Low Hanging Keywords: The SEO Strategy You May Have Missed
Driving traffic to your pages is one of the most crucial parts of owning a website. It usually starts with finding the industry-specific keywords to optimize your content and bring in the organic traffic. What begins with a simple effort on the part of the search engine optimization goes on to building a comprehensive strategy to get on the sweet spot of the search engine results pages, popularly known as SERPs.
Once you’re done with the technical SEO of your website, it’s time to take the next step towards identifying low-hanging keywords. The first phase of your website efforts involves:
- Listing your keywords.
- Creating appropriate backlinks.
- Producing a lot of relevant content.
- Optimizing it for your industry-specific keywords.
- Working on social media.
However, it all comes down to enhancing your keyword targeting efforts in the long run.
Whether it’s your first website or you’ve been working on your pages for long enough, it’s imperative to remember that SEO is not a one-time effort. You’ll have to go back and review your keywords now and then as well as monitor the impressions you’re receiving from them. Once you start to do this, you start digging into those keywords that are less competitive and easier to rank for in the long run. Chances are you’re already ranking for them on page 2 or 3 on Google. That’s the low-hanging fruit we’re talking about! Wondering how to use them to maximize your website efforts? Here’s everything you need to know-
What Exactly are Low-Hanging Keywords?
Low-hanging keywords usually appear on the second or third page of Google or even the bottom of the first page. While they don’t have a lot of search volume, they still manage to attract the right audience due to lower competition. These keywords possess an excellent opportunity for your website, hooked into the fact that Google already likes your content, and your competitors aren’t ranking for them.
These keywords can help you make the most of your traffic because most competitors generally overlook them. So, if the search query consists of short-tail keywords, you might as well find yourself driving a lot of traffic without any of your rivals trying to outrank you. The only challenge is to realize these keywords for your brand. Because once you do, you open a massive door to conversions as well. That’s because if your reader comes looking for a long-tail keyword and finds a precise match in your content, they’ve probably found what they came seeking on the Internet.
How to Determine Your Low Hanging Keywords?
Your search for the right low-hanging keywords starts with a keyword research tool. The best tools to follow are the Google Search Console and Ubersuggest.
To get started with Search Console all you need to get started is to sign in with your Gmail account and to link your domain to the console. The tool has several tabs that help you discover various elements of your website. To start researching your keywords by understanding your total clicks, impressions, average click-through rate, and search position, click on the ‘Performance tab.’
You will receive a list of all your pages on your dashboard. To investigate a specific page, click on it. While this will give you the engagement details of your page, you can know the keywords that were used to find the page when you head back to the ‘Queries’ section. Ideally, you should be looking at the keywords that rank from 5 to 15. At the same time, look for phrases that are deeper on the SERP pages. Remember that low-hanging keywords cannot be found out by simply looking at the highest impression garnering phrases for your website. You need to look at other paramters such as the competitiveness of a phrase as well as the current ranking.
Selecting the Best out of the Rest
As you discover your low-hanging keywords, it is essential you also know which ones to prioritize. Make sure you consider the following factors-
Keyword and Ranking Intent
If you’re ranking on pages 2 or 3 on Google for a keyword whose intent does not match with your page, it probably won’t bring a lot of good for your brand. Remember to understand the intent before listing down your best low-hanging keywords.
Depending upon the nature of your business and website, you need to find those keywords that have a good level of impression. If your website is getting 1000 visitors per month, 100 of which are coming from a keyword X, try targeting it.
Improvement on the Ranking
The pages that you are ranking for must have room for improvement. That’s how you can devise a strategy to optimize it as per the keywords.
The central idea is to find those keywords that are garnering high impressions. By clicking on the impressions tab on your performance on the search results page, you will get the pages that have the highest impressions of any kind. This is just one criterion for finding your best low-hanging keywords. Similarly, look for context and the likelihood of a keyphrase driving impressions on your website. Pick the ones that align with your business motto.
Integrating Low Hanging Keywords in Your Strategy
There are several ways to implement your low-hanging keywords. No doubt that targeting such niche keywords for a specific range of SERP pages can be a challenging task; it can be accomplished with content optimization.
It’s vital to implement these keywords in almost all necessary aspects of your website to make the most out of them. Statistics suggest that re-publishing a page with as much as 75 percent of new content can help in increasing its ranking from page 7 to page 2 overnight! It’s important to remember that you get a majority of your traffic from older pages, which is why if your content stays evergreen, it attracts even more visitors.
In another research, Hubspot was able to increase their organic traffic nearly by 100 percent and double their leads from older content pages by targeting specific keywords.
To achieve this for your website, here’s what you must start doing with your low hanging keywords-
- Optimize the H1, H2, and subsequent headings with the newly found keywords
- Write a follow-up post to a well-ranking article with even precisely targeted keywords
- Deliver on the expectations of your readers by providing precise answers to long-tail keywords
- Update your existing pages with fresh statistics and insights
- If not already, align the sentiment of the page to the search query
Search engine optimization can be a tough nut to crack. It’s not something that gives you instant results, but if you’re doing it right, there’s no going back. The only thing you need to focus on while working with low-hanging keywords is consistency. Keep track of your keywords every regularly and make sure you optimize your already published content for these. Remember, the more opportunities you offer a search engine like Google to find you, the more likely they will do it.