Maximize your nonprofit’s impact with our performance marketing. Drive donations, engagement, and growth for your cause.
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When we started working with Savage & Palmer, we appointed a 1 man team; however, as we've grown, they have seamlessly scaled up with us to a team of 8 in Accounts and Finance. They've taken full ownership & reduced our task of hiring, training, induction, employee engagement, and retention for the Accounts team. Their highly professional team has streamlined the entire accounts process for us.
Head E-Commerce, MCaffeine
My expertise lies in growing my business & networking. Finance & compliance is not my cup of tea. This is where Savage & Palmer has been of great help. Their experts have advised me on valuation, investment & incorporation of entities in India and overseas. Their regular MIS reports help me have a clear picture of my books of accounts, and this has helped me grow exponentially
Co-Founder, 99 Pancakes
It was a pleasure working with Savage & Palmer for Sweetish House Mafia’s support functions. The team of young professionals is very prompt in responding to my queries and has a hands
on approach.
Partner, Sweetish House Mafia
Being one of the first clients who signed on with Savage & Palmer, we are so proud to be part of this family. The entire team of Savage & Palmer has been extremely helpful, attentive and responsive at all times. We have stopped worrying about streamlining our accounts because they have taken it over so seamlessly from us. From the initial months to now, their level of involvement has remained the same.
Partner, FancyPants
When we started working with Savage & Palmer, we appointed a 1 man team; however, as we've grown, they have seamlessly scaled up with us to a team of 8 in Accounts and Finance. They've taken full ownership & reduced our task of hiring, training, induction, employee engagement, and retention for the Accounts team. Their highly professional team has streamlined the entire accounts process for us.
Head E-Commerce, MCaffeine
My expertise lies in growing my business & networking. Finance & compliance is not my cup of tea. This is where Savage & Palmer has been of great help. Their experts have advised me on valuation, investment & incorporation of entities in India and overseas. Their regular MIS reports help me have a clear picture of my books of accounts, and this has helped me grow exponentially
Co-Founder, 99 Pancakes
It was a pleasure working with Savage & Palmer for Sweetish House Mafia’s support functions. The team of young professionals is very prompt in responding to my queries and has a hands
on approach.
Partner, Sweetish House Mafia
Being one of the first clients who signed on with Savage & Palmer, we are so proud to be part of this family. The entire team of Savage & Palmer has been extremely helpful, attentive and responsive at all times. We have stopped worrying about streamlining our accounts because they have taken it over so seamlessly from us. From the initial months to now, their level of involvement has remained the same.
Partner, FancyPants
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Frequently asked questions
What is performance marketing for nonprofits?
Performance marketing for nonprofits is a data-driven approach to marketing that focuses on driving measurable results, such as increased donations and volunteer sign-ups, through targeted and effective advertising strategies.
How does performance marketing for nonprofits differ from traditional marketing?
Performance marketing for nonprofits differs from traditional marketing in that it focuses on measurable results rather than simply creating brand awareness. It uses data-driven strategies to target potential donors and volunteers and drive them towards taking a specific action.
What are some examples of performance marketing for nonprofits?
Examples of performance marketing for nonprofits include pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, and social media advertising.
How can performance marketing help a nonprofit increase donations?
Performance marketing can help a nonprofit increase donations by targeting potential donors based on their interests, location, and behavior, and encouraging them to donate through targeted messaging and calls to action.
What are some key performance indicators (KPIs) for a nonprofit's performance marketing campaigns?
KPIs for a nonprofit’s performance marketing campaigns may include donation conversion rate, cost per acquisition, donor retention, and volunteer sign-ups.
How do you measure the success of a performance marketing campaign for a nonprofit?
The success of a performance marketing campaign for a nonprofit can be measured by comparing the KPIs to the set goals and objectives, and analyzing the data to make improvements.
How can email marketing be used as part of a nonprofit's performance marketing strategy?
Email marketing can be used to promote the nonprofit’s mission and cause, send newsletters with impact stories, and encourage donations and volunteer sign-ups.
How can social media advertising be used in performance marketing for nonprofits?
Social media advertising can be used to target potential donors and volunteers based on their interests, location, and behavior, and encourage them to visit the nonprofit’s website or donate directly through social media platforms.
How important is SEO in performance marketing for nonprofits?
SEO is important in performance marketing for nonprofits as it can help the nonprofit’s website rank higher on search engines, drive more traffic to the website, and increase the chances of converting visitors into donors or volunteers.
How can a nonprofit use data analytics to improve their performance marketing campaigns?
A nonprofit can use data analytics to track the performance of their campaigns, identify trends, and make data-driven decisions to improve the ROI of their performance marketing efforts. This may include targeting specific donor demographics or adjusting ad messaging to increase conversion rates.
Read More:
Performance marketing has become an essential component of digital marketing for non-profit organizations. As the competition for donations and support increases, non-profits are turning to performance marketing strategies to drive targeted traffic and increase their donations. Performance marketing for non-profits involves using data-driven strategies to reach potential donors and motivate them to take action, such as making a donation or volunteering their time.
Savage and Palmer Digital Marketing is a company that specializes in performance marketing for non-profits. Their team of experts helps non-profits develop customized marketing strategies to reach their target audience and increase their donations. Their services include website design, search engine optimization, social media advertising, and email marketing.
Another area where Savage and Palmer excels is social media advertising. They use platforms like Facebook, Instagram, and Twitter to reach their clients’ target audience and drive traffic to their websites. By using advanced targeting options, Savage and Palmer is able to deliver highly relevant ads to potential donors, increasing the chances of donations.