All
Finance
Operations
Sales & Marketing
Business Strategy
The Art of Crafting the Perfect Call-to-Action: Tips and tricks
May 30, 2023 | Information
In the realm of digital marketing, a well-crafted call-to-action (CTA) serves as a powerful tool for guiding your audience towards desired actions, whether it's making a purchase, subscribing to a newsletter, or downloading an e-book. The art of creating the perfect...
The Importance of Content Marketing for SEO and Lead Generation
May 30, 2023 | Information
In the ever-evolving world of digital marketing, content marketing has emerged as a powerful and indispensable strategy for enhancing both search engine optimization (SEO) and lead generation efforts. With its ability to attract, engage, and convert prospects, content...
How to Optimize Your Website for Mobile Users
May 30, 2023 | Information
In today's digital age, having a mobile-responsive website is no longer an option; it's a necessity. With the increasing number of users accessing the internet through mobile devices, optimizing your website for mobile users is crucial for providing a seamless user...
SEO for E-commerce Websites: Best Practices and Tips for Success
May 30, 2023 | Information
In the highly competitive world of e-commerce, having a strong online presence is crucial for success. Search engine optimization (SEO) plays a vital role in driving organic traffic to e-commerce websites and increasing their visibility in search engine results. By...
The Role of Video Marketing in Today’s Digital Landscape
May 30, 2023 | Information
In today's fast-paced digital world, where attention spans are shrinking and information overload is prevalent, businesses must adapt their marketing strategies to effectively engage and captivate their target audience. Video marketing has emerged as a powerful tool...
Maximizing ROI with Facebook Advertising: Best Practices and Strategies
May 30, 2023 | Information
Facebook Advertising has become an indispensable tool for businesses seeking to reach their target audience, increase brand awareness, and drive conversions. To make the most of this powerful advertising platform in an environment characterized by greater variance and...
The Role of Artificial Intelligence (AI) in Digital Marketing
May 30, 2023 | Uncategorized
Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. The integration of AI in digital marketing has brought forth a myriad of opportunities for businesses to enhance their strategies, improve customer experiences,...
The Dos and Don’ts of Email Marketing: Best Practices to Follow
May 30, 2023 | Uncategorized
Email marketing is a powerful tool that enables businesses to connect with their audience, nurture relationships, and drive conversions. However, to achieve success in this digital landscape, it's important to follow best practices and avoid common pitfalls. In this...
Understanding Financial Statements: A Guide for Small Business Owners
May 30, 2023 | Information
Financial statements are essential documents that provide a snapshot of a company's financial performance and position. As a small business owner, it is crucial to have a clear understanding of these statements to make informed decisions about your business's...
The Benefits of Bing Ads: How to Expand Your SEM Strategy Beyond Google
May 30, 2023 | Uncategorized
When it comes to search engine marketing (SEM), Google Ads often takes the spotlight. However, overlooking the potential of Bing Ads means missing out on valuable opportunities. In this blog, we will explore the benefits of Bing Ads and how they can expand your SEM...
How to Handle Business Finances During a Crisis or Economic Downturn
May 30, 2023 | Information
Financial analysis plays a crucial role in the decision-making process for businesses, particularly when it comes to managing and optimizing business finances. By conducting a comprehensive assessment of financial data, organizations gain valuable insights into their...
The Role of Ad Extensions in PPC Advertising: Best Practices and Examples
May 30, 2023 | Uncategorized
Ad extensions play a crucial role in enhancing the effectiveness of PPC advertising campaigns. These additional pieces of information or interactive elements provide more context to your ads and improve the overall ad experience for users. In this blog, we will...
The Role of Financial Analysis in Business Decision Making
May 30, 2023 | Information
Financial analysis plays a pivotal role in guiding strategic decision making within a business. By examining financial data and trends, businesses gain valuable insights that help them assess performance, identify areas of improvement, and make informed decisions. In...
Understanding Google Ads Bidding Strategies: Which Is Right for Your Business?
May 30, 2023 | Uncategorized
Google Ads bidding strategies play a crucial role in the success of your online advertising campaigns. By strategically allocating your budget and bidding on keywords, you can maximize your ad visibility and achieve the desired results. However, with the greater...
Accounting for Inventory: Best Practices and Common Mistakes to Avoid
May 30, 2023 | Information
Inventory management is a critical aspect of any business that deals with physical products. Proper accounting for inventory ensures accurate financial reporting and helps businesses make informed decisions. However, it can be a complex process that requires attention...
The Importance of Ad Copy Testing for Successful SEM Campaigns
May 30, 2023 | Uncategorized
In the world of Search Engine Marketing (SEM), ad copy plays a crucial role in attracting the attention of potential customers and driving conversions. However, creating effective ad copy is not a one-time task. To maximize the success of your SEM campaigns, it is...
The Dos and Don’ts of Landing Page Optimization for PPC Campaigns
May 30, 2023 | Uncategorized
Landing page optimization is a critical component of running successful Pay-Per-Click (PPC) campaigns. When users click on your ads, their journey doesn't end there. It continues onto your landing page, where the ultimate goal is to convert them into customers or...
The Power of Remarketing: How to Boost Your Conversions with Retargeting Ads
May 30, 2023 | Uncategorized
In the world of digital marketing, one strategy stands out for its ability to supercharge conversions and maximize ROI: remarketing. Remarketing, also known as retargeting, allows you to reconnect with users who have previously visited your website or interacted with...
The Role of Social Media in Customer Service: Best Practices and Examples
May 30, 2023 | Uncategorized
Social media has transformed the way businesses interact with their customers, and it plays a crucial role in customer service. In today's digital age, customers turn to social media platforms to voice their concerns, seek assistance, and share their experiences. To...
The Benefits of Cloud Accounting: How It Can Streamline Your Business Finances
May 30, 2023 | Information
In today's digital age, businesses are continually seeking ways to streamline their operations and enhance efficiency. One area where technological advancements have made a significant impact is in accounting practices. Cloud accounting has emerged as a game-changer,...
How to Choose a Tax Preparer: Tips for Finding the Right Professional
May 30, 2023 | Information
When it comes to managing your taxes, finding the right tax preparer is crucial. A competent and experienced tax professional can help you navigate the complex world of tax laws and ensure you maximize your deductions while minimizing errors. In this blog post, we...
The Power of Emojis in Social Media Marketing: How to Use Them Effectively
May 30, 2023 | Uncategorized
Emojis have become a ubiquitous part of our digital communication, and their power in social media marketing should not be underestimated. These small pictorial icons can convey emotions, add personality, and enhance the overall impact of your social media content....
How to Create a Social Media Calendar: Tips and Tools
May 30, 2023 | Uncategorized
How to Create a Social Media Calendar: Tips and Tools In today's fast-paced digital landscape, having a well-organized social media calendar is essential for any successful social media marketing strategy. A social media calendar serves as a roadmap, helping you plan...
The Role of Accounting in Business Growth and Expansion
May 30, 2023 | Information
Accounting plays a crucial role in the growth and expansion of businesses. It provides valuable insights into financial performance, helps in decision-making, ensures regulatory compliance, and facilitates strategic planning. Understanding the importance of accounting...
The Importance of Social Media Metrics: How to Track and Analyze Your Performance
May 30, 2023 | Information
The Importance of Social Media Metrics: How to Track and Analyze Your Performance In today's digital age, social media has become an integral part of any marketing strategy. To ensure the success of your social media campaigns, it is crucial to track and analyze your...
How to Run Successful Social Media Contests: Tips and Best Practices
May 30, 2023 | Uncategorized
How to Run Successful Social Media Contests: Tips and Best Practices Social media contests have become a popular and effective strategy for businesses to engage their audience, increase brand awareness, and drive user participation. By running successful social media...
The Importance of Talent Acquisition in Today’s Competitive Job Market: Tips and Best Practices
May 30, 2023 | Information
The Importance of Talent Acquisition in Today's Competitive Job Market: Tips and Best Practices Search Engine Optimization (SEO) plays a crucial role in the success of e-commerce websites. By implementing effective SEO strategies, online businesses can improve their...
How to Create a Comprehensive Recruitment Strategy: Tips and Best Practices
May 30, 2023 | Information
Recruitment is a critical aspect of any organization's success. To attract and retain top talent, businesses need to have a comprehensive recruitment strategy in place. A well-designed strategy ensures that the right candidates are identified, engaged, and ultimately...
Understanding Estate Planning and Tax Implications for Heirs
May 30, 2023 | Information
Estate planning is a critical aspect of financial management that ensures the smooth transfer of assets to your heirs upon your passing. It involves creating a comprehensive plan to protect your assets, minimize tax liabilities, and provide for your loved ones. As you...
The Role of Employer Branding in Recruitment: How to Build a Strong Employer Brand
May 30, 2023 | Information
The Role of Employer Branding in Recruitment: How to Build a Strong Employer Brand In today's competitive job market, attracting and retaining top talent has become a crucial challenge for organizations. This is where employer branding comes into play. Employer...
How to File Taxes as a Freelancer or Independent Contractor
May 30, 2023 | Information
As a freelancer or independent contractor, filing taxes can be a bit more complex than the standard W-2 form. You are responsible for keeping track of all your income and expenses throughout the year. Filing taxes can be stressful, but with the right guidance, you can...
The Power of Data Analytics in Recruitment: How to Use Data to Improve Your Hiring Process
May 30, 2023 | Information
The Power of Data Analytics in Recruitment: How to Use Data to Improve Your Hiring Process In the digital age, data has become a valuable asset for organizations in various fields. When it comes to recruitment, leveraging data analytics can significantly enhance the...
Accounting Strategies for Non-Profit Organizations
May 30, 2023 | Information
Effective financial management is crucial for the success and sustainability of non-profit organizations. By implementing robust accounting strategies, non-profits can ensure financial transparency, compliance with regulations, and accurate reporting. In this article,...
The Role of Artificial Intelligence (AI) in Recruitment: How to Use AI to Improve Your Hiring Process
May 30, 2023 | Uncategorized
The Role of Artificial Intelligence (AI) in Digital Marketing Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. The integration of AI in digital marketing has brought forth a myriad of opportunities for...
The Power of LinkedIn Advertising: How to Run Successful Ad Campaigns
May 30, 2023 | Information
The Power of LinkedIn Advertising: How to Run Successful Ad Campaigns In the ever-evolving landscape of digital marketing, LinkedIn Advertising has emerged as a powerful tool for businesses to reach their target audience and achieve their marketing objectives. With...
How to Use LinkedIn for Lead Generation: Tips and Best Practices
May 30, 2023 | Information
How to Use LinkedIn for Lead Generation: Tips and Best Practices LinkedIn has emerged as a powerful platform for lead generation, offering a vast network of professionals and businesses. Leveraging LinkedIn for lead generation can significantly boost your sales and...
Maximizing Tax Deductions for Home-Based Businesses
May 30, 2023 | Information
Running a home-based business offers flexibility and convenience, but it also presents unique opportunities for maximizing tax deductions. By taking advantage of the available deductions, you can significantly reduce your taxable income and lower your overall tax...
How to Navigate Tax Laws as an Small Business Owner
May 30, 2023 | Information
As a small business owner, understanding and navigating tax laws is essential for maintaining compliance and minimizing your tax liability. In this blog post, we will provide you with valuable tips and insights on how to effectively navigate tax laws as a small...
How to Use LinkedIn Groups for Marketing: Tips and Best Practices
May 30, 2023 | Information
LinkedIn Groups have become a valuable asset for marketers looking to expand their reach, establish authority, and drive engagement. With millions of professionals actively participating in various groups, this feature offers a unique opportunity to connect with your...
How to Use LinkedIn Analytics to Improve Your Marketing Strategy: Tips and Best Practices
May 30, 2023 | Information
In the digital age, data-driven insights are essential for optimizing marketing strategies and achieving better results. LinkedIn, being a powerful professional networking platform, provides robust analytics tools to help you understand the performance of your...
The Pros and Cons of Outsourcing Your Accounting Services
May 30, 2023 | Information
Outsourcing accounting services has become an increasingly popular option for businesses seeking efficient financial management. In this blog post, we will explore the pros and cons of outsourcing your accounting services. By examining both sides of the coin, you can...
LinkedIn Retargeting: Optimizing Ad Campaigns for Service Business Success
May 30, 2023 | Information
In the digital marketing landscape, reaching the right audience at the right time is crucial for driving conversions and achieving business success. LinkedIn, being the leading professional networking platform, offers a powerful feature known as LinkedIn retargeting,...
Tips for Organizing Your Financial Records and Receipts
May 30, 2023 | Information
Keeping your financial records and receipts organized is essential for managing your finances effectively and ensuring a smooth tax filing process. In this blog, we will explore some valuable tips to help you organize your financial records and receipts efficiently....
Common Tax Mistakes to Avoid When Filing Your Return
May 30, 2023 | Information
Filing your tax return can be a daunting task, especially if you are not familiar with the tax laws and regulations. Even small mistakes in your tax return can lead to penalties, interest charges, or even an audit by the Internal Revenue Service (IRS). To help you...
Tax Planning Strategies for High Net Worth Individuals
May 30, 2023 | Information
High net worth individuals (HNWIs) face unique challenges when it comes to tax planning. With greater wealth comes a greater tax liability. However, by implementing advanced strategies that take advantage of tax laws and regulations, HNWIs can significantly reduce...
How to Choose the Right Accounting Software for Your Business?
May 29, 2023 | Uncategorized
Selecting the right accounting software for your business is a crucial decision that can significantly impact your financial management and overall efficiency. With a wide range of options available, it's essential to consider several factors to make an informed...
The Importance of Accurate Bookkeeping for Small Businesses
May 29, 2023 | Information
Accurate bookkeeping is a cornerstone of success for small businesses. It provides a solid foundation for financial management, decision-making, tax compliance, and long-term growth. In this blog post, we will explore the importance of precise bookkeeping in small...
Top 10 Tax-Saving Tips for Freelancers and Self-Employed Individuals
May 29, 2023 | Uncategorized
As a freelancer or self-employed individual, managing your taxes effectively is crucial for maximizing your income and reducing your tax burden. By implementing smart tax-saving strategies, you can ensure that you retain more of your hard-earned money. In this blog...
Performance Marketing Trends Shaping 2023
May 24, 2023 | Information
In the ever-evolving world of marketing, staying ahead of the curve is crucial for success. As we step into 2023, it's essential to understand the performance marketing trends 2023 that will shape the landscape and equip yourself with the necessary skills to thrive in...
Revolutionary Performance Marketing Strategies for 2023
May 24, 2023 | Uncategorized
In today's highly competitive digital landscape, businesses are constantly seeking innovative ways to maximize their marketing efforts and drive tangible results. One such approach that has gained significant momentum is performance marketing strategies. As we step...
LinkedIn Analytics: Track Success
May 22, 2023 | Information
LinkedIn Analytics is a powerful tool that provides modern marketers with valuable insights to optimize their marketing strategies. The platform's analytics tools enable marketers to track their performance, understand their audience, and measure the effectiveness of...
Optimize your Linkedin Profile
May 22, 2023 | Information
As the world slowly inches toward being increasingly digital, having a strong online presence is crucial for professionals looking to advance their careers. One platform that has emerged as a powerful tool for networking, job searching, and showcasing expertise is...
LinkedIn Content that Converts
May 22, 2023 | Information
In today's digital age, creating compelling content on social media is crucial for businesses and professionals to engage their audience and drive conversions. On LinkedIn, the world's largest professional networking site, content that resonates with your audience can...
Building Your LinkedIn Network
May 22, 2023 | Information
LinkedIn has become the go-to platform for professionals to connect, share ideas, and build their personal brand. With over 700 million members worldwide, it's no surprise that LinkedIn has become a critical tool for job seekers, business owners, and professionals...
LinkedIn Ads: A Comprehensive Guide
May 22, 2023 | Uncategorized
LinkedIn Ads are an excellent way to reach a professional and engaged audience. With over 740 million members worldwide, businesses can use LinkedIn Ads to target specific audiences with their advertising. This guide covers the different types of LinkedIn Ads...
Google Ads Budget Management: Best Practices
May 22, 2023 | Information
Google Ads is an effective tool for businesses looking to reach potential customers online. However, managing your budget can be challenging, especially if you're not familiar with the platform's best practices. In this blog, we'll explore some best practices to...
Unlock the Power of Remarketing with Google Ads
May 22, 2023 | Uncategorized
Remarketing is a powerful strategy that can help businesses target users who have previously interacted with their website. Google Ads remarketing is a technique that involves showing ads to people who have already visited your website or engaged with your brand in...
Conversion Tracking for Google Ads: A Comprehensive Guide
May 22, 2023 | Information
If you're running ads on Google Ads, you need to know whether they're actually driving valuable actions on your website, such as form submissions, online purchases, or phone calls. That's where conversion tracking comes in. Google Ads conversion tracking is a powerful...
Level Up Your Google Ads with Location Targeting
May 22, 2023 | Information
If you are using Google Ads to promote your business, you know how important it is to reach the right audience. Location targeting is an essential tool that can help you do just that. By using location targeting, you can ensure that your ads are only shown to people...
Boost Your Google Ads Quality Score: Expert Tips
May 22, 2023 | Information
As a business owner or marketer, it's important to create ads that not only grab the attention of your target audience but also entice them to take action. With Google Ads, you can create a variety of ad formats and extensions to showcase your products or services to...
Google Ads Ad Formats & Extensions: A Complete Guide
May 22, 2023 | Information
Google Ads ad formats and extensions can be powerful tools for improving the performance and effectiveness of your advertising campaigns. With a wide range of ad formats and extensions available, it's important to understand their unique features and how they can be...
Master Google Ads Bidding Strategies for Maximum ROI
May 22, 2023 | Information
As businesses aim to make the most of their advertising budget, it's important to understand how to optimize Google Ads bidding strategies. Properly implementing bidding strategies can help businesses drive more traffic and increase conversions while also reducing...
Boost Your Google Ads Campaign Performance
May 22, 2023 | Information
Google Ads campaign optimization is an ongoing process that involves making continual adjustments and improvements to your campaigns in order to achieve the best possible results. By regularly monitoring and analyzing campaign performance data, businesses can identify...
Keyword Research for Google Ads Success
May 22, 2023 | Information
Google Ads Keyword research is a fundamental aspect of running successful Google Ads campaigns. By understanding the importance of choosing the right keywords and utilizing them effectively in your ads, businesses can greatly enhance their chances of achieving success...
Google Ads Fundamentals: A Comprehensive Guide
May 22, 2023 | Information
Google Ads, formerly known as Google AdWords, is a powerful platform that allows businesses to create highly targeted ads that appear on Google's search engine results pages (SERPs), as well as on various websites and mobile apps. With Google Ads, businesses can...
Winning Mobile Performance Marketing Strategies
May 22, 2023 | Information
Mobile devices have revolutionized the way people access the internet, with over 3.8 billion mobile users worldwide. As a result, businesses are now focusing on mobile performance marketing strategies to drive conversions on the go. In this blog post, we will explore...
Harness the Power of Social Media in Performance Marketing
May 22, 2023 | Information
Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn provide businesses with a vast audience reach that can be tapped into to drive specific actions or behaviors. With performance marketing, businesses can create targeted campaigns that reach...
Boost Earnings with High-Converting Affiliate Programs
May 22, 2023 | Information
High-converting affiliate programs are programs that offer products or services with a high likelihood of converting leads into customers. As an affiliate marketer, your earnings are typically based on a commission for each sale or lead generated through your...
Demystifying Marketing Attribution Models
May 22, 2023 | Information
Marketing attribution models are used to determine the value of different marketing channels and campaigns in driving conversions or sales. These models help businesses make informed decisions about where to allocate their marketing budgets and how to optimize their...
Supercharge Your Multi-Channel Performance Marketing
May 19, 2023 | Information
In today's digital age, Multi-channel performance marketing is a crucial aspect of any successful marketing strategy. By leveraging multiple channels such as social media, email, search, and display advertising, marketers can reach their target audience across a range...
Master Advanced Audience Targeting in Performance Marketing
May 19, 2023 | Information
Performance marketing is all about delivering results, and one of the key ways to achieve success is through advanced audience targeting. In today's digital age, there is a wealth of data available to marketers that can be used to create highly targeted campaigns that...
10 Best Tools for Performance Marketing Professionals
May 19, 2023 | Information
As a performance marketing professional, you're always looking for ways to optimize and improve your campaigns. Fortunately, there are plenty of tools available to help you do just that. In this blog post, we'll take a look at 10 of the best performance marketing...
Top KPIs to Measure Performance Marketing Success
May 19, 2023 | Uncategorized
Performance marketing is a data-driven approach that aims to drive measurable results by leveraging various digital marketing channels. The success of performance marketing campaigns can be measured using specific key performance indicators (KPIs for Performance...
Liability in Accounting – Definition and Types
May 19, 2023 | Information
In accounting, a liability is an obligation that an entity owes to another party, which arises from past transactions or events. Liabilities are important financial indicators, as they represent the amount that an entity owes to others, and therefore have an impact on...
What are Drawings in Accounting?
May 17, 2023 | Information
As a business owner or an individual managing their personal finances, it's important to have a clear understanding of various accounting concepts, including "drawings." Drawings are a crucial aspect of accounting, especially for sole proprietorships and partnerships....
Capital in Accounting: Understanding the Backbone of Your Business Finances
May 17, 2023 | Information
Capital in accounting is the backbone of a business's financial health. Understanding capital and its role in accounting is crucial for business owners and financial professionals alike. Capital represents the money invested in a business, and it is important to...
Avoid Costly Mistakes: Identifying and Correcting Common Accounting Errors
May 17, 2023 | Information
Identifying and correcting common accounting errors is crucial for maintaining accurate accounting records and making informed business decisions. Failure to do so can result in costly mistakes that can impact the accounting stability and growth of a business. There...
Cracking the Code: Top Accounting Interview Questions and How to Ace Them
May 17, 2023 | Information
Preparing for an accounting job interview can be a daunting task, especially when you are not sure what questions may be asked. Accounting interviews often include technical questions that assess a candidate's knowledge and skills in various accounting principles and...
Golden Rules of Accounting: Timeless Principles Every Business Owner Should Know
May 17, 2023 | Information
As a business owner, understanding the golden rules of accounting is crucial for managing your finances effectively. Accounting serves as the backbone of any business, providing insights into the accounting health and performance of the company. By following these...
Digital Marketing Tips: Expert Advice for Maximum Results
May 17, 2023 | Information
Digital marketing has become an essential component of modern business strategies, regardless of the size of the business. To stay competitive and drive results in today's digital world, it's crucial to implement effective digital marketing strategies. However, with...
Digital Marketing Management: How to Effectively Lead Your Online Campaigns
May 16, 2023 | Information
Digital marketing management is the process of overseeing and implementing a comprehensive digital marketing strategy to achieve specific goals and objectives. With the ever-evolving landscape of online marketing, effective management of digital marketing campaigns is...
Demystifying Digital Marketing: Everything You Need to Know to Get Started
May 16, 2023 | Information
Digital marketing has become an essential component of modern business strategies. With the increasing reliance on the internet and digital technologies, understanding the basics of digital marketing is crucial for anyone looking to succeed in today's competitive...
Digital Marketing Job Salary: What to Expect in Today’s Competitive Market
May 16, 2023 | Information
Digital marketing has become an integral part of modern business strategies, and the demand for skilled professionals in this field is at an all-time high. As companies strive to establish a strong online presence, the role of digital marketers has become crucial in...
Crafting a Winning Digital Marketing Plan: Strategies for Success
May 16, 2023 | Information
In today's fast-paced digital landscape, having a well-crafted digital marketing plan is crucial for businesses looking to thrive online. A comprehensive digital marketing plan outlines the strategies and tactics that a business will implement to achieve its marketing...
The Future is Now: Exploring the Expanding Scope of Digital Marketing
May 16, 2023 | Uncategorized
Digital marketing has come a long way since its inception, and the future of this ever-evolving field is already here. With the rapid advancement of technology and the increasing reliance of businesses on digital channels to connect with their target audience, the...
Top 10 Must-Have Digital Marketing Skills for the Modern Marketer
May 16, 2023 | Information
In today's digital age, having strong digital marketing skills is essential for any marketer who wants to stay competitive and succeed in their field. From SEO to social media marketing, there are a wide variety of skills that modern marketers must possess in order to...
CTR in Digital Marketing:The Key to Unlocking Sky – High Conversions
May 16, 2023 | Information
In today's digital landscape, click-through rate (CTR) is a crucial metric for measuring the success of digital marketing campaigns. CTR is the percentage of people who click on a specific link or ad after seeing it, and it plays a significant role in determining the...
Digital Marketing Trends 2023: The Game Changers You Need to Know
May 16, 2023 | Information
Digital marketing is an essential part of modern business strategy, and staying up-to-date with the latest trends and techniques is crucial for success. As we approach 2023, several game-changing digital marketing trends are emerging that are set to shape the industry...
Traditional Marketing vs. Digital Marketing: The Ultimate Showdown for Business Growth
May 16, 2023 | Uncategorized
In today's world, marketing has become an essential part of any business. However, the approach to marketing has changed drastically over the years. With the emergence of digital marketing, traditional marketing has taken a backseat. In this article, we will compare...
Fast-Track Your Digital Marketing Skills: Learn the Game-Changing Techniques for Success
May 16, 2023 | Information
In today's digital age, digital marketing has become an essential tool for businesses to thrive in the online world. Whether you're a seasoned marketer or just starting out, learning digital marketing is crucial to stay ahead of the competition and achieve success....
Why Digital Marketing Matters: Essential Insights for Today’s Businesses?
May 16, 2023 | Information
In today's fast-paced, technology-driven world, digital marketing has become an essential tool for businesses of all sizes. From startups to established enterprises, having a robust digital marketing strategy is crucial for staying competitive and thriving in the...
Master Your Digital Marketing Strategy: A Step-by-Step Guide to Online Success
May 16, 2023 | Information
Digital marketing has become an essential aspect of any successful business in today's digital age. With the rapid advancement of technology and the widespread use of the internet, businesses need to adapt and leverage digital marketing strategies to reach their...
Discover the 7 Types of Digital Marketing That Will Skyrocket Your Online Presence
May 16, 2023 | Information
n the dynamic realm of digital marketing, it is imperative to grasp the diverse array of strategies that can propel your online presence and drive tangible results for your business. In this comprehensive article, we will explore seven types of digital marketing that...
10 Secrets of Successful Digital Marketers You’ve Never Heard Of
May 16, 2023 | Information
Digital marketing has evolved into an indispensable aspect of the contemporary business landscape, commanding a pivotal role in achieving success in the online realm. In an epoch defined by the unprecedented rise of social media platforms, the art of search engine...
5 Mind-Blowing Social Media Marketing Trends You Can’t Afford to Miss
May 16, 2023 | Information
In the ever-evolving digital landscape, the advent of social media has unleashed a wave of transformation, completely revolutionizing the paradigms of business-to-audience interaction. With its vast reach and unparalleled potential, social media has emerged as a...
The Ultimate Guide to Boosting Your Website Traffic in 30 Days or Less!
May 16, 2023 | Information, Sales & Marketing
Are you struggling with low website traffic and searching for effective strategies to give it a much-needed boost? Look no further! In this comprehensive guide, we will provide you with an array of practical tips and advanced techniques to increase your website...
7 Shocking SEO Mistakes That Are Killing Your Rankings Right Now!
May 16, 2023 | Information
In the dynamic realm of SEO (Search Engine Optimization), website owners and online businesses are well aware of its crucial role in achieving higher rankings, increased visibility, and ultimately, conversions. However, despite its significance, there are common SEO...
The Only Content Marketing Strategy You’ll Ever Need to Know!
May 16, 2023 | Information
Content marketing has emerged as an indispensable component of contemporary digital marketing strategies. With the intensifying competition in the online landscape, businesses must devise methods to engage and connect with their target audiences effectively. In this...
Unlock the Secrets of Accounting Services for Small Businesses: Boost Your Profit Now!
May 16, 2023 | Information
Managing your finances effectively as a small business owner is crucial for success and growth. One key aspect that cannot be overlooked is accounting services for small businesses. These services play a pivotal role in ensuring accurate, up-to-date, and compliant...
Savage and Palmer Meta Verification Blog
Feb 6, 2023 | Information, Latest News
Savage and Palmer Meta Verification Blog "Exciting News: Savage and Palmer is now a Verified Partner of Meta, Driving Business Growth with Performance Marketing" We are proud to announce that Savage and Palmer, a leading digital marketing agency, has become a verified...
Savage and Palmer Google Verification blog
Feb 6, 2023 | Information, Latest News
Savage and Palmer Google Verification blog Savage and Palmer, the leading performance marketing agency, is proud to announce that it is now a verified partner of Google. This partnership is a testament to the company's expertise and quality of services offered to its...
Boost your business growth with SEO: Discover 4 key benefits.
Jun 27, 2022 | Information, Sales & Marketing
It's hard to ignore the numerous benefits that SEO provides for businesses. The advantages of SEO for businesses are nearly unlimited, and utilizing them efficiently and effectively can help your company succeed in the competitive marketplace. People are becoming...
Maximize your advertising potential with programmatic advertising and watch your business grow
Jun 27, 2022 | Sales & Marketing
There is no denying that buying ads for promotional purposes has always been a critical promotional strategy for businesses. If you intend to gather an audience for your business, it is important to focus on the right placements for your ads. Hence, you should buy ad...
A Step By Step Explanation Of The Account Receivable Process
Jun 27, 2022 | Accounting
Streamline Accounts Receivable process is essential for a company to manage and collect the amount of money owed by its customers for the purchases made on credit. This process is critical for maintaining healthy cash flow and preventing bad debt, which directly...
Understanding TDS And The TDS Returns Process
Jun 27, 2022 | Tax Tips
The TDS process is an integral part of TDS in accounting and is applicable to services and not goods. This tax is deducted from specific payments such as professional payments, contract services, interest payments, rent, commission, salary, etc. TDS deductibles differ...
Human Resource Activities You Should Be Automating
Jun 27, 2022 | Business & Strategy
Human resource operations and recruitment are essential aspects of HR management for every business. The HR management department is responsible for handling the entire hiring process, including onboarding and offboarding of staff members, skill improvement of...
Email Marketing: A Powerful Tool To Help You Achieve Your Business Goals
Jun 27, 2022 | Sales & Marketing
Email marketing campaign refers to the sending of promotional or commercial messages through email, to a bulk of contacts who have given their consent, in some way shape, or form, to receive these emails from you. Email marketing campaign is a powerful direct...
Act now on the Metaverse impact!
Jun 27, 2022 | Information
The concept of the Metaverse is still unclear, leaving small business owners in the metaverse business wondering how it will help them. The Metaverse gained recognition when Facebook Inc. rebranded as “Meta” and announced a multibillion-dollar investment in Metaverse...
Do you know the real risks to your Facebook business page?
Jun 27, 2022 | Latest News
In this digital era, nothing is completely protected. The convenience that advanced software and tools offer us in our day-to-day lives come with an increased security risk. The makers of digital platforms and tools have deployed experts working round the clock to...
Create great content effortlessly with the help of our top recommended tools for content creation.
Jun 27, 2022 | Business & Strategy
Ever since the pandemic, the digitalisation of businesses has picked up pace, and content marketing is no exception. 2022 is proving to be a year of moving towards new and innovative strategies. Different types of content require their own unique marketing strategy...
Discover how Mensa Brands is revolutionizing the e-commerce space with their unique ‘House of Brands’ model.
Jun 27, 2022 | Business & Strategy
Mensa brand's business model has become the fastest Indian startup to become a Unicorn. Ex Myntra CEO and Midlife cofounder, Anantha Narayanan, founded the brand in 2021, and it soon became the talk of the town when he managed to raise funding amounting to USD 135...
Learn how Domino’s is leveraging the power of Zomato and Swiggy to dominate the food delivery market
Jun 27, 2022 | Business & Strategy
India, like most progressing countries, has become a hub for pizza delivery chains like Pizza Hut, Smokin’ Joe’s, Laziz Pizza, Oven Story, Papa John’s and several more. However, Domino’s Pizza is in a league of its own when it comes to a consistent and loyal customer...
The Concept of Cost Centre Accounting Explained Broken Down
Jun 27, 2022 | Accounting
Every business has multiple that control and optimise the business process in various ways and improves profitability. While the ultimate purpose of your business is to analyse the profitability, cost centres can help herein by centralising the function and...
Maximize IPL advertising with the right guidance
Jun 27, 2022 | Sales & Marketing
The marketing industry has been developing and expanding continuously, largely due to improvements in digital technology. The Covid-19 pandemic has also contributed to this, forcing brands to be agile with their strategies and seek new development opportunities....
Don’t let revenue leakage affect your ecommerce business.
Jun 27, 2022 | Finance
The Covid-19 pandemic has significantly affected startups worldwide. It has also changed how customers perceive brands and marketplaces. And, because Direct-to-Consumer (D2C) channels meet customer and business needs effectively, over 800 conventional brands in India...
Navigating the GSTR2B shift: What every business needs to know.
Jun 27, 2022 | Tax Tips
The GST law mandates the accurate transfer of input tax credits (ITC) between states and transactional entities. To ensure the validity of ITC, all taxable goods and services purchased by a consumer and delivered by a seller undergo invoice verification. Rule 36 (4)...
Grow your business & surpass goals
Jun 27, 2022 | Information, Sales & Marketing
Are you finding that your business isn’t closing enough sales? Do you want to learn how to construct a straight-line persuasion script that will make you appear confident and intelligent while also assisting you to close more sales? Your customer is pressed for time...
Empowering women entrepreneurs to break the bias and drive transformative success in business.
Jun 27, 2022 | Information
Statistics show that India will become the most populous country in the world by 2050. With reference to this ongoing scenario, India’s GDP will rise by $406 billion by 2050, and more than 43 million new jobs are expected to be created. However, these figures, while...
Unlock the Power of LinkedIn Messaging for Your Next Big Marketing Move!
Jun 27, 2022 | Business & Strategy, Information
There are so many social media platforms but LinkedIn, being a professional network, is most popular amongst businesses. LinkedIn presently has over 55 million registered companies and about 740 million members. The platform is used by 40% of LinkedIn members on a...
Discover why Clubhouse fell out of favor and what it means for your business’s social media strategy.
Jun 27, 2022 | Business & Strategy, Information
Not a single person can forget about the trauma Covid-19 caused worldwide. where people were forced to maintain social distance to halt the impact of coronavirus on others. Everything was done virtually; from jobs to schooling, shopping and even socializing. To make...
Get inspired by the success stories of Indian entrepreneurs on Shark Tank and learn how to take your business to the next level.
Jun 27, 2022 | Business & Strategy, Information
If you ask any Indian middle-class family what type of investment they prefer, the answer would likely fall somewhere between fixed deposits and mutual funds. Terms like equity, bull market, and gross margin are usually not mentioned in a typical Indian living room....
Stay informed on the impact of war on businesses and economies, and how to navigate these challenging times.
Jun 27, 2022 | Latest News
On 24 February 2022, the world woke up to the shocking news of the Russian invasion of Ukraine. The impact of the Ukraine war on business and the global economy is expected to be far-reaching and long-lasting. Every war has immediate and visible effects such as...
Unlock the power of NFTs and create engaging communities with your target audience
Jun 27, 2022 | Business & Strategy, Information
NFTs have become a trending topic in the business world these days. The concept has grabbed attention, and many brands are looking eager to adopt one of the most sought-after items of digital consumerism. An acronym for Non-Fungible Token, NFTs have allowed...
Unlocking Growth: Powerful Customer Acquisition Hacks for Consumer Startups
Jun 27, 2022 | Sales & Marketing
A business without customers is nothing but ‘a pipe dream’. Customers are the bloodline of any business. That’s why a business plan never goes well without a customer acquisition strategy. India has the third-largest startup ecosystem in the world, still, 80-90% of...
Maximize your website’s potential and increase conversions with these 10 essential tips.
Jun 27, 2022 | Uncategorized
If you're running an online business, one of your top priorities would be to Increase your conversions by promoting your goods and services on the biggest stage. It's only logical that you would want people to visit your website and take action, ultimately generating...
Reach your target audience effectively and drive business growth with our proven tips and tricks for Google Ads
Jun 27, 2022 | Information, Sales & Marketing
Google AdWords Tips & Tricks To Effectively Target Your Audience As a business owner, you understand the importance of reaching your target audience. In today’s digital world, Google Ads is a powerful tool to help you achieve this goal. However, if not executed...
Keep your customers engaged and loyal with the ultimate bible of effective customer communication and retention
Jun 27, 2022 | Information
Ready with all your products and/or services? Waiting to get amongst your customer base? To convey a clear, strong and direct message, it is quite essential to have effective communications in place. The more clear your business’s ability to communicate are, the more...
Decoding The Basics of Accounting & How to Efficiently Manage Your Accounting Activities Through Software
Jun 27, 2022 | Finance, Information
Gone are the days when people who excelled at Microsoft Excel were considered accounting wizzes. There are now plenty of innovative and advanced accounting software that have made accounting easy and hassle-free. However, with advancements in this field, several...
Don’t let petty cash management hold your business back
Jun 27, 2022 | Finance, Information
Regardless of the type of business you operate, it is essential to maintain a small fund to deal with daily expenses. This saves you from the inconvenience of writing a cheque and spending extra hours at the time of the monthly accounts review. Business owners will...
Why is Content marketing necessary for small business owners?
Jun 27, 2022 | Sales & Marketing
When you are thinking of taking your business online, then one thing that you will need the most is content. Without proper and high-quality content, no business can promote its product and increase its revenue. Therefore, content marketing is crucial for every...
Unlock the power of a $10,000 Google Ad Grant and supercharge your NGO’s impact today.
Jun 27, 2022 | Information
Did You Know That Google Gives Nonprofits A $10,000 Grant? Yes, that’s correct! Your nonprofit organization can utilise this Google Grant to improve website traffic and cultivate an engaged community, thereby building support for your mission. Starting a nonprofit...
Understand the power of SEO
Jun 27, 2022 | Information, Sales & Marketing
Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...
Social media success starts with the right KPIs
Jun 27, 2022 | Information, Sales & Marketing
Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...
Video Marketing is the Future
Jun 27, 2022 | Information, Sales & Marketing
Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...
Uncover the secret to Amazon’s 500 million dollar advertising play and take your own advertising game to the next level.
Jun 27, 2022 | Information, Sales & Marketing
As we all know there has been a boom in D2C startups in the past few years brands like Dr. Vaidyas, Mcaffiene, My Glamm, and many more have scaled from small house brands to brands with large valuations claiming billions in venture capital funding. But there’s one...
Don’t settle for less than the best – discover the top WordPress SEO plugin alternatives to Yoast
Jun 27, 2022 | Sales & Marketing
The Yoast SEO plugin is a WordPress plugin that helps businesses increase traffic on their websites and make them more visible. It has been around for about 11 years now. Even though it has the most name recognition, it is not the only tool you can use. Therefore,...
Looking to invest wisely ? Trust us to guide you through the upcoming IPOs and maximize your returns
Jun 27, 2022 | Finance
IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...
Breezing Past Your Competition: boAt’s Voyage To Success
Jun 27, 2022 | Sales & Marketing
How boAt Achieved Massive Scale In A Saturated Market. From Thomas Edison’s invention of the phonogram (the first recording technology) in 1877, to the development of the cassette, Sony’s Walkman and CD technology, the way we listened to music changed massively even...
Don’t Know What Compliances Are Applicable To Your Company? Here’s All The Information You Need.
Jun 27, 2022 | Finance, Tax Tips
Do you always fear that your team is missing out on meeting tax compliances? Are you awaiting the impending doom of being punished with penalties? With several different types of compliances to meet, it can be slightly difficult to choose which compliances are...
Attract businesses with Local SEO by optimizing your online presence for local search.
Jun 27, 2022 | Sales & Marketing
You might be curious to know what a local SEO can do to attract new business opportunities. But, before moving to the discussion, it is vital to understand what a Local SEO is and why it is crucial for your business. What is Local SEO? Local Search Engine...
7 ways to increase leads with Inbound marketing!
Jun 27, 2022 | Sales & Marketing
Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this! Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...
The Ultimate Amazon Ads Guide
Jun 27, 2022 | Sales & Marketing
Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...
Speed up SEO with optimized images
Jun 27, 2022 | Sales & Marketing
Why Is Image Optimization Essential for SEO? Images are an essential part of a website as they enhance the user’s experience, break up long blocks of text, and make the content more engaging. However, not many people realize that images can also impact their website’s...
Steer clear of content marketing pitfalls by avoiding these 8 big mistakes.
Jun 27, 2022 | Sales & Marketing
Ever heard of content marketing? Of course, you’d have, but do you actually know how to use it efficiently? What mistakes should you avoid, and what strategies to use? If you don’t, then this blog is a must-read for you! If used effectively, content marketing can...
Maximize your SEO strategy with Google Trends
Jun 27, 2022 | Sales & Marketing
Amazon Ads: Everything You Need To KnowAre you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you...
Stay ahead of the game with this comprehensive guide to SEO
Jun 27, 2022 | Sales & Marketing
Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible. Are you the first one to look up business setting up ideas? How...
Stay ahead of the game with this comprehensive guide to SEO
Jun 27, 2022 | Sales & Marketing
As a new business owner, one of the most important things to think about is how to build a brand. It is one of the most important aspects. You may have heard the expression, “when you’re not there, your brand speaks for itself”. While running or operating the...
Google’s Performance Max Campaigns: Unleashing The New Era Of Advertising
Jun 27, 2022 | Information
The global digital advertising (paid ads) market was valued at $374.2 billion in 2020. With over 2 billion online shoppers worldwide, it will reach $763.6 billion by 2025. Are you planning to get your piece of the pie by taking advantage of online paid ads? With a...
Startup culture is the key to success
Jun 27, 2022 | Business & Strategy
Over the last decade, terms like ‘startup’ and ‘unicorn’ have got business circles in the country buzzing. Startups like Oyo, Zomato, Nykaa and Flipkart have made formidable growth leaps, both in India and abroad. However, India’s startup ecosystem doesn’t stop there....
Discover the secrets behind their 10 min delivery model
Jun 27, 2022 | Business & Strategy
What is the first thing you think of when hunger strikes? Ordering a wholesome meal from your favourite restaurant, right? There is no denying that food delivery apps have taken centre stage in all our lives, and there is no going back now as ordering in has become...
Content is king – but only if you have the right strategy in place.
Jun 27, 2022 | Business & Strategy
In the world of SUCCESSFUL businesses, content is king. And, this is because the content is what interacts with your prospects first. But, as competition is fierce for both B2B and B2C businesses, they need to dive into new content marketing strategies. Brayan Kramer,...
The Importance Of Going Green
Jun 27, 2022 | Sales & Marketing
The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...
Setting up a great accounts payable process
Jun 27, 2022 | Accounting
What Are Accounts Payable? Accounts payable represent an account within the general ledger that refers to a company’s commitment to pay off current liabilities to its vendor. In other words, accounts payable are unsettled amounts owed to suppliers for services or...
Discover the power of media acquisitions and learn how they can help your business scale to new heights
Jun 27, 2022 | Business & Strategy
Companies often engage in media buying by acquiring different types of media house, which are platforms that produce and distribute content to a large audience. There are various types of media houses, including those focused on news, entertainment, lifestyle, and...
Employer Responsibility, Employee Right!
Jun 27, 2022 | Accounting, Finance, Information
Every corporate operation, including payroll, is governed by a set of rules and regulations. If you’ve been managing your employees’ payroll in India for a while, you’ve probably heard of Employee Provident Fund (EPF) and Employees’ State Insurance Corporation (ESIC)...
Advertising That Works!
Jun 27, 2022 | Information, Sales & Marketing
Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...
Don’t let crisis catch you off guard!
Jun 27, 2022 | Latest News
Sri Lanka is currently facing an unprecedented economic crisis in 2022, with severe consequences on the nation's financial stability. The country's citizens are bearing the brunt of this crisis, as they struggle to cope with the escalating cost of living. In March...
How to Increase CTR?
Jun 27, 2022 | Information, Sales & Marketing
Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below. What is CTR? CTR as we mentioned above is...
Affiliate Marketing Made Easy!
Jun 27, 2022 | Information, Sales & Marketing
Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...
PPC marketing is a game-changer
Jun 27, 2022 | Information, Sales & Marketing
Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...
Measuring the success of your online marketing efforts can be tricky so leave it to us!
Jun 27, 2022 | Information, Sales & Marketing
Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...
Instagram Reels are the future of social media marketing
Jun 27, 2022 | Information
Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...
Digital marketing is no longer optional
Jun 27, 2022 | Information, Sales & Marketing
Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...
We know how to boost website conversion rates
Jun 27, 2022 | Information, Sales & Marketing
Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...
Your website deserves the best
Jun 27, 2022 | Information
You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...
Want to be a part of the best eCommerce businesses in 2023?
Jun 27, 2022 | Information
Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...
Ready to take your eCommerce game to the next level?
Jun 27, 2022 | Information, Sales & Marketing
Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...
11 Marketing Ideas for Small Business
Jun 27, 2022 | Information, Sales & Marketing
The success of a small business depends a great deal on how you market it, including digital marketing content ideas, outreach marketing ideas, and market planning. Fresh marketing ideas raise your business visibility and attract potential customers that turn into...
Promote business on Meta platforms: Meta Business Suite
Jun 27, 2022 | Business & Strategy, Latest News
Businesses worldwide spend $115 billion on ads across Meta (formally known as Facebook) platforms. Meta provides business account holders with excellent tools to manage their business accounts on Meta platforms like Facebook and Instagram. Meta Business Suite...
Digital marketing budget: Optimize with these tips
Jun 27, 2022 | Business & Strategy, Sales & Marketing
Digital marketing has become oxygen to enable sustenance in the rapidly evolving and competitive business landscape of today. It is probably why 95% of businesses have increased their digital marketing budget in recent years. Most business and marketing leaders are...
IndiGo’s business model: Key to becoming India’s largest airline
Jun 27, 2022 | Business & Strategy
When it comes to the Indian aviation industry, there is a clear leader: IndiGo. The airline owns over half of the Indian market and is showing no signs of stopping. The successful journey of IndiGo began when it became one of the first airlines in India to budget...
Will UPI Replace Cash and Card Transactions in the Coming Years?
Jun 27, 2022 | Finance, Latest News
A UPI (Unified Payment Interface) refers to a real-time electronic payment system that enables users to instantly transfer money between multiple banks. In other words, UPI is a system that brings multiple bank accounts into a single platform, incorporating multiple...
Closing Your Books: The Preamble To The Month-End Closing Checklist and Its Importance
Jun 27, 2022 | Accounting, Finance
“Closing the books” is a term that will constantly circle around the accounting world regardless of digitalization. Yet, many people still get confused about this phrase. When speaking of “closing the books”, – “Books” refer to the business’ summary reports related to...
Do’s and Don’ts for Graphics in Content Marketing: A Complete Guide For Amateurs and Pros Alike
Jun 27, 2022 | Sales & Marketing
Just like keywords, graphics have become indispensable to content marketing. Well-written and reader-specific content is crucial for content marketing strategy, but do you know how graphics can change your content marketing game? Attractive graphics are essential,...
Digital currency: A trend taking over the world
Jun 27, 2022 | Finance
We have witnessed tremendous growth in cashless transactions over the last few years. Now, countries are launching their digital currencies to boost their economy, reduce the cost of payment services, increase competition among financial institutions, and provide...
Pros and cons of digital currencies: Global impact analyzed
Jun 27, 2022 | Finance
In just the last few years, the world has witnessed a rapid transformation of money. Ranging from cash to digital payments (UPI), mobile wallets to cryptocurrencies, money has different forms but all are precious. From the United States to Japan, nearly 86% of...
CRED: A New Currency?
Jun 27, 2022 | Information, Sales & Marketing
Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency, like cred points, is worthless by definition, but it...
Netflix’s competition struggle – Part 2: Analyzing the challenges
Jun 27, 2022 | Information, Latest News
Welcome to Part 2! Read on to find out who Netflix’s biggest competitors are, what they bring to the party, and what Netflix can do to survive, or even win, the Streaming Wars. Here is a breakdown of what Netflix’s biggest competitors have, and how they are leveraging...
Netflix’s competition struggle – Part 1: Examining the landscape
Jun 27, 2022 | Information, Latest News
It’s pretty crazy looking back at the time when Netflix took the world by storm. They brought binge-watching to the mainstream. Before Netflix, people used to wait for a show to come out on DVD, and they had to get up from the couch to change the disc after every...
All That You Wanted To Know About Bookkeeping And Accounting
Jun 27, 2022 | Finance, Information
Although business owners across the globe use the terms “bookkeeping” and “accounting” interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn’t until they establish a business or design a financial...
Targeting Made Easy!
Jun 27, 2022 | Information, Sales & Marketing
You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn’t reaching and engaging with the right set of audiences. As a marketer, one of...
Learning from Failure: Top 7 Reasons Why Startups Don’t Make it
Jun 27, 2022 | Information
Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded startups gets unicorn status....
Netflix Culture: A Blueprint!
Jun 27, 2022 | Information, Sales & Marketing, Technology
Netflix Deck – the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and gaming studios are often heard from the staff. While corporate culture...
Online Ads: Strategies That Work!
Jun 27, 2022 | Information, Sales & Marketing
Even if e-commerce isn’t exactly a new phenomenon, it’s nonetheless brimming with possibilities for those who embrace effective ecommerce advertising. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of...
Avoid Ad Mistakes, Succeed Online
Jun 27, 2022 | Information, Sales & Marketing
Starting a business isn’t always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...
Payroll Outsourcing: Smart Move!
Jun 27, 2022 | Finance, Information
Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees’ trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...
Why Telcos Want A Floor Price? Here’s An Explanation
Jun 27, 2022 | Information, Sales & Marketing
Why Telcos Want A Floor Price? Here’s An Explanation The telecom regulator’s agreement on the need for the “Floor Price” for cellular network services was welcomed by leading telcos who consider it a key to restoring the telecom sector’s financial health. However,...
Content marketing analysis: Maximizing effectiveness
Jun 27, 2022 | Business & Strategy, Sales & Marketing
Content marketing has changed the entire marketing game in recent years, but marketers still measure its effectiveness through sales. Leads, sales, page views, and social metrics; there are many ways to measure the effectiveness of your content, but are they really...
Unlock the untapped potential of ecommerce advertising with Amazon Ads.
Jun 27, 2022 | Sales & Marketing, Small Business Stories - Savage & Palmer
Most of the marketers today are familiar with the names of Facebook and Google when it comes to digital ads. While most companies are still leveraging these two towards their paid social media efforts, there is yet another surprise entrant in the domain of...
Zomato: Profitability challenges examined
Jun 27, 2022 | Information, Sales & Marketing
If there is something that is breaking the news today and for the next few days to come, it has to be Zomato revenue model. Right from its IPO launch to all the social media buzz around its marketing strategy, Zomato revenue model has always caught media attention....
Let’s uncover the secrets behind Thrasio’s success
Jun 27, 2022 | Sales & Marketing, Small Business Stories - Savage & Palmer
A Sneak Peek Into It’s Indian Counterparts Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300 million has been invested in Indian...
Maximizing SEO with Low Hanging Keywords: A Strategy You Can’t Miss.
Jun 27, 2022 | Sales & Marketing, Small Business Stories - Savage & Palmer
Driving traffic to your pages is one of the most crucial parts of owning a website. It usually starts with finding the industry-specific keywords to optimize your content and bring in the organic traffic. What begins with a simple effort on the part of the search...
The Best Approach To Getting Your First 1000 Customers
Jun 27, 2022 | Information, Sales & Marketing
The Best Approach To Getting Your First 1000 Customers How did successful brand’s do it? You’ve established a business. You’ve created a product. Perhaps it has been released, or perhaps it has not. So, what’s next? It’s time to put your house on the market. It’s now...
Zomato: Profitability challenges examined
Jun 27, 2022 | Information, Sales & Marketing
More than 1.7 billion users log into their Facebook accounts every day. Facebook advertising offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the Facebook...
Ecommerce SEO guide: Dominate the online marketplace
Jun 27, 2022 | Information, Sales & Marketing
A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...
Best SEO tools for growth: Improve your online presence
Jun 27, 2022 | Information, Sales & Marketing
Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...
On-page SEO checklist: Optimize your website for success
Jun 27, 2022 | Information, Sales & Marketing
On-page SEO list is an essential aspect of improving your website's organic search rankings. By optimizing your on-page SEO, you can influence your website's visibility and search performance. You have complete control over the on-page SEO process, which involves...
Benefits of SEO for Your Business
Jun 27, 2022 | Information, Sales & Marketing
SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...
MSME registration benefits: Leverage government initiatives
Jun 27, 2022 | Finance, Information
MSME registration benefits can be availed by businesses that meet the investment and annual turnover criteria. Micro, Small, and Medium Enterprises can be categorized under MSME and enjoy the advantages. Micro enterprises with investment under Rs 1 crore and annual...
Personalized daily routine: 5 steps to productivity
Jun 27, 2022 | Information
Creating a routine is crucial to make your life more productive and stable. By following it, you can have more time to relax, pursue your hobbies, and take better care of yourself. But how do you create a routine? It's a simple process once you figure out which tasks...
Don’t let revenue leakage affect your ecommerce business.
Jun 27, 2022 | Finance
The Covid-19 pandemic has significantly affected startups worldwide. It has also changed how customers perceive brands and marketplaces. And, because Direct-to-Consumer (D2C) channels meet customer and business needs effectively, over 800 conventional brands in India...
Decoding The Basics of Accounting & How to Efficiently Manage Your Accounting Activities Through Software
Jun 27, 2022 | Finance, Information
Gone are the days when people who excelled at Microsoft Excel were considered accounting wizzes. There are now plenty of innovative and advanced accounting software that have made accounting easy and hassle-free. However, with advancements in this field, several...
Don’t let petty cash management hold your business back
Jun 27, 2022 | Finance, Information
Regardless of the type of business you operate, it is essential to maintain a small fund to deal with daily expenses. This saves you from the inconvenience of writing a cheque and spending extra hours at the time of the monthly accounts review. Business owners will...
Don’t Know What Compliances Are Applicable To Your Company? Here’s All The Information You Need.
Jun 27, 2022 | Finance, Tax Tips
Do you always fear that your team is missing out on meeting tax compliances? Are you awaiting the impending doom of being punished with penalties? With several different types of compliances to meet, it can be slightly difficult to choose which compliances are...
Looking to invest wisely ? Trust us to guide you through the upcoming IPOs and maximize your returns
Jun 27, 2022 | Finance
IPO or Initial Public Offering is when a private company offers its shares to the public by selling its shares on the stock exchange. There are several upcoming IPOs in India in the coming year of 2022. These companies have investment banks to raise funds for their...
Employer Responsibility, Employee Right!
Jun 27, 2022 | Accounting, Finance, Information
Every corporate operation, including payroll, is governed by a set of rules and regulations. If you’ve been managing your employees’ payroll in India for a while, you’ve probably heard of Employee Provident Fund (EPF) and Employees’ State Insurance Corporation (ESIC)...
Closing Your Books: The Preamble To The Month-End Closing Checklist and Its Importance
Jun 27, 2022 | Accounting, Finance
“Closing the books” is a term that will constantly circle around the accounting world regardless of digitalization. Yet, many people still get confused about this phrase. When speaking of “closing the books”, – “Books” refer to the business’ summary reports related to...
Will UPI Replace Cash and Card Transactions in the Coming Years?
Jun 27, 2022 | Finance, Latest News
A UPI (Unified Payment Interface) refers to a real-time electronic payment system that enables users to instantly transfer money between multiple banks. In other words, UPI is a system that brings multiple bank accounts into a single platform, incorporating multiple...
All That You Wanted To Know About Bookkeeping And Accounting
Jun 27, 2022 | Finance, Information
Although business owners across the globe use the terms “bookkeeping” and “accounting” interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn’t until they establish a business or design a financial...
Payroll Outsourcing: Smart Move!
Jun 27, 2022 | Finance, Information
Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees’ trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...
Pros and cons of digital currencies: Global impact analyzed
Jun 27, 2022 | Finance
In just the last few years, the world has witnessed a rapid transformation of money. Ranging from cash to digital payments (UPI), mobile wallets to cryptocurrencies, money has different forms but all are precious. From the United States to Japan, nearly 86% of...
Digital currency: A trend taking over the world
Jun 27, 2022 | Finance
We have witnessed tremendous growth in cashless transactions over the last few years. Now, countries are launching their digital currencies to boost their economy, reduce the cost of payment services, increase competition among financial institutions, and provide...
Why Maintaining a Great Cash Flow is Important for your Business?
Jun 27, 2022 | Finance
The Art Of Recording The Vitamin C – ash The business accounting importance cannot be overstated, as there is more to a company's financial health than what is outwardly visible. While many companies may appear to be thriving, a closer examination of their books can...
MSME registration benefits: Leverage government initiatives
Jun 27, 2022 | Finance, Information
MSME registration benefits can be availed by businesses that meet the investment and annual turnover criteria. Micro, Small, and Medium Enterprises can be categorized under MSME and enjoy the advantages. Micro enterprises with investment under Rs 1 crore and annual...
GSTR 3B late fees: Key considerations
Jun 27, 2022 | Finance, Information
A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...
How to Register for GST?
Jun 27, 2022 | Finance, Information
As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...
Startup registration in India: Simplified steps
Jun 27, 2022 | Finance, Information
Startup India program was launched by the Government of India to support new businesses by providing tax exemptions and other benefits. This initiative has played a significant role in promoting startup registration and has helped many entrepreneurs start on their...
Debt collection: Understanding the process
Jun 27, 2022 | Finance, Information
Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts. What are Debt Collectors? A debt collector is an agency that plays an important role in the debt collection...
Payroll outsourcing: How it works and benefits
Jun 27, 2022 | Finance, Information
Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...
Tax Planning Made Easy: 5 Tips for a Stress-free 2023
Jun 27, 2022 | Finance, Information
Financial tax planning offers numerous tax benefits that can help you save money and increase your financial security. By taking financial measures to decrease your tax liability, you can save on tax payments and invest the saved amount in plans that earn you more...
Salary structure insights: Understanding your pay
Jun 27, 2022 | Business & Strategy, Finance
In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their in-hand salary be? What deductions must be made and...
Utilizing new tax due dates: Maximizing advantages
Jun 27, 2022 | Finance
The Corona crisis has hit businesses hard, with sales decreasing like never before, and many are considering shutting down. Cash flow has been affected so badly that businesses are finding it difficult to survive even for a month. Every business owner needs working...
Laws On How To Raise Money For A Business
Jun 27, 2022 | Business & Strategy, Finance
Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...
How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
Jun 27, 2022 | Business & Strategy, Finance, Operations
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
Effective working capital management: Essential tips
Jun 27, 2022 | Business & Strategy, Finance
Techniques For Managing Working Capital Effectively Why Do Businesses Fail? Recently, a study was conducted of all the sick businesses in the world to know the reason behind general business failure and their inability to stay in the game. This study found four...
GST audit report filing: Simplifying the process
Jun 27, 2022 | Finance
Savage & Palmer Technical Tuesdays: GSTR Update Introduction: The Central Goods and Services Tax Act, 2017 came into force on the 1st of July, 2017. The journey since then has been similar to a rollercoaster ride. There have been various updates to the structure...
Angel Tax Exemption For Startups
Jun 27, 2022 | Finance
Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...
Equalisation levy insights: Understanding the concept
Jun 27, 2022 | Finance
Equalisation Levy – Features, Applicability & Penalty Advertising on Social Media is a common function for every business in India, irrespective of their Size, Sector and, the Value of the company. There may be many reasons why you as a business owner are...
Unlock Your Business Potential with GST
Jun 27, 2022 | Finance
What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...
Get Ahead of the Game with 20/20 Vision
Jun 27, 2022 | Finance
20/20 Vision – A Practical Guide For The New Financial Year Just like that, a week has already flown by in the new financial year. On most fronts, your business has already made a smooth transition into the new year; however, it is imperative to take stock of the...
Stay in Control with Reliable Accounting Reports
Jun 27, 2022 | Finance
Why Your Business Depends On These 4 Accounting Reports! Whether you are about to set up your Dream Business or you are currently a Small Business Owner, there are some essentials functions that you must know in order to keep your business running. The most neglected...
Cash or Accrual? Make the Right Choice
Jun 27, 2022 | Finance
Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...
Save Money with Input Tax Credit
Jun 27, 2022 | Finance
Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...
All About EPF & ESIC!
Jun 27, 2022 | Finance
Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...
Employee training plan: Building a world-class team
Jun 27, 2022 | Operations
What It Takes To Build A World-Class Employee Training Program CFO: “What happens if we train them and they leave”? CEO: “What happens if we don’t and they stay”? It may sound cliche, but similar discussions have taken place around many boardroom tables throughout the...
How To Maximize Engagement With A Hybrid Workforce?
Jun 27, 2022 | Operations
The year 2020-2021 will be remembered as a year of upheaval and transformation. The way we worked for centuries was challenged, resulting in the creation of a completely new working model. It’s no surprise that global productivity grew considerably during the...
How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
Jun 27, 2022 | Business & Strategy, Finance, Operations
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
Create a Positive Workplace Culture and Boost Productivity
Jun 27, 2022 | Operations
We spend more time at work today than ever before. We’re a part of the millennial generation – Ambitious, hungry to learn and desperate to display our capabilities. But what happens when these extended work hours and therefore the adrenaline rush to realize more...
Inventory Management- Why and How?
Jun 27, 2022 | Operations, Uncategorized
It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...
The Ultimate Guide to Boosting Your Website Traffic in 30 Days or Less!
May 16, 2023 | Information, Sales & Marketing
Are you struggling with low website traffic and searching for effective strategies to give it a much-needed boost? Look no further! In this comprehensive guide, we will provide you with an array of practical tips and advanced techniques to increase your website...
Boost your business growth with SEO: Discover 4 key benefits.
Jun 27, 2022 | Information, Sales & Marketing
It's hard to ignore the numerous benefits that SEO provides for businesses. The advantages of SEO for businesses are nearly unlimited, and utilizing them efficiently and effectively can help your company succeed in the competitive marketplace. People are becoming...
Maximize your advertising potential with programmatic advertising and watch your business grow
Jun 27, 2022 | Sales & Marketing
There is no denying that buying ads for promotional purposes has always been a critical promotional strategy for businesses. If you intend to gather an audience for your business, it is important to focus on the right placements for your ads. Hence, you should buy ad...
Email Marketing: A Powerful Tool To Help You Achieve Your Business Goals
Jun 27, 2022 | Sales & Marketing
Email marketing campaign refers to the sending of promotional or commercial messages through email, to a bulk of contacts who have given their consent, in some way shape, or form, to receive these emails from you. Email marketing campaign is a powerful direct...
Maximize IPL advertising with the right guidance
Jun 27, 2022 | Sales & Marketing
The marketing industry has been developing and expanding continuously, largely due to improvements in digital technology. The Covid-19 pandemic has also contributed to this, forcing brands to be agile with their strategies and seek new development opportunities....
Unlocking Growth: Powerful Customer Acquisition Hacks for Consumer Startups
Jun 27, 2022 | Sales & Marketing
A business without customers is nothing but ‘a pipe dream’. Customers are the bloodline of any business. That’s why a business plan never goes well without a customer acquisition strategy. India has the third-largest startup ecosystem in the world, still, 80-90% of...
Grow your business & surpass goals
Jun 27, 2022 | Information, Sales & Marketing
Are you finding that your business isn’t closing enough sales? Do you want to learn how to construct a straight-line persuasion script that will make you appear confident and intelligent while also assisting you to close more sales? Your customer is pressed for time...
Reach your target audience effectively and drive business growth with our proven tips and tricks for Google Ads
Jun 27, 2022 | Information, Sales & Marketing
Google AdWords Tips & Tricks To Effectively Target Your Audience As a business owner, you understand the importance of reaching your target audience. In today’s digital world, Google Ads is a powerful tool to help you achieve this goal. However, if not executed...
Stay ahead of the game with this comprehensive guide to SEO
Jun 27, 2022 | Sales & Marketing
As a new business owner, one of the most important things to think about is how to build a brand. It is one of the most important aspects. You may have heard the expression, “when you’re not there, your brand speaks for itself”. While running or operating the...
Why is Content marketing necessary for small business owners?
Jun 27, 2022 | Sales & Marketing
When you are thinking of taking your business online, then one thing that you will need the most is content. Without proper and high-quality content, no business can promote its product and increase its revenue. Therefore, content marketing is crucial for every...
Don’t settle for less than the best – discover the top WordPress SEO plugin alternatives to Yoast
Jun 27, 2022 | Sales & Marketing
The Yoast SEO plugin is a WordPress plugin that helps businesses increase traffic on their websites and make them more visible. It has been around for about 11 years now. Even though it has the most name recognition, it is not the only tool you can use. Therefore,...
Uncover the secret to Amazon’s 500 million dollar advertising play and take your own advertising game to the next level.
Jun 27, 2022 | Information, Sales & Marketing
As we all know there has been a boom in D2C startups in the past few years brands like Dr. Vaidyas, Mcaffiene, My Glamm, and many more have scaled from small house brands to brands with large valuations claiming billions in venture capital funding. But there’s one...
Video Marketing is the Future
Jun 27, 2022 | Information, Sales & Marketing
Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...
Social media success starts with the right KPIs
Jun 27, 2022 | Information, Sales & Marketing
Social media is by far the most popular form of connecting right now. From Facebook, Twitter, and Instagram more than half of the global population are social media users. A big percentage of these people active on social media also interact with brands and businesses...
Understand the power of SEO
Jun 27, 2022 | Information, Sales & Marketing
Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...
Breezing Past Your Competition: boAt’s Voyage To Success
Jun 27, 2022 | Sales & Marketing
How boAt Achieved Massive Scale In A Saturated Market. From Thomas Edison’s invention of the phonogram (the first recording technology) in 1877, to the development of the cassette, Sony’s Walkman and CD technology, the way we listened to music changed massively even...
Attract businesses with Local SEO by optimizing your online presence for local search.
Jun 27, 2022 | Sales & Marketing
You might be curious to know what a local SEO can do to attract new business opportunities. But, before moving to the discussion, it is vital to understand what a Local SEO is and why it is crucial for your business. What is Local SEO? Local Search Engine...
7 ways to increase leads with Inbound marketing!
Jun 27, 2022 | Sales & Marketing
Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this! Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...
The Ultimate Amazon Ads Guide
Jun 27, 2022 | Sales & Marketing
Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...
Speed up SEO with optimized images
Jun 27, 2022 | Sales & Marketing
Why Is Image Optimization Essential for SEO? Images are an essential part of a website as they enhance the user’s experience, break up long blocks of text, and make the content more engaging. However, not many people realize that images can also impact their website’s...
Steer clear of content marketing pitfalls by avoiding these 8 big mistakes.
Jun 27, 2022 | Sales & Marketing
Ever heard of content marketing? Of course, you’d have, but do you actually know how to use it efficiently? What mistakes should you avoid, and what strategies to use? If you don’t, then this blog is a must-read for you! If used effectively, content marketing can...
Maximize your SEO strategy with Google Trends
Jun 27, 2022 | Sales & Marketing
Amazon Ads: Everything You Need To KnowAre you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you...
Stay ahead of the game with this comprehensive guide to SEO
Jun 27, 2022 | Sales & Marketing
Are you interested in increasing online visibility for your business? If yes, then you should consider SEO! There are a variety of SEO tactics that can be used to help businesses become more visible. Are you the first one to look up business setting up ideas? How...
The Importance Of Going Green
Jun 27, 2022 | Sales & Marketing
The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...
How to Increase CTR?
Jun 27, 2022 | Information, Sales & Marketing
Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below. What is CTR? CTR as we mentioned above is...
Affiliate Marketing Made Easy!
Jun 27, 2022 | Information, Sales & Marketing
Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...
Ready to take your eCommerce game to the next level?
Jun 27, 2022 | Information, Sales & Marketing
Design is the foundation of an online store and also for creating a great user experience. Customers tend to avoid a poorly designed website. Your eCommerce store needs to be easy, functional, and intuitive to use. By using a Shopify theme, you can create a...
We know how to boost website conversion rates
Jun 27, 2022 | Information, Sales & Marketing
Conversion rate is the proof of your website usability, brand name, relevant incoming traffic, and other factors. The average website conversion rate is around 2 percent, which means for 100 visitors a website gets 2 customers. So, how do you get more conversions? The...
Digital marketing is no longer optional
Jun 27, 2022 | Information, Sales & Marketing
Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...
Measuring the success of your online marketing efforts can be tricky so leave it to us!
Jun 27, 2022 | Information, Sales & Marketing
Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...
PPC marketing is a game-changer
Jun 27, 2022 | Information, Sales & Marketing
Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...
11 Marketing Ideas for Small Business
Jun 27, 2022 | Information, Sales & Marketing
The success of a small business depends a great deal on how you market it, including digital marketing content ideas, outreach marketing ideas, and market planning. Fresh marketing ideas raise your business visibility and attract potential customers that turn into...
Advertising That Works!
Jun 27, 2022 | Information, Sales & Marketing
Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...
Content marketing analysis: Maximizing effectiveness
Jun 27, 2022 | Business & Strategy, Sales & Marketing
Content marketing has changed the entire marketing game in recent years, but marketers still measure its effectiveness through sales. Leads, sales, page views, and social metrics; there are many ways to measure the effectiveness of your content, but are they really...
Targeting Made Easy!
Jun 27, 2022 | Information, Sales & Marketing
You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn’t reaching and engaging with the right set of audiences. As a marketer, one of...
CRED: A New Currency?
Jun 27, 2022 | Information, Sales & Marketing
Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency, like cred points, is worthless by definition, but it...
Avoid Ad Mistakes, Succeed Online
Jun 27, 2022 | Information, Sales & Marketing
Starting a business isn’t always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...
Online Ads: Strategies That Work!
Jun 27, 2022 | Information, Sales & Marketing
Even if e-commerce isn’t exactly a new phenomenon, it’s nonetheless brimming with possibilities for those who embrace effective ecommerce advertising. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of...
Netflix Culture: A Blueprint!
Jun 27, 2022 | Information, Sales & Marketing, Technology
Netflix Deck – the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and gaming studios are often heard from the staff. While corporate culture...
Why Telcos Want A Floor Price? Here’s An Explanation
Jun 27, 2022 | Information, Sales & Marketing
Why Telcos Want A Floor Price? Here’s An Explanation The telecom regulator’s agreement on the need for the “Floor Price” for cellular network services was welcomed by leading telcos who consider it a key to restoring the telecom sector’s financial health. However,...
Do’s and Don’ts for Graphics in Content Marketing: A Complete Guide For Amateurs and Pros Alike
Jun 27, 2022 | Sales & Marketing
Just like keywords, graphics have become indispensable to content marketing. Well-written and reader-specific content is crucial for content marketing strategy, but do you know how graphics can change your content marketing game? Attractive graphics are essential,...
Digital marketing budget: Optimize with these tips
Jun 27, 2022 | Business & Strategy, Sales & Marketing
Digital marketing has become oxygen to enable sustenance in the rapidly evolving and competitive business landscape of today. It is probably why 95% of businesses have increased their digital marketing budget in recent years. Most business and marketing leaders are...
On-page SEO checklist: Optimize your website for success
Jun 27, 2022 | Information, Sales & Marketing
On-page SEO list is an essential aspect of improving your website's organic search rankings. By optimizing your on-page SEO, you can influence your website's visibility and search performance. You have complete control over the on-page SEO process, which involves...
Benefits of SEO for Your Business
Jun 27, 2022 | Information, Sales & Marketing
SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...
The Best Approach To Getting Your First 1000 Customers
Jun 27, 2022 | Information, Sales & Marketing
The Best Approach To Getting Your First 1000 Customers How did successful brand’s do it? You’ve established a business. You’ve created a product. Perhaps it has been released, or perhaps it has not. So, what’s next? It’s time to put your house on the market. It’s now...
Google as a search engine: Understanding its role
Jun 27, 2022 | Information, Sales & Marketing
To fully appreciate Google's ability to provide the most relevant answers at lightning speed, it is crucial to delve into the intricacies of the process of search engine. The process of search engine involves a series of complex algorithms that take into account...
Unlocking Growth: Powerful Customer Acquisition Hacks for Consumer Startups
Jun 27, 2022 | Sales & Marketing, Small Business Stories - Savage & Palmer
INTRODUCTION While the main aim of every business is to sell their product, running ads and asking your customers to buy, buy, buy is absolutely not the way to go. Building a brand will bring in more customers than ads ever could, and an effective way to do this is by...
Maximizing SEO with Low Hanging Keywords: A Strategy You Can’t Miss.
Jun 27, 2022 | Sales & Marketing, Small Business Stories - Savage & Palmer
Driving traffic to your pages is one of the most crucial parts of owning a website. It usually starts with finding the industry-specific keywords to optimize your content and bring in the organic traffic. What begins with a simple effort on the part of the search...
Let’s uncover the secrets behind Thrasio’s success
Jun 27, 2022 | Sales & Marketing, Small Business Stories - Savage & Palmer
A Sneak Peek Into It’s Indian Counterparts Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300 million has been invested in Indian...
Zomato: Profitability challenges examined
Jun 27, 2022 | Information, Sales & Marketing
If there is something that is breaking the news today and for the next few days to come, it has to be Zomato revenue model. Right from its IPO launch to all the social media buzz around its marketing strategy, Zomato revenue model has always caught media attention....
Unlock the untapped potential of ecommerce advertising with Amazon Ads.
Jun 27, 2022 | Sales & Marketing, Small Business Stories - Savage & Palmer
Most of the marketers today are familiar with the names of Facebook and Google when it comes to digital ads. While most companies are still leveraging these two towards their paid social media efforts, there is yet another surprise entrant in the domain of...
Zomato: Profitability challenges examined
Jun 27, 2022 | Information, Sales & Marketing
More than 1.7 billion users log into their Facebook accounts every day. Facebook advertising offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the Facebook...
Ecommerce SEO guide: Dominate the online marketplace
Jun 27, 2022 | Information, Sales & Marketing
A good SEO strategy is essential for eCommerce businesses to succeed in 2021 and the coming years. To actively promote sales, your website has to be visible to search engines, especially Google. Once you get the visitors you have to engage them, provide useful...
Best SEO tools for growth: Improve your online presence
Jun 27, 2022 | Information, Sales & Marketing
Good SEO improves the rank of your website. Higher rank translates into greater visibility and higher conversions. Good SEO tools can help you in this endeavor. SEO tools help save your precious time with keyword research and analysis of data. They will generate...
SaaS ideas for micro businesses: Innovative solutions
Jun 27, 2022 | Information, Sales & Marketing
Micro SaaS is agile and easy to access and use services. Micro SaaS (software as a service) can be easily used by the customers through several devices including mobiles and tablets. Micro SaaS is easy to start and run independently. They provide effective solutions...
Social media for business: Advantages and benefits
Jun 27, 2022 | Information, Sales & Marketing
Initially, we used social media just for connecting with people. Remember Orkut and Myspace? Social media has become an indispensable part of our lives. People on average spend more than 2 hours per day on various social media sites. Social media has also evolved into...
Top qualities of successful entrepreneurs: Must-have traits
Jun 27, 2022 | Information, Sales & Marketing
Entrepreneurship is a term commonly used nowadays, and many individuals aspire to become entrepreneurs. However, to be a successful entrepreneur, one needs to possess certain qualities that set them apart from the rest. These qualities are often associated with...
Boosting ecommerce sales: Effective strategies
Jun 27, 2022 | Information, Sales & Marketing
You have launched an eCommerce business; you have an amazing business idea and great products and all you need are the online footprints and conversions. If you are facing this issue, then this article is for you. Here we have listed tips on how to increase online...
Why outsource digital marketing: Advantages for your business
Jun 27, 2022 | Information, Sales & Marketing
Digital marketing is essential to succeed in the current day business scenarios. You may think of doing in-house digital marketing but it comes with its own sets of challenges. You shift from your core competencies and invest valuable time and manpower in your digital...
Best Digital Marketing Tips for Small Businesses (2021)
Jun 27, 2022 | Information, Sales & Marketing
Whether you run a big business or a small one, digital marketing is essential for the growth of your business. Especially for small businesses, digital marketing presents the opportunity to scale up quickly. The barriers are lowered and you can get access to...
Successful Small Business Marketing Strategies
Jun 27, 2022 | Information, Sales & Marketing
Small businesses usually have a limited marketing budget and comparatively less visibility. The challenge is to utilize this marketing budget in such a way that your business gets the right visibility and beat larger companies to get the target audience’s...
Small business ideas: Entrepreneurial opportunities
Jun 27, 2022 | Information, Sales & Marketing
15 Small Business Ideas To Start Your Own Business Today Do you think all startups need significant capital to get off the ground? Well, not in the case of these 15 small business ideas we have marked our favorite. Unlike other business ideas, these startups don’t...
Sales questions for customer needs: Accelerate growth
Jun 27, 2022 | Information, Sales & Marketing
7+ Best Sales Questions To Ask Customers For Better Experience Businesses are not as same as they were a decade ago. Today’s consumer market is complex as customers have diverse needs. With diverse demands floating around, there is no space left for one-size-fits-all...
Social media marketing for business: Advantages and benefits
Jun 27, 2022 | Information, Sales & Marketing
There are now more than 4.2 billion active social media users across the globe. And if you aren’t using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world’s...
SEO benefits for SaaS business: Optimizing your online presence
Jun 27, 2022 | Information, Sales & Marketing
SEO Software as a service or SaaS Business owners have always had the question of whether or not to deploy SaaS SEO strategy. With growing competition, every second count makes much more sense to use SEO, but with an abundance of options in the market, finding good...
Reliance’s renewable energy venture: Analyzing the move
Jun 27, 2022 | Information, Sales & Marketing
Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports, Mukesh Ambani is planning a...
Referral programs for organic growth: Capitalize on customer loyalty
Jun 27, 2022 | Sales & Marketing, Small Business Stories - Savage & Palmer
A business runs to achieve multiple objectives. However, it is no surprise that one of the primary objectives of any company or a business is to grow. The question that concerns all is “How to drive growth”? Well, there can be several ways to accomplish this, but...
Building a strong team: Essential steps
Jun 27, 2022 | Information, Sales & Marketing
Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail due to inadequate team management, despite hiring the right people. Building a strong team is crucial for the success of any...
How To Grow Your Small Business With Marketing
Jun 27, 2022 | Information, Sales & Marketing
When talking about upscaling sales, it is imperative to know how to grow your small business with marketing. You see, at times growth comes naturally to many small businesses- especially those focused on an innovative product or service. But what about the ones that...
Influencer Marketing Strategy For Your Business To Grow Your Reach
Jun 27, 2022 | Information, Sales & Marketing
Over the last few years, influencer marketing influenced a lot of marketers. It has changed the market to a great extent that marketers don’t even need to produce content, yet they get exceptional results. Yes, you read it right. In influence marketing, the...
Digital Marketing For Small Business Owners
Jun 27, 2022 | Information, Sales & Marketing
Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India? Small business owners...
Outsourcing digital marketing: Boosting business growth
Jun 27, 2022 | Information, Sales & Marketing
Whether it’s a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It’s normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...
Landing pages that convert: Boosting Sales
Jun 27, 2022 | Business & Strategy, Sales & Marketing
No matter what you intend to achieve through your online marketing campaign, one thing is sure- you need a landing page if you want to boost conversions. The landing page is a crucial element that can turn casual visitors on your website into your loyal customer. Most...
Utilizing new tax due dates: Maximizing advantages
Jun 27, 2022 | Business & Strategy, Sales & Marketing
Our Business is on hold due to Corona” “Please call me after the lockdown” “We have no cash flow right now in our business to run things properly or take any decisions at all” These are the most common lines spoken by entrepreneurs