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Doubling down on our mission to enable entrepreneurship, we studied businesses and growth hacks that could help you scale. Access our repository of blogs, videos and ebooks to learn how to grow your business!

 

Learn

Doubling down on our mission to enable entrepreneurship, we studied businesses and growth hacks that could help you scale. Access our repository of blogs, videos and ebooks to learn how to grow your business!

 

Programmatic Advertising

Programmatic Advertising

Programmatic advertising and media buying uses automation and machine learning to streamline the bidding process for ad placements. Read the blog to learn about how programmatic advertising/media buying works!

The Importance Of Going Green

The Importance Of Going Green

Changes in consumer preferences, perceptions and priorities have forced several big businesses to ‘go green’. Read the blog to find out how adopting environmentally sustainable practices can help business grow their audience and boost brand loyalty.

Amazon Ads: Everything You Need To Know

Amazon Ads: Everything You Need To Know

Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...

How to Use Google Trends For SEO?

How to Use Google Trends For SEO?

Are you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you can find out different ways in which you...

Complete Guidance About SEO In 2022!

Complete Guidance About SEO In 2022!

Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible.  Are you the first one to look up business setting up ideas? How...

The Upcoming IPOs In 2022: A Detailed Guide!

The Upcoming IPOs In 2022: A Detailed Guide!

IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...

Video Marketing Strategies 2021

Video Marketing Strategies 2021

Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...

KPIs For Social Media

KPIs For Social Media

Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...

How to Increase CTR?

How to Increase CTR?

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

Best eCommerce Businesses to Be In (2022)

Best eCommerce Businesses to Be In (2022)

Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...

12 Best WordPress Plugins for Your Website

12 Best WordPress Plugins for Your Website

You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...

Instagram Hacks: Reels In 2021 & Beyond

Instagram Hacks: Reels In 2021 & Beyond

Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...

MSME Registration Benefits

MSME Registration Benefits

MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...

5 Steps To Create a Personalized Daily Routine

5 Steps To Create a Personalized Daily Routine

Creating a daily routine will make your life more productive and stable. Following it does not have to be boring or rigid. Instead, it will give you more time to relax, follow up on your hobbies and take better care of yourself.  So, how to write a daily routine? It...

9 Best To Do List Apps For 2021

9 Best To Do List Apps For 2021

Success depends on how productive you are and if you get things done on time. A to-do list makes you more organized and increases efficiency. It lets you jot down, organize and set your tasks in priority. You can also include notes, files, and even links to a task and...

How to Register for GST?

How to Register for GST?

As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...

What is Debt Collection?

What is Debt Collection?

Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts.   What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....

How Does Payroll Outsourcing Work?

How Does Payroll Outsourcing Work?

Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...

SaaS Ideas for Micro Business

SaaS Ideas for Micro Business

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

Late Fee for GSTR 3B

Late Fee for GSTR 3B

A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...

Benefits of Using a Recruiter to Grow Your Team

Benefits of Using a Recruiter to Grow Your Team

iWhy use an RPO for your hiring needs? Let us first dissect the hiring process. Hiring the right talent for the right job is essential for the success of an organization. Finding the candidates with the required skillsets is not enough, you have to ascertain if their...

How to Lead an Effective Meeting

How to Lead an Effective Meeting

Accept it, we have all attended meetings where we hated every single second of it! You did not know why you were invited in the first place. And the whole time you were afraid to miss the deadline on that important project. Now when the positions are reversed, you...

Benefits and Challenges of Working from Home

Benefits and Challenges of Working from Home

Remote working became prevalent since the pandemic began. It may have disrupted the economy and commerce for a few days but even a pandemic cannot stop businesses from functioning and capital from flowing. Initially, management was treating it as a short-term option...

10 Tips For More Effective Team Meetings

10 Tips For More Effective Team Meetings

Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You're not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...

Customer Loyalty Programs: What Are They?

Customer Loyalty Programs: What Are They?

In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...

Best Project Management Software For 2021

Best Project Management Software For 2021

Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...

The Upcoming IPOs In 2022: A Detailed Guide!

The Upcoming IPOs In 2022: A Detailed Guide!

IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...

MSME Registration Benefits

MSME Registration Benefits

MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...

How to Register for GST?

How to Register for GST?

As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...

What is Debt Collection?

What is Debt Collection?

Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts.   What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....

How Does Payroll Outsourcing Work?

How Does Payroll Outsourcing Work?

Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...

Late Fee for GSTR 3B

Late Fee for GSTR 3B

A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...

7 Benefits Of Outsourcing Payroll

7 Benefits Of Outsourcing Payroll

Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees' trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

New Tax Due Dates: How To Use Them To Your Advantage

New Tax Due Dates: How To Use Them To Your Advantage

The Corona crisis has affected all the business owners, Sales is decreased like never before many are thinking to shut down but the smart minds are thinking how to overcome, how to get benefited from this crisis. Cash flow has hit so badly that businesses are having...

Angel Tax Exemption For Startups

Angel Tax Exemption For Startups

Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...

What Is GST In India? What Are Its Benefits?

What Is GST In India? What Are Its Benefits?

What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...

Cash v/s Accrual Accounting

Cash v/s Accrual Accounting

Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...

Input Tax Credit (GST Setoff)

Input Tax Credit (GST Setoff)

Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...

All About EPF & ESIC!

All About EPF & ESIC!

Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...

Inventory Management- Why and How?

Inventory Management- Why and How?

It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...

Programmatic Advertising

Programmatic Advertising

Programmatic advertising and media buying uses automation and machine learning to streamline the bidding process for ad placements. Read the blog to learn about how programmatic advertising/media buying works!

The Importance Of Going Green

The Importance Of Going Green

Changes in consumer preferences, perceptions and priorities have forced several big businesses to ‘go green’. Read the blog to find out how adopting environmentally sustainable practices can help business grow their audience and boost brand loyalty.

Amazon Ads: Everything You Need To Know

Amazon Ads: Everything You Need To Know

Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...

How to Use Google Trends For SEO?

How to Use Google Trends For SEO?

Are you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you can find out different ways in which you...

Complete Guidance About SEO In 2022!

Complete Guidance About SEO In 2022!

Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible.  Are you the first one to look up business setting up ideas? How...

Video Marketing Strategies 2021

Video Marketing Strategies 2021

Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...

KPIs For Social Media

KPIs For Social Media

Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...

How to Increase CTR?

How to Increase CTR?

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

SaaS Ideas for Micro Business

SaaS Ideas for Micro Business

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

Zomato: Are They Losing Money?

Zomato: Are They Losing Money?

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...

The ABC of SEO- Search Engine Optimization!

The ABC of SEO- Search Engine Optimization!

Let’s think of a scenario. You’re a business owner, and a great one as well. All through your business life, you have tried to do the best for your business. You make sure that your employees are happy, your customers are satisfied and business is running smoothly....

WFH -The New Style of Doing Business

WFH -The New Style of Doing Business

The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...

Startups And Pivoting

Startups And Pivoting

For all those that are running a business and are in their early days ( < 5 years old),  chances are that you already have or are currently grappling with the fact that you might need to pivot some aspects of your business.          Let me clarify. Your Business is...

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