The COVID-19 pandemic has shifted the scales of how businesses used to run in the past, including marketing strategies. Most businesses have been questioning whether marketing from home is possible on a large scale. However, after being struck with a pandemic, business owners have been put in a situation where adapting to the changing times has become imperative. Marketing from home has proven to be a productive, efficient, and viable option in the post-COVID world. Now, we will be living in a world that has pre-COVID and post-COVID memories, where marketing from home will continue to be a significant part of businesses’ operations. In fact, companies have realized the potential benefits of allowing their employees to work from home, including the ability to market products and services effectively. As a result, businesses are adopting and investing in technologies that facilitate marketing from home, making it an even more accessible and convenient option. The pandemic has transformed the way we do business, and marketing from home is a vital component of the new normal.
Business owners have a constant fear over the productivity of their hired employees, especially when it comes to marketing from home. The fear of unproductivity in a work-from-home model can be daunting. However, the concept of remote working or work from home has always existed and has been a thriving model in many businesses, including those in the tech world, bloggers, or pre-sales tele-callers. In fact, even a corporate giant such as Twitter decided to have its entire company work from home on a permanent basis, including their marketing teams. Despite this, for donkey’s years, businesses have believed that working from the offices is a way to determine the productivity of the employee, particularly in marketing from home. Owners, leaders, and managers believe that it’s essential to keep a close eye on their employees’ work, as only then can they ensure full value. As a result, businesses may resort to calling their employees back to their offices, fearing that marketing from home may result in less productivity. However, the pandemic has proven that marketing from home can be a viable option, and many businesses have realized its potential benefits, including cost savings, increased efficiency, and better work-life balance for their employees. Thus, despite initial fears, marketing from home may become an essential part of the new normal for businesses.
Hence, in the light of this issue let’s weigh the odds of the pros and cons of work from home for businesses:
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Flexibility in life -(Work from home gives you the opportunity to be flexible.)
Anyone would like to spend time with their families because the toughest part is going through the regular process of the 9-5 standard job schedule. In the work from home model, you can take care of all appointments and still spend time with your families. You can attend a conference and run your household errands at the same time be it purchasing groceries or taking care of your child. You still have to meet your deadlines and effectively attend meetings at the given time but you have the capacity to take care of other responsibilities without jeopardizing any other in the process.
Constant Work and no end in sight (Work-life – Leisure life, no separation)
Who wouldn’t like waking up from their beds stretching a bit and getting into their work? Seems like an ideal life right? The issue that comes with this model is that you find yourself working round the clock. You decided on a start time but there ends up being no stoppage time as a result you feel that you are constantly working and there seems no end to the schedule. Today with the availability of technology at your fingertips it becomes a task to find the post-work relaxation that one would have after coming back from the office. Relaxation post work is a major way to reset your body to feel fresh and motivated to work the next day and due to us working from home now the exhaustion levels have risen as there seems to be no end to the work.There needs to be some kind of separation from work and leisure, be it family time or just going for a walk, exercise, etc. It’s important to set boundaries when you work and you should stick to it as it’s important for your physical health and mental health. Recouping from daily work is key to being productive and efficient in every way.
No more small-time chit-chat (Being super focused as there is no ideal chit-chat.)
No one likes losing focus when you are doing important work. Work from home helps you stay super focused and get into an ideal flow of work where you will not be disturbed by your co-workers randomly dropping by your desk talking about how awesome or sad their weekend was. You end up having limited unnecessary wastage of time when working on something that requires your total attention. There are literally no interruptions from any managers or bosses when you are mid-work. This will help you finish multiple projects faster in a shorter period which you would otherwise take you days to finish. This also helps you from not attending unnecessary meetings that would hamper your workflow.
Misunderstanding conversations and miss reading situations done via electronic mediums.
Many times it can get difficult to understand what the intent is of the message or note shared to us by someone who we don’t know. This can be an issue for clients and employees. Upon asking many people about work from home “loneliness” aside the main problem was to understand the tone of the message or communication that was shared with them via emails, text messages or social media.
“Just like in relationships, it can be easy to misconstrue tonality of someone’s messages. We’re often blind without body language and facial expressions to rely on, and we assume the worst. Therefore, there needs to be extra effort made in maintaining positive communications,” as quoted by Michael Sunderland, managing director of Full Stack Talent.
Business owners can use multiple platforms like Zoom, Google Hangouts, Skype, etc that are easily available to have had a more in-person feel and relationship with their employees so that there is no miscommunication.
Saving money has never been easier (No time wasted in travel and any extra expenses.)
No one likes the rush of the trains or extra long battle traffic and then you reach your office battered after hours of traveling to enter a meeting or get started on your work started. Instead, you would like to walk down your hallway from your bedroom into your workspace and get started without wasting time traveling. Unless you have to travel outside to meet a client. This actually helps you keep a fresh mind and a focused mind, it will actually help you get more productive. You won’t also have to waste extra money that you would otherwise spend on outside food and on expensive clothing as you are home remotely working.
Looking at the same scenery and making efforts to constantly change the same.
Many people have stressed that working from home can have its downsides, turning a blessing into a curse, particularly in the working from home business model. Work from home employees and freelancers have stated that their workplace during the day is the same as their place of relaxation later on in the evening. This can cause fatigue to the human mind as there is no change in scenery, and they end up spending large parts of their day indoors. However, it’s crucial to schedule lunches or meetings with clients, as it provides an opportunity to leave the house and have a breath of fresh air, especially in the working from home business model. While working from home has its benefits, it’s essential to acknowledge that no situation is perfect, and everything has its own drawbacks.
In a situation where working from home business is unavoidable, learning about the pros and cons can make life much easier, increase work-life profitability and productivity. These learnings can go a long way in making our working from home business experience successful, ensuring a better balance between work and personal life..
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