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How to Optimize Your Website for Mobile Users

How to Optimize Your Website for Mobile Users

In today's digital age, having a mobile-responsive website is no longer an option; it's a necessity. With the increasing number of users accessing the internet through mobile devices, optimizing your website for mobile users is crucial for providing a seamless user...

The Role of Video Marketing in Today’s Digital Landscape

The Role of Video Marketing in Today’s Digital Landscape

In today's fast-paced digital world, where attention spans are shrinking and information overload is prevalent, businesses must adapt their marketing strategies to effectively engage and captivate their target audience. Video marketing has emerged as a powerful tool...

The Role of Financial Analysis in Business Decision Making

The Role of Financial Analysis in Business Decision Making

Financial analysis plays a pivotal role in guiding strategic decision making within a business. By examining financial data and trends, businesses gain valuable insights that help them assess performance, identify areas of improvement, and make informed decisions. In...

How to Create a Social Media Calendar: Tips and Tools

How to Create a Social Media Calendar: Tips and Tools

How to Create a Social Media Calendar: Tips and Tools In today's fast-paced digital landscape, having a well-organized social media calendar is essential for any successful social media marketing strategy. A social media calendar serves as a roadmap, helping you plan...

The Role of Accounting in Business Growth and Expansion

The Role of Accounting in Business Growth and Expansion

Accounting plays a crucial role in the growth and expansion of businesses. It provides valuable insights into financial performance, helps in decision-making, ensures regulatory compliance, and facilitates strategic planning. Understanding the importance of accounting...

Understanding Estate Planning and Tax Implications for Heirs

Understanding Estate Planning and Tax Implications for Heirs

Estate planning is a critical aspect of financial management that ensures the smooth transfer of assets to your heirs upon your passing. It involves creating a comprehensive plan to protect your assets, minimize tax liabilities, and provide for your loved ones. As you...

How to File Taxes as a Freelancer or Independent Contractor

How to File Taxes as a Freelancer or Independent Contractor

As a freelancer or independent contractor, filing taxes can be a bit more complex than the standard W-2 form. You are responsible for keeping track of all your income and expenses throughout the year. Filing taxes can be stressful, but with the right guidance, you can...

Accounting Strategies for Non-Profit Organizations

Accounting Strategies for Non-Profit Organizations

Effective financial management is crucial for the success and sustainability of non-profit organizations. By implementing robust accounting strategies, non-profits can ensure financial transparency, compliance with regulations, and accurate reporting. In this article,...

Maximizing Tax Deductions for Home-Based Businesses

Maximizing Tax Deductions for Home-Based Businesses

Running a home-based business offers flexibility and convenience, but it also presents unique opportunities for maximizing tax deductions. By taking advantage of the available deductions, you can significantly reduce your taxable income and lower your overall tax...

How to Navigate Tax Laws as an Small Business Owner

How to Navigate Tax Laws as an Small Business Owner

As a small business owner, understanding and navigating tax laws is essential for maintaining compliance and minimizing your tax liability. In this blog post, we will provide you with valuable tips and insights on how to effectively navigate tax laws as a small...

The Pros and Cons of Outsourcing Your Accounting Services

The Pros and Cons of Outsourcing Your Accounting Services

Outsourcing accounting services has become an increasingly popular option for businesses seeking efficient financial management. In this blog post, we will explore the pros and cons of outsourcing your accounting services. By examining both sides of the coin, you can...

Tips for Organizing Your Financial Records and Receipts

Tips for Organizing Your Financial Records and Receipts

Keeping your financial records and receipts organized is essential for managing your finances effectively and ensuring a smooth tax filing process. In this blog, we will explore some valuable tips to help you organize your financial records and receipts efficiently....

Common Tax Mistakes to Avoid When Filing Your Return

Common Tax Mistakes to Avoid When Filing Your Return

Filing your tax return can be a daunting task, especially if you are not familiar with the tax laws and regulations. Even small mistakes in your tax return can lead to penalties, interest charges, or even an audit by the Internal Revenue Service (IRS). To help you...

Tax Planning Strategies for High Net Worth Individuals

Tax Planning Strategies for High Net Worth Individuals

High net worth individuals (HNWIs) face unique challenges when it comes to tax planning. With greater wealth comes a greater tax liability. However, by implementing advanced strategies that take advantage of tax laws and regulations, HNWIs can significantly reduce...

The Importance of Accurate Bookkeeping for Small Businesses

The Importance of Accurate Bookkeeping for Small Businesses

Accurate bookkeeping is a cornerstone of success for small businesses. It provides a solid foundation for financial management, decision-making, tax compliance, and long-term growth. In this blog post, we will explore the importance of precise bookkeeping in small...

Performance Marketing Trends Shaping 2023

Performance Marketing Trends Shaping 2023

In the ever-evolving world of marketing, staying ahead of the curve is crucial for success. As we step into 2023, it's essential to understand the performance marketing trends 2023 that will shape the landscape and equip yourself with the necessary skills to thrive in...

Revolutionary Performance Marketing Strategies for 2023

Revolutionary Performance Marketing Strategies for 2023

In today's highly competitive digital landscape, businesses are constantly seeking innovative ways to maximize their marketing efforts and drive tangible results. One such approach that has gained significant momentum is performance marketing strategies. As we step...

LinkedIn Analytics: Track Success

LinkedIn Analytics: Track Success

LinkedIn Analytics is a powerful tool that provides modern marketers with valuable insights to optimize their marketing strategies. The platform's analytics tools enable marketers to track their performance, understand their audience, and measure the effectiveness of...

Optimize your Linkedin Profile

Optimize your Linkedin Profile

As the world slowly inches toward being increasingly digital, having a strong online presence is crucial for professionals looking to advance their careers. One platform that has emerged as a powerful tool for networking, job searching, and showcasing expertise is...

LinkedIn Content that Converts

LinkedIn Content that Converts

In today's digital age, creating compelling content on social media is crucial for businesses and professionals to engage their audience and drive conversions. On LinkedIn, the world's largest professional networking site, content that resonates with your audience can...

Building Your LinkedIn Network

Building Your LinkedIn Network

LinkedIn has become the go-to platform for professionals to connect, share ideas, and build their personal brand. With over 700 million members worldwide, it's no surprise that LinkedIn has become a critical tool for job seekers, business owners, and professionals...

LinkedIn Ads: A Comprehensive Guide

LinkedIn Ads: A Comprehensive Guide

LinkedIn Ads are an excellent way to reach a professional and engaged audience. With over 740 million members worldwide, businesses can use LinkedIn Ads to target specific audiences with their advertising. This guide covers the different types of LinkedIn Ads...

Google Ads Budget Management: Best Practices

Google Ads Budget Management: Best Practices

Google Ads is an effective tool for businesses looking to reach potential customers online. However, managing your budget can be challenging, especially if you're not familiar with the platform's best practices. In this blog, we'll explore some best practices to...

Unlock the Power of Remarketing with Google Ads

Unlock the Power of Remarketing with Google Ads

Remarketing is a powerful strategy that can help businesses target users who have previously interacted with their website. Google Ads remarketing is a technique that involves showing ads to people who have already visited your website or engaged with your brand in...

Conversion Tracking for Google Ads: A Comprehensive Guide

Conversion Tracking for Google Ads: A Comprehensive Guide

If you're running ads on Google Ads, you need to know whether they're actually driving valuable actions on your website, such as form submissions, online purchases, or phone calls. That's where conversion tracking comes in. Google Ads conversion tracking is a powerful...

Level Up Your Google Ads with Location Targeting

Level Up Your Google Ads with Location Targeting

If you are using Google Ads to promote your business, you know how important it is to reach the right audience. Location targeting is an essential tool that can help you do just that. By using location targeting, you can ensure that your ads are only shown to people...

Boost Your Google Ads Quality Score: Expert Tips

Boost Your Google Ads Quality Score: Expert Tips

As a business owner or marketer, it's important to create ads that not only grab the attention of your target audience but also entice them to take action. With Google Ads, you can create a variety of ad formats and extensions to showcase your products or services to...

Google Ads Ad Formats & Extensions: A Complete Guide

Google Ads Ad Formats & Extensions: A Complete Guide

Google Ads ad formats and extensions can be powerful tools for improving the performance and effectiveness of your advertising campaigns. With a wide range of ad formats and extensions available, it's important to understand their unique features and how they can be...

Master Google Ads Bidding Strategies for Maximum ROI

Master Google Ads Bidding Strategies for Maximum ROI

As businesses aim to make the most of their advertising budget, it's important to understand how to optimize Google Ads bidding strategies. Properly implementing bidding strategies can help businesses drive more traffic and increase conversions while also reducing...

Boost Your Google Ads Campaign Performance

Boost Your Google Ads Campaign Performance

Google Ads campaign optimization is an ongoing process that involves making continual adjustments and improvements to your campaigns in order to achieve the best possible results. By regularly monitoring and analyzing campaign performance data, businesses can identify...

Keyword Research for Google Ads Success

Keyword Research for Google Ads Success

Google Ads Keyword research is a fundamental aspect of running successful Google Ads campaigns. By understanding the importance of choosing the right keywords and utilizing them effectively in your ads, businesses can greatly enhance their chances of achieving success...

Google Ads Fundamentals: A Comprehensive Guide

Google Ads Fundamentals: A Comprehensive Guide

Google Ads, formerly known as Google AdWords, is a powerful platform that allows businesses to create highly targeted ads that appear on Google's search engine results pages (SERPs), as well as on various websites and mobile apps. With Google Ads, businesses can...

Winning Mobile Performance Marketing Strategies

Winning Mobile Performance Marketing Strategies

Mobile devices have revolutionized the way people access the internet, with over 3.8 billion mobile users worldwide. As a result, businesses are now focusing on mobile performance marketing strategies to drive conversions on the go. In this blog post, we will explore...

Harness the Power of Social Media in Performance Marketing

Harness the Power of Social Media in Performance Marketing

Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn provide businesses with a vast audience reach that can be tapped into to drive specific actions or behaviors. With performance marketing, businesses can create targeted campaigns that reach...

Boost Earnings with High-Converting Affiliate Programs

Boost Earnings with High-Converting Affiliate Programs

High-converting affiliate programs are programs that offer products or services with a high likelihood of converting leads into customers. As an affiliate marketer, your earnings are typically based on a commission for each sale or lead generated through your...

Demystifying Marketing Attribution Models

Demystifying Marketing Attribution Models

Marketing attribution models are used to determine the value of different marketing channels and campaigns in driving conversions or sales. These models help businesses make informed decisions about where to allocate their marketing budgets and how to optimize their...

Supercharge Your Multi-Channel Performance Marketing

Supercharge Your Multi-Channel Performance Marketing

In today's digital age, Multi-channel performance marketing is a crucial aspect of any successful marketing strategy. By leveraging multiple channels such as social media, email, search, and display advertising, marketers can reach their target audience across a range...

Master Advanced Audience Targeting in Performance Marketing

Master Advanced Audience Targeting in Performance Marketing

Performance marketing is all about delivering results, and one of the key ways to achieve success is through advanced audience targeting. In today's digital age, there is a wealth of data available to marketers that can be used to create highly targeted campaigns that...

10 Best Tools for Performance Marketing Professionals

10 Best Tools for Performance Marketing Professionals

As a performance marketing professional, you're always looking for ways to optimize and improve your campaigns. Fortunately, there are plenty of tools available to help you do just that. In this blog post, we'll take a look at 10 of the best performance marketing...

Top KPIs to Measure Performance Marketing Success

Top KPIs to Measure Performance Marketing Success

Performance marketing is a data-driven approach that aims to drive measurable results by leveraging various digital marketing channels. The success of performance marketing campaigns can be measured using specific key performance indicators (KPIs for Performance...

Liability in Accounting – Definition and Types

Liability in Accounting – Definition and Types

In accounting, a liability is an obligation that an entity owes to another party, which arises from past transactions or events. Liabilities are important financial indicators, as they represent the amount that an entity owes to others, and therefore have an impact on...

What are Drawings in Accounting?

What are Drawings in Accounting?

As a business owner or an individual managing their personal finances, it's important to have a clear understanding of various accounting concepts, including "drawings." Drawings are a crucial aspect of accounting, especially for sole proprietorships and partnerships....

Digital Marketing Tips: Expert Advice for Maximum Results

Digital Marketing Tips: Expert Advice for Maximum Results

Digital marketing has become an essential component of modern business strategies, regardless of the size of the business. To stay competitive and drive results in today's digital world, it's crucial to implement effective digital marketing strategies. However, with...

Savage and Palmer Meta Verification Blog

Savage and Palmer Meta Verification Blog

Savage and Palmer Meta Verification Blog "Exciting News: Savage and Palmer is now a Verified Partner of Meta, Driving Business Growth with Performance Marketing" We are proud to announce that Savage and Palmer, a leading digital marketing agency, has become a verified...

Savage and Palmer Google Verification blog

Savage and Palmer Google Verification blog

Savage and Palmer Google Verification blog Savage and Palmer, the leading performance marketing agency, is proud to announce that it is now a verified partner of Google. This partnership is a testament to the company's expertise and quality of services offered to its...

A Step By Step Explanation Of The Account Receivable Process

A Step By Step Explanation Of The Account Receivable Process

Streamline  Accounts Receivable process is essential for a company to manage and collect the amount of money owed by its customers for the purchases made on credit. This process is critical for maintaining healthy cash flow and preventing bad debt, which directly...

Understanding TDS And The TDS Returns Process

Understanding TDS And The TDS Returns Process

The TDS process is an integral part of TDS in accounting and is applicable to services and not goods. This tax is deducted from specific payments such as professional payments, contract services, interest payments, rent, commission, salary, etc. TDS deductibles differ...

Human Resource Activities You Should Be Automating

Human Resource Activities You Should Be Automating

Human resource operations and recruitment are essential aspects of HR management for every business. The HR management department is responsible for handling the entire hiring process, including onboarding and offboarding of staff members, skill improvement of...

Act now on the Metaverse impact!

Act now on the Metaverse impact!

The concept of the Metaverse is still unclear, leaving small business owners in the metaverse  business wondering how it will help them. The Metaverse gained recognition when Facebook Inc. rebranded as “Meta” and announced a multibillion-dollar investment in Metaverse...

Do you know the real risks to your Facebook business page?

Do you know the real risks to your Facebook business page?

In this digital era, nothing is completely protected. The convenience that advanced software and tools offer us in our day-to-day lives come with an increased security risk. The makers of digital platforms and tools have deployed experts working round the clock to...

The Concept of Cost Centre Accounting Explained Broken Down

The Concept of Cost Centre Accounting Explained Broken Down

Every business has multiple that control and optimise the business process in various ways and improves profitability. While the ultimate purpose of your business is to analyse the profitability, cost centres can help herein by centralising the function and...

Maximize IPL advertising with the right guidance

Maximize IPL advertising with the right guidance

The marketing industry has been developing and expanding continuously, largely due to improvements in digital technology. The Covid-19 pandemic has also contributed to this, forcing brands to be agile with their strategies and seek new development opportunities....

Don’t let revenue leakage affect your ecommerce business.

Don’t let revenue leakage affect your ecommerce business.

The Covid-19 pandemic has significantly affected startups worldwide. It has also changed how customers perceive brands and marketplaces. And, because Direct-to-Consumer (D2C) channels meet customer and business needs effectively, over 800 conventional brands in India...

Navigating the GSTR2B shift: What every business needs to know.

Navigating the GSTR2B shift: What every business needs to know.

The GST law mandates the accurate transfer of input tax credits (ITC) between states and transactional entities. To ensure the validity of ITC, all taxable goods and services purchased by a consumer and delivered by a seller undergo invoice verification. Rule 36 (4)...

Grow your business & surpass goals

Grow your business & surpass goals

Are you finding that your business isn’t closing enough sales? Do you want to learn how to construct a straight-line persuasion script that will make you appear confident and intelligent while also assisting you to close more sales? Your customer is pressed for time...

Understand the power of SEO

Understand the power of SEO

Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...

Video Marketing is the Future

Video Marketing is the Future

Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...

7 ways to increase leads with Inbound marketing!

7 ways to increase leads with Inbound marketing!

Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this!  Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...

The Ultimate Amazon Ads Guide

The Ultimate Amazon Ads Guide

Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...

Speed up SEO with optimized images

Speed up SEO with optimized images

Why Is Image Optimization Essential for SEO? Images are an essential part of a website as they enhance the user’s experience, break up long blocks of text, and make the content more engaging. However, not many people realize that images can also impact their website’s...

Maximize your SEO strategy with Google Trends

Maximize your SEO strategy with Google Trends

Amazon Ads: Everything You Need To KnowAre you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you...

Startup culture is the key to success

Startup culture is the key to success

Over the last decade, terms like ‘startup’ and ‘unicorn’ have got business circles in the country buzzing. Startups like Oyo, Zomato, Nykaa and Flipkart have made formidable growth leaps, both in India and abroad. However, India’s startup ecosystem doesn’t stop there....

The Importance Of Going Green

The Importance Of Going Green

The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...

Setting up a great accounts payable process

Setting up a great accounts payable process

What Are Accounts Payable? Accounts payable represent an account within the general ledger that refers to a company’s commitment to pay off current liabilities to its vendor. In other words, accounts payable are unsettled amounts owed to suppliers for services or...

Employer Responsibility, Employee Right!

Employer Responsibility, Employee Right!

Every corporate operation, including payroll, is governed by a set of rules and regulations. If you’ve been managing your employees’ payroll in India for a while, you’ve probably heard of Employee Provident Fund (EPF) and Employees’ State Insurance Corporation (ESIC)...

Advertising That Works!

Advertising That Works!

Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...

Don’t let crisis catch you off guard!

Don’t let crisis catch you off guard!

Sri Lanka is currently facing an unprecedented economic crisis in 2022, with severe consequences on the nation's financial stability. The country's citizens are bearing the brunt of this crisis, as they struggle to cope with the escalating cost of living. In March...

How to Increase CTR?

How to Increase CTR?

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

Affiliate Marketing Made Easy!

Affiliate Marketing Made Easy!

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

PPC marketing is a game-changer

PPC marketing is a game-changer

Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...

Instagram Reels are the future of social media marketing

Instagram Reels are the future of social media marketing

Instagram has more than 1 billion users worldwide at the moment and growing. Instagram reels is a short video creating tool that is similar to Tiktok and YouTube shorts. Creating Instagram Reels for your business can get you more followers and build a massive brand...

Digital marketing is no longer optional

Digital marketing is no longer optional

Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...

Your website deserves the best

Your website deserves the best

You need WordPress plugins to efficiently run your WordPress websites. The plugin ecosystem for WordPress is huge and helps refine your website’s functioning and take it to the next level. With the right set of plugins and tools, you can grow your website and online...

Want to be a part of the best eCommerce businesses in 2023?

Want to be a part of the best eCommerce businesses in 2023?

Nearly 2 billion consumers all over the world transact online and more are joining in every day. This means that the eCommerce space is a minefield of opportunities. With people and businesses connecting irrespective of the geographical boundaries 24/7, you have got a...

11 Marketing Ideas for Small Business

11 Marketing Ideas for Small Business

The success of a small business depends a great deal on how you market it, including digital marketing content ideas, outreach marketing ideas, and market planning. Fresh marketing ideas raise your business visibility and attract potential customers that turn into...

Digital currency: A trend taking over the world

Digital currency: A trend taking over the world

We have witnessed tremendous growth in cashless transactions over the last few years. Now, countries are launching their digital currencies to boost their economy, reduce the cost of payment services, increase competition among financial institutions, and provide...

Pros and cons of digital currencies: Global impact analyzed

Pros and cons of digital currencies: Global impact analyzed

In just the last few years, the world has witnessed a rapid transformation of money. Ranging from cash to digital payments (UPI), mobile wallets to cryptocurrencies, money has different forms but all are precious. From the United States to Japan, nearly 86% of...

CRED: A New Currency?

CRED: A New Currency?

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency, like cred points, is worthless by definition, but it...

Targeting Made Easy!

Targeting Made Easy!

You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn’t reaching and engaging with the right set of audiences. As a marketer, one of...

Netflix Culture: A Blueprint!

Netflix Culture: A Blueprint!

Netflix Deck – the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and gaming studios are often heard from the staff. While corporate culture...

Online Ads: Strategies That Work!

Online Ads: Strategies That Work!

Even if e-commerce isn’t exactly a new phenomenon, it’s nonetheless brimming with possibilities for those who embrace effective ecommerce advertising. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of...

Avoid Ad Mistakes, Succeed Online

Avoid Ad Mistakes, Succeed Online

Starting a business isn’t always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...

Payroll Outsourcing: Smart Move!

Payroll Outsourcing: Smart Move!

  Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees’ trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Zomato: Profitability challenges examined

Zomato: Profitability challenges examined

If there is something that is breaking the news today and for the next few days to come, it has to be Zomato revenue model. Right from its IPO launch to all the social media buzz around its marketing strategy, Zomato revenue model has always caught media attention....

Zomato: Profitability challenges examined

Zomato: Profitability challenges examined

More than 1.7 billion users log into their Facebook accounts every day. Facebook advertising offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the Facebook...

Benefits of SEO for Your Business

Benefits of SEO for Your Business

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

Personalized daily routine: 5 steps to productivity

Personalized daily routine: 5 steps to productivity

Creating a routine is crucial to make your life more productive and stable. By following it, you can have more time to relax, pursue your hobbies, and take better care of yourself. But how do you create a routine? It's a simple process once you figure out which tasks...

Don’t let revenue leakage affect your ecommerce business.

Don’t let revenue leakage affect your ecommerce business.

The Covid-19 pandemic has significantly affected startups worldwide. It has also changed how customers perceive brands and marketplaces. And, because Direct-to-Consumer (D2C) channels meet customer and business needs effectively, over 800 conventional brands in India...

Employer Responsibility, Employee Right!

Employer Responsibility, Employee Right!

Every corporate operation, including payroll, is governed by a set of rules and regulations. If you’ve been managing your employees’ payroll in India for a while, you’ve probably heard of Employee Provident Fund (EPF) and Employees’ State Insurance Corporation (ESIC)...

Payroll Outsourcing: Smart Move!

Payroll Outsourcing: Smart Move!

  Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees’ trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...

Pros and cons of digital currencies: Global impact analyzed

Pros and cons of digital currencies: Global impact analyzed

In just the last few years, the world has witnessed a rapid transformation of money. Ranging from cash to digital payments (UPI), mobile wallets to cryptocurrencies, money has different forms but all are precious. From the United States to Japan, nearly 86% of...

Digital currency: A trend taking over the world

Digital currency: A trend taking over the world

We have witnessed tremendous growth in cashless transactions over the last few years. Now, countries are launching their digital currencies to boost their economy, reduce the cost of payment services, increase competition among financial institutions, and provide...

Why Maintaining a Great Cash Flow is Important for your Business?

Why Maintaining a Great Cash Flow is Important for your Business?

The Art Of Recording The Vitamin C – ash   The business accounting importance cannot be overstated, as there is more to a company's financial health than what is outwardly visible. While many companies may appear to be thriving, a closer examination of their books can...

GSTR 3B late fees: Key considerations

GSTR 3B late fees: Key considerations

A regular GST taxpayer has to file GSTR 3B return. GSTR 3B has the details of outward Supplies made and also information of Input Tax Credit. GSTR 3B can be filed between 20 to 24th days of the next month that may be extended by the government. Let us look at the...

How to Register for GST?

How to Register for GST?

As per the GST rules of India, a business with a turnover of more than Rs 40 lakh has to be mandatorily registered as a normal taxable entity. For businesses set up in the hill and North-Eastern states, the limit is over Rs 10 lakh. GST registration is a comparatively...

Startup registration in India: Simplified steps

Startup registration in India: Simplified steps

Startup India program was launched by the Government of India to support new businesses by providing tax exemptions and other benefits. This initiative has played a significant role in promoting startup registration and has helped many entrepreneurs start on their...

Debt collection: Understanding the process

Debt collection: Understanding the process

Debt collection is defined as the process of recovering old debts. These old debts have to be recovered from the defaulters who have failed to pay their debts. What are Debt Collectors? A debt collector is an agency that plays an important role in the debt collection...

Payroll outsourcing: How it works and benefits

Payroll outsourcing: How it works and benefits

Payroll outsourcing in simple words means delegating the job of paying wages and salaries of your staff to a 3rd party payroll provider. The payroll system should be efficient, accurate and needs to be finished on time. This is why managing payroll seems...

Tax Planning Made Easy: 5 Tips for a Stress-free 2023

Tax Planning Made Easy: 5 Tips for a Stress-free 2023

Financial tax planning offers numerous tax benefits that can help you save money and increase your financial security. By taking financial measures to decrease your tax liability, you can save on tax payments and invest the saved amount in plans that earn you more...

Utilizing new tax due dates: Maximizing advantages

Utilizing new tax due dates: Maximizing advantages

The Corona crisis has hit businesses hard, with sales decreasing like never before, and many are considering shutting down. Cash flow has been affected so badly that businesses are finding it difficult to survive even for a month. Every business owner needs working...

Laws On How To Raise Money For A Business

Laws On How To Raise Money For A Business

Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...

GST audit report filing: Simplifying the process

GST audit report filing: Simplifying the process

Savage & Palmer Technical Tuesdays: GSTR Update Introduction: The Central Goods and Services Tax Act, 2017 came into force on the 1st of July, 2017. The journey since then has been similar to a rollercoaster ride. There have been various updates to the structure...

Angel Tax Exemption For Startups

Angel Tax Exemption For Startups

Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...

Equalisation levy insights: Understanding the concept

Equalisation levy insights: Understanding the concept

Equalisation Levy – Features, Applicability & Penalty Advertising on Social Media is a common function for every business in India, irrespective of their Size, Sector and, the Value of the company. There may be many reasons why you as a business owner are...

Unlock Your Business Potential with GST

Unlock Your Business Potential with GST

What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...

Get Ahead of the Game with 20/20 Vision

Get Ahead of the Game with 20/20 Vision

20/20 Vision  – A Practical Guide For The New Financial Year Just like that, a week has already flown by in the new financial year. On most fronts, your business has already made a smooth transition into the new year; however, it is imperative to take stock of the...

Stay in Control with Reliable Accounting Reports

Stay in Control with Reliable Accounting Reports

Why Your Business Depends On These 4 Accounting Reports! Whether you are about to set up your Dream Business or you are currently a Small Business Owner, there are some essentials functions that you must know in order to keep your business running. The most neglected...

Cash or Accrual? Make the Right Choice

Cash or Accrual? Make the Right Choice

Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...

Save Money with Input Tax Credit

Save Money with Input Tax Credit

Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...

All About EPF & ESIC!

All About EPF & ESIC!

Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...

Employee training plan: Building a world-class team

Employee training plan: Building a world-class team

What It Takes To Build A World-Class Employee Training Program CFO: “What happens if we train them and they leave”? CEO: “What happens if we don’t and they stay”? It may sound cliche, but similar discussions have taken place around many boardroom tables throughout the...

How To Maximize Engagement With A Hybrid Workforce?

How To Maximize Engagement With A Hybrid Workforce?

The year 2020-2021 will be remembered as a year of upheaval and transformation. The way we worked for centuries was challenged, resulting in the creation of a completely new working model. It’s no surprise that global productivity grew considerably during the...

Create a Positive Workplace Culture and Boost Productivity

Create a Positive Workplace Culture and Boost Productivity

We spend more time at work today than ever before. We’re a part of the millennial generation – Ambitious, hungry to learn and desperate to display our capabilities. But what happens when these extended work hours and therefore the adrenaline rush to realize more...

Inventory Management- Why and How?

Inventory Management- Why and How?

It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...

Maximize IPL advertising with the right guidance

Maximize IPL advertising with the right guidance

The marketing industry has been developing and expanding continuously, largely due to improvements in digital technology. The Covid-19 pandemic has also contributed to this, forcing brands to be agile with their strategies and seek new development opportunities....

Grow your business & surpass goals

Grow your business & surpass goals

Are you finding that your business isn’t closing enough sales? Do you want to learn how to construct a straight-line persuasion script that will make you appear confident and intelligent while also assisting you to close more sales? Your customer is pressed for time...

Video Marketing is the Future

Video Marketing is the Future

Video marketing has become a necessary part of a social media marketing campaign. More than 80 percent of businesses use videos as a marketing tool. Nearly the same number of consumers have tried or switched on to a product or service after viewing the marketing video...

Understand the power of SEO

Understand the power of SEO

Search engine optimization helps businesses become visible in the online space. It helps make the websites faster, robust, and user-friendly. This leads to websites ranking higher in organic search engines and reaching the target audience and thus increasing...

7 ways to increase leads with Inbound marketing!

7 ways to increase leads with Inbound marketing!

Generating and getting qualified leads is essential to running a successful e-commerce business. Inbound marketing can help you achieve this!  Digitalization prompted businesses to adopt a new inbound marketing strategy, as it presented a way for them to sell their...

The Ultimate Amazon Ads Guide

The Ultimate Amazon Ads Guide

Can we say that Amazon is taking over the world? Maybe yes. Name any industry, and chances are, Amazon is revamping it right now. Do you pick online advertising? Amazon Ads are staggeringly influencing this industry. Whether you’re ambitious to drive brand awareness...

Speed up SEO with optimized images

Speed up SEO with optimized images

Why Is Image Optimization Essential for SEO? Images are an essential part of a website as they enhance the user’s experience, break up long blocks of text, and make the content more engaging. However, not many people realize that images can also impact their website’s...

Maximize your SEO strategy with Google Trends

Maximize your SEO strategy with Google Trends

Amazon Ads: Everything You Need To KnowAre you looking for different ways to kick start SEO? There are several tools available in the market that can help you in doing so, Google Trends is one of them. Mind if I say, it is the finest in the market. In this post, you...

The Importance Of Going Green

The Importance Of Going Green

The days when people’s purchasing decisions were based primarily on the price and quality of the product seem to be behind us. Nowadays, consumers are considerably more educated, and, therefore, demanding. They are conscious of the effects their buying decisions have...

How to Increase CTR?

How to Increase CTR?

Anybody who has some idea of digital marketing or eCommerce businesses must have heard or read about CTR. CTR is an important performance metric that stands for Click-Through Rate. Let us know more about CTR in detail below.  What is CTR?  CTR as we mentioned above is...

Affiliate Marketing Made Easy!

Affiliate Marketing Made Easy!

Affiliate marketing is in nowadays. It is a great business stream to make some serious money. Affiliate marketing is set to grow to nearly $ 1 billion by 2025. People have even launched online courses on how to succeed in this game. Several of them are already posting...

Digital marketing is no longer optional

Digital marketing is no longer optional

Digital marketing is the essential factor that takes the very first preference when you are looking to grow your business through different marketing channels, whether online or offline. In the last few years, online sales, purchases, and other transactions have...

PPC marketing is a game-changer

PPC marketing is a game-changer

Measuring the performance of your online marketing campaign is essential to determining its degree of success. By studying important marketing performance metrics, you can get valuable information about what is going right and what needs to be improved and worked...

11 Marketing Ideas for Small Business

11 Marketing Ideas for Small Business

The success of a small business depends a great deal on how you market it, including digital marketing content ideas, outreach marketing ideas, and market planning. Fresh marketing ideas raise your business visibility and attract potential customers that turn into...

Advertising That Works!

Advertising That Works!

Advertising is essential for business growth. It increases the visibility of your business and informs consumers about the benefits and advantages of your products over others. With the rise of innovation and technology and challenges and opportunities brought by...

Targeting Made Easy!

Targeting Made Easy!

You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn’t reaching and engaging with the right set of audiences. As a marketer, one of...

CRED: A New Currency?

CRED: A New Currency?

Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency, like cred points, is worthless by definition, but it...

Avoid Ad Mistakes, Succeed Online

Avoid Ad Mistakes, Succeed Online

Starting a business isn’t always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...

Online Ads: Strategies That Work!

Online Ads: Strategies That Work!

Even if e-commerce isn’t exactly a new phenomenon, it’s nonetheless brimming with possibilities for those who embrace effective ecommerce advertising. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of...

Netflix Culture: A Blueprint!

Netflix Culture: A Blueprint!

Netflix Deck – the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and gaming studios are often heard from the staff. While corporate culture...

Benefits of SEO for Your Business

Benefits of SEO for Your Business

SEO or search engine optimization is an essential part of any organization’s marketing strategy. Google and other search engines have made it possible for consumers to discover anything from the comfort of their homes. For any product or service, the first thing a...

Zomato: Profitability challenges examined

Zomato: Profitability challenges examined

If there is something that is breaking the news today and for the next few days to come, it has to be Zomato revenue model. Right from its IPO launch to all the social media buzz around its marketing strategy, Zomato revenue model has always caught media attention....

Zomato: Profitability challenges examined

Zomato: Profitability challenges examined

More than 1.7 billion users log into their Facebook accounts every day. Facebook advertising offers a huge market and a great opportunity to advertise your products and services. But it may get confusing for a marketer or advertiser unfamiliar with the Facebook...

Building a strong team: Essential steps

Building a strong team: Essential steps

Every year, approximately 100 million new businesses are launched across the world. Unfortunately, a big portion of these businesses fail due to inadequate team management, despite hiring the right people. Building a strong team is crucial for the success of any...

Digital Marketing For Small Business Owners

Digital Marketing For Small Business Owners

Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India? Small business owners...