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Doubling down on our mission to enable entrepreneurship, we studied businesses and growth hacks that could help you scale. Access our repository of blogs, videos and ebooks to learn how to grow your business!
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Doubling down on our mission to enable entrepreneurship, we studied businesses and growth hacks that could help you scale. Access our repository of blogs, videos and ebooks to learn how to grow your business!
Digital Marketing For Small Business Owners
Digital Marketing… You might have heard this term almost a million times now! Though unicorns are leveraging significant benefits from this new-age marketing, do you know the advantages of digital marketing for small businesses in India? Small business owners...
Top 5 Reasons To Outsource Your Digital Marketing
Whether it's a startup or a well-known brand, digital marketing has become an integral aspect of any successful organization. It's normal for businesses to be more careful about where they invest their time and money in these uncertain times. Brands must, however, be...
Top 5 Advantages Of Social Media Marketing For Business
There are now more than 4.2 billion active social media users across the globe. And if you aren't using social media as part of your businesses’ digital marketing strategy, you are missing out on a quick, low-cost, and effective way to reach nearly half of the world's...
Why Does CRED Want To Become A Currency?
Consider a scenario in which you need to design a new currency from the ground up. What would you do if you didn't know where to start? To put it simply, you'd have to do a few things. To begin with, a currency is worthless by definition, but it gains value when...
Top 4 Benefits Of SEO To Grow Your Business
It's difficult to believe that anyone in charge of a company's digital presence hasn't heard of search engine optimization- SEO. The advantages of SEO for businesses are nearly unlimited, and using them efficiently and effectively can help your company succeed in the...
Target Your Audience With The Right Digital Marketing Platform
You might have an incredibly unique online store with easy navigation or the highest quality products backed by top-notch customer service. However, none of this matters if your brand isn't reaching and engaging with the right set of audiences. As a marketer, one of...
Reliance Is Foraying Into Renewables, But Why Now?
Mukesh Ambani is a visionary who has a great eye for future developments and opportunities. His entrance into telecommunications, as well as the timing, tell much about how he plans all of his projects. As per recent reports, Mukesh Ambani is planning a...
All That You Wanted To Know About Bookkeeping And Accounting
Although business owners across the globe use the terms "bookkeeping" and "accounting" interchangeably, the two differ in practice. Most people confuse these two phrases bookkeeping and accounting, and it isn't until they establish a business or design a financial...
5 Common Mistakes Small Businesses Should Avoid In Online Advertising
Starting a business isn't always easy. There are a lot of things to think about and choices to make. And, depending on your level of stress or financial constraints, more often than not, you make poor judgments that jeopardize your prospects of success. Marketing is...
7 Benefits Of Outsourcing Payroll
Payroll is an essential aspect of any business, and even a minor payroll error can cost you your employees' trust, leading to the resignation of brilliant and dependable human resources. Payroll has progressed from simple check-writing to complicated account...
7 Proven Online Advertising Strategies To Generate Sales For Your E-commerce Businesses
Even if e-commerce isn't exactly a new phenomenon, it's nonetheless brimming with possibilities. There is little that can stop individuals that are prepared and informed on how to go about doing the right kind of online advertising for their E-commerce setup and...
Breaking Down Netflix’s Culture Deck: A Step Towards Mutual Success
Breaking Down Netflix's Culture Deck: A Step Towards Mutual Success Company Culture–the phrase evokes images of working from the comfort of bean bags, sipping espresso, going out on office tours, and having an open atmosphere. Pool tables, pet-friendly offices, and...
Top 7 Reasons Why Startups Fail?
Top 7 Reasons Why Startups Fail? Reaching the $1 Billion valuations is the dream of every business. However, the journey to reach unicorn status is harder than said, especially if a non-funded startup covers it. According to a report, 1 in every 5 million non-funded...
Why Telcos Want A Floor Price? Here’s An Explanation
Why Telcos Want A Floor Price? Here’s An Explanation The telecom regulator’s agreement on the need for the “Floor Price” for cellular network services was welcomed by leading telcos who consider it a key to restoring the telecom sector’s financial health. However,...
The Best Approach To Getting Your First 1000 Customers
The Best Approach To Getting Your First 1000 Customers How did successful brand’s do it? You've established a business. You've created a product. Perhaps it has been released, or perhaps it has not. So, what's next? It's time to put your house on the market. It's...
The 4 Types Of Minimum Viable Product
The 4 Types Of Minimum Viable Product The Secret To Every Successful Company! Building an MVP is an excellent approach to market test your product. It is often less expensive to gather insights from an MVP than it is to construct a product with additional features. ...
Why Maintaining a Great Cash Flow is Important for your Business?
Why Maintaining a Great Cash Flow is Important for your Business? The Art Of Recording The Vitamin C - ash There is more to see than what is put out. While many companies seem like they’re doing well, this might not be the reality. It has been the case with many...
Understanding Google As A Search Engine
Understanding Google As A Search Engine Today, the word “Googling” has become synonymous with “searching something online” as our curious minds do not think of visiting other search engines, instead, we just google it. The most visited website of the world scans and...
Hybrid Working And How it Will be the New Normal
Hybrid Working And How it Will be the New Normal Isn't it intriguing to see how a crisis can change people's perspectives on the issues that develop as a result of it? A very recent example is a large-scale social experiment in hybrid working due to the...
How Do You Identify And Retain Top Talent
A Few Simple Tricks to Identifying and Retaining Top Talent With over 69% of the employers facing difficulty filling jobs, the global talent shortage is a real problem. The Covid-19 pandemic has made it even more difficult for companies to identify and retain...
Improve Your marketing Using the AIDA Model
Improve Your marketing Using the AIDA Model INTRODUCTION While the main aim of every business is to sell their product, running ads and asking your customers to buy, buy, buy is absolutely not the way to go. Building a brand will bring in more customers than ads...
Low Hanging Keywords: The SEO Strategy You May Have Missed
Low Hanging Keywords: The SEO Strategy You May Have Missed Driving traffic to your pages is one of the most crucial parts of owning a website. It usually starts with finding the industry-specific keywords to optimize your content and bring in the organic traffic....
Breaking Down The Thrasio Model
Breaking Down The Thrasio Model A Sneak Peek Into It’s Indian Counterparts Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. In the startup ecosystem, it is now known as the Thrasio model. Over $300...
Zomato: Are They Losing Money?
Zomato: Are They Losing Money? If there is something that is breaking the news today and for the next few days to come, it has to be Zomato. Right from its IPO launch to all the social media buzz around its marketing strategy has always caught media attention. From...
Amazon Ads: An Unexplored Goldmine For Ecommerce Advertising
Amazon Ads: An Unexplored Goldmine For Ecommerce Advertising Most of the marketers today are familiar with the names of Facebook and Google when it comes to digital ads. While most companies are still leveraging these two towards their paid social media efforts, there...
Capitalise On The Power Of A Great Referral Programme To Boost Organic Growth
Capitalise On The Power Of A Great Referral Programme To Boost Organic Growth A business runs to achieve multiple objectives. However, it is no surprise that one of the primary objectives of any company or a business is to grow. The question that concerns all is “How...
What It Takes To Build A World-Class Employee Training Plan
What It Takes To Build A World-Class Employee Training Program CFO: “What happens if we train them and they leave”? CEO: “What happens if we don’t and they stay”? It may sound cliche, but similar discussions have taken place around many boardroom...
How To Maximize Engagement With A Hybrid Workforce?
How To Maximize Engagement With A Hybrid Workforce? The year 2020-2021 will be remembered as a year of upheaval and transformation. The way we worked for centuries was challenged, resulting in the creation of a completely new working model. It's no surprise that...
What Is Your Salary Structure Built Of?
What Is Your Salary Structure Built Of? In a world that runs on money and has a constant give and take from so many perspectives, it becomes difficult to track and trace how to structure the salary break up of your employees, what will their CTC and their...
How To Create A Landing Page That Converts
How To Create A Landing Page That Converts No matter what you intend to achieve through your online marketing campaign, one thing is sure- you need a landing page if you want to boost conversions. The landing page is a crucial element that can turn casual...
6-Biggest Mistakes You As A First-Time Founder Should Avoid
6-Biggest Startup Mistakes Every Founder Should Avoid Nearly 50 million new companies are started around the world every year; yet, the question of how many start-ups survive remains unanswered. If you are a first-time founder, there’s a very small...
New Tax Due Dates: How To Use Them To Your Advantage
The Corona crisis has affected all the business owners, Sales is decreased like never before many are thinking to shut down but the smart minds are thinking how to overcome, how to get benefited from this crisis. Cash flow has hit so badly that businesses are having...
Business on Hold? Maybe it’s time for you to Explore Alternate Revenue Streams
Our Business is on hold due to Corona” “Please call me after the lockdown” “We have no cash flow right now in our business to run things properly or take any decisions at all” These are the most common lines spoken by entrepreneurs all over the world… A...
WFH -The New Style of Doing Business
The COVID-19 pandemic has shifted the scales of how business used to run in the past. Most businesses have a similar question, is Work From Home possible on a large scale? However, after being struck with a pandemic business owners have been put in a situation wherein...
Solving Grievances: How to keep your Clients and Employees happy!
In today’s world keeping clients and employees happy and content is more important than ever in today’s world. We are spoilt for choice for absolutely everything and the stakes have never been this high. So for businesses, it is essential that they make sure they...
Laws On How To Raise Money For A Business
Are You Looking To Raise Funding? Got that investor to sign up and bite? Congratulations! There are a few to do’s you still have to mark off your list before you can start using these funds to fuel your ambitions. We thought we would spend a little time going over the...
How Your Business Can Benefit From The Government’s Collateral Free Working Capital Facilities?
We have all heard the old adage, Cash is King, ever so often. But, for small and medium-sized businesses, it is a struggle to generate surplus cash, especially in the early years. With long payment cycles and increasingly frequent tax payouts, cash reserves for...
How To Effectively Manage Your Working Capital
Techniques For Managing Working Capital Effectively Why Do Businesses Fail? Recently, a study was conducted of all the sick businesses in the world to know the reason behind general business failure and their inability to stay in the game. This study found four...
SavPalm Friday Fundamentals – How Do You Craft The Perfect Pitch
Elevator Pitches: How Would You Describe Your Product In 90 Seconds? Mastering the art of delivering an effective elevator pitch can make or break you as an entrepreneur. From pitching your product to a potential customer, to convincing a key investor to come on...
3 Valuable Tips To Improve Customer Loyalty
3 Valuable Strategies To Improve Customer Loyalty! There is nothing more valuable to a business than a loyal customer. Customer Loyalty is achieved after empowering, valuing and gaining the trust of your clients. A happy customer will keep coming back for more, always...
Startups And Pivoting
For all those that are running a business and are in their early days ( < 5 years old), chances are that you already have or are currently grappling with the fact that you might need to pivot some aspects of your business. Let me clarify. Your Business is...
SavPalm Technical Tuesdays – You Can Now Start Filing Your GST Audit Report
Savage & Palmer Technical Tuesdays: GSTR Update Introduction: The Central Goods and Services Tax Act, 2017 came into force on the 1st of July, 2017. The journey since then has been similar to a rollercoaster ride. There have been various updates to the structure...
Angel Tax Exemption For Startups
Angel Tax! What’s the hype about? This week, the government relaxed a few rules for startups raising equity funding from Angel Investors. What Is Angel Investment And Angel Tax? Angel investments made by angel investors are the earliest equity investments in startup...
Everything You Need to Know About Equalisation Levy
Equalisation Levy – Features, Applicability & Penalty Advertising on Social Media is a common function for every business in India, irrespective of their Size, Sector and, the Value of the company. There may be many reasons why you as a business owner are...
Eligibility and Benefits of Startup India!
The Startup Initiative by the Government of India has been one of the most successful attempts to create a platform for growth and development of Startups and their entrepreneurs. Startups, as we all know, is the force that is fueling the Indian economy today. By...
What Are The Benefits Of Outsourcing For Entrepreneurs?
What Should Entrepreneurs Outsource? While many are doing strenuous, repetitive work in their 9-to-5 jobs, being confined within four walls with no clear future goals or target, entrepreneurs have taken the highway to success by mapping their own route. While many...
What Is GST In India? What Are Its Benefits?
What Is GST In India? Goods And Services Tax Explained In the year 2017, India went through a major economic reform – the Goods and Services Tax, an indirect tax, was passed by the Parliament of India on 29th March 2017 and came into effect on 1st July 2017. In this...
20/20 Vision – A Practical Guide For The New Financial Year
20/20 Vision – A Practical Guide For The New Financial Year Just like that, a week has already flown by in the new financial year. On most fronts, your business has already made a smooth transition into the new year; however, it is imperative to take stock of the...
Why Your Business Depends On These 4 Accounting Reports
Why Your Business Depends On These 4 Accounting Reports! Whether you are about to set up your Dream Business or you are currently a Small Business Owner, there are some essentials functions that you must know in order to keep your business running. The most neglected...
Cash v/s Accrual Accounting
Before starting to dissect the two accounting methods that we are going to talk about today, it is very important to know a specific form of information that states that, ‘If you are a corporate entity in India, there is no option but to follow Accrual based...
Input Tax Credit (GST Setoff)
Congratulations! You certainly are a smart person because you just took a step to save money by clicking on this blog! Let’s be honest, every single one of us wants to get back the money that we have spent! How about we tell you that this is very possible to achieve...
All About EPF & ESIC!
Do you know what is the scariest thing in the world? Paying for something and not knowing what it is that you are paying for. Sounds confusing right? Imagine a scenario like this- Every month, a sum of money is going out of your salary, but you don’t really understand...
Bootstrapped with just Rs 5,000, this startup by childhood friends makes accounting easy and automated for small businesses
What would you do if you had 10 days in hand before setting off to join the MBA course at Indian Business School (ISB), Hyderabad? Most likely make the most of every moment before committing to some serious coursework. But not Rehan Netarwala and Mihir Lunia. The...
How To Prevent Toxic Culture From Brewing At The Workplace
We spend more time at work today than ever before. We’re a part of the millennial generation – Ambitious, hungry to learn and desperate to display our capabilities. But what happens when these extended work hours and therefore the adrenaline rush to realize...
What not to do when you’re trying to motivate your team!!
Today organizations have invested in the professional development of their team members. It’s also the company’s responsibility to make various resources available to support the employees at the organizations and guide them to the development and progress of...
The ABC of SEO- Search Engine Optimization!
Let’s think of a scenario. You’re a business owner, and a great one as well. All through your business life, you have tried to do the best for your business. You make sure that your employees are happy, your customers are satisfied and business is running smoothly....
Inventory Management- Why and How?
It is said that “Inventory is MONEY sitting around in another form”. Therefore, it becomes essential to take decisions around inventory management at a very early stage of your business to maximize profit by saving various Inventory Mismanagement costs. Let’s look at...
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