year Just like that, a week has already flown by in the new financial year. On most fronts, your business has already made a smooth transition into the new year; however, it is imperative to take stock of the...

Why Your Business Depends On These 4 Accounting Reports

Why Your Business Depends On These 4 Accounting Reports

Why Your Business Depends On These 4 Accounting Reports! Whether you are about to set up your Dream Business or you are currently a Small Business Owner, there are some essentials functions that you must know in order to keep your business running. The most neglected...

Input Tax Credit (GST Setoff)

Input Tax Credit (GST Setoff)

Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...

All About EPF & ESIC!

All About EPF & ESIC!

Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...

How To Prevent Toxic Culture From Brewing At The Workplace

How To Prevent Toxic Culture From Brewing At The Workplace

We spend more time at work today than ever before. We’re a part of the millennial generation – Ambitious, hungry to learn and desperate to display our capabilities. But what happens when these extended work hours and therefore the adrenaline rush to realize more...

The ABC of SEO- Search Engine Optimization!

The ABC of SEO- Search Engine Optimization!

Let’s think of a scenario. You’re a business owner, and a great one as well. All through your business life, you have tried to do the best for your business. You make sure that your employees are happy, your customers are satisfied and business is running smoothly....

Cash v/s Accrual Accounting

Cash v/s Accrual Accounting

Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...

Inventory Management- Why and How?

Inventory Management- Why and How?

It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...

Ecommerce Reconciliation: Best Practices To Avoid Revenue Leakage

Ecommerce Reconciliation: Best Practices To Avoid Revenue Leakage

The Covid-19 pandemic has significantly affected startups worldwide. It has also changed how customers perceive brands and marketplaces. And, because Direct-to-Consumer (D2C) channels meet customer and business needs effectively, over 800 conventional brands in India...

The Upcoming IPOs In 2022: A Detailed Guide!

The Upcoming IPOs In 2022: A Detailed Guide!

IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...

7 Benefits Of Outsourcing Payroll

7 Benefits Of Outsourcing Payroll

Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees’ trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Digital currency: a trend taking over the world

Digital currency: a trend taking over the world

We have witnessed tremendous growth in cashless transactions over the last few years. Now, countries are launching their digital currencies to boost their economy, reduce the cost of payment services, increase competition among financial institutions, and provide...

Why Maintaining a Great Cash Flow is Important for your Business?

Why Maintaining a Great Cash Flow is Important for your Business?

Why Maintaining a Great Cash Flow is Important for your Business? The Art Of Recording The Vitamin C – ash   There is more to see than what is put out. While many companies seem like they’re doing well, this might not be the reality. It has been the case with many...

MSME Registration Benefits

MSME Registration Benefits

MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...

How to Register for GST?

How to Register for GST?

As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...

How To Register A Startup Company In India?

How To Register A Startup Company In India?

Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...

What is Debt Collection?

What is Debt Collection?

Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts. What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....

How Does Payroll Outsourcing Work?

How Does Payroll Outsourcing Work?

Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...

Late Fee for GSTR 3B

Late Fee for GSTR 3B

A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand...

New Tax Due Dates: How To Use Them To Your Advantage

New Tax Due Dates: How To Use Them To Your Advantage

The Corona crisis has affected all the business owners, Sales is decreased like never before many are thinking to shut down but the smart minds are thinking how to overcome, how to get benefited from this crisis. Cash flow has hit so badly that businesses are having...

Laws On How To Raise Money For A Business

Laws On How To Raise Money For A Business

Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...

Angel Tax Exemption For Startups

Angel Tax Exemption For Startups

Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...

Everything You Need to Know About Equalisation Levy

Everything You Need to Know About Equalisation Levy

Equalisation Levy – Features, Applicability & Penalty Advertising on Social Media is a common function for every business in India, irrespective of their Size, Sector and, the Value of the company. There may be many reasons why you as a business owner are...

What Is GST In India? What Are Its Benefits?

What Is GST In India? What Are Its Benefits?

What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...

20/20 Vision – A Practical Guide For The New Financial Year

20/20 Vision – A Practical Guide For The New Financial Year

20/20 Vision  – A Practical Guide For The New Financial Year Just like that, a week has already flown by in the new financial year. On most fronts, your business has already made a smooth transition into the new year; however, it is imperative to take stock of the...

Why Your Business Depends On These 4 Accounting Reports

Why Your Business Depends On These 4 Accounting Reports

Why Your Business Depends On These 4 Accounting Reports! Whether you are about to set up your Dream Business or you are currently a Small Business Owner, there are some essentials functions that you must know in order to keep your business running. The most neglected...

Cash v/s Accrual Accounting

Cash v/s Accrual Accounting

Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...

Input Tax Credit (GST Setoff)

Input Tax Credit (GST Setoff)

Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...

All About EPF & ESIC!

All About EPF & ESIC!

Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...

What It Takes To Build A World-Class Employee Training Plan

What It Takes To Build A World-Class Employee Training Plan

What It Takes To Build A World-Class Employee Training Program CFO: “What happens if we train them and they leave”? CEO: “What happens if we don’t and they stay”? It may sound cliche, but similar discussions have taken place around many boardroom tables throughout the...

How To Maximize Engagement With A Hybrid Workforce?

How To Maximize Engagement With A Hybrid Workforce?

How To Maximize Engagement With A Hybrid  Workforce? The year 2020-2021 will be remembered as a year of upheaval and transformation. The way we worked for centuries was challenged, resulting in the creation of a completely new working model. It’s no surprise that...

How To Prevent Toxic Culture From Brewing At The Workplace

How To Prevent Toxic Culture From Brewing At The Workplace

We spend more time at work today than ever before. We’re a part of the millennial generation – Ambitious, hungry to learn and desperate to display our capabilities. But what happens when these extended work hours and therefore the adrenaline rush to realize more...

Inventory Management- Why and How?

Inventory Management- Why and How?

It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...

Top 4 Benefits Of SEO To Grow Your Business

Top 4 Benefits Of SEO To Grow Your Business

It’s difficult to believe that anyone in charge of a company’s digital presence hasn’t heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

Programmatic Advertising

Programmatic Advertising

There is no denying that buying ads for promotional purposes has always been a critical promotional strategy for businesses. If you intend to gather an audience for your business, it is important to focus on the right placements for your ads. Hence, you should buy ad...

How to Attract Businesses with Local SEO?

How to Attract Businesses with Local SEO?

You might be curious to know what a local SEO can do to attract new business opportunities. But, before moving to the discussion, it is vital to understand what a Local SEO is and why it is crucial for your business.  What is Local SEO?  Local Search Engine...

7 ways to increase leads with Inbound marketing!

7 ways to increase leads with Inbound marketing!

Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this!  Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...

Amazon Ads: Everything You Need To Know

Amazon Ads: Everything You Need To Know

Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...

Why is image optimization essential for SEO?

Why is image optimization essential for SEO?

There is a saying that says, "A picture speaks a thousand words," which is so true!! Everyone loves to interact with pictures instead of words, whether in media, ecommerce, or even travel websites. People are more interested in watching images rather than reading the...

8 Biggest Content Marketing Mistakes You Should Avoid

8 Biggest Content Marketing Mistakes You Should Avoid

Ever heard of content marketing? Of course, you’d have, but do you actually know how to use it efficiently? What mistakes should you avoid, and what strategies to use? If you don’t, then this blog is a must-read for you! If used effectively, content marketing can...

How to Use Google Trends For SEO?

How to Use Google Trends For SEO?

Are you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you can find out different ways in which you...

Complete Guidance About SEO In 2022!

Complete Guidance About SEO In 2022!

Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible.  Are you the first one to look up business setting up ideas? How...

Video Marketing Strategies 2021

Video Marketing Strategies 2021

Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...

KPIs For Social Media

KPIs For Social Media

Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...

How to Increase CTR?

How to Increase CTR?

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

How to Start Affiliate Marketing in India

How to Start Affiliate Marketing in India

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

How To Improve Website Conversion Rate

How To Improve Website Conversion Rate

Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...

PPC Marketing: The Ultimate Guide 2021

PPC Marketing: The Ultimate Guide 2021

The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...

11 Marketing Ideas for Small Business

11 Marketing Ideas for Small Business

The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...

The Importance Of Going Green

The Importance Of Going Green

The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...

Why Does CRED Want To Become A Currency?

Why Does CRED Want To Become A Currency?

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn’t know where to start? To put it simply, you’d have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...

Understanding Google As A Search Engine

Understanding Google As A Search Engine

Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...

Breaking Down The Thrasio Model

Breaking Down The Thrasio Model

Breaking Down The Thrasio Model  A Sneak Peek Into It’s Indian Counterparts  Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300...

Zomato: Are They Losing Money?

Zomato: Are They Losing Money?

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...

How to Run Facebook Ads The Right Way

How to Run Facebook Ads The Right Way

More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...

Ecommerce SEO: The Definitive Guide 2021

Ecommerce SEO: The Definitive Guide 2021

A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...

11 Best SEO Tools for Organic Growth

11 Best SEO Tools for Organic Growth

Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...

The Complete On-Page SEO Checklist 2021

The Complete On-Page SEO Checklist 2021

On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...

Benefits of SEO for Your Business

Benefits of SEO for Your Business

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

SaaS Ideas for Micro Business

SaaS Ideas for Micro Business

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

Benefits of Social Media for Business

Benefits of Social Media for Business

Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...

Top 5 Qualities of a Successful Entrepreneur

Top 5 Qualities of a Successful Entrepreneur

Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur? Let us share with you what we...

Digital Marketing For Small Business Owners

Digital Marketing For Small Business Owners

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India? Small business owners...

The Benefits Of SEO In Your SaaS Business

The Benefits Of SEO In Your SaaS Business

SEO Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good...

The ABC of SEO- Search Engine Optimization!

The ABC of SEO- Search Engine Optimization!

Let’s think of a scenario. You’re a business owner, and a great one as well. All through your business life, you have tried to do the best for your business. You make sure that your employees are happy, your customers are satisfied and business is running smoothly....

Human Resource Activities You Should Be Automating

Human Resource Activities You Should Be Automating

Human resource operations and recruitment are a vital part of every business. The HR department handles the hiring process, onboarding and offboarding of staff members, skill improvement of employees, salary distribution, leave management, and the overall well-being...

How Domino’s Is Riding The Zomato and Swiggy Wave?

How Domino’s Is Riding The Zomato and Swiggy Wave?

India, like most progressing countries, has become a hub for pizza delivery chains like Pizza Hut, Smokin’ Joe’s, Laziz Pizza, Oven Story, Papa John’s and several more. However, Domino’s Pizza is in a league of its own when it comes to a consistent and loyal customer...

Tools For Enabling the Creation of Great Content

Tools For Enabling the Creation of Great Content

Ever since the pandemic, the digitalisation of businesses has picked up pace, and content marketing is no exception. 2022 is proving to be a year of moving towards new and innovative strategies. Different types of content require their own unique marketing strategy...

How Companies Are buying Media Houses to Scale

How Companies Are buying Media Houses to Scale

Companies are buying digital media houses to take advantage of their extensive user base, data-driven consumer insights, and content creation expertise, to introduce new products and services in different categories. Last year, The Good Glamm Group, an Indian...

How To Develop a Top Content Marketing Strategy

How To Develop a Top Content Marketing Strategy

In the world of SUCCESSFUL businesses, content is king. And, this is because the content is what interacts with your prospects first. But, as competition is fierce for both B2B and B2C businesses, they need to dive into new content marketing strategies. Brayan Kramer,...

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand...

WFH -The New Style of Doing Business

WFH -The New Style of Doing Business

The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...

Laws On How To Raise Money For A Business

Laws On How To Raise Money For A Business

Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...

3 Valuable Tips To Improve Customer Loyalty

3 Valuable Tips To Improve Customer Loyalty

3 Valuable Strategies To Improve Customer Loyalty! There is nothing more valuable to a business than a loyal customer. Customer Loyalty is achieved after empowering, valuing and gaining the trust of your clients. A happy customer will keep coming back for more, always...

Eligibility and Benefits of Startup India!

Eligibility and Benefits of Startup India!

The Startup Initiative by the Government of India has been one of the most successful attempts to create a platform for growth and development of Startups and their entrepreneurs. Startups, as we all know, is the force that is fueling the Indian economy today. By...

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