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Doubling down on our mission to enable entrepreneurship, we studied businesses and growth hacks that could help you scale. Access our repository of blogs, videos and ebooks to learn how to grow your business!
Learn
Doubling down on our mission to enable entrepreneurship, we studied businesses and growth hacks that could help you scale. Access our repository of blogs, videos and ebooks to learn how to grow your business!
EPF and ESIC: Everything You Need To Know About The Employer’s Responsibility and The Employee’s Right
Read the blog to learn all about the Employee Provident Fund (EPF) and the Employee State Insurance Corporation Scheme (ESIC), and how you can ensure that your business stays compliant.
Programmatic Advertising
Programmatic advertising and media buying uses automation and machine learning to streamline the bidding process for ad placements. Read the blog to learn about how programmatic advertising/media buying works!
How Companies Are buying Media Houses to Scale
Several large corporates have taken to buying media houses to increase their audience and boost their sales! Read the blog to more.
Setting up a great accounts payable process
Read this blog to learn how you can set up an airtight Accounts Payable process to streamline your business’s accounting!
The Importance Of Going Green
Changes in consumer preferences, perceptions and priorities have forced several big businesses to ‘go green’. Read the blog to find out how adopting environmentally sustainable practices can help business grow their audience and boost brand loyalty.
How To Develop a Top Content Marketing Strategy
Read the blog to learn about how you can build a foolproof content marketing strategy for your business.
What Is the Zomato 10 Min Delivery Model And How They’re Trying To Achieve It
Have you heard about Zomato’s new 10-min delivery plan? Read the blog to find out how they’re planning to execute it, and thereby grab a lead in their race with Swiggy to become the king of the food delivery industry.
The Sri Lanka Economic Crisis 2022: What Went Wrong With The Country’s Economy?
Sri Lanka’s economic crisis has been making headlines all over the world! If you’d like to know more about how they got themselves into this situation, and how to plan to get out of it, read the blog.
A Step By Step Explanation Of The Account Receivable Process
Read this blog to learn how you can set up an airtight Accounts Receivable process to streamline your business’s accounting!
What Is Startup Culture And How Does It Influence Businesses’ Growth?
Read the blog to understand the integral role a strong work culture plays in boosting a business’s growth.
The Concept of Cost Centre Accounting Explained Broken Down
Read the blog to know how Cost Centres can streamline the accounting activities of the different moving parts of your business.
Advertising On OTT Platforms, And How Brands Are Using These Platforms During IPL
The IPL has become a playground for digital marketers and advertisers! Read the blog to read how business’s are using OTT platforms to promote their brands and products.
How Domino’s Is Riding The Zomato and Swiggy Wave?
Read to blog to find out how Domino’s leveraged technology, digital marketing and customer loyalty to keep the food delivery behemoths at bay.
Mensa Brands Modifies The Thrasio Model To Become A ‘House of Brands’
Read about Mensa Brand – the business that’s buying startups and streamlining them for scale!
Tools For Enabling the Creation of Great Content
Read the blog to find out which apps you can use to boost your content marketing.
Understanding TDS And The TDS Returns Process
Understand the entire TDS process as well as the due dates by reading the blog!
Human Resource Activities You Should Be Automating
Here are some HR automations that you must incorporate to streamline your HR’s functioning.
Email Marketing: A Powerful Tool To Help You Achieve Your Business Goals
To know how you can utilize email marketing to grow your business, read the entire blog!
The Metaverse And How It Will Effect Your Business
Business are using the Metaverse to build communities and scale! Read the blog to find out how.
Do You Think Your Facebook Business Page Is Safe? Think Again!
Have you heard of the Facebook hacking spree that’s targeting business accounts? Read this blog to know how you can protect your business!
Customer Acquisition Hacks For Consumer Startups – A Perfect Marriage Of Strategic Planning and Execution
SEO Vs. SEM Vs. SMM – Which customer acquisition strategy will work best for your business? Read the full blog to find out!
Ecommerce Reconciliation: Best Practices To Avoid Revenue Leakage
Streamline your business’s accounting process by putting in place a foolproof petty cash system
The GSTR2B shift – How It Affects Your Business?
Read the blog, for all the information on the shift that business owners will have to make from GSTR2A to GSTR2B
10 Pointers For Drafting An Effective Sales Pitch
Check out this blog to get all the information on how you can streamline your business’s
Women Entrepreneurship: Breaking Biases To Drive Notable Transformation
Through this blog, we’ll give you the lowdown on the realities faced by women in the workforce, as well as what’s being done to change the face of women entrepreneurship in India and across the globe
How LinkedIn Is Gearing Up To Become The Next Big Marketing Platform.
Wondering why you should lean on LinkedIn? Or, how to start marketing on LinkedIn? Here’s how LinkedIn helps businesses by establishing connections and building partnerships.
Clubhouse’s Journey From Being In, to OUT Of Favour
A detailed breakdown of the Clubhouse business model, how it succeeded and why it failed
Shark Tank’s Effect on Indian Entrepreneurs
Read the blog to know how Shark Tank India changed the mindset of an entire population.
How The Ukraine War Is Affecting Businesses And Economies.
How the Ukraine war has affected economies, business and trade in the world. Read the blog to get a detailed understanding.
How Are Businesses Using NFTs To Create Communities With Their Target Audience?
NFTs have undoubtedly become a trending topic these days. The concept has grabbed attention, and brands look eager to adopt one of the most sought-after items of digital consumerism. An acronym for Non-Fungible Token, NFTs have allowed brands, artists, and digital...
10 Things To Keep In Mind While Creating Your Website To Increase Your Conversions
If you’re running an online business, you will most definitely want to promote your goods and services on the biggest stage. So, it’s only logical for you to want people to visit your website and then take action, thereby generating sales or sales leads. The...
Tips And Tricks To Effectively Target Your Audience Via Google Ads
Google is ranked as the best search engine in the world, and for every query, Google is considered the ultimate destination. This means that there are always millions of eyeballs scanning Google pages and sites, creating advertising opportunities for everyone,...
The Bible of Effective Customer Communication and Retention
Let us take you through what it means to communicate with your customers, some tips on how to do so. Read the blog to know do’s and don’t of communication.
Decoding The Basics of Accounting And How to Efficiently Manage Your Accounting Activities Through Software
Lets dive into the best accounting software for automated accounting. Looking for a professional to handle your accounting connect with us now.
Petty Cash: Why A Cash Expense Management System Is Crucial For Your Business?
Regardless of the type of business you operate, it is essential to maintain a small fund to deal with daily expenses. This saves you from the inconvenience of writing a cheque and spending extra hours at the time of the monthly accounts review. Business owners will...
Google’s Performance Max Campaigns: Unleashing The New Era Of Advertising
The global digital advertising (paid ads) market was valued at $374.2 billion in 2020. With over 2 billion online shoppers worldwide, it will reach $763.6 billion by 2025. Are you planning to get your piece of the pie by taking advantage of online paid ads? With a...
The Secret Of The 10,000$ Google Ad Grant For NGOs
Did You Know That Google Gives Nonprofits A $10,000 Grant? Yes, that’s correct! Your nonprofit organisation can utilise this Google Grant to improve website traffic and cultivate an engaged community, thereby building support for your mission. Starting a nonprofit...
Don’t Know What Compliances Are Applicable To Your Company? Here’s All The Information You Need.
Do you always fear that your team is missing out on meeting tax compliances? Are you awaiting the impending doom of being punished with penalties? With several different types of compliances to meet, it can be slightly difficult to choose which compliances are...
Breezing Past Your Competition: boAt’s Voyage To Success
Know how boAt was able to achieve all they have today, and how you can use their strategies to build your own brand. Connect Us at savagepalmer.com to get your business solutions outsourced to best.
How to Attract Businesses with Local SEO?
You might be curious to know what a local SEO can do to attract new business opportunities. But, before moving to the discussion, it is vital to understand what a Local SEO is and why it is crucial for your business. What is Local SEO? Local Search Engine...
7 ways to increase leads with Inbound marketing!
Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this! Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...
Amazon Ads: Everything You Need To Know
Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...
Why is image optimization essential for SEO?
There is a saying that says, "A picture speaks a thousand words," which is so true!! Everyone loves to interact with pictures instead of words, whether in media, ecommerce, or even travel websites. People are more interested in watching images rather than reading the...
8 Biggest Content Marketing Mistakes You Should Avoid
Ever heard of content marketing? Of course, you’d have, but do you actually know how to use it efficiently? What mistakes should you avoid, and what strategies to use? If you don’t, then this blog is a must-read for you! If used effectively, content marketing can...
How to Use Google Trends For SEO?
Are you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you can find out different ways in which you...
Complete Guidance About SEO In 2022!
Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible. Are you the first one to look up business setting up ideas? How...
The Ultimate Guide To Brand Building For Your Business!
As a new business owner, one of the most important things to think about is how to build a brand. It is one of the most important aspects. You may have heard the expression, "when you're not there, your brand speaks for itself". While running or operating the...
Why is Content marketing necessary for small business owners?
When you are thinking of taking your business online, then one thing that you will need the most is content. Without proper and high-quality content, no business can promote its product and increase its revenue. Therefore, content marketing is crucial for every...
The Upcoming IPOs In 2022: A Detailed Guide!
IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...
The 5 best WordPress SEO plugin alternatives to Yoast in 2022!
The Yoast SEO plugin is a WordPress plugin that helps businesses increase traffic on their websites and make them more visible. It has been around for about 11 years now. Even though it has the most name recognition, it is not the only tool you can use. Therefore,...
The Secret Behind Amazon’s 500 Million Dollar Advertising Play
As we all know there has been a boom in D2C startups in the past few years brands like Dr. Vaidyas, Mcaffiene, My Glamm, and many more have scaled from small house brands to brands with large valuations claiming billions in venture capital funding. But there's one...
Video Marketing Strategies 2021
Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...
KPIs For Social Media
Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...
15 Reasons Why Your Business Absolutely Needs SEO
Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...
How to Increase CTR?
Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below. What is CTR? CTR as we mentioned above is...
How to Start Affiliate Marketing in India
Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...
15 Best Shopify Themes for eCommerce Success
Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...
Best eCommerce Businesses to Be In (2022)
Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...
12 Best WordPress Plugins for Your Website
You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...
How To Improve Website Conversion Rate
Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...
Why Your Business Will Fail Without Digital Marketing
Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...
Instagram Hacks: Reels In 2021 & Beyond
Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...
Best Ways to Measure the Success of Your Online Marketing
Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...
PPC Marketing: The Ultimate Guide 2021
The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...
11 Marketing Ideas for Small Business
The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...
How to Advertise Your Business in 2021 & Beyond?
Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...
How to Run Facebook Ads The Right Way
More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...
Ecommerce SEO: The Definitive Guide 2021
A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...
11 Best SEO Tools for Organic Growth
Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...
The Complete On-Page SEO Checklist 2021
On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...
Benefits of SEO for Your Business
SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...
MSME Registration Benefits
MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...
5 Steps To Create a Personalized Daily Routine
Creating a daily routine will make your life more productive and stable. Following it does not have to be boring or rigid. Instead, it will give you more time to relax, follow up on your hobbies and take better care of yourself. So, how to write a daily routine? It...
9 Best To Do List Apps For 2021
Success depends on how productive you are and if you get things done on time. A to-do list makes you more organized and increases efficiency. It lets you jot down, organize and set your tasks in priority. You can also include notes, files, and even links to a task and...
9 Best Knowledge Base Software Options For Startups And Small Businesses
You are preparing for an important presentation. Your elevator pitch is nearly ready. You are sure to get the funding for the business expansion if all goes right. You just need 10 minutes to get prepared. And then your phone rings. Next step, you are flooded with...
How to Register for GST?
As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...
How To Register A Startup Company In India?
Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...
What is Debt Collection?
Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts. What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....
How Does Payroll Outsourcing Work?
Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...
SaaS Ideas for Micro Business
Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...
Late Fee for GSTR 3B
A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...
Benefits of Social Media for Business
Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...
Top 5 Qualities of a Successful Entrepreneur
Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur? Let us share with you what we...
Benefits of Using a Recruiter to Grow Your Team
iWhy use an RPO for your hiring needs? Let us first dissect the hiring process. Hiring the right talent for the right job is essential for the success of an organization. Finding the candidates with the required skillsets is not enough, you have to ascertain if their...
How to Increase Sales for Ecommerce Websites?
You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...
Why You Should Outsource Your Digital Marketing?
Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...
Best Digital Marketing Tips for Small Businesses (2021)
Whether you run a big business or a small one, digital marketing is essential for the growth of your business. Especially for small businesses, digital marketing presents the opportunity to scale up quickly. The barriers are lowered and you can get access to...
Successful Small Business Marketing Strategies
Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s attention....
5 Tips for the Perfect Tax Planning in 2021
Would you like to earn more money? If you want to, then tax planning is for you. First of all, you save the expenditure on tax payments, then you get to put the saved amount in investment plans, that earn you more money of which several are tax-free in the bargain. ...
How to Lead an Effective Meeting
Accept it, we have all attended meetings where we hated every single second of it! You did not know why you were invited in the first place. And the whole time you were afraid to miss the deadline on that important project. Now when the positions are reversed, you...
Benefits and Challenges of Working from Home
Remote working became prevalent since the pandemic began. It may have disrupted the economy and commerce for a few days but even a pandemic cannot stop businesses from functioning and capital from flowing. Initially, management was treating it as a short-term option...
15 Small Business Ideas For Anyone Who Wants To Run Their Own Business
15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...
Influencer Marketing Strategy For Your Business To Grow Your Reach
Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results. Yes, you read it right. In influence marketing, the...
10 Tips For More Effective Team Meetings
Ten Easy-peasy Tips for More Effective Team Meetings Are you tired of team meetings that yield little to no results? You're not alone! We have ten tips for you on how to make meetings more effective and less frustrating. It is vital to understand that nobody likes to...
How To Grow Your Small Business With Marketing
When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...
Digital Marketing For Small Business Owners
Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India? Small business owners...
Customer Loyalty Programs: What Are They?
In a highly competitive marketplace where businesses compete to achieve customer satisfaction, customer loyalty seems to be a significant differentiator and increasingly has become an integral part of modern marketing. While customer satisfaction refers to fulfilling...
10 Sales Questions To Quickly Identify Your Customer’s Needs
7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...
The Benefits Of SEO In Your SaaS Business
SEOSoftware as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...
Best Project Management Software For 2021
Are you still struggling to manage your project’s spreadsheets, maintaining records, adding relevant details, and monitoring your progress? You’ll need the best project management softwares to streamline your operations and projects. If you wonder what project...
EPF and ESIC: Everything You Need To Know About The Employer’s Responsibility and The Employee’s Right
Read the blog to learn all about the Employee Provident Fund (EPF) and the Employee State Insurance Corporation Scheme (ESIC), and how you can ensure that your business stays compliant.
Ecommerce Reconciliation: Best Practices To Avoid Revenue Leakage
Streamline your business’s accounting process by putting in place a foolproof petty cash system
Decoding The Basics of Accounting And How to Efficiently Manage Your Accounting Activities Through Software
Lets dive into the best accounting software for automated accounting. Looking for a professional to handle your accounting connect with us now.
Petty Cash: Why A Cash Expense Management System Is Crucial For Your Business?
Regardless of the type of business you operate, it is essential to maintain a small fund to deal with daily expenses. This saves you from the inconvenience of writing a cheque and spending extra hours at the time of the monthly accounts review. Business owners will...
Don’t Know What Compliances Are Applicable To Your Company? Here’s All The Information You Need.
Do you always fear that your team is missing out on meeting tax compliances? Are you awaiting the impending doom of being punished with penalties? With several different types of compliances to meet, it can be slightly difficult to choose which compliances are...
The Upcoming IPOs In 2022: A Detailed Guide!
IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...
MSME Registration Benefits
MSME is the abbreviated form for Micro, Small, and Medium Enterprises. To be classified as MSME the enterprises need the following criteria for Investment and Annual Turnover. These are the revised criteria for manufacturing and services industries that have let a...
How to Register for GST?
As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...
How To Register A Startup Company In India?
Startup India program was launched by GOI to support new businesses by providing tax exemptions and other benefits. This initiative has helped many entrepreneurs start on their entrepreneurial journey. In this blog, we will explain if your business falls in the...
What is Debt Collection?
Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts. What are Debt Collectors? A debt collector is an agency that recovers the debt from delinquent accounts....
How Does Payroll Outsourcing Work?
Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...
Late Fee for GSTR 3B
A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...
5 Tips for the Perfect Tax Planning in 2021
Would you like to earn more money? If you want to, then tax planning is for you. First of all, you save the expenditure on tax payments, then you get to put the saved amount in investment plans, that earn you more money of which several are tax-free in the bargain. ...
All That You Wanted To Know About Bookkeeping And Accounting
Although business owners across the globe use the terms "bookkeeping" and "accounting" interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn't until they establish a business or design a financial...
7 Benefits Of Outsourcing Payroll
Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees' trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...
Why Maintaining a Great Cash Flow is Important for your Business?
Why Maintaining a Great Cash Flow is Important for your Business? The Art Of Recording The Vitamin C - ash There is more to see than what is put out. While many companies seem like they’re doing well, this might not be the reality. It has been the case with many...
What Is Your Salary Structure Built Of?
What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their...
New Tax Due Dates: How To Use Them To Your Advantage
The Corona crisis has affected all the business owners, Sales is decreased like never before many are thinking to shut down but the smart minds are thinking how to overcome, how to get benefited from this crisis. Cash flow has hit so badly that businesses are having...
Laws On How To Raise Money For A Business
Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...
How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
How To Effectively Manage Your Working Capital
Techniques For Managing Working Capital Effectively Why Do Businesses Fail? Recently, a study was conducted of all the sick businesses in the world to know the reason behind general business failure and their inability to stay in the game. This study found four...
SavPalm Technical Tuesdays – You Can Now Start Filing Your GST Audit Report
Savage & Palmer Technical Tuesdays: GSTR Update Introduction: The Central Goods and Services Tax Act, 2017 came into force on the 1st of July, 2017. The journey since then has been similar to a rollercoaster ride. There have been various updates to the structure...
Angel Tax Exemption For Startups
Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...
Everything You Need to Know About Equalisation Levy
Equalisation Levy – Features, Applicability & Penalty Advertising on Social Media is a common function for every business in India, irrespective of their Size, Sector and, the Value of the company. There may be many reasons why you as a business owner are...
What Is GST In India? What Are Its Benefits?
What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...
20/20 Vision – A Practical Guide For The New Financial Year
20/20 Vision – A Practical Guide For The New Financial Year Just like that, a week has already flown by in the new financial year. On most fronts, your business has already made a smooth transition into the new year; however, it is imperative to take stock of the...
Why Your Business Depends On These 4 Accounting Reports
Why Your Business Depends On These 4 Accounting Reports! Whether you are about to set up your Dream Business or you are currently a Small Business Owner, there are some essentials functions that you must know in order to keep your business running. The most neglected...
Cash v/s Accrual Accounting
Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...
Input Tax Credit (GST Setoff)
Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...
All About EPF & ESIC!
Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...
What It Takes To Build A World-Class Employee Training Plan
What It Takes To Build A World-Class Employee Training Program CFO: “What happens if we train them and they leave”? CEO: “What happens if we don’t and they stay”? It may sound cliche, but similar discussions have taken place around many boardroom...
How To Maximize Engagement With A Hybrid Workforce?
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How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
How To Prevent Toxic Culture From Brewing At The Workplace
We spend more time at work today than ever before. We’re a part of the millennial generation – Ambitious, hungry to learn and desperate to display our capabilities. But what happens when these extended work hours and therefore the adrenaline rush to realize...
Inventory Management- Why and How?
It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...
Programmatic Advertising
Programmatic advertising and media buying uses automation and machine learning to streamline the bidding process for ad placements. Read the blog to learn about how programmatic advertising/media buying works!
The Importance Of Going Green
Changes in consumer preferences, perceptions and priorities have forced several big businesses to ‘go green’. Read the blog to find out how adopting environmentally sustainable practices can help business grow their audience and boost brand loyalty.
Advertising On OTT Platforms, And How Brands Are Using These Platforms During IPL
The IPL has become a playground for digital marketers and advertisers! Read the blog to read how business’s are using OTT platforms to promote their brands and products.
Email Marketing: A Powerful Tool To Help You Achieve Your Business Goals
To know how you can utilize email marketing to grow your business, read the entire blog!
Customer Acquisition Hacks For Consumer Startups – A Perfect Marriage Of Strategic Planning and Execution
SEO Vs. SEM Vs. SMM – Which customer acquisition strategy will work best for your business? Read the full blog to find out!
10 Pointers For Drafting An Effective Sales Pitch
Check out this blog to get all the information on how you can streamline your business’s
Tips And Tricks To Effectively Target Your Audience Via Google Ads
Google is ranked as the best search engine in the world, and for every query, Google is considered the ultimate destination. This means that there are always millions of eyeballs scanning Google pages and sites, creating advertising opportunities for everyone,...
Breezing Past Your Competition: boAt’s Voyage To Success
Know how boAt was able to achieve all they have today, and how you can use their strategies to build your own brand. Connect Us at savagepalmer.com to get your business solutions outsourced to best.
How to Attract Businesses with Local SEO?
You might be curious to know what a local SEO can do to attract new business opportunities. But, before moving to the discussion, it is vital to understand what a Local SEO is and why it is crucial for your business. What is Local SEO? Local Search Engine...
7 ways to increase leads with Inbound marketing!
Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this! Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...
Amazon Ads: Everything You Need To Know
Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...
Why is image optimization essential for SEO?
There is a saying that says, "A picture speaks a thousand words," which is so true!! Everyone loves to interact with pictures instead of words, whether in media, ecommerce, or even travel websites. People are more interested in watching images rather than reading the...
8 Biggest Content Marketing Mistakes You Should Avoid
Ever heard of content marketing? Of course, you’d have, but do you actually know how to use it efficiently? What mistakes should you avoid, and what strategies to use? If you don’t, then this blog is a must-read for you! If used effectively, content marketing can...
How to Use Google Trends For SEO?
Are you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you can find out different ways in which you...
Complete Guidance About SEO In 2022!
Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible. Are you the first one to look up business setting up ideas? How...
The Ultimate Guide To Brand Building For Your Business!
As a new business owner, one of the most important things to think about is how to build a brand. It is one of the most important aspects. You may have heard the expression, "when you're not there, your brand speaks for itself". While running or operating the...
Why is Content marketing necessary for small business owners?
When you are thinking of taking your business online, then one thing that you will need the most is content. Without proper and high-quality content, no business can promote its product and increase its revenue. Therefore, content marketing is crucial for every...
The 5 best WordPress SEO plugin alternatives to Yoast in 2022!
The Yoast SEO plugin is a WordPress plugin that helps businesses increase traffic on their websites and make them more visible. It has been around for about 11 years now. Even though it has the most name recognition, it is not the only tool you can use. Therefore,...
The Secret Behind Amazon’s 500 Million Dollar Advertising Play
As we all know there has been a boom in D2C startups in the past few years brands like Dr. Vaidyas, Mcaffiene, My Glamm, and many more have scaled from small house brands to brands with large valuations claiming billions in venture capital funding. But there's one...
Video Marketing Strategies 2021
Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...
KPIs For Social Media
Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...
15 Reasons Why Your Business Absolutely Needs SEO
Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...
How to Increase CTR?
Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below. What is CTR? CTR as we mentioned above is...
How to Start Affiliate Marketing in India
Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...
15 Best Shopify Themes for eCommerce Success
Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...
How To Improve Website Conversion Rate
Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...
Why Your Business Will Fail Without Digital Marketing
Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...
Best Ways to Measure the Success of Your Online Marketing
Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...
PPC Marketing: The Ultimate Guide 2021
The reach of PPC marketing and its unique ability to target specific audiences is amazing. With the help of PPC marketing, you can access millions of customers all around the world. PPC full form is Pay Per Click or in simple words paid online marketing through search...
11 Marketing Ideas for Small Business
The success of a small business depends a great deal on how you market it. Marketing raises your business visibility and attracts potential customers that turn into customers. They turn into returning customers if you provide quality products and services. They...
How to Advertise Your Business in 2021 & Beyond?
Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...
How to Run Facebook Ads The Right Way
More than 1.7 billion users log into their Facebook accounts every day. Facebook offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the process. To help you with...
Ecommerce SEO: The Definitive Guide 2021
A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...
11 Best SEO Tools for Organic Growth
Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...
The Complete On-Page SEO Checklist 2021
On-page SEO is essential to rank your website higher in organic search results. It optimizes the content to improve the website rank in search queries. Since you have full control over your on-page SEO process, you can use it to influence the performance of your web...
Benefits of SEO for Your Business
SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...
SaaS Ideas for Micro Business
Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...
Benefits of Social Media for Business
Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...
Top 5 Qualities of a Successful Entrepreneur
Entrepreneurship is the oft-quoted and commonly thrown word in conversations nowadays. It seems everybody wants to be an entrepreneur. So, what exactly is entrepreneurship and what are the characteristics of a successful entrepreneur? Let us share with you what we...
How to Increase Sales for Ecommerce Websites?
You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...
Why You Should Outsource Your Digital Marketing?
Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...
Best Digital Marketing Tips for Small Businesses (2021)
Whether you run a big business or a small one, digital marketing is essential for the growth of your business. Especially for small businesses, digital marketing presents the opportunity to scale up quickly. The barriers are lowered and you can get access to...
Successful Small Business Marketing Strategies
Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s attention....
15 Small Business Ideas For Anyone Who Wants To Run Their Own Business
15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...
The Benefits Of SEO In Your SaaS Business
SEOSoftware as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good SEO...
10 Sales Questions To Quickly Identify Your Customer’s Needs
7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...
9 Steps To Building A Strong And Efficient Team
Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail. While lack of funding is the number one reason for early-stage failure, inadequate team management comes right after it. Hiring...
How To Grow Your Small Business With Marketing
When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...
Influencer Marketing Strategy For Your Business To Grow Your Reach
Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results. Yes, you read it right. In influence marketing, the...
Digital Marketing For Small Business Owners
Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India? Small business owners...
Top 5 Reasons To Outsource Your Digital Marketing
Whether it's a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It's normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...
Top 5 Advantages Of Social Media Marketing For Business
There are now more than 4.2 billion active social media users across the globe. And if you aren't using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world's...
Reliance Is Foraying Into Renewables, But Why Now?
Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports, Mukesh Ambani is planning a...
Why Does CRED Want To Become A Currency?
Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...
Top 4 Benefits Of SEO To Grow Your Business
It's difficult to believe that anyone in charge of a company's digital presence hasn't heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...
Target Your Audience With The Right Digital Marketing Platform
You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn't reaching and engaging with the right set of audiences. As a marketer, one of...
7 Proven Online Advertising Strategies To Generate Sales For Your E-commerce Businesses
Even if e-commerce isn't exactly a new phenomenon, it's nonetheless brimming with possibilities. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and...
5 Common Mistakes Small Businesses Should Avoid In Online Advertising
Starting a business isn't always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...
Breaking Down Netflix’s Culture Deck: A Step Towards Mutual Success
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Why Telcos Want A Floor Price? Here’s An Explanation
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The Best Approach To Getting Your First 1000 Customers
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Understanding Google As A Search Engine
Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...
Improve Your marketing Using the AIDA Model
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Low Hanging Keywords: The SEO Strategy You May Have Missed
Low Hanging Keywords: The SEO Strategy You May Have Missed Driving traffic to your pages is one of the most crucial parts of owning a website. It usually starts with finding the industry-specific keywords to optimize your content and bring in the organic traffic....
Breaking Down The Thrasio Model
Breaking Down The Thrasio Model A Sneak Peek Into It’s Indian Counterparts Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300...
Zomato: Are They Losing Money?
Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...
Amazon Ads: An Unexplored Goldmine For Ecommerce Advertising
Amazon Ads: An Unexplored Goldmine For Ecommerce Advertising Most of the marketers today are familiar with the names of Facebook and Google when it comes to digital ads. While most companies are still leveraging these two towards their paid social media efforts, there...
Capitalise On The Power Of A Great Referral Programme To Boost Organic Growth
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How To Create A Landing Page That Converts
How To Create A Landing Page That Converts No matter what you intend to achieve through your online marketing campaign, one thing is sure- you need a landing page if you want to boost conversions. The landing page is a crucial element that can turn casual...
Business on Hold? Maybe it’s time for you to Explore Alternate Revenue Streams
Our Business is on hold due to Corona” “Please call me after the lockdown” “We have no cash flow right now in our business to run things properly or take any decisions at all” These are the most common lines spoken by entrepreneurs all over the world… A...
The ABC of SEO- Search Engine Optimization!
Let’s think of a scenario. You’re a business owner, and a great one as well. All through your business life, you have tried to do the best for your business. You make sure that your employees are happy, your customers are satisfied and business is running smoothly....
How Companies Are buying Media Houses to Scale
Several large corporates have taken to buying media houses to increase their audience and boost their sales! Read the blog to more.
How To Develop a Top Content Marketing Strategy
Read the blog to learn about how you can build a foolproof content marketing strategy for your business.
What Is the Zomato 10 Min Delivery Model And How They’re Trying To Achieve It
Have you heard about Zomato’s new 10-min delivery plan? Read the blog to find out how they’re planning to execute it, and thereby grab a lead in their race with Swiggy to become the king of the food delivery industry.
What Is Startup Culture And How Does It Influence Businesses’ Growth?
Read the blog to understand the integral role a strong work culture plays in boosting a business’s growth.
How Domino’s Is Riding The Zomato and Swiggy Wave?
Read to blog to find out how Domino’s leveraged technology, digital marketing and customer loyalty to keep the food delivery behemoths at bay.
Mensa Brands Modifies The Thrasio Model To Become A ‘House of Brands’
Read about Mensa Brand – the business that’s buying startups and streamlining them for scale!
Tools For Enabling the Creation of Great Content
Read the blog to find out which apps you can use to boost your content marketing.
Human Resource Activities You Should Be Automating
Here are some HR automations that you must incorporate to streamline your HR’s functioning.
How LinkedIn Is Gearing Up To Become The Next Big Marketing Platform.
Wondering why you should lean on LinkedIn? Or, how to start marketing on LinkedIn? Here’s how LinkedIn helps businesses by establishing connections and building partnerships.
Clubhouse’s Journey From Being In, to OUT Of Favour
A detailed breakdown of the Clubhouse business model, how it succeeded and why it failed
Shark Tank’s Effect on Indian Entrepreneurs
Read the blog to know how Shark Tank India changed the mindset of an entire population.
How Are Businesses Using NFTs To Create Communities With Their Target Audience?
NFTs have undoubtedly become a trending topic these days. The concept has grabbed attention, and brands look eager to adopt one of the most sought-after items of digital consumerism. An acronym for Non-Fungible Token, NFTs have allowed brands, artists, and digital...
What Is Your Salary Structure Built Of?
What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their...
How To Create A Landing Page That Converts
How To Create A Landing Page That Converts No matter what you intend to achieve through your online marketing campaign, one thing is sure- you need a landing page if you want to boost conversions. The landing page is a crucial element that can turn casual...
6-Biggest Mistakes You As A First-Time Founder Should Avoid
6-Biggest Startup Mistakes Every Founder Should Avoid Nearly 50 million new companies are started around the world every year; yet, the question of how many start-ups survive remains unanswered. If you are a first-time founder, there’s a very small...
Business on Hold? Maybe it’s time for you to Explore Alternate Revenue Streams
Our Business is on hold due to Corona” “Please call me after the lockdown” “We have no cash flow right now in our business to run things properly or take any decisions at all” These are the most common lines spoken by entrepreneurs all over the world… A...
WFH -The New Style of Doing Business
The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...
Solving Grievances: How to keep your Clients and Employees happy!
In today’s world keeping clients and employees happy and content is more important than ever in today’s world. We are spoilt for choice for absolutely everything and the stakes have never been this high. So for businesses, it is essential that they make sure they...
Laws On How To Raise Money For A Business
Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...
How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
How To Effectively Manage Your Working Capital
Techniques For Managing Working Capital Effectively Why Do Businesses Fail? Recently, a study was conducted of all the sick businesses in the world to know the reason behind general business failure and their inability to stay in the game. This study found four...
SavPalm Friday Fundamentals – How Do You Craft The Perfect Pitch
Elevator Pitches: How Would You Describe Your Product In 90 Seconds? Mastering the art of delivering an effective elevator pitch can make or break you as an entrepreneur. From pitching your product to a potential customer, to convincing a key investor to come on...
3 Valuable Tips To Improve Customer Loyalty
3 Valuable Strategies To Improve Customer Loyalty! There is nothing more valuable to a business than a loyal customer. Customer Loyalty is achieved after empowering, valuing and gaining the trust of your clients. A happy customer will keep coming back for more, always...
Startups And Pivoting
For all those that are running a business and are in their early days ( < 5 years old), chances are that you already have or are currently grappling with the fact that you might need to pivot some aspects of your business. Let me clarify. Your Business is...
Eligibility and Benefits of Startup India!
The Startup Initiative by the Government of India has been one of the most successful attempts to create a platform for growth and development of Startups and their entrepreneurs. Startups, as we all know, is the force that is fueling the Indian economy today. By...
What Are The Benefits Of Outsourcing For Entrepreneurs?
What Should Entrepreneurs Outsource? While many are doing strenuous, repetitive work in their 9-to-5 jobs, being confined within four walls with no clear future goals or target, entrepreneurs have taken the highway to success by mapping their own route. While many...
Bootstrapped with just Rs 5,000, this startup by childhood friends makes accounting easy and automated for small businesses
What would you do if you had 10 days in hand before setting off to join the MBA course at Indian Business School (ISB), Hyderabad? Most likely make the most of every moment before committing to some serious coursework. But not Rehan Netarwala and Mihir Lunia. The...
What not to do when you’re trying to motivate your team!!
Today organizations have invested in the professional development of their team members. It’s also the company’s responsibility to make various resources available to support the employees at the organizations and guide them to the development and progress of...