Bring in revenue by running the right advertisement campaigns.

We help you run your search engine marketing activities to get the right customers and increase revenue.

Recognized BY

200%+

return on ad-spend achieved.

150%+

customers brought back with our remarketing activities.

50%

reduction in CAC for our customers.

400%

increase in sales.

Improve your ROI and reduce your CAC with Savage & Palmer’s PPC Services

With our cross-sectoral experience, we can ensure increased and speedy ROI.

Our team has managed budgets of more than 5Cr+ amongst all channels.

Specialized team for each platform across Facebook, Google & Amazon.

With our cross-sectoral experience, we can ensure increased and speedy ROI.

Our team has managed budgets of more than 5Cr+ amongst all channels.

Specialized team for each platform across Facebook, Google & Amazon.

And a lot more...

Testimonials

Hear it from our customers

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When we started working with Savage & Palmer, we appointed a 1 man team; however, as we've grown, they have seamlessly scaled up with us to a team of 8 in Accounts and Finance. They've taken full ownership & reduced our task of hiring, training, induction, employee engagement, and retention for the Accounts team. Their highly professional team has streamlined the entire accounts process for us.

Mohit Jain

Head E-Commerce, MCaffeine

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My expertise lies in growing my business & networking. Finance & compliance is not my cup of tea. This is where Savage & Palmer has been of great help. Their experts have advised me on valuation, investment & incorporation of entities in India and overseas. Their regular MIS reports help me have a clear picture of my books of accounts, and this has helped me grow exponentially

Vikesh Shah

Co-Founder, 99 Pancakes

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It was a pleasure working with Savage & Palmer for Sweetish House Mafia’s support functions. The team of young professionals is very prompt in responding to my queries and has a hands
on approach.

Akash Sethi

Partner, Sweetish House Mafia

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Being one of the first clients who signed on with Savage & Palmer, we are so proud to be part of this family. The entire team of Savage & Palmer has been extremely helpful, attentive and responsive at all times. We have stopped worrying about streamlining our accounts because they have taken it over so seamlessly from us. From the initial months to now, their level of involvement has remained the same.

Jankee Desai

Partner, FancyPants

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Mohit Jain

Head E-Commerce, MCaffeine

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Vikesh Shah

Co-Founder, 99 Pancakes

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It was a pleasure working with Savage & Palmer for Sweetish House Mafia’s support functions. The team of young professionals is very prompt in responding to my queries and has a hands
on approach.

Akash Sethi

Partner, Sweetish House Mafia

Slide

Jankee Desai

Partner, FancyPants

Some of our Case Studies

We’re trusted by over 1000 businesses

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Frequently asked questions

What is SEM?

Search engine marketing, also known as SEM, is a digital marketing strategy that involves promoting a website through paid advertising on search engines such as Google. The goal of SEM is to increase the visibility and ranking of a website in search engine results pages (SERPs) for targeted keywords. SEM can be a highly effective way to drive targeted traffic to a website and increase brand awareness.

What is the difference between SEM and SEO?

Any digital marketing agency that provides SEO services will look after the SEM needs too because SEM is like a subsidy that falls under SEO, they more or less have the same working and follow a similar set of functions although they have a different semblance towards the form of marketing.

A professional digital marketing agency knows the understanding and different operating manner of both.

SEO advertising activities through a digital marketing agency

Acknowledging your market traffic potential
Figuring out keyword opportunities for your website
Visualizing your website’s internal linking

SEM advertising activities digital marketing agency

Targeting paid ad campaigns
Having allocated budgets for advertising
Installing key performance indicators like (CTR) click-through-rates and (CPC) cost-per-click.

What are SEM clicks?

Search Engine Marketing (SEM) and Pay Per Click (PPC) is a unique Internet marketing model. Basically, advertisers pay a fee every time one of their ads is clicked. These ads appear in search engine sponsored links whenever someone uses keywords related to your business. A digital marketing agency can find relevant keywords for your site and help you rank at the top of a search engine.

What do Google Ads do?

Google Ads is a method you can use, through a digital marketing agency, to advertise your business, help sell products or services, create awareness, and drive traffic to your website. Google Ads accounts are managed online, so you can create and edit your ad campaigns at any time, including your ad text, settings, and budget.

What is your plan for managing my brands marketing campaigns?

Every new client a digital marketing agency partners with are at different stages of growth. A digital marketing agency assesses historical performance across all of your active and inactive ad channels, gaps in your current efforts, and identify areas for improvement. Once this audit is complete, a digital marketing agency proposes a cohesive strategy designed to deliver results as quickly as possible.

How much should I expect to invest in a digital marketing agency?

Once your account has been reviewed, which takes 23 business days, your digital marketing agency will recommend a monthly budget based on your current website traffic, poor performance opportunities, and the test budget you need to drive new user acquisition. A Digital marketing agency will strongly recommend that you have a minimum monthly budget of 200000 to 300000 for every quarter.

How will I know if your proposed strategy is working?

A Digital marketing agency will train you and your team on points to keep in mind when evaluating your campaign data, yourself. It also provides each client with a real-time dashboard with KPIs (Key Performance Indicators) for all active advertising channels. You can also select a specific date range to compare with other dates or date ranges in the past with the help of a digital marketing agency.

What kind of business does a Digital Marketing Service provides?

There are services like Experience in brand awareness and e-commerce that are provided by a Digital marketing agency that has worked with multinational companies, well-funded start-ups, local physical stores, and everything in between.

Does a digital marketing agency offer SEO, email marketing, or a graphic design as a service?

A digital marketing agency understands SEO. But SEO should not be confused with SEM as a core service. If you’re new to the difference between the two, SEO is about building content and links and ranking your business by the organic results of SERPs (Search Engine Results Page). SEM or search engine marketing is the practice of marketing your business with paid advertising and is based on a pay-per-click model.

Email marketing? The simple answer is no. However, as a digital marketing agency that has worked extensively with our clients to align our paid acquisition campaigns with email marketing funnels built on email marketing service providers.

Graphic design? Depending on your commitment, this may be included in your monthly service. In most cases, the clients we work with as a digital marketing agency are already working with a graphic design team. If this happens, we as a digital marketing agency will work closely with this team to ensure that we have everything we require, as a digital marketing agency to carry out our proposed strategy.

What are search engine marketing services?

Search engine marketing services are a set of services offered by companies that specialize in helping businesses improve their online presence through SEM. These services can include keyword research, ad copywriting, ad targeting, and ongoing optimization to ensure that a business’s website is performing well in search engine results. Savage & Palmer is a company that offers a range of SEM services to help businesses reach their online marketing goals.

How does SEM marketing work?

SEM marketing involves creating and placing targeted ads on search engines such as Google. When someone searches for a keyword related to a business’s products or services, the business’s ad may appear at the top of the search results page. If the user clicks on the ad, they will be taken to the business’s website. The business is then charged a fee, known as a cost-per-click (CPC), for the ad click.

What is the difference between SEM and search engine optimization (SEO)?

SEM and SEO are both digital marketing strategies that aim to improve a website’s visibility and ranking in search engine results. However, there are some key differences between the two. SEM involves paying for advertising on search engines, while SEO is focused on improving a website’s organic ranking through techniques such as keyword optimization and high-quality content creation. Savage & Palmer offers both SEM and SEO services to help businesses reach their online marketing goals.

How can Savage & Palmer help with my search engine marketing efforts?

Savage & Palmer is a full-service digital marketing agency that offers a range of SEM services to help businesses improve their online presence. Our team of experienced professionals can help with everything from keyword research and ad copywriting to ad targeting and ongoing optimization to ensure that your website is performing well in search engine results. We have a proven track record of helping businesses increase their website traffic and achieve their online marketing goals through SEM.

How do paid ads work?

Paid digital advertising is a marketing method in which companies pay a digital marketing agency every time someone clicks or sees an ad. In search results, on websites, on social media, or across diverse digital platforms.

What does paid advertising include?

Paid advertising is an online advertising model in which advertisers bid to participate in real-time auctions to serve their ads over time periods on a specific platform or network. This is a very common practise to hire a digital marketing agency to boost your brand’s image by having a lot of paid ads on the internet. Many businesses don’t really get enough time to focus on the actions to make their suitable bids for such things, and so they tend to rely on a trusted party digital marketing agency that will make bids in the auction on the company’s behalf and get good results while you can sit back unworried and focus on your business.

How much should you spend on paid ads?

There is a general rule which states that you should be spending 5% of your total revenue on paid aids on an average per year. Setting a proper budget and having a digital marketing agency on board is necessary to get good results from your marketing campaign.

Why are paid ads effective?

Paid ads usually promise to make a better presence of your brand in the market which in return will help you gather a large database of potential audience who will be interested in your business. Having a digital marketing agency on your side along with this is also beneficial as at the same time they basically target primary customers who are in current need of the product but also reach out to a few secondary customers who might be in need of your product in the near future.

What are the different types of google ads?

There are three basic types of Google Ads:

Search Network Campaigns – Usually in text format, when someone searches for a product or service that is similar to your product or service, these ads may appear on Google’s search results page.

Display Network Campaigns – Usually in image format, these ads appear on websites or apps that your customers visit.

Video Campaigns – Usually 6 or 15 seconds of video, these ads will appear immediately before or during YouTube content

A digital marketing agency can help you explore all these options to provide your business with the best results.

What is CPC or PPC Advertising?

CPC (Cost Per Click) or PPC (Pay Per Click) means that you only pay when someone clicks on your ad. Other advertising models are: Cost per impression. Pay based on the number of times your ad is shown (not clicked). Cost per engagement. Pay when a user completes a predefined engagement (eg watching a video ad). The concept and working of Cost Per Click and Pay Per click is very tedious and time consuming while you have a business to look after, therefore many business owners hire a digital marketing agency to implement these and create a marketing campaign for them.

How much a does google ads costs?

The cost of Google Ads depends on your budget. With Google Ads, you have complete control over your budget. You will only be charged when the user interacts with your ad. For example, click to access a website or call your business. The cost of a click or call can vary due to several factors.

How do I start advertising on Google?

To get started with Google Ads there is a guided setup process that will guide you through creating and launching your first listing. If you need help signing up there are Google Ads experts available to set up your new account and can even help you create your first campaign at no extra cost. Although these things can be handled by your digital marketing agency which provided plenty other services too.

What are Smart campaigns?

Smart Campaigns is an advertising solution designed by digital marketing agency to help small businesses promote their products and services online. Smart campaigns provided by a digital marketing agency will allow you to advertise your business and choose your business goals and where you want to advertise. Then the digital marketing agency uses machine learning to deliver results tailored to those goals. These digital marketing agency(‘s) campaigns use smart technology to continuously monitor and improve your ad performance, so you can spend more time on other business tasks but to complete focus on other important aspects of your business it is recommended for you to hire a digital marketing agency.

What is the importance of search engine marketing?

Search engine marketing is an important digital marketing strategy because it can help businesses reach their target audience at the exact moment they are searching for products or services related to the business. SEM can be a highly effective way to drive targeted traffic to a website, increase brand awareness, and generate leads and sales. In today’s digital age, it is crucial for businesses to have a strong online presence and SEM can help them achieve this.

Can SEM help small businesses?

Yes, SEM can be an effective way for small businesses to reach their target audience and drive targeted traffic to their website. By targeting specific keywords and demographics, small businesses can use SEM to reach potential customers who are actively searching for products or services related to their business. Savage & Palmer can help small businesses develop and implement an effective SEM strategy to help them achieve their online marketing goals.

What are the benefits of using Savage & Palmer for my SEM needs?

There are many benefits to using Savage & Palmer for your SEM needs. Our team of experienced professionals has a proven track record of helping businesses increase their website traffic and achieve their online marketing goals through SEM. We offer a range of SEM services, including keyword research, ad copywriting, ad targeting, and ongoing optimization, to ensure that your website is performing well in search engine.

Search Engine Marketing Services

Search Engine Marketing (SEM) plays a huge factor in how you acquire your customers today. With the world moving towards Digital channels to acquire customers and brands focusing on quick growth and market capitalization, Search Engine Marketing (SEM) has become increasingly important and an integral part of any company’s marketing strategy.

Savage & Palmer is one of the best Search Engine Marketing (SEM) services providers and has helped more than 1000+ brands grow over a span of 4 years. With our SEM Marketing activities, we have helped businesses acquire customers in the fastest and most cost-effective manner by running Google and Facebook advertising campaigns.

We help brands by helping them with

Their Google Ad Strategy – We’ve been able to successfully help the overall Search Engine Marketing (SEM) growth of our clients by optimizing Google Search, Display & Youtube Advertising activities. As a business owner Google can be one of the most enriching channels to gain customers since usually there is a much higher intent when customers search on Google. Optimizing your Search Engine Marketing (SEM) strategy for Google can help your business acquire customers faster and better.
Their Facebook Ad Strategy – Facebook is a key component to any business’ Search Engine Marketing (SEM) strategy. Due to the massive number of users on Facebook & Instagram, it becomes a one-stop location for any brand to get customers interested in their offerings.We at Savage & Palmer help your brand implement the right Search Engine Marketing (SEM marketing) strategy to create awareness and reduce cost of customer acquisition

About Search Engine Marketing

Search Engine Marketing (SEM Marketing) consists of running advertisements digitally that can help you get noticed by your customers. Usually most brands focus just on Social Media Activities however, creating and generating organic sales has become increasingly difficult due to over saturation of social media channels. That is where brands today are constantly building on their Search Engine Marketing (SEM Marketing) strategy. With an upward spend of more than 2 Billion Dollars on Google Advertisements and Facebook Advertisements, brands are finding it easier to acquire and retain customers by constantly showing the right audiences advertisements.

Search Engine Marketing Services

As a business owner you usually have the option of going with another marketing agency or build your inhouse team. But usually the issues are –

Lack of expertise – Both the inhouse team and the marketing agency might lack the required expertise to run your Search Engine Marketing (SEM) campaigns and hence you are unable to generate the required returns
Issues with Bandwidth and Attrition – While providing you Search Engine Marketing (SEM) services there might be constant issues with the bandwidth to scale. Sometimes there is constant attrition where you have to again re-explain and get the team on the same wavelength
Lack of Sectoral Understanding – Usually most Search Engine Marketing Services don’t have an understanding of your sector and land up experimenting. This finally leads to loss of performance as well as ROI which can drastically affect your investments in brand growth.