Engage your audience on Linkedin

Promote your business where decision makers hang out!

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Business owners reached out to.

200%

more leads generated for B2B businesses.

150%

increase in relevancy of B2B leads.

90%

increase in revenue.

Our Linkedin Marketing Services can build your personal and company brand

Optimise the LinkedIn Profiles of your business, its core team and the Founders to build trust, credibility and sales.
Boost your sales leads by connecting with your target audience organically via LinkedIn messaging.
Use LinkedIn paid advertisements to get your message across to the right people.
Optimise the LinkedIn Profiles of your business, its core team and the Founders to build trust, credibility and sales.
Boost your sales leads by connecting with your target audience organically via LinkedIn messaging.
Use LinkedIn paid advertisements to get your message across to the right people.

And a lot more...

Testimonials

Hear it from our customers

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When we started working with Savage & Palmer, we appointed a 1 man team; however, as we've grown, they have seamlessly scaled up with us to a team of 8 in Accounts and Finance. They've taken full ownership & reduced our task of hiring, training, induction, employee engagement, and retention for the Accounts team. Their highly professional team has streamlined the entire accounts process for us.

Mohit Jain

Head E-Commerce, MCaffeine

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My expertise lies in growing my business & networking. Finance & compliance is not my cup of tea. This is where Savage & Palmer has been of great help. Their experts have advised me on valuation, investment & incorporation of entities in India and overseas. Their regular MIS reports help me have a clear picture of my books of accounts, and this has helped me grow exponentially

Vikesh Shah

Co-Founder, 99 Pancakes

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It was a pleasure working with Savage & Palmer for Sweetish House Mafia’s support functions. The team of young professionals is very prompt in responding to my queries and has a hands
on approach.

Akash Sethi

Partner, Sweetish House Mafia

Slide

Being one of the first clients who signed on with Savage & Palmer, we are so proud to be part of this family. The entire team of Savage & Palmer has been extremely helpful, attentive and responsive at all times. We have stopped worrying about streamlining our accounts because they have taken it over so seamlessly from us. From the initial months to now, their level of involvement has remained the same.

Jankee Desai

Partner, FancyPants

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Slide

When we started working with Savage & Palmer, we appointed a 1 man team; however, as we've grown, they have seamlessly scaled up with us to a team of 8 in Accounts and Finance. They've taken full ownership & reduced our task of hiring, training, induction, employee engagement, and retention for the Accounts team. Their highly professional team has streamlined the entire accounts process for us.

Mohit Jain

Head E-Commerce, MCaffeine

Slide

My expertise lies in growing my business & networking. Finance & compliance is not my cup of tea. This is where Savage & Palmer has been of great help. Their experts have advised me on valuation, investment & incorporation of entities in India and overseas. Their regular MIS reports help me have a clear picture of my books of accounts, and this has helped me grow exponentially

Vikesh Shah

Co-Founder, 99 Pancakes

Slide

It was a pleasure working with Savage & Palmer for Sweetish House Mafia’s support functions. The team of young professionals is very prompt in responding to my queries and has a hands
on approach.

Akash Sethi

Partner, Sweetish House Mafia

Slide

Being one of the first clients who signed on with Savage & Palmer, we are so proud to be part of this family. The entire team of Savage & Palmer has been extremely helpful, attentive and responsive at all times. We have stopped worrying about streamlining our accounts because they have taken it over so seamlessly from us. From the initial months to now, their level of involvement has remained the same.

Jankee Desai

Partner, FancyPants

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Frequently asked questions

What is LinkedIn marketing?
LinkedIn marketing is the process of promoting an individual or a company on LinkedIn in order to get people to notice their profile. Businesses can utilise the platform to create their own company pages and subpages (for example, for specialised products) and use them for:

  • Build brand awareness
  • Share content to drive traffic to a business website or blog
  • Make new business connections or nurture existing business relationships

These tactics can be utilised to increase awareness of the company and, ideally, to generate leads through linkedin Marketing . The first step in taking advantage of these opportunities is to create a LinkedIn business profile.

LinkedIn also has extra features such as LinkedIn Boosting, Ads for LinkedIn marketing, and Showcase Pages that you can use.

How is LinkedIn marketing used to grow your business?

Here’s how to use LinkedIn marketing

  1. Create a company profile
  2. Post actionable content
  3. Use the Matched Audiences feature
  4. Search for individuals
  5. Leverage groups
  6. Start your own group
  7. Use InMail
  8. Follow the LinkedIn Marketing Blog
  9. Use the paid LinkedIn Sales Solutions
How to use LinkedIn Marketing for B2B marketing

The following are the steps you can use in your B2B marketing strategy by employ Linkedin marketing. Beef up your business LinkedIn profile

  1. Create an informative company page
  2. Optimize your page performance
  3. Identify your audience
  4. Create valuable content
  5. Create videos
  6. Take advantage of LinkedIn community features
  7. Set up a posting schedule
  8. Try LinkedIn Ads
  9. Testing
How effective is LinkedIn marketing?
The fact that 93 percent of B2B marketers believe LinkedIn Marketing is the best location to win leads is the biggest winner here. LinkedIn accounts for 64% of all corporate website views. That’s a magnet for generating leads. Despite these great numbers, LinkedIn Marketing has largely gone unnoticed when it comes to generating B2B prospects.
Is LinkedIn free for businesses?

Individuals and businesses can use LinkedIn for free to create accounts and interact with others.

Individuals (including individual business owners) can use LinkedIn marketing to connect and strengthen professional relationships, learn the skills to succeed in their careers, and develop thought leadership.

Individuals (even small business owners) can utilise LinkedIn marketing to build professional relationships, gain new skills, and create thought leadership.

Companies can also build free company pages to distribute content and interact with other businesses and individuals.

You can use company pages to advertise job openings, link to company news and blog entries, construct “showcase pages” that emphasise specific divisions or service offers, and so on.

When visitors click on your company name or logo on LinkedIn, LinkedIn will send them to your company page. Additionally, your company will be searchable on LinkedIn, as well as Google and other search engines.

Additionally, when employees complete their individual LinkedIn accounts, they can link back to your corporate page, which helps generate traffic to your page.

Free LinkedIn accounts, on the other hand, have limited search capabilities and do not allow you to message people with whom you are not linked.

You may access more features and goods with LinkedIn’s premium subscription service, including more detailed searches, messaging credits, and the opportunity to see who has seen your profile.

Depending on your goals, you can choose from four premium options:

  • Career: Learn more about the LinkedIn Learning membership.
  • Business: Get more information on LinkedIn ads and marketing options.
  • Sales: Learn about the many sorts of Sales Navigator accounts.
  • Hiring: Find out more about business hiring services.
What Makes LinkedIn Marketing Different From The Rest Of Social Marketing?
The most important distinction is that LinkedIn is not focused on entertainment.

This makes LinkedIn marketing much more targeted, and many marketers struggle to adjust.

Does LinkedIn Marketing generate Higher Quality Leads Than Other Platforms ?
Both B2B and B2C companies can benefit greatly from using social media to generate leads. But how effective are the various social media platforms at generating leads? HubSpot discovered that traffic from LinkedIn Marketing generated the highest visitor-to-lead conversion rate of 2.74 percent, over three times higher (277 percent) than both Twitter (.69 percent) and Facebook (.69 percent) in a recent survey of over 5,000 organisations (.77 percent ).As you can see by the statistics linkedin marketing is far more efficient then other marketing platform

Yes, you will obtain higher-quality leads through LinkedIn marketing if you sell a product or service that is intended for business and professional progress, especially if you try to nurture them.

If you sell consumer items or entertainment, on the other hand, you’ll get greater leads elsewhere!

Can You Still Get Results From LinkedIn Marketing If You Run A Business-To-Consumer Company?
Yes! In fact, if you run a B2C business, LinkedIn marketing can help you gain name recognition, brand awareness, and thought leadership, among other things.

And you can do all of this on LinkedIn by doing simple things like casting company culture and curating content while driving sales through other channels.

How do you maximize engagement on linkedin through linkedin marketing ?
Only by keeping your target audience engaged with your updates can a LinkedIn marketing approach be successful. If you publish updates in the form of photographs and videos, you may simply persuade an audience to pay attention to your company. According to LinkedIn Marketing research, videos are five times more likely to spark a conversation, while photographs might result in a two-fold increase in comment rate.

LinkedIn emphasises native videos over links from other sites. However, instead of sending YouTube links, you can use this service by directly submitting videos to the platform. It is recommended that you keep your LinkedIn videos short, between one and two minutes long, with suitable subtitles. .. It’s also a good idea to make the videos genuine and to clearly communicate your brand’s vision in an understandable language.This is how you can maximize your engagement via linkedin marketing.

How do I measure the success of my LinkedIn Marketing campaign?
Understanding the metrics used to measure the performance of your LinkedIn marketing campaign is crucial. There are many metrics available while executing a campaign, and they all correspond with the goal specified at the start. Views and interest in the material, as evidenced by ad clicks, are the indicators we focus on when raising awareness. We’ll stick to one goal and track our progress using one of the following LinkedIn metrics: Consumers’ familiarity with the distinguishing attributes of your brand or services is measured by brand awareness. The number of times people saw your ad is measured in impressions, which can be a good indicator of its performance in raising awareness. A different strategy should be employed while building consideration. This is how you can measure the success of your linkedin marketing Campaign.
LinkedIn Marketing Best Practices
LinkedIn Marketing allows you to increase website traffic, uncover high-quality leads, offer your expertise through thought-leadership material, and expand your network. It’s also a terrific approach to advertise job openings and recruit new employees. These are just a few of the reasons why LinkedIn is an excellent marketing platform for all organisations.

1. Use hashtags
Hashtags are frequently used to emphasise a LinkedIn post, but they also have a purpose that might improve your marketing approach. These short sentences, which are preceded by the hashtag symbol, are gold mines for reaching new audiences, industries, and niches. However, utilising too many or the improper ones can limit your reach. By conducting hashtag research on LinkedIn, you’ll be able to strike a balance between relevant and popular hashtags. First, use the search bar to look for a broad hashtag. If you work in growth marketing, for example, start by searching #growthmarketing to discover how many people are following it and how frequently it is used.

2. Create posts of varying lengths
On LinkedIn, quick, bold posts are effective. Long-form tales hold users’ attention and encourage them to spend more time on the app. Both of these sorts of pieces belong in your LinkedIn content strategy. Because your network may not always have time to read monologues, you don’t want to be regarded as the person who just shares monologues. Similarly, too many brief posts may appear to be lacking in depth, making you appear less authoritative as a thought leader. Varying the length of your posts (along with the addition of photographs and videos) can help keep your material fresh and relevant to your audience. You’ll have stuff that makes folks eager to see what treasures you’ll reveal next.

3. Keep your publishing schedule consistent
LinkedIn is a platform that doesn’t require a “round-the-clock publication schedule,” as it is known for having one of the longest content lifespans. It does, however, require one that is constant.
Whether you write every day, every other day, or once a week, your audience will grow to expect new content from you, which will develop trust. Choose a timetable that works for your company and follow it for a month. Determine which days and hours generate the most engagement and incorporate them into your publication plan.
We’ll go over some of the best methods to use LinkedIn in the section below. These suggestions can be adapted to your specific needs, whether you have a personal LinkedIn page, a company page, or both, and regardless of your industry or level of experience.