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Doubling down on our mission to enable entrepreneurship, we studied businesses and growth hacks that could help you scale. Access our repository of blogs, videos and ebooks to learn how to grow your business!

 

Learn

Doubling down on our mission to enable entrepreneurship, we studied businesses and growth hacks that could help you scale. Access our repository of blogs, videos and ebooks to learn how to grow your business!

 

How to Increase CTR?

How to Increase CTR?

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

How to Start Affiliate Marketing in India

How to Start Affiliate Marketing in India

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

15 Best Shopify Themes for eCommerce Success

15 Best Shopify Themes for eCommerce Success

Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...

Best eCommerce Businesses to Be In (2022)

Best eCommerce Businesses to Be In (2022)

Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...

12 Best WordPress Plugins for Your Website

12 Best WordPress Plugins for Your Website

You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...

How To Improve Website Conversion Rate

How To Improve Website Conversion Rate

Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...

Instagram Hacks: Reels In 2021 & Beyond

Instagram Hacks: Reels In 2021 & Beyond

Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...

PPC Marketing: The Ultimate Guide 2021

PPC Marketing: The Ultimate Guide 2021

The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...

11 Marketing Ideas for Small Business

11 Marketing Ideas for Small Business

The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...

How to Run Facebook Ads The Right Way

How to Run Facebook Ads The Right Way

More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...

Ecommerce SEO: The Definitive Guide 2021

Ecommerce SEO: The Definitive Guide 2021

A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...

11 Best SEO Tools for Organic Growth

11 Best SEO Tools for Organic Growth

Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...

The Complete On-Page SEO Checklist 2021

The Complete On-Page SEO Checklist 2021

On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...

Benefits of SEO for Your Business

Benefits of SEO for Your Business

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

MSME Registration Benefits

MSME Registration Benefits

MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...

5 Steps To Create a Personalized Daily Routine

5 Steps To Create a Personalized Daily Routine

Creating a daily routine will make your life more productive and stable. Following it does not have to be boring or rigid. Instead, it will give you more time to relax, follow up on your hobbies and take better care of yourself.  So, how to write a daily routine? It...

9 Best To Do List Apps For 2021

9 Best To Do List Apps For 2021

Success depends on how productive you are and if you get things done on time. A to-do list makes you more organized and increases efficiency. It lets you jot down, organize and set your tasks in priority. You can also include notes, files, and even links to a task and...

How to Register for GST?

How to Register for GST?

As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...

How To Register A Startup Company In India?

How To Register A Startup Company In India?

Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...

What is Debt Collection?

What is Debt Collection?

Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts.   What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....

How Does Payroll Outsourcing Work?

How Does Payroll Outsourcing Work?

Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...

SaaS Ideas for Micro Business

SaaS Ideas for Micro Business

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

Late Fee for GSTR 3B

Late Fee for GSTR 3B

A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...

Benefits of Social Media for Business

Benefits of Social Media for Business

Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...

Top 5 Qualities of a Successful Entrepreneur

Top 5 Qualities of a Successful Entrepreneur

Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur?  Let us share with you what we...

Benefits of Using a Recruiter to Grow Your Team

Benefits of Using a Recruiter to Grow Your Team

Why use an RPO for your hiring needs? Let us first dissect the hiring process. Hiring the right talent for the right job is essential for the success of an organization. Finding the candidates with the required skillsets is not enough, you have to ascertain if their...

How to Increase Sales for Ecommerce Websites?

How to Increase Sales for Ecommerce Websites?

You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...

Why You Should Outsource Your Digital Marketing?

Why You Should Outsource Your Digital Marketing?

Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...

Successful Small Business Marketing Strategies

Successful Small Business Marketing Strategies

Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s attention....

How to Lead an Effective Meeting

How to Lead an Effective Meeting

Accept it, we have all attended meetings where we hated every single second of it! You did not know why you were invited in the first place. And the whole time you were afraid to miss the deadline on that important project. Now when the positions are reversed, you...

Benefits and Challenges of Working from Home

Benefits and Challenges of Working from Home

Remote working became prevalent since the pandemic began. It may have disrupted the economy and commerce for a few days but even a pandemic cannot stop businesses from functioning and capital from flowing. Initially, management was treating it as a short-term option...

Best Project Management Software For 2021

Best Project Management Software For 2021

Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...

The Benefits Of SEO In Your SaaS Business

The Benefits Of SEO In Your SaaS Business

Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...

Customer Loyalty Programs: What Are They?

Customer Loyalty Programs: What Are They?

In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...

9 Steps To Building A Strong And Efficient Team

9 Steps To Building A Strong And Efficient Team

Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...

How To Grow Your Small Business With Marketing

How To Grow Your Small Business With Marketing

When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...

10 Tips For More Effective Team Meetings

10 Tips For More Effective Team Meetings

Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You're not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...

Digital Marketing For Small Business Owners

Digital Marketing For Small Business Owners

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India?  Small business owners...

Top 4 Benefits Of SEO To Grow Your Business

Top 4 Benefits Of SEO To Grow Your Business

It's difficult to believe that anyone in charge of a company's digital presence hasn't heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

Why Does CRED Want To Become A Currency?

Why Does CRED Want To Become A Currency?

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...

7 Benefits Of Outsourcing Payroll

7 Benefits Of Outsourcing Payroll

Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees' trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Top 7 Reasons Why Startups Fail?

Top 7 Reasons Why Startups Fail?

Top 7 Reasons Why Startups Fail? Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded...

The 4 Types Of Minimum Viable Product

The 4 Types Of Minimum Viable Product

The 4 Types Of Minimum Viable Product The Secret To Every Successful Company! Building an MVP is an excellent approach to market test your product. It is often less expensive to gather insights from an MVP than it is to construct a product with additional features.  ...

Understanding Google As A Search Engine

Understanding Google As A Search Engine

Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...

How Do You Identify And Retain Top Talent

How Do You Identify And Retain Top Talent

A Few Simple Tricks to Identifying and Retaining Top Talent With over 69% of the employers facing difficulty filling jobs, the global talent shortage is a real problem. The Covid-19 pandemic has made it even more difficult for companies to identify and retain...

Breaking Down The Thrasio Model

Breaking Down The Thrasio Model

Breaking Down The Thrasio Model  A Sneak Peek Into It’s Indian Counterparts  Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300...

Zomato: Are They Losing Money?

Zomato: Are They Losing Money?

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand...

How To Create A Landing Page That Converts

How To Create A Landing Page That Converts

How To Create A Landing Page That Converts No matter what you intend to achieve through your online marketing campaign, one thing is sure- you need a landing page if you want to boost conversions. The landing page is a crucial element that can turn casual visitors on...

New Tax Due Dates: How to Use them to your Advantage

New Tax Due Dates: How to Use them to your Advantage

The Corona crisis has affected all the business owners, Sales is decreased like never before many are thinking to shut down but the smart minds are thinking how to overcome, how to get benefited from this crisis. Cash flow has hit so badly that businesses are having...

WFH -The New Style of Doing Business

WFH -The New Style of Doing Business

The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...

Startups And Pivoting

Startups And Pivoting

For all those that are running a business and are in their early days ( < 5 years old),  chances are that you already have or are currently grappling with the fact that you might need to pivot some aspects of your business.          Let me clarify. Your Business is...

Angel Tax Exemption For Startups

Angel Tax Exemption For Startups

Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...

What Is GST In India? What Are Its Benefits?

What Is GST In India? What Are Its Benefits?

What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...

Cash v/s Accrual Accounting

Cash v/s Accrual Accounting

Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...

Input Tax Credit (GST Setoff)

Input Tax Credit (GST Setoff)

Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...

All about EPF & ESIC!

All about EPF & ESIC!

Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...

How to Increase CTR?

How to Increase CTR?

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

How to Start Affiliate Marketing in India

How to Start Affiliate Marketing in India

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

15 Best Shopify Themes for eCommerce Success

15 Best Shopify Themes for eCommerce Success

Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...

Best eCommerce Businesses to Be In (2022)

Best eCommerce Businesses to Be In (2022)

Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...

12 Best WordPress Plugins for Your Website

12 Best WordPress Plugins for Your Website

You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...

How To Improve Website Conversion Rate

How To Improve Website Conversion Rate

Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...

Instagram Hacks: Reels In 2021 & Beyond

Instagram Hacks: Reels In 2021 & Beyond

Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...

PPC Marketing: The Ultimate Guide 2021

PPC Marketing: The Ultimate Guide 2021

The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...

11 Marketing Ideas for Small Business

11 Marketing Ideas for Small Business

The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...

How to Run Facebook Ads The Right Way

How to Run Facebook Ads The Right Way

More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...

Ecommerce SEO: The Definitive Guide 2021

Ecommerce SEO: The Definitive Guide 2021

A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...

11 Best SEO Tools for Organic Growth

11 Best SEO Tools for Organic Growth

Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...

The Complete On-Page SEO Checklist 2021

The Complete On-Page SEO Checklist 2021

On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...

Benefits of SEO for Your Business

Benefits of SEO for Your Business

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

MSME Registration Benefits

MSME Registration Benefits

MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...

5 Steps To Create a Personalized Daily Routine

5 Steps To Create a Personalized Daily Routine

Creating a daily routine will make your life more productive and stable. Following it does not have to be boring or rigid. Instead, it will give you more time to relax, follow up on your hobbies and take better care of yourself.  So, how to write a daily routine? It...

9 Best To Do List Apps For 2021

9 Best To Do List Apps For 2021

Success depends on how productive you are and if you get things done on time. A to-do list makes you more organized and increases efficiency. It lets you jot down, organize and set your tasks in priority. You can also include notes, files, and even links to a task and...

How to Register for GST?

How to Register for GST?

As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...

How To Register A Startup Company In India?

How To Register A Startup Company In India?

Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...

What is Debt Collection?

What is Debt Collection?

Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts.   What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....

How Does Payroll Outsourcing Work?

How Does Payroll Outsourcing Work?

Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...

SaaS Ideas for Micro Business

SaaS Ideas for Micro Business

Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...

Late Fee for GSTR 3B

Late Fee for GSTR 3B

A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...

Benefits of Social Media for Business

Benefits of Social Media for Business

Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...

Top 5 Qualities of a Successful Entrepreneur

Top 5 Qualities of a Successful Entrepreneur

Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur?  Let us share with you what we...

Benefits of Using a Recruiter to Grow Your Team

Benefits of Using a Recruiter to Grow Your Team

Why use an RPO for your hiring needs? Let us first dissect the hiring process. Hiring the right talent for the right job is essential for the success of an organization. Finding the candidates with the required skillsets is not enough, you have to ascertain if their...

How to Increase Sales for Ecommerce Websites?

How to Increase Sales for Ecommerce Websites?

You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...

Why You Should Outsource Your Digital Marketing?

Why You Should Outsource Your Digital Marketing?

Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...

Successful Small Business Marketing Strategies

Successful Small Business Marketing Strategies

Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s attention....

How to Lead an Effective Meeting

How to Lead an Effective Meeting

Accept it, we have all attended meetings where we hated every single second of it! You did not know why you were invited in the first place. And the whole time you were afraid to miss the deadline on that important project. Now when the positions are reversed, you...

Benefits and Challenges of Working from Home

Benefits and Challenges of Working from Home

Remote working became prevalent since the pandemic began. It may have disrupted the economy and commerce for a few days but even a pandemic cannot stop businesses from functioning and capital from flowing. Initially, management was treating it as a short-term option...

Best Project Management Software For 2021

Best Project Management Software For 2021

Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...

The Benefits Of SEO In Your SaaS Business

The Benefits Of SEO In Your SaaS Business

Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...

Customer Loyalty Programs: What Are They?

Customer Loyalty Programs: What Are They?

In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...

9 Steps To Building A Strong And Efficient Team

9 Steps To Building A Strong And Efficient Team

Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...

How To Grow Your Small Business With Marketing

How To Grow Your Small Business With Marketing

When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...

10 Tips For More Effective Team Meetings

10 Tips For More Effective Team Meetings

Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You're not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...

Digital Marketing For Small Business Owners

Digital Marketing For Small Business Owners

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India?  Small business owners...

Top 4 Benefits Of SEO To Grow Your Business

Top 4 Benefits Of SEO To Grow Your Business

It's difficult to believe that anyone in charge of a company's digital presence hasn't heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...

Why Does CRED Want To Become A Currency?

Why Does CRED Want To Become A Currency?

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...

7 Benefits Of Outsourcing Payroll

7 Benefits Of Outsourcing Payroll

Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees' trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Top 7 Reasons Why Startups Fail?

Top 7 Reasons Why Startups Fail?

Top 7 Reasons Why Startups Fail? Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded...

The 4 Types Of Minimum Viable Product

The 4 Types Of Minimum Viable Product

The 4 Types Of Minimum Viable Product The Secret To Every Successful Company! Building an MVP is an excellent approach to market test your product. It is often less expensive to gather insights from an MVP than it is to construct a product with additional features.  ...

Understanding Google As A Search Engine

Understanding Google As A Search Engine

Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...

How Do You Identify And Retain Top Talent

How Do You Identify And Retain Top Talent

A Few Simple Tricks to Identifying and Retaining Top Talent With over 69% of the employers facing difficulty filling jobs, the global talent shortage is a real problem. The Covid-19 pandemic has made it even more difficult for companies to identify and retain...

Breaking Down The Thrasio Model

Breaking Down The Thrasio Model

Breaking Down The Thrasio Model  A Sneak Peek Into It’s Indian Counterparts  Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300...

Zomato: Are They Losing Money?

Zomato: Are They Losing Money?

Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand...

How To Create A Landing Page That Converts

How To Create A Landing Page That Converts

How To Create A Landing Page That Converts No matter what you intend to achieve through your online marketing campaign, one thing is sure- you need a landing page if you want to boost conversions. The landing page is a crucial element that can turn casual visitors on...

New Tax Due Dates: How to Use them to your Advantage

New Tax Due Dates: How to Use them to your Advantage

The Corona crisis has affected all the business owners, Sales is decreased like never before many are thinking to shut down but the smart minds are thinking how to overcome, how to get benefited from this crisis. Cash flow has hit so badly that businesses are having...

WFH -The New Style of Doing Business

WFH -The New Style of Doing Business

The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...

Startups And Pivoting

Startups And Pivoting

For all those that are running a business and are in their early days ( < 5 years old),  chances are that you already have or are currently grappling with the fact that you might need to pivot some aspects of your business.          Let me clarify. Your Business is...

Angel Tax Exemption For Startups

Angel Tax Exemption For Startups

Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...

What Is GST In India? What Are Its Benefits?

What Is GST In India? What Are Its Benefits?

What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...

Cash v/s Accrual Accounting

Cash v/s Accrual Accounting

Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...

Input Tax Credit (GST Setoff)

Input Tax Credit (GST Setoff)

Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...

All about EPF & ESIC!

All about EPF & ESIC!

Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...

Inventory Management- Why and How?

Inventory Management- Why and How?

It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...

The ABC of SEO- Search Engine Optimization!

The ABC of SEO- Search Engine Optimization!

Let’s think of a scenario. You’re a business owner, and a great one as well. All through your business life, you have tried to do the best for your business. You make sure that your employees are happy, your customers are satisfied and business is running smoothly....

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of?

What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand...

How To Create A Landing Page That Converts

How To Create A Landing Page That Converts

How To Create A Landing Page That Converts No matter what you intend to achieve through your online marketing campaign, one thing is sure- you need a landing page if you want to boost conversions. The landing page is a crucial element that can turn casual visitors on...

WFH -The New Style of Doing Business

WFH -The New Style of Doing Business

The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...

Startups And Pivoting

Startups And Pivoting

For all those that are running a business and are in their early days ( < 5 years old),  chances are that you already have or are currently grappling with the fact that you might need to pivot some aspects of your business.          Let me clarify. Your Business is...

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