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Top 4 Benefits Of SEO To Grow Your Business
It’s difficult to believe that anyone in charge of a company’s digital presence hasn’t heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...
Programmatic Advertising
There is no denying that buying ads for promotional purposes has always been a critical promotional strategy for businesses. If you intend to gather an audience for your business, it is important to focus on the right placements for your ads. Hence, you should buy ad...
A Step By Step Explanation Of The Account Receivable Process
Accounts receivable are the proceeds that the service provider will receive from its customer who bought these products or services on credit. This credit duration usually ranges for a short term, that is, around a few weeks or months. Let us understand this...
Understanding TDS And The TDS Returns Process
TDS or Tax Deducted At Source is an essential part of income tax and is applicable on services, not on goods. This tax is deducted from specific payments like professional payments, contract services, interest payments, rent, commission, salary, etc. TDS deductibles...
Human Resource Activities You Should Be Automating
Human resource operations and recruitment are a vital part of every business. The HR department handles the hiring process, onboarding and offboarding of staff members, skill improvement of employees, salary distribution, leave management, and the overall well-being...
Email Marketing: A Powerful Tool To Help You Achieve Your Business Goals
Marketing has numerous structured and unstructured aspects. It's up to you to decide how you can utilise these aspects to promote or disseminate your message in the best way. Email marketing refers to the sending of promotional or commercial messages through email, to...
The Metaverse And How It Will Effect Your Business
The Metaverse – the doppelganger of our world, is a term that’s on every industry’s lips. While netizens are drooling over it, the entire concept is still unclear. “What is the Metaverse?” and “How will the Metaverse help my business?” The Metaverse surged into the...
Do You Think Your Facebook Business Page Is Safe? Think Again!
In this digital era, nothing is completely protected. The convenience that advanced software and tools offer us in our day-to-day lives come with an increased security risk. The makers of digital platforms and tools have deployed experts working round the clock to...
Customer Acquisition Hacks For Consumer Startups – A Perfect Marriage Of Strategic Planning and Execution
A business without customers is nothing but ‘a pipe dream’. Customers are the bloodline of any business. That’s why a business plan never goes well without a customer acquisition strategy. India has the third-largest startup ecosystem in the world, still, 80-90% of...
Advertising On OTT Platforms, And How Brands Are Using These Platforms During IPL
The marketing industry has been developing and expanding continuously, largely due to improvements in digital technology. The Covid-19 pandemic has also contributed to this, forcing brands to be agile with their strategies and seek new development opportunities....
The Concept of Cost Centre Accounting Explained Broken Down
Every business has multiple that control and optimise the business process in various ways and improves profitability. While the ultimate purpose of your business is to analyse the profitability, cost centres can help herein by centralising the function and...
Mensa Brands Modifies The Thrasio Model To Become A ‘House of Brands’
Mensa brands has become the fastest Indian startup to become a Unicorn. Ex Myntra CEO and Midlife cofounder, Anantha Narayanan, founded the brand in 2021, and it soon became the talk of the town when he managed to raise funding amounting to USD 135 million, which set...
Tools For Enabling the Creation of Great Content
Ever since the pandemic, the digitalisation of businesses has picked up pace, and content marketing is no exception. 2022 is proving to be a year of moving towards new and innovative strategies. Different types of content require their own unique marketing strategy...
How Domino’s Is Riding The Zomato and Swiggy Wave?
India, like most progressing countries, has become a hub for pizza delivery chains like Pizza Hut, Smokin’ Joe’s, Laziz Pizza, Oven Story, Papa John’s and several more. However, Domino’s Pizza is in a league of its own when it comes to a consistent and loyal customer...
Ecommerce Reconciliation: Best Practices To Avoid Revenue Leakage
The Covid-19 pandemic has significantly affected startups worldwide. It has also changed how customers perceive brands and marketplaces. And, because Direct-to-Consumer (D2C) channels meet customer and business needs effectively, over 800 conventional brands in India...
The GSTR2B shift – How It Affects Your Business?
The GST law aims to ensure that input tax credits (ITC) are accurately transferred between states and transactional entities. All of the taxable goods and services bought by a consumer and delivered by a seller are verified through invoice verification. Rule 36 (4) of...
10 Pointers For Drafting An Effective Sales Pitch
Are you finding that your business isn’t closing enough sales? Do you want to learn how to construct a straight-line persuasion script that will make you appear confident and intelligent while also assisting you to close more sales? Your customer is pressed for time...
Women Entrepreneurship: Breaking Biases To Drive Notable Transformation
Statistics show that India will become the most populous country in the world by 2050. With reference to this ongoing scenario, India’s GDP will rise by $406 billion by 2050, and more than 43 million new jobs are expected to be created. However, these figures, while...
How LinkedIn Is Gearing Up To Become The Next Big Marketing Platform.
There are so many social media platforms but LinkedIn, being a professional network, is most popular amongst businesses. LinkedIn presently has over 55 million registered companies and about 740 million members. The platform is used by 40% of LinkedIn members on a...
Clubhouse’s Journey From Being In, to OUT Of Favour
Not a single person can forget about the trauma Covid-19 caused worldwide. where people were forced to maintain social distance to halt the impact of coronavirus on others. Everything was done virtually; from jobs to schooling, shopping and even socialising. To make...
How Are Businesses Using NFTs To Create Communities With Their Target Audience?
NFTs have undoubtedly become a trending topic these days. The concept has grabbed attention, and brands look eager to adopt one of the most sought-after items of digital consumerism. An acronym for Non-Fungible Token, NFTs have allowed brands, artists, and digital...
Shark Tank’s Effect on Indian Entrepreneurs
If you ask any Indian middle-class family what type of investment they prefer, the answer would likely fall somewhere between fixed deposits and mutual funds. Terms like equity, bull market, and gross margin are usually not mentioned in a typical Indian living room....
How The Ukraine War Is Affecting Businesses And Economies.
On 24 February 2022, we switched on our phones/TV screens to find that Vladimir Putin's Russia had marched past the borders of Ukraine with approx 150,000 Russian troops. More than 3.9 million Ukrainians have left their nation, with millions more displaced...
10 Things To Keep In Mind While Creating Your Website To Increase Your Conversions
If you’re running an online business, you will most definitely want to promote your goods and services on the biggest stage. So, it’s only logical for you to want people to visit your website and then take action, thereby generating sales or sales leads. The...
Tips And Tricks To Effectively Target Your Audience Via Google Ads
Google is ranked as the best search engine in the world, and for every query, Google is considered the ultimate destination. This means that there are always millions of eyeballs scanning Google pages and sites, creating advertising opportunities for everyone,...
The Bible of Effective Customer Communication and Retention
Ready with all your products and/or services? Waiting to get amongst your customer base? To convey a clear, strong and direct message, it is quite essential to have effective communications in place. The more clear your business's ability to communicate are, the more...
Decoding The Basics of Accounting And How to Efficiently Manage Your Accounting Activities Through Software
Gone are the days when people who excelled at Microsoft Excel were considered accounting wizzes. There are now plenty of innovative and advanced accounting software that have made accounting easy and hassle-free. However, with advancements in this field, several...
Why is image optimization essential for SEO?
There is a saying that says, "A picture speaks a thousand words," which is so true!! Everyone loves to interact with pictures instead of words, whether in media, ecommerce, or even travel websites. People are more interested in watching images rather than reading the...
Amazon Ads: Everything You Need To Know
Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...
7 ways to increase leads with Inbound marketing!
Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this! Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...
Petty Cash: Why A Cash Expense Management System Is Crucial For Your Business?
Regardless of the type of business you operate, it is essential to maintain a small fund to deal with daily expenses. This saves you from the inconvenience of writing a cheque and spending extra hours at the time of the monthly accounts review. Business owners will...
How to Attract Businesses with Local SEO?
You might be curious to know what a local SEO can do to attract new business opportunities. But, before moving to the discussion, it is vital to understand what a Local SEO is and why it is crucial for your business. What is Local SEO? Local Search Engine...
The Upcoming IPOs In 2022: A Detailed Guide!
IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...
Don’t Know What Compliances Are Applicable To Your Company? Here’s All The Information You Need.
Do you always fear that your team is missing out on meeting tax compliances? Are you awaiting the impending doom of being punished with penalties? With several different types of compliances to meet, it can be slightly difficult to choose which compliances are...
The Secret Of The 10,000$ Google Ad Grant For NGOs
Did You Know That Google Gives Nonprofits A $10,000 Grant? Yes, that’s correct! Your nonprofit organisation can utilise this Google Grant to improve website traffic and cultivate an engaged community, thereby building support for your mission. Starting a nonprofit...
Google’s Performance Max Campaigns: Unleashing The New Era Of Advertising
The global digital advertising (paid ads) market was valued at $374.2 billion in 2020. With over 2 billion online shoppers worldwide, it will reach $763.6 billion by 2025. Are you planning to get your piece of the pie by taking advantage of online paid ads? With a...
8 Biggest Content Marketing Mistakes You Should Avoid
Ever heard of content marketing? Of course, you’d have, but do you actually know how to use it efficiently? What mistakes should you avoid, and what strategies to use? If you don’t, then this blog is a must-read for you! If used effectively, content marketing can...
How to Use Google Trends For SEO?
Are you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you can find out different ways in which you...
Breezing Past Your Competition: boAt’s Voyage To Success
How boAt Achieved Massive Scale In A Saturated Market. From Thomas Edison’s invention of the phonogram (the first recording technology) in 1877, to the development of the cassette, Sony’s Walkman and CD technology, the way we listened to music changed massively even...
15 Reasons Why Your Business Absolutely Needs SEO
Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...
KPIs For Social Media
Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...
Video Marketing Strategies 2021
Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...
The Secret Behind Amazon’s 500 Million Dollar Advertising Play
As we all know there has been a boom in D2C startups in the past few years brands like Dr. Vaidyas, Mcaffiene, My Glamm, and many more have scaled from small house brands to brands with large valuations claiming billions in venture capital funding. But there's one...
The 5 best WordPress SEO plugin alternatives to Yoast in 2022!
The Yoast SEO plugin is a WordPress plugin that helps businesses increase traffic on their websites and make them more visible. It has been around for about 11 years now. Even though it has the most name recognition, it is not the only tool you can use. Therefore,...
Why is Content marketing necessary for small business owners?
When you are thinking of taking your business online, then one thing that you will need the most is content. Without proper and high-quality content, no business can promote its product and increase its revenue. Therefore, content marketing is crucial for every...
The Ultimate Guide To Brand Building For Your Business!
As a new business owner, one of the most important things to think about is how to build a brand. It is one of the most important aspects. You may have heard the expression, "when you're not there, your brand speaks for itself". While running or operating the...
Complete Guidance About SEO In 2022!
Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible. Are you the first one to look up business setting up ideas? How...
How to Increase CTR?
Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below. What is CTR? CTR as we mentioned above is...
What Is Startup Culture And How Does It Influence Businesses’ Growth?
Over the last decade, terms like ‘startup’ and ‘unicorn’ have got business circles in the country buzzing. Startups like Oyo, Zomato, Nykaa and Flipkart have made formidable growth leaps, both in India and abroad. However, India’s startup ecosystem doesn’t stop there....
The Sri Lanka Economic Crisis 2022: What Went Wrong With The Country’s Economy?
Sri Lanka is currently experiencing its greatest financial crisis in over 70 years. In March 2022 alone, food prices in the island nation increased by a record 30 per cent. For many, the cost of living in this tourism-dependent country has become untenable. Thousands...
What Is the Zomato 10 Min Delivery Model And How They’re Trying To Achieve It
What is the first thing you think of when hunger strikes? Ordering a wholesome meal from your favourite restaurant, right? There is no denying that food delivery apps have taken centre stage in all our lives, and there is no going back now as ordering in has become...
The Importance Of Going Green
The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...
How To Develop a Top Content Marketing Strategy
In the world of SUCCESSFUL businesses, content is king. And, this is because the content is what interacts with your prospects first. But, as competition is fierce for both B2B and B2C businesses, they need to dive into new content marketing strategies. Brayan Kramer,...
Setting up a great accounts payable process
What Are Accounts Payable? Accounts payable represent an account within the general ledger that refers to a company’s commitment to pay off current liabilities to its vendor. In other words, accounts payable are unsettled amounts owed to suppliers for services or...
How Companies Are buying Media Houses to Scale
Companies are buying digital media houses to take advantage of their extensive user base, data-driven consumer insights, and content creation expertise, to introduce new products and services in different categories. Last year, The Good Glamm Group, an Indian...
EPF and ESIC: Everything You Need To Know About The Employer’s Responsibility and The Employee’s Right
Every corporate operation, including payroll, is governed by a set of rules and regulations. If you’ve been managing your employees’ payroll in India for a while, you’ve probably heard of Employee Provident Fund (EPF) and Employees’ State Insurance Corporation (ESIC)...
How to Start Affiliate Marketing in India
Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...
15 Best Shopify Themes for eCommerce Success
Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...
How to Advertise Your Business in 2021 & Beyond?
Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...
11 Marketing Ideas for Small Business
The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...
PPC Marketing: The Ultimate Guide 2021
The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...
Best Ways to Measure the Success of Your Online Marketing
Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...
Instagram Hacks: Reels In 2021 & Beyond
Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...
Why Your Business Will Fail Without Digital Marketing
Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...
How To Improve Website Conversion Rate
Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...
12 Best WordPress Plugins for Your Website
You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...
Best eCommerce Businesses to Be In (2022)
Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...
Content Marketing Analysis: How Does It Complement Your Content Marketing Efforts?
Content marketing has changed the entire marketing game in recent years, but marketers still measure its effectiveness through sales. Leads, sales, page views, and social metrics; there are many ways to measure the effectiveness of your content, but are they really...
Is Netflix Struggling With The Competition? – Part 1
It’s pretty crazy looking back at the time when Netflix took the world by storm. They brought binge-watching to the mainstream. Before Netflix, people used to wait for a show to come out on DVD, and they had to get up from the couch to change the disc after every...
Is Netflix Struggling With The Competition? – Part 2
Welcome to Part 2! Read on to find out who Netflix’s biggest competitors are, what they bring to the party, and what Netflix can do to survive, or even win, the Streaming Wars. Here is a breakdown of what Netflix’s biggest competitors have, and how they are leveraging...
How IndiGo’s Business Model Led It To Becoming The Largest Airline In India?
When it comes to the Indian aviation industry, there is a clear leader: IndiGo. The airline owns over half of the Indian market and is showing no signs of stopping. The successful journey of IndiGo began when it became one of the first airlines in India to budget...
How To Allocate Your Digital Marketing Budget?
Digital marketing has become oxygen to enable sustenance in the rapidly evolving and competitive business landscape of today. It is probably why 95% of businesses have increased their digital marketing budget in recent years. Most business and marketing leaders are...
Utilising Meta Business Suite to promote business across meta platforms
Businesses worldwide spend $115 billion on ads across Meta (formally known as Facebook) platforms. Meta provides business account holders with excellent tools to manage their business accounts on Meta platforms like Facebook and Instagram. Meta Business Suite...
Will UPI Replace Cash and Card Transactions in the Coming Years?
A UPI (Unified Payment Interface) refers to a real-time electronic payment system that enables users to instantly transfer money between multiple banks. In other words, UPI is a system that brings multiple bank accounts into a single platform, incorporating multiple...
All That You Wanted To Know About Bookkeeping And Accounting
Although business owners across the globe use the terms “bookkeeping” and “accounting” interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn’t until they establish a business or design a financial...
Target Your Audience With The Right Digital Marketing Platform
You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn’t reaching and engaging with the right set of audiences. As a marketer, one of...
Why Does CRED Want To Become A Currency?
Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn’t know where to start? To put it simply, you’d have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...
7 Benefits Of Outsourcing Payroll
Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees’ trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...
5 Common Mistakes Small Businesses Should Avoid In Online Advertising
Starting a business isn’t always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...
7 Proven Online Advertising Strategies To Generate Sales For Your E-commerce Businesses
Even if e-commerce isn’t exactly a new phenomenon, it’s nonetheless brimming with possibilities. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and...
Breaking Down Netflix’s Culture Deck: A Step Towards Mutual Success
Breaking Down Netflix’s Culture Deck: A Step Towards Mutual Success Company Culture–the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and...
Top 7 Reasons Why Startups Fail?
Top 7 Reasons Why Startups Fail? Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded...
Why Telcos Want A Floor Price? Here’s An Explanation
Why Telcos Want A Floor Price? Here’s An Explanation The telecom regulator’s agreement on the need for the “Floor Price” for cellular network services was welcomed by leading telcos who consider it a key to restoring the telecom sector’s financial health. However,...
Closing Your Books: The Preamble To The Month-End Closing Checklist and Its Importance
“Closing the books” is a term that will constantly circle around the accounting world regardless of digitalization. Yet, many people still get confused about this phrase. When speaking of “closing the books”, – “Books” refer to the business’ summary reports related to...
Do’s and Don’ts for Graphics in Content Marketing: A Complete Guide For Amateurs and Pros Alike
Just like keywords, graphics have become indispensable to content marketing. Well-written and reader-specific content is crucial for content marketing strategy, but do you know how graphics can change your content marketing game? Attractive graphics are essential,...
Digital currency: a trend taking over the world
We have witnessed tremendous growth in cashless transactions over the last few years. Now, countries are launching their digital currencies to boost their economy, reduce the cost of payment services, increase competition among financial institutions, and provide...
The pros and cons of China’s (and other countries’) plans to establish their own digital currencies
In just the last few years, the world has witnessed a rapid transformation of money. Ranging from cash to digital payments (UPI), mobile wallets to cryptocurrencies, money has different forms but all are precious. From the United States to Japan, nearly 86% of...
Low Hanging Keywords: The SEO Strategy You May Have Missed
Low Hanging Keywords: The SEO Strategy You May Have Missed Driving traffic to your pages is one of the most crucial parts of owning a website. It usually starts with finding the industry-specific keywords to optimize your content and bring in the organic traffic. What...
Improve Your marketing Using the AIDA Model
Improve Your marketing Using the AIDA Model INTRODUCTION While the main aim of every business is to sell their product, running ads and asking your customers to buy, buy, buy is absolutely not the way to go. Building a brand will bring in more customers than ads ever...
How Do You Identify And Retain Top Talent
A Few Simple Tricks to Identifying and Retaining Top Talent With over 69% of the employers facing difficulty filling jobs, the global talent shortage is a real problem. The Covid-19 pandemic has made it even more difficult for companies to identify and retain...
Hybrid Working And How it Will be the New Normal
Hybrid Working And How it Will be the New Normal Isn’t it intriguing to see how a crisis can change people’s perspectives on the issues that develop as a result of it? A very recent example is a large-scale social experiment in hybrid working due to the...
Understanding Google As A Search Engine
Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...
Why Maintaining a Great Cash Flow is Important for your Business?
Why Maintaining a Great Cash Flow is Important for your Business? The Art Of Recording The Vitamin C – ash There is more to see than what is put out. While many companies seem like they’re doing well, this might not be the reality. It has been the case with many...
The Best Approach To Getting Your First 1000 Customers
The Best Approach To Getting Your First 1000 Customers How did successful brand’s do it? You’ve established a business. You’ve created a product. Perhaps it has been released, or perhaps it has not. So, what’s next? It’s time to put your house on the market. It’s now...
The 4 Types Of Minimum Viable Product
The 4 Types Of Minimum Viable Product The Secret To Every Successful Company! Building an MVP is an excellent approach to market test your product. It is often less expensive to gather insights from an MVP than it is to construct a product with additional features....
Breaking Down The Thrasio Model
Breaking Down The Thrasio Model A Sneak Peek Into It’s Indian Counterparts Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300...
Zomato: Are They Losing Money?
Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...
Amazon Ads: An Unexplored Goldmine For Ecommerce Advertising
Amazon Ads: An Unexplored Goldmine For Ecommerce Advertising Most of the marketers today are familiar with the names of Facebook and Google when it comes to digital ads. While most companies are still leveraging these two towards their paid social media efforts, there...
9 Best To Do List Apps For 2021
Success depends on how productive you are and if you get things done on time. A to-do list makes you more organized and increases efficiency. It lets you jot down, organize and set your tasks in priority. You can also include notes, files, and even links to a task and...
5 Steps To Create a Personalized Daily Routine
Creating a daily routine will make your life more productive and stable. Following it does not have to be boring or rigid. Instead, it will give you more time to relax, follow up on your hobbies and take better care of yourself. So, how to write a daily routine? It is...
MSME Registration Benefits
MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...
Benefits of SEO for Your Business
SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...
The Complete On-Page SEO Checklist 2021
On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...
11 Best SEO Tools for Organic Growth
Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...
Ecommerce SEO: The Definitive Guide 2021
A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...
How to Run Facebook Ads The Right Way
More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...
9 Best Knowledge Base Software Options For Startups And Small Businesses
You are preparing for an important presentation. Your elevator pitch is nearly ready. You are sure to get the funding for the business expansion if all goes right. You just need 10 minutes to get prepared. And then your phone rings. Next step, you are flooded with...
How to Register for GST?
As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...
How To Register A Startup Company In India?
Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...
What is Debt Collection?
Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts. What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....
How Does Payroll Outsourcing Work?
Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...
SaaS Ideas for Micro Business
Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...
Late Fee for GSTR 3B
A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...
Best Digital Marketing Tips for Small Businesses (2021)
Whether you run a big business or a small one, digital marketing is essential for the growth of your business. Especially for small businesses, digital marketing presents the opportunity to scale up quickly. The barriers are lowered and you can get access to...
Why You Should Outsource Your Digital Marketing?
Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...
How to Increase Sales for Ecommerce Websites?
You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...
Benefits of Using a Recruiter to Grow Your Team
Why use an RPO for your hiring needs? Let us first dissect the hiring process. Hiring the right talent for the right job is essential for the success of an organization. Finding the candidates with the required skillsets is not enough, you have to ascertain if their...
Benefits of Social Media for Business
Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...
Top 5 Qualities of a Successful Entrepreneur
Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur? Let us share with you what we...
Successful Small Business Marketing Strategies
Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s...
5 Tips for the Perfect Tax Planning in 2021
Would you like to earn more money? If you want to, then tax planning is for you. First of all, you save the expenditure on tax payments, then you get to put the saved amount in investment plans, that earn you more money of which several are tax-free in the bargain....
10 Sales Questions To Quickly Identify Your Customer’s Needs
7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...
Customer Loyalty Programs: What Are They?
In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...
Best Project Management Software For 2021
Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...
15 Small Business Ideas For Anyone Who Wants To Run Their Own Business
15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...
Benefits and Challenges of Working from Home
Remote working became prevalent since the pandemic began. It may have disrupted the economy and commerce for a few days but even a pandemic cannot stop businesses from functioning and capital from flowing. Initially, management was treating it as a short-term option...
How to Lead an Effective Meeting
Accept it, we have all attended meetings where we hated every single second of it! You did not know why you were invited in the first place. And the whole time you were afraid to miss the deadline on that important project. Now when the positions are reversed, you...
9 Steps To Building A Strong And Efficient Team
Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...
How To Grow Your Small Business With Marketing
When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...
Influencer Marketing Strategy For Your Business To Grow Your Reach
Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results. Yes, you read it right. In influence marketing, the...
10 Tips For More Effective Team Meetings
Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You’re not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...
Digital Marketing For Small Business Owners
Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India? Small business owners...
Top 5 Reasons To Outsource Your Digital Marketing
Whether it’s a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It’s normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...
Top 5 Advantages Of Social Media Marketing For Business
There are now more than 4.2 billion active social media users across the globe. And if you aren’t using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world’s...
How To Maximize Engagement With A Hybrid Workforce?
How To Maximize Engagement With A Hybrid Workforce? The year 2020-2021 will be remembered as a year of upheaval and transformation. The way we worked for centuries was challenged, resulting in the creation of a completely new working model. It’s no surprise that...
What It Takes To Build A World-Class Employee Training Plan
What It Takes To Build A World-Class Employee Training Program CFO: “What happens if we train them and they leave”? CEO: “What happens if we don’t and they stay”? It may sound cliche, but similar discussions have taken place around many boardroom tables throughout the...
Capitalise On The Power Of A Great Referral Programme To Boost Organic Growth
Capitalise On The Power Of A Great Referral Programme To Boost Organic Growth A business runs to achieve multiple objectives. However, it is no surprise that one of the primary objectives of any company or a business is to grow. The question that concerns all is “How...
Reliance Is Foraying Into Renewables, But Why Now?
Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports, Mukesh Ambani is planning a...
The Benefits Of SEO In Your SaaS Business
SEO Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good...
What Is Your Salary Structure Built Of?
What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand...
How To Create A Landing Page That Converts
How To Create A Landing Page That Converts No matter what you intend to achieve through your online marketing campaign, one thing is sure- you need a landing page if you want to boost conversions. The landing page is a crucial element that can turn casual visitors on...
6-Biggest Mistakes You As A First-Time Founder Should Avoid
6-Biggest Startup Mistakes Every Founder Should Avoid Nearly 50 million new companies are started around the world every year; yet, the question of how many start-ups survive remains unanswered. If you are a first-time founder, there’s a very small chance that you...
New Tax Due Dates: How To Use Them To Your Advantage
The Corona crisis has affected all the business owners, Sales is decreased like never before many are thinking to shut down but the smart minds are thinking how to overcome, how to get benefited from this crisis. Cash flow has hit so badly that businesses are having...
Business on Hold? Maybe it’s time for you to Explore Alternate Revenue Streams
Our Business is on hold due to Corona” “Please call me after the lockdown” “We have no cash flow right now in our business to run things properly or take any decisions at all” These are the most common lines spoken by entrepreneurs all over the world… A pandemic like...
WFH -The New Style of Doing Business
The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...
Solving Grievances: How to keep your Clients and Employees happy!
In today’s world keeping clients and employees happy and content is more important than ever in today’s world. We are spoilt for choice for absolutely everything and the stakes have never been this high. So for businesses, it is essential that they make sure they...
Laws On How To Raise Money For A Business
Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...
How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
How To Effectively Manage Your Working Capital
Techniques For Managing Working Capital Effectively Why Do Businesses Fail? Recently, a study was conducted of all the sick businesses in the world to know the reason behind general business failure and their inability to stay in the game. This study found four...
SavPalm Friday Fundamentals – How Do You Craft The Perfect Pitch
Elevator Pitches: How Would You Describe Your Product In 90 Seconds? Mastering the art of delivering an effective elevator pitch can make or break you as an entrepreneur. From pitching your product to a potential customer, to convincing a key investor to come on...
3 Valuable Tips To Improve Customer Loyalty
3 Valuable Strategies To Improve Customer Loyalty! There is nothing more valuable to a business than a loyal customer. Customer Loyalty is achieved after empowering, valuing and gaining the trust of your clients. A happy customer will keep coming back for more, always...
What Is GST In India? What Are Its Benefits?
What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...
What Are The Benefits Of Outsourcing For Entrepreneurs?
What Should Entrepreneurs Outsource? While many are doing strenuous, repetitive work in their 9-to-5 jobs, being confined within four walls with no clear future goals or target, entrepreneurs have taken the highway to success by mapping their own route. While many...
Eligibility and Benefits of Startup India!
The Startup Initiative by the Government of India has been one of the most successful attempts to create a platform for growth and development of Startups and their entrepreneurs. Startups, as we all know, is the force that is fueling the Indian economy today. By...
Everything You Need to Know About Equalisation Levy
Equalisation Levy – Features, Applicability & Penalty Advertising on Social Media is a common function for every business in India, irrespective of their Size, Sector and, the Value of the company. There may be many reasons why you as a business owner are...
Angel Tax Exemption For Startups
Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...
SavPalm Technical Tuesdays – You Can Now Start Filing Your GST Audit Report
Savage & Palmer Technical Tuesdays: GSTR Update Introduction: The Central Goods and Services Tax Act, 2017 came into force on the 1st of July, 2017. The journey since then has been similar to a rollercoaster ride. There have been various updates to the structure...
Startups And Pivoting
For all those that are running a business and are in their early days ( < 5 years old), chances are that you already have or are currently grappling with the fact that you might need to pivot some aspects of your business. Let me clarify. Your Business is probably...
20/20 Vision – A Practical Guide For The New Financial Year
20/20 Vision – A Practical Guide For The New Financial Year Just like that, a week has already flown by in the new financial year. On most fronts, your business has already made a smooth transition into the new year; however, it is imperative to take stock of the...
Why Your Business Depends On These 4 Accounting Reports
Why Your Business Depends On These 4 Accounting Reports! Whether you are about to set up your Dream Business or you are currently a Small Business Owner, there are some essentials functions that you must know in order to keep your business running. The most neglected...
Input Tax Credit (GST Setoff)
Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...
All About EPF & ESIC!
Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...
Bootstrapped with just Rs 5,000, this startup by childhood friends makes accounting easy and automated for small businesses
What would you do if you had 10 days in hand before setting off to join the MBA course at Indian Business School (ISB), Hyderabad? Most likely make the most of every moment before committing to some serious coursework. But not Rehan Netarwala and Mihir Lunia. The...
How To Prevent Toxic Culture From Brewing At The Workplace
We spend more time at work today than ever before. We’re a part of the millennial generation – Ambitious, hungry to learn and desperate to display our capabilities. But what happens when these extended work hours and therefore the adrenaline rush to realize more...
What not to do when you’re trying to motivate your team!!
Today organizations have invested in the professional development of their team members. It’s also the company’s responsibility to make various resources available to support the employees at the organizations and guide them to the development and progress of...
The ABC of SEO- Search Engine Optimization!
Let’s think of a scenario. You’re a business owner, and a great one as well. All through your business life, you have tried to do the best for your business. You make sure that your employees are happy, your customers are satisfied and business is running smoothly....
Cash v/s Accrual Accounting
Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...
Inventory Management- Why and How?
It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...
Ecommerce Reconciliation: Best Practices To Avoid Revenue Leakage
The Covid-19 pandemic has significantly affected startups worldwide. It has also changed how customers perceive brands and marketplaces. And, because Direct-to-Consumer (D2C) channels meet customer and business needs effectively, over 800 conventional brands in India...
Decoding The Basics of Accounting And How to Efficiently Manage Your Accounting Activities Through Software
Gone are the days when people who excelled at Microsoft Excel were considered accounting wizzes. There are now plenty of innovative and advanced accounting software that have made accounting easy and hassle-free. However, with advancements in this field, several...
The Upcoming IPOs In 2022: A Detailed Guide!
IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...
Petty Cash: Why A Cash Expense Management System Is Crucial For Your Business?
Regardless of the type of business you operate, it is essential to maintain a small fund to deal with daily expenses. This saves you from the inconvenience of writing a cheque and spending extra hours at the time of the monthly accounts review. Business owners will...
Don’t Know What Compliances Are Applicable To Your Company? Here’s All The Information You Need.
Do you always fear that your team is missing out on meeting tax compliances? Are you awaiting the impending doom of being punished with penalties? With several different types of compliances to meet, it can be slightly difficult to choose which compliances are...
EPF and ESIC: Everything You Need To Know About The Employer’s Responsibility and The Employee’s Right
Every corporate operation, including payroll, is governed by a set of rules and regulations. If you’ve been managing your employees’ payroll in India for a while, you’ve probably heard of Employee Provident Fund (EPF) and Employees’ State Insurance Corporation (ESIC)...
All That You Wanted To Know About Bookkeeping And Accounting
Although business owners across the globe use the terms “bookkeeping” and “accounting” interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn’t until they establish a business or design a financial...
7 Benefits Of Outsourcing Payroll
Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees’ trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...
The pros and cons of China’s (and other countries’) plans to establish their own digital currencies
In just the last few years, the world has witnessed a rapid transformation of money. Ranging from cash to digital payments (UPI), mobile wallets to cryptocurrencies, money has different forms but all are precious. From the United States to Japan, nearly 86% of...
Digital currency: a trend taking over the world
We have witnessed tremendous growth in cashless transactions over the last few years. Now, countries are launching their digital currencies to boost their economy, reduce the cost of payment services, increase competition among financial institutions, and provide...
Closing Your Books: The Preamble To The Month-End Closing Checklist and Its Importance
“Closing the books” is a term that will constantly circle around the accounting world regardless of digitalization. Yet, many people still get confused about this phrase. When speaking of “closing the books”, – “Books” refer to the business’ summary reports related to...
Will UPI Replace Cash and Card Transactions in the Coming Years?
A UPI (Unified Payment Interface) refers to a real-time electronic payment system that enables users to instantly transfer money between multiple banks. In other words, UPI is a system that brings multiple bank accounts into a single platform, incorporating multiple...
Why Maintaining a Great Cash Flow is Important for your Business?
Why Maintaining a Great Cash Flow is Important for your Business? The Art Of Recording The Vitamin C – ash There is more to see than what is put out. While many companies seem like they’re doing well, this might not be the reality. It has been the case with many...
MSME Registration Benefits
MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...
How to Register for GST?
As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...
How To Register A Startup Company In India?
Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...
What is Debt Collection?
Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts. What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....
How Does Payroll Outsourcing Work?
Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...
Late Fee for GSTR 3B
A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...
5 Tips for the Perfect Tax Planning in 2021
Would you like to earn more money? If you want to, then tax planning is for you. First of all, you save the expenditure on tax payments, then you get to put the saved amount in investment plans, that earn you more money of which several are tax-free in the bargain....
What Is Your Salary Structure Built Of?
What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand...
New Tax Due Dates: How To Use Them To Your Advantage
The Corona crisis has affected all the business owners, Sales is decreased like never before many are thinking to shut down but the smart minds are thinking how to overcome, how to get benefited from this crisis. Cash flow has hit so badly that businesses are having...
Laws On How To Raise Money For A Business
Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...
How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
How To Effectively Manage Your Working Capital
Techniques For Managing Working Capital Effectively Why Do Businesses Fail? Recently, a study was conducted of all the sick businesses in the world to know the reason behind general business failure and their inability to stay in the game. This study found four...
SavPalm Technical Tuesdays – You Can Now Start Filing Your GST Audit Report
Savage & Palmer Technical Tuesdays: GSTR Update Introduction: The Central Goods and Services Tax Act, 2017 came into force on the 1st of July, 2017. The journey since then has been similar to a rollercoaster ride. There have been various updates to the structure...
Angel Tax Exemption For Startups
Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...
Everything You Need to Know About Equalisation Levy
Equalisation Levy – Features, Applicability & Penalty Advertising on Social Media is a common function for every business in India, irrespective of their Size, Sector and, the Value of the company. There may be many reasons why you as a business owner are...
What Is GST In India? What Are Its Benefits?
What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...
20/20 Vision – A Practical Guide For The New Financial Year
20/20 Vision – A Practical Guide For The New Financial Year Just like that, a week has already flown by in the new financial year. On most fronts, your business has already made a smooth transition into the new year; however, it is imperative to take stock of the...
Why Your Business Depends On These 4 Accounting Reports
Why Your Business Depends On These 4 Accounting Reports! Whether you are about to set up your Dream Business or you are currently a Small Business Owner, there are some essentials functions that you must know in order to keep your business running. The most neglected...
Cash v/s Accrual Accounting
Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...
Input Tax Credit (GST Setoff)
Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...
All About EPF & ESIC!
Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...
What It Takes To Build A World-Class Employee Training Plan
What It Takes To Build A World-Class Employee Training Program CFO: “What happens if we train them and they leave”? CEO: “What happens if we don’t and they stay”? It may sound cliche, but similar discussions have taken place around many boardroom tables throughout the...
How To Maximize Engagement With A Hybrid Workforce?
How To Maximize Engagement With A Hybrid Workforce? The year 2020-2021 will be remembered as a year of upheaval and transformation. The way we worked for centuries was challenged, resulting in the creation of a completely new working model. It’s no surprise that...
How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
How To Prevent Toxic Culture From Brewing At The Workplace
We spend more time at work today than ever before. We’re a part of the millennial generation – Ambitious, hungry to learn and desperate to display our capabilities. But what happens when these extended work hours and therefore the adrenaline rush to realize more...
Inventory Management- Why and How?
It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...
Top 4 Benefits Of SEO To Grow Your Business
It’s difficult to believe that anyone in charge of a company’s digital presence hasn’t heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...
Programmatic Advertising
There is no denying that buying ads for promotional purposes has always been a critical promotional strategy for businesses. If you intend to gather an audience for your business, it is important to focus on the right placements for your ads. Hence, you should buy ad...
Email Marketing: A Powerful Tool To Help You Achieve Your Business Goals
Marketing has numerous structured and unstructured aspects. It's up to you to decide how you can utilise these aspects to promote or disseminate your message in the best way. Email marketing refers to the sending of promotional or commercial messages through email, to...
Advertising On OTT Platforms, And How Brands Are Using These Platforms During IPL
The marketing industry has been developing and expanding continuously, largely due to improvements in digital technology. The Covid-19 pandemic has also contributed to this, forcing brands to be agile with their strategies and seek new development opportunities....
Customer Acquisition Hacks For Consumer Startups – A Perfect Marriage Of Strategic Planning and Execution
A business without customers is nothing but ‘a pipe dream’. Customers are the bloodline of any business. That’s why a business plan never goes well without a customer acquisition strategy. India has the third-largest startup ecosystem in the world, still, 80-90% of...
10 Pointers For Drafting An Effective Sales Pitch
Are you finding that your business isn’t closing enough sales? Do you want to learn how to construct a straight-line persuasion script that will make you appear confident and intelligent while also assisting you to close more sales? Your customer is pressed for time...
Tips And Tricks To Effectively Target Your Audience Via Google Ads
Google is ranked as the best search engine in the world, and for every query, Google is considered the ultimate destination. This means that there are always millions of eyeballs scanning Google pages and sites, creating advertising opportunities for everyone,...
Breezing Past Your Competition: boAt’s Voyage To Success
How boAt Achieved Massive Scale In A Saturated Market. From Thomas Edison’s invention of the phonogram (the first recording technology) in 1877, to the development of the cassette, Sony’s Walkman and CD technology, the way we listened to music changed massively even...
How to Attract Businesses with Local SEO?
You might be curious to know what a local SEO can do to attract new business opportunities. But, before moving to the discussion, it is vital to understand what a Local SEO is and why it is crucial for your business. What is Local SEO? Local Search Engine...
7 ways to increase leads with Inbound marketing!
Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this! Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...
Amazon Ads: Everything You Need To Know
Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...
Why is image optimization essential for SEO?
There is a saying that says, "A picture speaks a thousand words," which is so true!! Everyone loves to interact with pictures instead of words, whether in media, ecommerce, or even travel websites. People are more interested in watching images rather than reading the...
8 Biggest Content Marketing Mistakes You Should Avoid
Ever heard of content marketing? Of course, you’d have, but do you actually know how to use it efficiently? What mistakes should you avoid, and what strategies to use? If you don’t, then this blog is a must-read for you! If used effectively, content marketing can...
How to Use Google Trends For SEO?
Are you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you can find out different ways in which you...
Complete Guidance About SEO In 2022!
Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible. Are you the first one to look up business setting up ideas? How...
The Ultimate Guide To Brand Building For Your Business!
As a new business owner, one of the most important things to think about is how to build a brand. It is one of the most important aspects. You may have heard the expression, "when you're not there, your brand speaks for itself". While running or operating the...
Why is Content marketing necessary for small business owners?
When you are thinking of taking your business online, then one thing that you will need the most is content. Without proper and high-quality content, no business can promote its product and increase its revenue. Therefore, content marketing is crucial for every...
The 5 best WordPress SEO plugin alternatives to Yoast in 2022!
The Yoast SEO plugin is a WordPress plugin that helps businesses increase traffic on their websites and make them more visible. It has been around for about 11 years now. Even though it has the most name recognition, it is not the only tool you can use. Therefore,...
The Secret Behind Amazon’s 500 Million Dollar Advertising Play
As we all know there has been a boom in D2C startups in the past few years brands like Dr. Vaidyas, Mcaffiene, My Glamm, and many more have scaled from small house brands to brands with large valuations claiming billions in venture capital funding. But there's one...
Video Marketing Strategies 2021
Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...
KPIs For Social Media
Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...
15 Reasons Why Your Business Absolutely Needs SEO
Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...
How to Increase CTR?
Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below. What is CTR? CTR as we mentioned above is...
How to Start Affiliate Marketing in India
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15 Best Shopify Themes for eCommerce Success
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How To Improve Website Conversion Rate
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Why Your Business Will Fail Without Digital Marketing
Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...
Best Ways to Measure the Success of Your Online Marketing
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PPC Marketing: The Ultimate Guide 2021
The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...
11 Marketing Ideas for Small Business
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How to Advertise Your Business in 2021 & Beyond?
Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...
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The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...
Do’s and Don’ts for Graphics in Content Marketing: A Complete Guide For Amateurs and Pros Alike
Just like keywords, graphics have become indispensable to content marketing. Well-written and reader-specific content is crucial for content marketing strategy, but do you know how graphics can change your content marketing game? Attractive graphics are essential,...
How To Allocate Your Digital Marketing Budget?
Digital marketing has become oxygen to enable sustenance in the rapidly evolving and competitive business landscape of today. It is probably why 95% of businesses have increased their digital marketing budget in recent years. Most business and marketing leaders are...
Content Marketing Analysis: How Does It Complement Your Content Marketing Efforts?
Content marketing has changed the entire marketing game in recent years, but marketers still measure its effectiveness through sales. Leads, sales, page views, and social metrics; there are many ways to measure the effectiveness of your content, but are they really...
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Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn’t know where to start? To put it simply, you’d have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...
5 Common Mistakes Small Businesses Should Avoid In Online Advertising
Starting a business isn’t always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...
7 Proven Online Advertising Strategies To Generate Sales For Your E-commerce Businesses
Even if e-commerce isn’t exactly a new phenomenon, it’s nonetheless brimming with possibilities. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and...
Breaking Down Netflix’s Culture Deck: A Step Towards Mutual Success
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Why Telcos Want A Floor Price? Here’s An Explanation
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Understanding Google As A Search Engine
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Low Hanging Keywords: The SEO Strategy You May Have Missed
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Ecommerce SEO: The Definitive Guide 2021
A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...
11 Best SEO Tools for Organic Growth
Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...
The Complete On-Page SEO Checklist 2021
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The Best Approach To Getting Your First 1000 Customers
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Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...
Best Digital Marketing Tips for Small Businesses (2021)
Whether you run a big business or a small one, digital marketing is essential for the growth of your business. Especially for small businesses, digital marketing presents the opportunity to scale up quickly. The barriers are lowered and you can get access to...
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Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...
Top 5 Qualities of a Successful Entrepreneur
Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur? Let us share with you what we...
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You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...
Why You Should Outsource Your Digital Marketing?
Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...
9 Steps To Building A Strong And Efficient Team
Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...
How To Grow Your Small Business With Marketing
When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...
Influencer Marketing Strategy For Your Business To Grow Your Reach
Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results. Yes, you read it right. In influence marketing, the...
Digital Marketing For Small Business Owners
Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India? Small business owners...
Top 5 Reasons To Outsource Your Digital Marketing
Whether it’s a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It’s normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...
Top 5 Advantages Of Social Media Marketing For Business
There are now more than 4.2 billion active social media users across the globe. And if you aren’t using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world’s...
The Benefits Of SEO In Your SaaS Business
SEO Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good...
Reliance Is Foraying Into Renewables, But Why Now?
Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports, Mukesh Ambani is planning a...
Capitalise On The Power Of A Great Referral Programme To Boost Organic Growth
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How To Create A Landing Page That Converts
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Business on Hold? Maybe it’s time for you to Explore Alternate Revenue Streams
Our Business is on hold due to Corona” “Please call me after the lockdown” “We have no cash flow right now in our business to run things properly or take any decisions at all” These are the most common lines spoken by entrepreneurs all over the world… A pandemic like...
The ABC of SEO- Search Engine Optimization!
Let’s think of a scenario. You’re a business owner, and a great one as well. All through your business life, you have tried to do the best for your business. You make sure that your employees are happy, your customers are satisfied and business is running smoothly....
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Human resource operations and recruitment are a vital part of every business. The HR department handles the hiring process, onboarding and offboarding of staff members, skill improvement of employees, salary distribution, leave management, and the overall well-being...
Mensa Brands Modifies The Thrasio Model To Become A ‘House of Brands’
Mensa brands has become the fastest Indian startup to become a Unicorn. Ex Myntra CEO and Midlife cofounder, Anantha Narayanan, founded the brand in 2021, and it soon became the talk of the town when he managed to raise funding amounting to USD 135 million, which set...
How Domino’s Is Riding The Zomato and Swiggy Wave?
India, like most progressing countries, has become a hub for pizza delivery chains like Pizza Hut, Smokin’ Joe’s, Laziz Pizza, Oven Story, Papa John’s and several more. However, Domino’s Pizza is in a league of its own when it comes to a consistent and loyal customer...
How LinkedIn Is Gearing Up To Become The Next Big Marketing Platform.
There are so many social media platforms but LinkedIn, being a professional network, is most popular amongst businesses. LinkedIn presently has over 55 million registered companies and about 740 million members. The platform is used by 40% of LinkedIn members on a...
Clubhouse’s Journey From Being In, to OUT Of Favour
Not a single person can forget about the trauma Covid-19 caused worldwide. where people were forced to maintain social distance to halt the impact of coronavirus on others. Everything was done virtually; from jobs to schooling, shopping and even socialising. To make...
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If you ask any Indian middle-class family what type of investment they prefer, the answer would likely fall somewhere between fixed deposits and mutual funds. Terms like equity, bull market, and gross margin are usually not mentioned in a typical Indian living room....
How Are Businesses Using NFTs To Create Communities With Their Target Audience?
NFTs have undoubtedly become a trending topic these days. The concept has grabbed attention, and brands look eager to adopt one of the most sought-after items of digital consumerism. An acronym for Non-Fungible Token, NFTs have allowed brands, artists, and digital...
Tools For Enabling the Creation of Great Content
Ever since the pandemic, the digitalisation of businesses has picked up pace, and content marketing is no exception. 2022 is proving to be a year of moving towards new and innovative strategies. Different types of content require their own unique marketing strategy...
How Companies Are buying Media Houses to Scale
Companies are buying digital media houses to take advantage of their extensive user base, data-driven consumer insights, and content creation expertise, to introduce new products and services in different categories. Last year, The Good Glamm Group, an Indian...
How To Develop a Top Content Marketing Strategy
In the world of SUCCESSFUL businesses, content is king. And, this is because the content is what interacts with your prospects first. But, as competition is fierce for both B2B and B2C businesses, they need to dive into new content marketing strategies. Brayan Kramer,...
What Is the Zomato 10 Min Delivery Model And How They’re Trying To Achieve It
What is the first thing you think of when hunger strikes? Ordering a wholesome meal from your favourite restaurant, right? There is no denying that food delivery apps have taken centre stage in all our lives, and there is no going back now as ordering in has become...
What Is Startup Culture And How Does It Influence Businesses’ Growth?
Over the last decade, terms like ‘startup’ and ‘unicorn’ have got business circles in the country buzzing. Startups like Oyo, Zomato, Nykaa and Flipkart have made formidable growth leaps, both in India and abroad. However, India’s startup ecosystem doesn’t stop there....
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Businesses worldwide spend $115 billion on ads across Meta (formally known as Facebook) platforms. Meta provides business account holders with excellent tools to manage their business accounts on Meta platforms like Facebook and Instagram. Meta Business Suite...
How To Allocate Your Digital Marketing Budget?
Digital marketing has become oxygen to enable sustenance in the rapidly evolving and competitive business landscape of today. It is probably why 95% of businesses have increased their digital marketing budget in recent years. Most business and marketing leaders are...
How IndiGo’s Business Model Led It To Becoming The Largest Airline In India?
When it comes to the Indian aviation industry, there is a clear leader: IndiGo. The airline owns over half of the Indian market and is showing no signs of stopping. The successful journey of IndiGo began when it became one of the first airlines in India to budget...
Content Marketing Analysis: How Does It Complement Your Content Marketing Efforts?
Content marketing has changed the entire marketing game in recent years, but marketers still measure its effectiveness through sales. Leads, sales, page views, and social metrics; there are many ways to measure the effectiveness of your content, but are they really...
What Is Your Salary Structure Built Of?
What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand...
How To Create A Landing Page That Converts
How To Create A Landing Page That Converts No matter what you intend to achieve through your online marketing campaign, one thing is sure- you need a landing page if you want to boost conversions. The landing page is a crucial element that can turn casual visitors on...
6-Biggest Mistakes You As A First-Time Founder Should Avoid
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Business on Hold? Maybe it’s time for you to Explore Alternate Revenue Streams
Our Business is on hold due to Corona” “Please call me after the lockdown” “We have no cash flow right now in our business to run things properly or take any decisions at all” These are the most common lines spoken by entrepreneurs all over the world… A pandemic like...
WFH -The New Style of Doing Business
The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...
Solving Grievances: How to keep your Clients and Employees happy!
In today’s world keeping clients and employees happy and content is more important than ever in today’s world. We are spoilt for choice for absolutely everything and the stakes have never been this high. So for businesses, it is essential that they make sure they...
Laws On How To Raise Money For A Business
Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...
SavPalm Friday Fundamentals – How Do You Craft The Perfect Pitch
Elevator Pitches: How Would You Describe Your Product In 90 Seconds? Mastering the art of delivering an effective elevator pitch can make or break you as an entrepreneur. From pitching your product to a potential customer, to convincing a key investor to come on...
3 Valuable Tips To Improve Customer Loyalty
3 Valuable Strategies To Improve Customer Loyalty! There is nothing more valuable to a business than a loyal customer. Customer Loyalty is achieved after empowering, valuing and gaining the trust of your clients. A happy customer will keep coming back for more, always...
How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
How To Effectively Manage Your Working Capital
Techniques For Managing Working Capital Effectively Why Do Businesses Fail? Recently, a study was conducted of all the sick businesses in the world to know the reason behind general business failure and their inability to stay in the game. This study found four...
Eligibility and Benefits of Startup India!
The Startup Initiative by the Government of India has been one of the most successful attempts to create a platform for growth and development of Startups and their entrepreneurs. Startups, as we all know, is the force that is fueling the Indian economy today. By...
What Are The Benefits Of Outsourcing For Entrepreneurs?
What Should Entrepreneurs Outsource? While many are doing strenuous, repetitive work in their 9-to-5 jobs, being confined within four walls with no clear future goals or target, entrepreneurs have taken the highway to success by mapping their own route. While many...
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What would you do if you had 10 days in hand before setting off to join the MBA course at Indian Business School (ISB), Hyderabad? Most likely make the most of every moment before committing to some serious coursework. But not Rehan Netarwala and Mihir Lunia. The...
What not to do when you’re trying to motivate your team!!
Today organizations have invested in the professional development of their team members. It’s also the company’s responsibility to make various resources available to support the employees at the organizations and guide them to the development and progress of...