Check out this blog to get all the information on how you can streamline your business’s

Google is ranked as the best search engine in the world, and for every query, Google is considered the ultimate destination. This means that there are always millions of eyeballs scanning Google pages and sites, creating advertising opportunities for everyone,...

As we all know there has been a boom in D2C startups in the past few years brands like Dr. Vaidyas, Mcaffiene, My Glamm, and many more have scaled from small house brands to brands with large valuations claiming billions in venture capital funding. But there's one...

Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...

Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...

Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...

Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...

Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...

Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...

The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...

The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...

Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...

More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...

A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...

Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...

On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...

Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur?  Let us share with you what we...

You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...

Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...

Whether you run a big business or a small one, digital marketing is essential for the growth of your business. Especially for small businesses, digital marketing presents the opportunity to scale up quickly. The barriers are lowered and you can get access to...

Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s attention....

15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...

Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results.  Yes, you read it right. In influence marketing, the...

When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India?  Small business owners...

7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...

SEOSoftware as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...

Check out this blog to get all the information on how you can streamline your business’s

Google is ranked as the best search engine in the world, and for every query, Google is considered the ultimate destination. This means that there are always millions of eyeballs scanning Google pages and sites, creating advertising opportunities for everyone,...

As we all know there has been a boom in D2C startups in the past few years brands like Dr. Vaidyas, Mcaffiene, My Glamm, and many more have scaled from small house brands to brands with large valuations claiming billions in venture capital funding. But there's one...

Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...

Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...

Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...

Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...

Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...

Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...

The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...

The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...

Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...

More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...

A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...

Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...

On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...

Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur?  Let us share with you what we...

You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...

Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...

Whether you run a big business or a small one, digital marketing is essential for the growth of your business. Especially for small businesses, digital marketing presents the opportunity to scale up quickly. The barriers are lowered and you can get access to...

Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s attention....

15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...

SEOSoftware as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...

7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...

Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...

When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...

Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results.  Yes, you read it right. In influence marketing, the...

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India?  Small business owners...

Whether it's a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It's normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...

There are now more than 4.2 billion active social media users across the globe. And if you aren't using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world's...

Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports,  Mukesh Ambani is planning a...

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...

It's difficult to believe that anyone in charge of a company's digital presence hasn't heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn't reaching and engaging with the right set of audiences. As a marketer, one of...

Even if e-commerce isn't exactly a new phenomenon, it's nonetheless brimming with possibilities. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and...

Starting a business isn't always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...

Breaking Down Netflix's Culture Deck: A Step Towards Mutual Success Company Culture–the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and...

Why Telcos Want A Floor Price? Here’s An Explanation The telecom regulator’s agreement on the need for the “Floor Price” for cellular network services was welcomed by leading telcos who consider it a key to restoring the telecom sector’s financial health. However,...

  The Best Approach To Getting Your First 1000 Customers  How did successful brand’s do it? You've established a business. You've created a product. Perhaps it has been released, or perhaps it has not. So, what's next?  It's time to put your house on the market. It's...

Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...