Ever since the pandemic, the digitalisation of businesses has picked up pace, and content marketing is no exception. 2022 is proving to be a year of moving towards new and innovative strategies. Different types of content require their own unique marketing strategy depending upon its target and purpose. Content creators and business owners working to market content can now leverage tons of useful tools. There are tools for content creation that help you fetch trends, monitor published content, streamline content for business, and a lot more. With 55% of companies working towards improving the quality of their content, such tools come as a blessing in disguise.
Why push for high-quality content?
According to reports, 42% of business owners are on the first steps of their content marketing strategy. With such a significant number still in their teething stage, it is essential for everyone to understand the need for high-quality content. Speaking of “high-quality” content, how can one determine the quality of one’s content? It is rather simple, content that is well-researched, relatable, appealing, educational/informative and pleasing to the eye, while also addressing all doubts and queries of the target audience is said to be of “high quality”.
There are various tools for content creation available that can help in achieving high-quality content. With content marketing tools, you can generate ideas and plan your content strategy, write engaging and SEO-friendly content, and create visual content that catches the eye. Utilizing the content marketing tools can help in streamlining the content creation process, making it efficient and effective. By making use of the content marketing tools, businesses can create high-quality content that resonates with their target audience and drives engagement.
Now, why is everyone racing towards “high-quality content”? It aids in attracting a niche-specific audience. Such content also increases the chance of a potential lead conversion. Quality content engages the audience and induces them to turn to the action button.
While quality content has the potential to generate promising revenue, it will only be possible with suitable content marketing tools. Through a well-versed and planned content marketing strategy, your content has the scope of reaching large masses. As important as quality content is, so is a content marketing strategy to promote business. A proper content marketing strategy utilizing content marketing tools will enable the increase of organic traffic and conversion rates, and close the gaps in the conversion funnel. By using content marketing tools, businesses can not only generate high-quality content but also leverage it to its full potential, increasing their chances of success in the competitive digital world.
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Challenges faced while creating content
Creating high-quality content is tricky enough. On top of that, studying the target audience, researching relevant trends, and predicting their behavioral patterns makes content creation even more crucial; and very tedious. There are many challenges content creators are facing today and mentioned below is a list of the most important ones.
Identifying trending topics
The first and most significant challenge of them all is to identify and ideate trending topics. 69% of business owners use social media’s organic methods, thus making “trending topics” extremely important. Not only on social media, but trending topics are of importance for generating hits on organic searches of search engines, paid ads and email marketing campaigns as well. Another challenge in this regard is to pick the topics that are most relevant to your business.
To create high quality content, it is important to choose topics that resonate with your target audience and are relevant to your business. This is where tools like ‘Semrush’ and ‘Answer The Public’ come into frame. These tools are made to provide insights on trending and relatable trends. That too, their results are based on actual human searches and not on just collective words. When you have your hands on these reports, ideas will come pouring in. By leveraging these tools for high-quality content creation, businesses can ensure that their content is engaging, informative, and relevant to their target audience.
Experimentation with drafts
Ensuring the content is free of errors is crucial in producing high quality content. Proofreading is a major challenge for creators, and without proper attention, structural and grammatical errors can affect the overall quality of the content. Even with a small team, using tools like Grammarly and Hemingway can enhance the quality of the content by providing automated proofreading. By doing so, it increases the chances of high quality content being created and published, which in turn will build the credibility of the business. With a focus on creating high quality content, businesses can make their mark and stand out from the rest.
Managing posting schedules
Creating and posting high quality content is still not enough for a successful outcome. Your high quality content needs to be posted on time as well. But how can mere posting be a problem for high quality content? Well, every social media platform and website has different algorithms and different timelines during which the maximum traffic is generated for high quality content. You might also not be free to post your high quality content at the times that are most appropriate. With busy schedules and hectic work days, it is possible that posting your high quality content at the right time may slip through the cracks. A majority of platforms lack a scheduling option, and this poses a challenge to successful high quality content creation and dissemination.
Apps like Hootsuite are ideal for such challenges related to high quality content. They provide features that enable you to schedule posts and link different accounts for high quality content. Also, it offers options for free and paid versions for high quality content.
Project management and collaboration
Managing the pipeline of the videos, graphics, and infographics is essential to marketing the right message and maintaining an appealing profile. However, collaborations can give your content a head start. Most of the time, it is through collaborations that content sets trends.
Managing projects and collaborations require special applications like Trello. This App allows streamlining of the pipelines for content, team management, and strategic objectives for your content.
Tracking and monitoring
Tracking and monitoring the success of your content creation strategy is crucial to achieving your marketing goals. Once everything is set, all your content creation strategies have been laid out, and your content is posted, you’ll have to be on the ball with your monitoring and tracking. Several content marketers consider tracking their content creation strategy their biggest challenge. Tracking the statistics of organic and paid strategies, as well as the effect of your content on your landing page, is quite critical to the success of your content creation strategy. These insights help you plan your next content creation strategy, while also informing you about what tactics and styles to pick, and which ones to drop.
Of course, it will be a challenge to gather these insights without a proper skill set and appropriate tools. In such cases, apps like Hootsuite and Keyhole can be very beneficial to your content creation strategy. These tools can provide expert insights such as the traffic drawn by the content, how many people engaged with your content, and the number of new visitors and returning ones. These insights can further help you craft a more effective content creation strategy to generate more engaging content, and, in turn, enhance your business.
Free apps that aid the creation of stellar content
There are many challenges en route to content creation. Beginning from the initial stages of fetching trending topics, to tracking the insights of published content; the impediments to quality content creation can significantly lower your ROI and brand’s credibility. To avoid such a situation you must employ the use of the many free apps that business owners who have just entered the content marketing arena rely on.
Mentioned below is the list of some of the most applaudable and widely used apps.
- Semrush – A powerful tool that helps in strategising every stage of content creation, from ideating to optimization and measurement.
- Grammarly – This app is available in both free and paid versions. It is used to eliminate any grammatical or structural errors in your content.
- Canva – An app for streamlining your graphics. One can easily create visually appealing and equally professional (as to one greeted by designers) graphics, PDFs, infographics, stories from social media and a lot more, with its assistance.
- Hootsuite – This app is ideal for managing and scheduling posts. With the free version, one can link up to 3 accounts and schedule 30 posts in a go. That means, three different accounts’ posts can be scheduled for 10 days.
Placeit – Savage & Palmer is a digital marketing agency that understands the importance of having a solid content creation strategy to enable the creation of great content. With this in mind, they have put together a comprehensive suite of tools for content creation that are designed to help their clients achieve their marketing goals. A content creation strategy provides the foundation for a successful content marketing campaign and helps businesses to focus their efforts on the right audience, the right topics, and the right formats. Savage & Palmer has extensive experience in creating content creation strategies that are tailored to meet the specific needs of each client. They work with their clients to identify the right content creation strategy for their business, and provide expert support to help them implement these strategies effectively.
Savage & Palmer understands that a successful content creation strategy is about more than just having the right tools and resources. It’s also about having the skills and expertise to put these tools to work in the most effective way possible. That’s why their team of content marketing experts is dedicated to helping their clients achieve their content creation strategy goals, and providing them with the guidance and support they need to create content that resonates with their target audience.
In conclusion, Savage & Palmer is a digital marketing agency that is committed to helping their clients develop and execute a winning content creation strategy. With their suite of content marketing tools for content creation and their team of experts, they are providing their clients with the resources and support they need to succeed in the world of content marketing. Whether you’re a small business or a large corporation, Savage & Palmer has the experience and expertise to help you achieve your content marketing tools strategy goals.
The digital marketing services provided by Savage and Palmer will make your rivals envious. Find out more here.